MUSTARD OIL MARKET OVERVIEW
The global Mustard Oil Market size was valued approximately USD 15.14 Billion in 2025 and will touch USD 21.73 Billion by 2034, growing at a compound annual growth rate (CAGR) of 3.68% from 2025 to 2034.
Mustard oil is a vegetable oil made from mustard seeds, mainly Brassica juncea or Brassica nigra. It’s widely used in cooking, particularly in South Asia, known for its strong flavor and aroma. The oil also has medicinal and cosmetic uses due to its anti-inflammatory properties. Rich in monounsaturated fats and omega-3 fatty acids, it’s considered a healthier cooking oil option.
IMPACT OF KEY GLOBAL EVENTS
“Technological Advancements in Agriculture and Their Role in Mustard Oil Production”
Farming technology is getting advanced. AI and automation are being used in mustard seed farming. Because of this, mustard seed yields are going up, and the oil extraction process has gotten better too. These new technologies are cutting down costs and making the mustard oil better in quality. More and more farmers are using sustainable and efficient farming methods. As a result, there’s more mustard oil on the market, and it’s cheaper to produce. That’s making mustard oil more competitive in the global market.
LATEST TREND
”Organic & Cold-Pressed Premiumization”
Cold-pressed, unrefined mustard oil now commands a 20-30% price premium in global markets. Brands like Farm Naturelle and Maitreyi emphasize pesticide-free farming and traditional extraction methods to attract eco-conscious buyers.
MUSTARD OIL MARKET SEGMENTATION
By Type
Based on Type, the global market can be categorized into Pure Mustard Oil and Blended Mustard Oil.
- Pure Mustard Oil: This oil is made from mustard seeds. Mustard oil has a very strong, spicy smell. People cook with it all the time, especially in South Asian dishes. It’s not only delicious but good for body too. It helps reduce swelling, and the omega - 3 fatty acids in it are great for heart. More and more people want pure mustard oil. They pick it for healthy cooking. Since lots of cultures use it, it’s getting really popular.
- Blended Mustard Oil: This mustard oil is combined with other oils, like vegetable oil or sunflower oil. The reason is to tone down that strong mustard flavor. These blended oils are more budget-friendly. And people can easily find it in supermarkets. Nowadays, a growing number of people are purchasing blended mustard oil. It is not expensive, has a milder taste and is perfect for cooking everyday meals.
By Application
Based on application, the global market can be categorized into Food and Beverages, Pharmaceuticals, Cosmetics and Personal Care, and Others.
- Food and Beverages: Mustard oil is mostly used in cooking, especially in South Asian dishes, giving them a unique taste. People use it for frying, sautéing, and making dressings. The biggest market for it is in food and drinks because it's used in cooking and it's heart-healthy. This makes it popular with health-conscious people. The trend of using natural and healthier oils is boosting this market.
- Pharmaceuticals: In pharmaceuticals, mustard oil is used because it reduces inflammation and kills germs. It's often in ointments and creams for pain relief and treating skin issues like eczema. People who like natural healing methods really like it because it has health benefits and comes from natural sources.
- Cosmetics and Personal Care: Mustard oil is in hair oils, lotions, and massage oils because it moisturizes skin and hair. It also helps hair grow and makes skin more stretchy. Since more people want natural products in their beauty products, mustard oil is getting more popular in cosmetics and personal care.
- Others: Mustard oil is also used in industries, as a lubricant, and in some old-fashioned ways. Although it's a smaller part of the market compared to food, medicine, and beauty products, it still helps the mustard oil market grow as companies find new ways to use it. Using mustard oil in these different ways gives it more chances to expand into new markets beyond its traditional uses.
MARKET DYNAMICS
Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.
Driving Factors
”Rising Popularity of Organic and Cold-Pressed Oils”
There’s this big trend of people going for organic and cold - pressed oils, and it’s giving the mustard oil market a major boost. Cold - pressed mustard oil keeps most of its natural nutrients. Therefore, those who do not like over-processed products and pursue high-quality products will have more demand for it. Organic mustard oil doesn’t have any synthetic pesticides or fertilizers. That makes it a top pick for health - aware people who also care about the environment. As more and more consumers start buying these high - end mustard oil products, it’s likely that the market will just keep on growing.
Restraining Factor
”High Cost of Production”
Making mustard oil costs more than other vegetable oils. The extraction process is complicated, and you need top - quality mustard seeds. In addition, many people prefer traditional cold pressing because it is more beneficial to health, but this also drives up the cost. Because it’s expensive to produce, mustard oil is pricier for consumers. That means fewer people will buy it, especially in places where price is a big deal. It’s also not as competitive as cheaper cooking oils like sunflower or canola oil.
Opportunity
”Increasing Popularity of Mustard Oil in Cosmetics and Skin Care”
Mustard oil’s getting popular not just in cooking, but also in the cosmetics and personal care world. It’s full of antioxidants and vitamins. Because it can moisturize, fight aging, and reduce inflammation, it’s becoming a go - to ingredient in skincare products. This gives mustard oil producers new chances. They can make different products and break into the booming global natural beauty and personal care market. Since consumers are after more natural and organic skincare options, mustard oil is only getting more appealing in these areas.
Challenge
”Competition from Other Cooking Oils”
The mustard oil market’s up against a lot of competition. Olive oil, sunflower oil, and canola oil are super popular everywhere. People have used them for ages, so they’ve got loyal customers. These oils are also well - known. Mustard oil has to find a way to stand out. It’s got unique health benefits and a distinct flavor, and it needs to promote those. But, in Western markets, people really like the other oils. That makes it hard for mustard oil to attract new customers and grow its market share. It’s an uphill battle against these well - established oils.
MUSTARD OIL MARKET REGIONAL INSIGHTS
North America
In North America, the mustard oil market is getting more popular, even though it’s still a small niche compared to other vegetable oils. Mustard oil is said to be good for heart health and has anti-inflammatory properties. The market’s mainly driven by Indian and South Asian communities. They’ve used mustard oil for ages. But there’s a problem. In some parts of North America, rules limit the use of mustard oil in cooking because of worries about its erucic acid content. Despite these rules, the trend towards natural and organic food is likely to help the mustard oil market grow in North America.
Europe
The mustard oil market in Europe is just starting out, but it could get really big. More Europeans want cooking oils that are good for their health. They’re learning about mustard oil’s nutritional perks, like its high omega - 3 levels. So, mustard oil is becoming a popular option instead of olive or sunflower oil. In countries like the UK and Germany, where there are lots of South Asians, mustard oil is being used in cooking and for health treatments. Also, people in Europe like organic and sustainably made products. That’s likely to help the mustard oil market grow. However, the rules for edible oils in Europe are really strict.
Asia
Asia leads the mustard oil market. India is the world’s top producer and consumer. Mustard oil is a staple in many Asian countries, like India, Bangladesh, and Pakistan. People use it to cook all kinds of traditional dishes.People in Asia are more aware of its health benefits. It’s good for heart and has other medicinal uses. As more people move to cities in Asia and their incomes go up, there’s more demand for mustard oil, both in urban and rural areas.Since farming methods and oil extraction tech are getting better, the mustard oil market in Asia should stay strong for years to come.
KEY INDUSTRY PLAYERS
”Key Industry Players Drive the Market through Product Innovation”
Big mustard oil brands are trying new products, better marketing, and reaching new customers who want healthier oils. They compete for quality seeds, price, and brand influence. People want more organic and cold-pressed oils, so leaders are being eco-friendly and clear. Knowing more about mustard oil's health benefits makes the race tougher, so brands keep getting better and talking more to customers.
List of Top Mustard Oil Market Companies
- V.V.S.V. & Sons Edible Oil Mill
- Cargill, Incorporated
- Emami Agrotech Ltd.
- Adani Wilmar Limited
- S. Oils Limited
KEY INDUSTRY DEVELOPMENTS
In May 2024, Adani Wilmar Limited (AWL) launched Fortune Pehli Dhaar First-Pressed Mustard Oil, a premium product aimed at elevating the mustard oil category in India. The oil is crafted from the finest mustard seeds sourced from Rajasthan and extracted using the traditional wooden kolhu technique, which preserves the oil's natural essentials. This results in a rich mustard aroma, deep color, and enhanced flavor that promises to elevate cooking experiences.
In December 2023, Emami Agrotech launched Emami Healthy & Tasty Kachchi Ghani Mustard Oil with three distinct pungency levels: Mild (Jhaanjh level: .24%), Strong (Jhaanjh level: .30%), and Super Strong (Jhaanjh level: .36%). This innovative concept, tailored to individual taste preferences, aims to redefine the mustard oil landscape in India.
REPORT COVERAGE
The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.
The mustard oil market’s growing steadily. That’s because more people are aware of its health benefits and are after natural, organic food. Mustard oil’s great for body. It’s got omega - 3 fatty acids, antioxidants, and other essential nutrients, so it’s getting more and more popular. Countries like India and China in Asia produce the most mustard oil. But now, the market’s expanding to Europe and North America as well. Also, improvements in farming and oil - extraction technology are making production more efficient and faster.
In the future, the mustard oil market is likely to keep expanding. That's because more and more people will come to know about its health perks, especially when it comes to heart health and managing weight. As people choose healthier and more environmentally friendly foods, their demand for mustard oil is also growing. However, there could be some hitches along the way. Things like political conflicts, trade regulations, and fluctuations in the prices of the ingredients used to make mustard oil might cause some trouble. All in all, the mustard oil market looks promising.