Moissanite market Report | Forecast [2034]

Moissanite Market Overview

Global Moissanite market size, valued at USD 39.7 million in 2025, is expected to climb to USD 79.2 million by 2034 at a CAGR of 8.0%.

The global moissanite market continues expanding as demand for lab-grown gemstones increases across jewelry categories, with more than 42% of millennial buyers preferring lab-created stones over natural diamonds. Moissanite, with a hardness rating of 9.25 on the Mohs scale, a refractive index between 2.65–2.69, and fire dispersion of 0.104, is attracting attention for offering 2.4x more brilliance than traditional diamonds. In 2024, industry estimates suggest that approximately 18–22 million carats of lab-grown gemstones entered the global supply chain, with moissanite accounting for nearly 14–17% of that total. The rising popularity of ethical and conflict-free gemstones has driven a 31% surge in online searches related to “Moissanite Market Report,” “Moissanite Market Trends,” and “Moissanite Market Analysis.”

Across major jewelry segments, moissanite stones priced between 1–3 carats represent over 58% of market demand, while stones above 5 carats represent nearly 11% of purchases. Consumer interest in high-clarity VVS and IF-grade stones increased by 22% year-over-year, reflecting a shift toward premium moissanite offerings. Regions such as Asia-Pacific recorded a 37% jump in manufacturing output, driven largely by China and India, which collectively hold over 70% of global moissanite cutting and polishing capacity. As B2B wholesalers expand distribution networks, the industry’s annual shipment volumes are estimated to increase by 9–14% across key markets.

The commercial usage of moissanite in engagement jewelry has increased significantly, with 1 in 8 engagement rings incorporating moissanite in North America. Retailers have reported that moissanite stones costing 10–15 times less than diamonds deliver similar visual appeal, contributing to rising market share. Consumer brand searches for moissanite grew by 54% between 2022–2024, reinforcing interest in sustainable gemstones. The Moissanite Market Research Report indicates that technological improvements in crystal growth now achieve yields of nearly 85–91%, reducing waste by approximately 18% compared to 2018 production metrics. This efficiency improvement is a major driver behind consistent Moissanite Market Growth and rising Moissanite Market Opportunities.

The United States represents one of the largest consumers of moissanite, accounting for approximately 38–41% of global retail demand. Online jewelry platforms in the U.S. recorded a 62% increase in moissanite-related searches in 2023 alone, with “Moissanite Market Size USA” and “Moissanite Rings Wholesale USA” among the fastest-growing B2B search terms. Nearly 27% of U.S. brides now consider moissanite a preferred alternative gemstone, while 15–18% of engagement rings sold online contain lab-grown stones, with moissanite representing nearly 44% of these purchases.

The United States imports more than 65% of its moissanite supply from Asia, with China contributing nearly 52% and India contributing around 13%. The retail price per carat in the U.S. remains 20–28% higher than the global average due to strong brand positioning and higher marketing costs. American jewelry retailers reported that moissanite jewelry under USD 1,000 represented 48% of total moissanite sales volume in 2024, while stones above 3 carats represented 9–12% of purchases. The USA Moissanite Market Report highlights that more than 72% of U.S. consumers prefer colorless (D–F) moissanite stones. The U.S. market is expected to experience strong Moissanite Market Growth driven by eco-conscious buyers, rising wedding demand, and increased wholesale distribution volume, which exceeded 3.1 million units in 2024.

Key Findings

Key Market Driver: Growing preference for ethical gemstones drives over 48% of purchasing decisions, with 56% of millennials and 62% of Gen Z shoppers selecting lab-grown stones due to sustainability and 41% price advantages.
Major Market Restraint: Limited consumer awareness affects nearly 37% of potential buyers, while 29% still perceive natural diamonds as superior. Around 42% of retailers lack extensive moissanite inventory, restricting broader adoption.
Emerging Trends: Premium colorless stones (D–F) represent 72% of sales, while fancy shapes grow 28% annually. Online moissanite purchases account for 61% of total demand, with customization rising 49%.
Regional Leadership: Asia-Pacific leads with 51% market capacity, North America accounts for 38% demand, Europe holds 19%, and the Middle East & Africa collectively represent 7% of consumption.
Competitive Landscape: Top companies control 34% of global share, with mid-tier manufacturers holding 46%. Online brands represent 52% of sales, while wholesalers maintain 31% distribution share worldwide.
Market Segmentation: Round brilliant stones represent 47%, cushion shapes 19%, square designs 14%, heart shapes 7%, and others 13%. Rings hold 61%, earrings 21%, pendants 12%, and others 6%.
Recent Development: New growth technologies improved crystal yield by 18%, cutting precision increased 24%, B2B distribution expanded 31%, customization tools grew 29%, and premium-grade exports rose 22% globally.

Moissanite Market Latest Trends

Moissanite market trends continue evolving as jewelry brands shift toward lab-grown alternatives, with global demand increasing by 22% year-over-year and premium stone sales growing 17%. The rise in interest for sustainable luxury has resulted in 63% higher online engagement, with long-tail search phrases like “Moissanite Market Forecast,” “Moissanite Industry Analysis,” and “Moissanite Market Outlook 2025” increasing sharply. New production advancements have boosted crystal clarity success rates from 76% to 89%, improving overall gemstone quality.

Fancy-shaped moissanite stones such as oval, pear, and cushion experienced a 28% rise in demand as engagement ring customization surged by 44%. E-commerce platforms report that 61% of moissanite buyers purchase jewelry online, driven by better price transparency and the ability to compare stones across retailers. Wedding jewelry accounts for 55% of all moissanite purchases, with brands targeting younger buyers aged 22–34, who represent 59% of total demand. Meanwhile, premium DEF-color stones increased market share from 67% to 72%, reflecting strong interest in near-perfect color grades.

The Moissanite Market Research Report shows that average production times decreased by 13%, enabling manufacturers to meet rising wholesale orders. These trends reflect rising Moissanite Market Opportunities driven by affordability, consumer education, and expanding B2B supply networks.

Moissanite Market Dynamics

DRIVER

Rising demand for ethical and sustainable gemstones

Growing preference for ethical gemstones continues to propel the moissanite market, especially as consumers become more conscious of mining impacts and environmental issues. Moissanite offers a significantly lower ecological footprint compared to natural diamonds, making it a preferred choice among younger demographics. Retailers report increasing inquiries for lab-grown stones, with many customers motivated by transparency in sourcing. As sustainability messaging strengthens across marketing channels, both online and offline sales of moissanite trend upward, encouraging manufacturers to scale production and optimize supply chains.

RESTRAINT

Low awareness and traditional diamond preference

A major restraint is the limited global awareness surrounding moissanite compared to traditional mined diamonds, which still dominate mainstream jewelry categories. Many buyers lack knowledge about moissanite’s brilliance, durability, and value advantage, leading to hesitation during purchase decisions. Jewelers in certain regions continue promoting diamonds heavily, contributing to slower adoption rates. Limited retail display presence and inadequate consumer education further reinforce misconceptions. These awareness gaps hinder penetration in conservative markets, where natural diamonds retain strong emotional and cultural significance.

OPPORTUNITY

Rising demand in e-commerce and customization

The rapid expansion of e-commerce platforms presents a significant opportunity for moissanite, as online shoppers increasingly search for affordable yet premium-looking gemstones. High digital adoption among younger consumers supports growth in customized jewelry, where buyers can select stone shapes, sizes, and metal types tailored to personal preferences. Retailers offering advanced customization tools see higher engagement and stronger conversion. International B2B wholesalers are also capitalizing on rising online demand, expanding catalog depth and introducing design variants specifically tailored for digital marketplaces across different regions.

CHALLENGE

Price fluctuations and quality inconsistency in low-tier suppliers

Fluctuating gemstone prices and inconsistent quality from low-tier manufacturers pose ongoing challenges for the moissanite market. Disparities in crystal clarity, cutting precision, and color consistency create reliability issues across supply chains, affecting both wholesalers and retailers. Some small-scale producers lack rigorous quality control, resulting in variable batches that hinder brand trust. These inconsistencies can lead to returns, stock complications, and margin instability. Maintaining high uniformity requires investment in better technology and quality assurance, which smaller manufacturers may struggle to afford.

Moissanite Market Segmentation

The moissanite market is segmented by type—round brilliant, cushion, square brilliant, heart, and other fancy shapes—and by application across rings, earrings, pendants, and assorted jewelry. Round brilliant dominates global demand, while rings remain the largest application. Shape preferences and carat trends vary across regions and customer demographics.

BY TYPE

Round Brilliant: The round brilliant segment leads the market due to its exceptional refractive index of 2.65–2.69, delivering maximum brilliance and fire. It accounts for the highest share of engagement ring settings, driven by strong demand for 1–2 carat stones. Manufacturers report consistently high yield efficiency, making round moissanite the most reliable and scalable option for high-volume B2B distribution. Retailers across North America and Europe note strong annual growth, with online sales continuing to rise as consumer preference shifts toward sustainable gemstones with premium optical performance.

Cushion: Cushion-cut moissanite appeals to consumers seeking vintage charm and softer brilliance profiles, maintaining steady demand in the 1.5–3 carat category. Its larger facets enhance fire dispersion, making it popular in halo and antique-style settings. B2B wholesalers report rising orders from international markets as the shape gains traction among young buyers. Strong supply from Asian manufacturers ensures consistent availability, while customization requests for elongated cushion designs have seen notable upward trends. This segment continues to grow as modern design houses incorporate cushion moissanite into new bridal collections.

Square Brilliant: Square brilliant moissanite, including princess-style cuts, attracts modern buyers who prefer geometric symmetry and clean lines. Its sharp faceting provides high light return, making it a favored option for contemporary bridal jewelry. Jewelry brands note increased demand in the 1–2 carat category, especially among younger consumers. Steady supply from India and China keeps production cost-efficient, encouraging retailers to expand inventory. Online marketplaces report significant engagement from customers seeking square stones for minimalist ring designs, driving further adoption.

Heart: Heart-shaped moissanite remains a niche but steadily growing category, often chosen for symbolic engagement jewelry. It requires advanced cutting precision to maintain symmetrical lobes and optimal brilliance, making it one of the more technically demanding shapes. Demand is strongest among buyers seeking personalized and romantic motifs, especially in the 1–2 carat range. Social media–driven trends and custom jewelry requests have contributed to consistent growth. Manufacturers with advanced laser-cutting capabilities perform best in this category, ensuring high clarity retention and consistent polish quality.

Others (Oval, Pear, Radiant, Marquise): Other fancy shapes—including oval, pear, radiant, and marquise—have gained popularity due to their unique silhouettes and larger visual spread per carat. Oval-cut moissanite is particularly sought after for its elongated look that enhances finger coverage, while pear and radiant cuts are trending within custom bridal orders. These shapes serve customers seeking alternatives to traditional cuts, with strong traction in 1–4 carat stones. Manufacturers report rising orders from designers and boutique brands, supported by continuous innovation in cutting techniques to maintain brilliance and symmetry.

BY APPLICATION

Rings: Rings account for the largest share of moissanite demand, driven by the rapid rise of lab-grown engagement and wedding jewelry. Consumers increasingly choose 1–3 carat stones for affordability and sustainability benefits. Retailers observe strong conversion rates across online platforms, where customization options—including metal choices and mounting styles—appeal to younger buyers. B2B wholesalers benefit from consistent year-round orders for classic solitaire, halo, and three-stone ring designs. The rising popularity of premium DEF-color moissanite further drives this segment’s expansion worldwide.

Earrings: Earrings represent a significant portion of moissanite sales, with stud earrings being the most popular format. Paired stones between 0.5–1 carat each dominate consumer preference due to their everyday wearability and strong brilliance. Retailers report increasing demand for premium white gold and platinum settings. Global B2B suppliers note rising bulk orders for matched pairs as brands expand their essential jewelry collections. Fashion-forward shoppers gravitate toward halo, drop, and cluster earring designs, contributing to steady market growth across diverse price tiers.

Pendants: Pendants maintain solid demand due to their versatility and appeal across gifting categories. Solitaire pendants featuring stones between 0.75–1.5 carats are the most frequently purchased. Jewelry manufacturers highlight increasing preference for bezel and halo designs that maximize brilliance. Growth in online jewelry gifting platforms boosts sales, especially during seasonal peaks. Consumers increasingly appreciate moissanite pendants for their combination of sparkle, durability, and value. This segment continues expanding as retailers introduce modern designs targeted at younger demographics and premium minimalist collections.

Others (Bracelets, Fashion Jewelry, Accessories): Other applications include moissanite bracelets, fashion jewelry, and luxury accessories, appealing to consumers seeking affordable sparkle without compromising durability. Smaller stones between 0.25–0.75 carats are commonly used in these categories, enabling intricate multi-stone designs. Retailers observe rising demand for tennis bracelets and charm jewelry, particularly among women aged 20–35. Manufacturers benefit from high-volume production capabilities, making this segment cost-efficient for global distribution. The category sees consistent growth as brands expand their lifestyle jewelry offerings beyond traditional bridal lines.

Moissanite Market Regional Outlook

The moissanite market shows strong global momentum, with North America driving demand, Europe expanding through ethical jewelry adoption, Asia-Pacific leading manufacturing output, and the Middle East & Africa steadily increasing consumption. Regional performance varies based on consumer purchasing power, online retail penetration, and gemstone manufacturing capabilities across key moissanite-producing countries.

NORTH AMERICA

North America remains the strongest demand center for moissanite, driven by shifting consumer preferences toward ethical and sustainable gemstones. The United States contributes the majority share, supported by high engagement ring purchases and strong digital retail adoption. Retailers report rising interest in DEF-grade stones and higher sales of 1–3 carat moissanite rings. Expanding e-commerce platforms have boosted market penetration, with younger buyers increasingly selecting lab-grown alternatives. Canada shows steady growth as awareness campaigns increase consumer familiarity with premium moissanite products.

EUROPE

Europe demonstrates growing moissanite adoption as consumers prioritize sustainability and ethical sourcing, especially in markets such as the U.K., France, and Germany. Online jewelry sales continue rising, with European retailers integrating more moissanite collections into bridal and fashion categories. Demand for premium colorless stones remains strong due to regional preference for high-clarity gems. Europe relies heavily on imports, creating opportunities for suppliers offering consistent grading standards. Increasing customization trends and luxury minimalistic designs are boosting moissanite interest across younger demographics and modern jewelry brands.

ASIA-PACIFIC

Asia-Pacific dominates global moissanite production thanks to advanced cutting facilities and large-scale gemstone processing hubs in China, India, and Thailand. China accounts for most of the region’s output, supplying international markets with consistent quality and competitive pricing. Rising domestic consumption supports steady growth, particularly among consumers aged 20–35 seeking affordable bridal jewelry. Manufacturers across the region continue investing in enhanced cutting technologies and high-clarity crystal growth methods, strengthening global supply chains. Expanding export capacity keeps Asia-Pacific central to worldwide moissanite market distribution.

MIDDLE EAST & AFRICA

The Middle East & Africa region continues to expand its moissanite market presence, driven by rising demand in luxury-focused countries such as the UAE and Saudi Arabia. Consumers increasingly select larger carat sizes and premium colorless stones for engagement and high-end fashion jewelry. Dependence on imported stones creates sustained opportunities for global suppliers targeting regional wholesalers. Africa shows gradual growth as awareness improves and online jewelry platforms expand access. Retailers across the region are integrating moissanite into premium collections due to its brilliance and affordability.

List of Top Moissanite Companies

Charles & Colvard
Moissanite International
Amora
HRB Exports
Viktor Kämmerling
Stars Gem
Wuzhou Changsheng Gems
Unimoss

Top Two Companies with Highest Share

Charles & Colvard holds approximately 23–25% of the branded moissanite market and leads in premium DEF-grade stones.
Moissanite International captures 14–17% of global share, driven by strong OEM partnerships.

Investment Analysis and Opportunities

Investments in the moissanite market are rising as B2B demand increases by 21% year-over-year, supported by expanding online distribution channels that account for 61% of global moissanite sales. Manufacturers investing in improved growth technology reported 18% lower production costs, increasing profitability and creating stronger Moissanite Market Opportunities. Investors also see potential as consumer preference for sustainable gemstones rises, with 56% of millennials and 62% of Gen Z choosing ethically sourced stones. The Moissanite Market Forecast indicates rising demand for stones sized 1–3 carats, representing 58% of global purchases.

Growing customization trends present lucrative investment areas, with 44% of buyers requesting personalized designs. Companies implementing AI-driven customization tools report a 29% increase in conversion rates. Additionally, jewelry retailers adopting private-label moissanite products experience 37% higher margins than branded alternatives. Investments in supply chain expansion—especially in Asia-Pacific and North America—are increasing, with distribution volumes rising 31% across leading wholesalers.

Marketing investments focusing on SEO show strong results, with moissanite-related keyword traffic increasing 54% between 2023–2024. As a result, investors are attracted to brands that deliver high growth potential in digital-first markets, particularly as global online jewelry sales surpassed 24% penetration.

New Product Development

New product development within the moissanite market is accelerating as manufacturers integrate advanced crystal-growth technologies that increase clarity rates from 76% to 89%. This technological shift enables the creation of higher-grade VVS and IF stones, which now represent 33% of global sales. Premium colorless DEF-grade stones saw a 22% increase in demand as buyers seek alternatives to high-cost mined diamonds. Brands introducing fancy shapes—such as elongated ovals, radiant cuts, and pear shapes—report a 28% growth in product adoption.

Manufacturers integrating nanotechnology-based polishing techniques improved light performance by 14%, enhancing moissanite’s brilliance and fire dispersion. This innovation supports the development of ultra-premium lines targeting luxury markets, where moissanite stones above 5 carats saw a 16% rise in demand. Jewelry brands launching hybrid metal designs such as moissanite combined with platinum or palladium reported a 19% increase in sales.

The Moissanite Market Research Report also shows a rise in durable coating technologies that improve scratch resistance by 11%, extending product life. B2B buyers increasingly seek high-volume supply, with OEM orders increasing 27% between 2022–2024. These advancements indicate strong Moissanite Market Growth and expanding product possibilities in 2025 and beyond.

Five Recent Developments

Leading manufacturers increased crystal yield by 18% through improved seed-growth chambers (2024).
Online wholesale orders for moissanite rose by 31%, driven by increased B2B adoption (2023).
Introduced premium ultra-white stones with 92% improved clarity consistency (2025).
Laser-cutting precision improved by 24%, reducing symmetry defects in fancy shapes (2024).
Export volume of DEF-grade moissanite increased by 22% through expanded Asia-Pacific production (2023–2024).

Report Coverage of Moissanite Market

The Moissanite Market Report provides comprehensive coverage of global market performance, analyzing production capacity, supply chain structures, buyer trends, and competitive benchmarking. The report evaluates market share distribution across regions, highlighting North America’s 38% demand share, Asia-Pacific’s 51% manufacturing dominance, and Europe’s 19% consumption footprint. It covers detailed segmentation across stone types, including round brilliant holding 47%, cushion 19%, and square brilliant 14% of global share. Application coverage includes rings at 61%, earrings 21%, pendants 12%, and other categories at 6%.

The Moissanite Market Analysis includes insights into consumer preferences, where DEF-grade stones account for 72% of demand. Production efficiency improvements increased by 17%, supporting manufacturers in meeting growing B2B demand. The report also analyzes pricing dynamics, quality consistency metrics, and technological developments that improved clarity rates to 89%. It assesses investment patterns, market growth drivers, restraints, opportunities, and challenges, helping stakeholders identify high-potential areas.

In-depth competitor profiling covers leading companies controlling 34% of global market share combined. Key trends—including rising digital sales at 61% penetration—are also included, offering a complete Moissanite Market Outlook for strategic decision-making.