Made-to-Measure Clothes Market Size & Share Trends, 2033

Made-to-Measure Clothes Market Overview

Made-to-Measure Clothes Market size was valued at USD 52.14 billion in 2025 and is expected to reach USD 120.51 billion by 2033, growing at a CAGR of 11.4% from 2025 to 2033.

The made-to-measure clothing market is experiencing strong momentum due to increasing consumer demand for personalized fashion. In 2024, over 61 million consumers globally opted for custom-made apparel, up from 44 million in 2020. This rise reflects changing consumer preferences, especially in urban centers where over 63% of buyers aged 25–45 prioritize fit and exclusivity over mass-produced fashion. High disposable incomes in major economies such as the U.S., China, and Germany further fuel this demand.

Technological advancements like 3D body scanning and AI-based measurement systems have streamlined the made-to-measure process, reducing the average fitting time by 35% between 2020 and 2024. Consumers now prefer digital interfaces, with 48% of custom clothing orders placed online in 2024. The increased adoption of e-commerce platforms has led to improved access and reduced delivery timelines, with 76% of orders fulfilled within 10 working days, compared to 21 days in 2018.

Increased awareness of sustainability is another factor accelerating the market. Custom garments generate up to 40% less textile waste compared to ready-to-wear clothing. In 2024, approximately 28% of consumers cited sustainability as a deciding factor in choosing made-to-measure over traditional retail. Additionally, over 32% of brands have shifted to using eco-friendly fabrics like organic cotton, bamboo, and recycled polyester to meet growing consumer expectations.

Key Findings

DRIVER: Increasing demand for personalized clothing has led to a 42% rise in made-to-measure purchases globally from 2020 to 2024.

COUNTRY/REGION: In the United States, over 8.3 million consumers purchased made-to-measure garments in 2024, with New York and Los Angeles contributing 35% of the national volume.

SEGMENT: Tailored suits accounted for nearly 39% of made-to-measure clothing sold in 2024, making it the leading product segment.

Made-to-Measure Clothes Market Trends

One of the most significant trends shaping the made-to-measure clothing market in 2024 is the integration of virtual fitting rooms and AI-driven sizing technology. These innovations have been adopted by over 60% of online made-to-measure retailers. Subscription-based models for workwear and formalwear are gaining traction, with nearly 1.2 million users enrolled globally in such services by the end of 2024. Another rising trend is gender-neutral tailoring, which grew by 27% in online search volume year-over-year. In 2024, 19% of made-to-measure orders were for unisex designs, especially among consumers aged 18–30. Urban millennials and Gen Z buyers are prioritizing ethical labor practices, prompting 38% of made-to-measure brands to display sourcing and labor certifications on product pages. Social media has become a critical marketing channel, driving 33% of conversions in 2024 for custom tailoring platforms. Moreover, augmented reality tools for fabric visualization have improved purchase satisfaction by 22%, helping customers better assess texture and color pre-order. Brands are also expanding into athleisure and casual made-to-measure categories, with demand for custom hoodies and joggers increasing by 31% in 2024.

Made-to-Measure Clothes Market Dynamics

The made-to-measure clothing market is shaped by a variety of dynamic factors including evolving consumer lifestyles, technological enhancements, and rising environmental consciousness. In 2024, urbanization reached 57% globally, boosting demand for tailored clothing in cities with dense working populations. Custom garments are increasingly seen as a lifestyle choice, especially among professionals, with 54% citing a desire for unique style and fit as their main motivation. Rapid advancements in AI, machine learning, and 3D body scanning are reducing turnaround times by 28%, significantly enhancing customer experience. However, price sensitivity remains a restraint, as made-to-measure clothing is perceived as premium. In a 2024 survey, 47% of non-buyers cited high cost as the primary barrier. Nevertheless, the rise of flexible payment solutions and cost-effective production methods is bridging this gap. Sustainability is another key driver, as 62% of consumers aged 20–40 now prefer brands with transparent supply chains and low waste production. Despite opportunities, challenges like high return rates due to fit issues and lack of standardization in measurements persist, with 14% of orders returned in 2024. Collaboration with digital tailors and use of virtual fittings are helping reduce these figures. The competitive landscape is expanding as more fashion tech startups enter the market offering niche services.

DRIVER

Technological advancements in measurement and production efficiency.

From 2020 to 2024, use of 3D body scanning technology in made-to-measure production rose by 61%, leading to a significant drop in measurement errors and fitting issues. Brands implementing AI-driven pattern generation reduced design turnaround time from 5 days to just under 2 days. This efficiency translates to faster delivery and higher customer retention, with 68% of customers returning for repeat orders within 12 months. The growing demand for mobile tailoring apps, which increased user engagement by 43% in 2024, highlights how technology is central to scaling personalized fashion.

RESTRAINT

High cost and limited accessibility for mass consumers.

Despite the popularity of made-to-measure apparel, its premium price tag limits adoption among mid- and low-income groups. As of 2024, the average cost of a custom suit stands at USD 580, compared to USD 170 for off-the-rack equivalents. Production costs remain high due to personalized pattern creation, high-end materials, and skilled labor. Additionally, 52% of consumers in developing regions report a lack of access to digital tailoring services. Without broader infrastructure and cost optimization, made-to-measure will remain niche in price-sensitive markets.

OPPORTUNITY

Rising eco-conscious consumer base and demand for sustainable fashion.

In 2024, over 62% of global consumers under 35 expressed a preference for sustainable apparel, and 40% actively sought brands offering eco-certified made-to-measure garments. Waste reduction from exact fabric usage and minimal overproduction aligns made-to-measure fashion with sustainability goals. Over 29% of tailoring businesses adopted recycled fabrics in 2024. This opens doors for environmentally conscious startups to attract market share and for legacy brands to innovate in sustainable production. Additionally, 22% of consumers said they would pay a 10% premium for sustainable tailoring services.

CHALLENGE

Measurement standardization and quality assurance at scale.

One of the most persistent challenges is ensuring consistent fit and quality across diverse body types and geographical markets. In 2024, return rates for online custom clothing stood at 14%, with 62% of returns attributed to fit discrepancies. The lack of a universal measurement protocol complicates expansion for global brands. Moreover, tailoring errors and production inconsistencies increase costs. While 3D scanning and AI assist in reducing these issues, brands must invest in training and standardized digital tools to ensure customer satisfaction and scalability.

Made-to-Measure Clothes Market Segmentation

The made-to-measure clothes market is segmented based on type and application. By type, tailored suits and custom shirts dominate. Tailored suits remain the most in-demand category, accounting for 39% of all made-to-measure purchases in 2024. These suits are especially popular among professionals aged 30–50, with peak demand seen in metropolitan regions. High wedding season demand and corporate dress codes also contribute to consistent annual growth. Custom shirts follow closely, representing 28% of total volume. These are popular across both male and female demographics, with increasing demand for wrinkle-resistant and stretchable fabrics. The average consumer orders 2.6 custom shirts per year, with a spike during holiday and gifting seasons. In terms of application, fashion boutiques serve as key retail channels, contributing to 41% of global sales in 2024. Boutiques offer personalized fittings and luxury services, attracting affluent clientele. On the other hand, personal tailoring services, including freelance tailors and mobile apps, accounted for 33% of the market. The rise of virtual fittings and on-demand consultations has expanded reach into suburban and rural areas. Digital tailoring platforms recorded a 38% increase in active users in 2024. As consumers increasingly prioritize both fit and ethical production, segmentation continues to evolve with new niche categories like maternity tailoring and plus-size custom wear gaining traction.

By Type

Tailored suits: In 2024, tailored suits accounted for nearly 39% of made-to-measure garment orders. These are favored for weddings, business events, and professional attire. Among male consumers aged 35–55, 61% reported owning at least one made-to-measure suit. Premium materials like Italian wool and cashmere remain the most requested. Online suit orders rose by 23% from 2022 to 2024, driven by fit customization and luxury appeal.
Custom shirts: Representing 28% of the market, custom shirts are frequently ordered for daily workwear and casual smart dressing. In 2024, over 18 million custom shirts were ordered globally. Stretch cotton, linen blends, and moisture-wicking fabrics were among the top preferences. Nearly 36% of buyers requested monograms or personalized collars and cuffs, reflecting growing demand for unique details. Repeat order rate for shirts stood at 52%.

By Application

Fashion boutiques: Fashion boutiques remained a vital sales channel in 2024, contributing 41% of total made-to-measure sales. These establishments offer curated fabric selections, in-person fittings, and luxury consulting services. Over 75% of boutique clients prefer face-to-face consultations. The average ticket size in boutiques was 18% higher than online channels, attributed to exclusive offerings and customer loyalty.
Personal tailoring: In 2024, personal tailoring services represented 33% of global market share. This includes freelance tailors and home visit-based services. Mobile tailoring platforms saw user growth of 38%, with consumers in suburban areas making up 42% of the clientele. Demand surged for personalized home fittings, especially post-pandemic, and for niche needs like adaptive clothing and special occasion wear.

Regional Outlook of the Made-to-Measure Clothes Market

The regional outlook of the made-to-measure clothes market reveals a balanced yet evolving global footprint, with developed markets maintaining leadership and emerging economies showing rapid uptake. In North America, especially the U.S. and Canada, custom clothing has seen widespread adoption due to higher disposable income, with over 11 million consumers opting for tailored apparel in 2024. Europe, led by the UK, Germany, and Italy, is known for its tailoring heritage. The continent recorded over 9.4 million custom clothing buyers in 2024, with London and Milan being major hubs. Asia-Pacific is experiencing accelerated growth driven by urbanization and digital transformation. In 2024, over 14.2 million made-to-measure orders were placed in this region, with China, India, and Japan leading the surge. Increased smartphone usage and rising fashion consciousness contributed to the uptick. Meanwhile, the Middle East and Africa are emerging markets where premium tailoring services are gaining popularity among high-income consumers. Dubai, Riyadh, and Johannesburg have become focal points, with an increase of 32% in boutique tailoring services in 2024. Cultural preferences and rising expat populations support regional expansion. These dynamics indicate that while North America and Europe dominate in volume and heritage, Asia-Pacific and MENA are shaping the future of custom apparel adoption.

North America

In 2024, North America accounted for 38% of global made-to-measure sales, with the U.S. leading the charge. Over 11 million consumers opted for custom garments, particularly in cities like New York, Los Angeles, and Toronto. Tech-based tailors like Proper Cloth and Alton Lane expanded by opening 22 new physical locations. Return customers accounted for 63% of sales.

Europe

Europe remains a core market for made-to-measure fashion, driven by long-standing tailoring traditions. In 2024, 9.4 million people across Germany, France, Italy, and the UK purchased made-to-measure clothing. Italian brands like Kiton and Zegna maintained high demand. 46% of consumers preferred natural fabrics like wool and linen. London alone hosted 87 active tailoring boutiques.

Asia-Pacific

Asia-Pacific has become the fastest-growing market, with over 14.2 million made-to-measure orders placed in 2024. China saw a 31% increase in demand for digital tailoring platforms. India reported 2.6 million custom orders, with a rise in semi-formal and ethnic fusion styles. South Korea and Japan led in adopting virtual fitting apps. Overall digital orders rose 44% year-on-year.

Middle East & Africa

Made-to-measure demand in the Middle East & Africa region grew 29% in 2024, with Dubai and Riyadh leading luxury tailoring purchases. High-income consumers are driving demand for premium fabrics and custom Arabic formalwear. South Africa recorded a 19% increase in boutique tailoring services. Cross-border e-commerce sales rose 26%, particularly from UAE to North Africa.

List of Top Made-to-Measure Clothes Companies

Indochino (Canada)
SuitSupply (Netherlands)
Alton Lane (USA)
Black Lapel (USA)
J.Hilburn (USA)
Proper Cloth (USA)
Kiton (Italy)
eShakti (USA)
Ermenegildo Zegna (Italy)
Sumissura (Spain)

Indochino (Canada): Indochino has transformed the made-to-measure market by blending online customization with offline showrooms. In 2024, it operated 87 locations across North America and processed over 1.3 million custom orders. The brand emphasizes digital fittings, affordable pricing, and rapid delivery.

SuitSupply (Netherlands): SuitSupply leads Europe in luxury made-to-measure menswear. With 150+ retail outlets in 30 countries, it recorded 2.1 million tailored orders in 2024. Known for in-store tailoring and premium fabrics, the brand also introduced AI-based fitting tools, reducing remake rates by 21%.

Investment Analysis and Opportunities

In 2024, the made-to-measure clothes market attracted notable investments from private equity firms and fashion-tech accelerators. The demand for personalization in clothing has led to capital inflows aimed at expanding production capacity, digital infrastructure, and global footprint. Over USD 960 million was invested globally in made-to-measure startups, particularly in North America and Asia. Companies like Indochino and Black Lapel raised funds to open new retail showrooms, while tech players invested in AI-based sizing software. Mobile tailoring platforms saw a 37% increase in funding. Investment also surged in sustainable fashion, with 32% of venture funds directed toward eco-certified tailoring businesses. Partnerships between fashion retailers and tailoring startups rose by 28%, aimed at tapping into urban millennial and Gen Z markets. Cost-effective on-demand manufacturing units in Southeast Asia also attracted significant foreign investment due to low production costs and high-quality output. Emerging markets like the Middle East and Africa gained traction, with investors backing boutique tailoring firms and e-commerce platforms tailored to affluent consumers. Retail tech innovations, such as virtual dressing rooms and AR-based fitting solutions, received funding to enhance user experience. Over 21% of traditional retailers showed interest in launching or acquiring made-to-measure verticals. Investment patterns indicate robust opportunities through tech integration, geographic expansion, and sustainable operations.

New Product Development

The made-to-measure clothing market in 2024 experienced a surge in innovation, particularly in digital fittings, sustainable materials, and modular design. Over 1,700 new made-to-measure SKUs were launched globally, with a significant share focusing on gender-neutral and eco-conscious garments. Brands introduced AI-driven fabric selectors and body scanners capable of measuring 24 unique body points. Approximately 38% of product launches incorporated organic or recycled materials. New designs catered to evolving fashion needs, including travel-friendly suits, wrinkle-resistant shirts, and moisture-wicking fabrics. Smart textiles embedded with cooling or heating technology entered the made-to-measure domain in Japan and the U.S. Customization options also expanded—monogrammed details, collar and cuff variations, and inner lining designs were requested in 47% of orders. Brands like Proper Cloth and Sumissura integrated augmented reality to preview garments in 3D, boosting conversion rates by 19%. Personalized digital style assistants were introduced to guide users based on body shape, occasion, and climate. Additionally, modular tailoring concepts gained popularity, allowing wearers to convert a single outfit into multiple looks. Inclusive fashion also became a priority, with new collections for differently-abled and plus-sized individuals. Overall, new product development in 2024 focused on blending technology, personalization, and comfort.

Five Recent Developments

Indochino launched an AI-driven suit fitting tool in January 2024, improving accuracy by 34%.
Sumissura introduced a virtual design lab with over 1,200 customizable options.
SuitSupply expanded into South Korea with 8 new stores opened in 2024.
Proper Cloth introduced stretch wool fabric for custom trousers.
eShakti released a mobile tailoring app targeting Gen Z consumers.

Report Coverage of Made-to-Measure Clothes Market

The report offers an in-depth analysis of the global made-to-measure clothes market covering market segmentation, product trends, regional dynamics, competitive landscape, and technological innovations from 2024 to 2033. It explores market behavior across type, application, and region while providing detailed insights into consumer demand, digital transformation, and sustainability trends. In 2024, over 61 million global buyers chose made-to-measure apparel, and digital tailoring platforms experienced a 44% year-over-year growth. North America and Europe led the volume, while Asia-Pacific and the Middle East posted the highest growth rates. The report includes data on market influencers such as tech adoption, body scanning, and AI personalization. Key players, investment flows, and emerging startups are also analyzed. Report coverage further includes supply chain mapping, fabric sourcing trends, and customer satisfaction metrics. Notably, sustainability is a core focus, with over 29% of new launches in 2024 utilizing recycled or organic materials. The report aims to equip stakeholders with strategic insights for innovation, investment, and expansion in the made-to-measure segment.