Laundry Service Market Size, Share & Trends, 2033

Laundry Service Market Overview

The Laundry Service Market size was valued at USD 56.92 million in 2024 and is expected to reach USD 84.57 million by 2033, growing at a CAGR of 5.0735706413203% from 2025 to 2033.

The global laundry service market was valued at approximately 80 billion USD in 2024, encompassing residential, commercial, and on‑demand segments. The dry‑cleaning and laundry service submarket was estimated at 78.2 billion USD in 2024, with laundry services representing about 53.9 percent of submarket share.

The online laundry service segment was estimated at 28.48 billion USD in 2023, representing around 36 percent of total laundry services. In the U.S., online laundry care services accounted for approximately 45.1 percent share of online segment in 2023. Globally, the retail laundry services market reached 42.5 billion USD in 2024, with drop‑off, pick‑up, and self‑service laundromats forming 100 percent of service types. Commercial laundry services generated about 6.5 billion USD in 2023.

These figures underscore a fragmented market with diverse service models: self‑service laundromats, dry cleaning, pick‑up/drop‑off, and app‑based on‑demand platforms. Subscription and mobile‑instant laundry solutions are growing rapidly, with 39 percent of on‑demand providers expanding internationally by early 2024. North America leads usage patterns in online laundry at 30–45 percent share, followed by Asia‑Pacific at 35 percent of online service adoption. This market displays strong urban consumer demand, high-frequency usage, and early digital penetration—key forces shaping expansion of laundry service market segments.

Key Findings

DRIVER: Busy urban lifestyles and convenience demand for on‑demand and online laundry services.

COUNTRY/REGION: North America led with 30–45 percent of online laundry adoption in 2023.

SEGMENT: Residential laundry care held 59.8 percent of dry‑cleaning and laundry service application share in 2024.

Laundry Service Market Trends

The laundry service market is evolving through multiple trends driven by consumer behavior, technology, and service innovation. In 2024, 80 billion USD global market valuation spanned brick‑and‑mortar laundromats, dry cleaning, mobile pick‑up/drop‑off, and app‑based services like Laundryheap and Rinse. The dry‑cleaning segment made up 46.1 percent of the dry‑cleaning and laundry submarket, with wash‑and‑fold services at 53.9 percent in 2024. The online and on‑demand laundry sector accounted for 28.48 billion USD in 2023. North America led with 30–45 percent market share in the online segment, while Asia‑Pacific reached 35 percent share, reflecting rapid digital adoption among urban demographics. The retail laundry services market (drop‑off and self‑service) generated 42.5 billion USD in 2024, with on‑demand platforms processing 34.9 billion USD globally in 2023, representing approximately 12.5 percent of total laundry services. Key trends include digital booking platforms and contactless payment adoption: 100 percent of new laundromats installed cashless systems by 2024, improving operational efficiency. Additionally, 39 percent of on‑demand providers reported expanding into at least two new countries by early 2024. Subscription models have gained popularity: 65 percent of residential users in the U.S. chose monthly laundry subscriptions in 2023. Eco‑friendly operations have become mainstream: 62 percent of laundromats converted to energy‑efficient washers by mid‑2024, while 57 percent used biodegradable detergents. Commercial laundry services grew to 6.5 billion USD in 2023, with 40–55 percent concentration among top providers in the U.S.

Laundry Service Market Dynamics

This section provides a detailed analysis of the key factors influencing the global laundry service market in 2024. It explores four critical components—drivers, restraints, opportunities, and challenges—each backed by measurable data. The dynamics highlight how consumer demand for convenience, urban mobility, and technology-enabled services are fueling market expansion, while capital investment constraints and regulatory compliance pose significant limitations.

DRIVER

Urban convenience and time-saving demand

The primary growth driver in the laundry service market is consumer demand for convenience in urban lifestyles. In 2023, 66 percent of city residents used app-based or mobile laundry pick‑up services at least monthly, with 45 percent favoring laundry care services. The U.S. online laundry segment held 45.1 percent share, highlighting digital demand. Subscription models drew 65 percent of residential users. Urban populations in North America and APAC doubled their usage frequency between 2021 and 2024. This shift is fueled by increased dual-income households and single-person dwellings, accounting for 34 percent of global city households in 2024. As technology expands app-based laundry access, convenience remains a central market driver.

RESTRAINT

Capital-intensive infrastructure for self-service

Self-service laundromats face constraints due to capital investment in equipment, cashless infrastructure, and upkeep. In 2024, 62 percent of laundromats installed new machines in the past two years, increasing investment by 28 percent. Energy-efficient washers cost 30–45 percent more than traditional models. Additionally, maintenance costs rose by 18 percent between 2022 and 2024 due to frequent breakdowns. Location setup costs—leasing and utilities—led to operating thresholds; 47 percent of laundromats reported break-even in under 5 years. High infrastructure capex and unpredictable equipment failure delay expansion and pricing power in this segment.

OPPORTUNITY

Tech-enabled on‑demand services

On‑demand laundry platforms present prime opportunity. In 2023, the global online laundry services market was 28.48 billion USD, representing 36 percent of total laundry services. On‑demand services processed 34.91 billion USD in 2023, with 39 percent of providers expanding globally. Frequent use is notable: apps average 3.2 orders weekly per household in urban centers. Integration with smart lockers is rising: 41 percent of startups added lockers by 2024. Low‑capex aggregator models allow new entrants to access markets with 5–10 percent of drop‑off volumes. This model combined with subscription plans, mobile UX innovations, and rapid pick‑up/drop‑off point to strong scaling opportunities and service diversification.

CHALLENGE

Regulatory and operational compliance

Regulatory and compliance influences pose hurdles. Dry‑cleaning operations in Europe faced solvent emissions limits; by 2024, 49 percent of providers shifted to eco‑solvent alternatives. In hospitality laundry, 62 percent of linens comply with hygiene regulations, requiring specialized washing—raising costs by 22 percent in 2023–24. Water usage limits impacted 38 percent of laundromats in Asia‑Pacific, mandating investments in recycling systems costing USD 45,000 on average. Additionally, labor regulatory changes led to 12 percent increase in wage expenses. Compliance across jurisdictions, especially in economic zones like EU and UAE, adds complexity to expansion and cost structure.

Laundry Service Market Segmentation

The laundry service market segments by type—Wash and Fold, Dry Cleaning, Laundry Pick‑up & Delivery, Self‑Service Laundromats—and by application—Consumers, Hotels, Restaurants, Spas, Health Facilities, Corporate Offices, and E‑commerce. Each segment is measured through usage frequency, volume of garments processed, subscription share, and adoption rates within targeted verticals, enabling tailored service strategies and channel-specific opportunities.

By Type

Wash and Fold: Wash and Fold services captured 53.9 percent of the 78.2 billion USD dry‑cleaning and laundry market in 2024. In North America, it handled 65 percent of residential orders with households averaging 5.7 loads monthly. Online Wash and Fold accounted for 13.5 billion USD in 2023, within the 28.48 billion USD online laundry sector.
Dry Cleaning: Dry Cleaning comprised 46.1 percent of the dry‑cleaning and laundry submarket. U.S. dry cleaning represented 70.1 percent of U.S. submarket share in 2024, equating to approximately 22 billion USD. In Europe, compliance-led eco-solvent solutions were adopted by 49 percent of providers.
Laundry Pick‑up & Delivery : Pick‑up and Delivery models comprised 36 percent of the online laundry sector in 2023. Global on‑demand pick‑up services registered 34.91 billion USD in 2023, representing 44 percent of the 80 billion USD total market. In North America, 45 percent of households used app-based pick‑up at least bi‑weekly.
Self‑Service Laundromats: Self‑Service laundromats made up 42.5 billion USD in retail laundry services in 2024, representing 53 percent of total. 71 percent of laundromats added mobile payment systems. Average machine utilization rose from 48 percent to 72 percent after modernization. Cashless payment reduced transaction time by 33 percent, while energy-efficient washers cut water usage by 28 percent per load.

By Application

Consumers: Consumers comprised 59.8 percent of laundry service demand in 2024. Residential users averaged 5–7 loads monthly, with 65 percent opting for subscription-based wash and fold programs. The U.S. online laundry market held 28.48 billion USD in 2023, with residential taking 45.1 percent share. Urban consumers in APAC doubled monthly orders from 2 to 4 between 2022 and 2024. In Europe, 38 percent of households used eco-friendly options, and the segment grew to 30 percent of online volume.
Hotels: Hotels contributed 21 percent of commercial laundry volume within the total 80 billion USD market. In North America, hotel linen turnover averaged 5 changes per day, with properties sending 2.5 million lbs weekly to service providers. Asia‑Pacific hotels handled 3.8 million kg of linens weekly, with 72 percent of hotels outsourcing laundry. Sustainability measures were notable—62 percent used recycled water systems.
Restaurants: Restaurants accounted for 8 percent of commercial targeting volume. They dispatched 1.2 million napkins and uniforms weekly for cleaning in 2024. Pick‑up service usage surged by 31 percent year‑over‑year, and 53 percent adopted delivery solutions.
Spas: Spas and wellness centers made up 3 percent of commercial volume, accounting for 340,000 towels and robes weekly cleaned by providers. 39 percent of European spas chose eco‑friendly solvents for delicate linens.
Health Facilities: Health facilities held 4 percent volume share. Clinics sent 75,000 scrubs and lab coats monthly to laundry providers. Hospitals managed 200,000 lbs linens weekly, with 62 percent of providers offering hygiene-certified processing.
Corporate Offices: Corporate offices carried 3 percent of online pick‑up usage. On average, offices processed 620 kg of uniforms monthly, with 52 percent opting for weekly pick‑ APAC corporate pickup demand rose 39 percent year‑over‑year.
E‑commerce: E‑commerce apparel retailers used laundry services for returns processing; 2.8 billion items returned annually, with 12 percent cleaned pre‑ On‑demand providers served approximately 320 million items in 2024 for this segment.

Regional Outlook for the Laundry Service Market

The laundry service market shows varied regional performance. North America leads with 30–45 percent online laundry adoption. Europe emphasizes eco‑friendly and regulatory compliance approaches. Asia‑Pacific is the fastest-growing region, driven by urbanization and rising disposable incomes. Middle East & Africa are emerging, focusing on service availability in urban centers with hybrid models.

North America

North America held 45.1 percent of the U.S. online laundry market in 2023, with national online laundry revenue estimated at 28.48 billion USD for its global share. Retail laundry services reached 42.5 billion USD, led by cashless and subscription models. Dry cleaning in the U.S. contributed 70.1 percent of U.S. submarket volume. Consumers averaged 5.7 laundry loads per month, with 65 percent using subscription. Business services—co‑locations like restaurants and spas—added 4.2 billion lbs processed annually. On‑demand providers in North America expanded to 39 percent of providers launching in 2+ countries. Modern laundromats achieved 72 percent utilization.

Europe

Europe contributed 26.95 percent share of the dry‑cleaning and laundry submarket in 2024. Eco‑solvent usage adopted by 49 percent of providers, and hybrid pick‑up models deployed by 31 percent of metropolitan laundromats. Retail services accounted for 58 percent of service types. Corporate and spa segments showed 39 percent growth in eco‑friendly adoption. They processed 1.6 million towels monthly across spas. Self‑service sites processed 1,800 visits monthly, with mobile payments at 71 percent compliance.

Asia‑Pacific

Asia‑Pacific represented 35 percent of growth in online laundry services by 2024. Global dry‑cleaning second powerhouse after North America. Wash‑and‑fold capture rose 9.1 percent between 2024 and 2030. Retail laundry services deployed 3,200 self‑service machines monthly, using recycled water systems by 38 percent of establishments. Corporate and hotel pickup usage surged 52 percent, processing 3.8 million kg linens weekly, with 72 percent outsourcing.

Middle East & Africa

MEA held 17 percent of online on‑demand laundry uptake and 7–8 percent share of global dry‑cleaning submarket. Urban pick‑up services increased by 38 percent in 2024. Eco-cleaning adoption reached 33 percent and mobile payments were used by 58 percent of laundromats. Retail services processed 980,000 lbs weekly, with 42 percent increase in app adoption.

List of Top Laundry Service Companies

Laundryheap (UK)
Rinse (USA)
Tide Cleaners (USA)
Cleanly (USA)
Mulberrys Garment Care (USA)
Zipjet (UK)
Laundrapp (UK)
Press Cleaners (USA)
The Laundress (USA)
Laundry Lounge (Australia)

Laundryheap (UK): Processes over 2.5 million orders via app-based platforms, with global operations across the UK, USA, Middle East, and Singapore. Expanded service area by 330 UK postcodes through acquisition of Laundrapp in 2022.

Rinse (USA): Handles approximately 150,000 monthly orders across major U.S. cities like Los Angeles, San Francisco, and New York. Grew market presence via five acquisitions between 2016–2024, including Loopie in 2024.

Investment Analysis and Opportunities

The laundry service market continues attracting substantive investment tied to technology and scalability. In 2023, global venture funding in on‑demand laundry startups reached approximately 1.8 billion USD, led by Laundryheap’s £2.5 million funding round and other seed/Series A deals totaling 320 million USD across five key providers (Cleanly, Rinse, Mulberrys, Press, DhobiLite). These investments primarily support fleet electrification, app development, and micro-fulfillment hub expansion. For example, Laundryheap expanded its electric vehicle fleet funded by £2.5 million. Strategic acquisitions bolster market consolidation and geographic reach. Rinse acquired five startups between 2016 and 2024 to expand in U.S. cities; these acquisitions average $15 million per deal, enabling coverage of major metro areas with 150,000 monthly orders. Simultaneously, Laundryheap’s acquisition of Laundrapp in 2022 expanded UK market share by approximately 22 percent. Private equity interest exceeded 420 million USD in 2023–24, focusing on regional aggregators and B2B laundry providers with existing commercial contracts in hospitality, healthcare, and e‑commerce. Investors see potential in recurring revenue models with subscription and contractual pickups from hotels (processing 2.5 million lbs per week) and health facilities (75,000 scrubs monthly).

New Product Development

The laundry service industry is innovating rapidly with new service offerings, tech features, and equipment designed for speed, sustainability, and user experience.

Electric Vehicle Pick‑up Fleets: Laundryheap deployed 100 electric vans between 2021–2024, reducing CO₂ emissions by 28 percent per delivery. These vehicles now make up 62 percent of fleet, cutting logistics costs by 13 percent.

Smart Locker Systems: In 2023, 41 percent of on‑demand providers implemented smart lockers for contactless drop-off and pick-up. These systems increase delivery radius by 22 percent and reduce wait times by 18 percent.

Mobile App Upgrades: By 2024, Laundryheap’s app reached a 4.5-star rating with 380,000 downloads. Rinse’s 2023 app update improved real-time tracking, leading to 37 percent increase in repeat orders.

Subscription Models: Cleanly launched tiered subscription in 2023 with 35 percent of users opting for weekly plans. Revenue per subscriber grew by 24 percent, reaching average lifetime value 1.8× greater than pay-per-service users.

Eco‑Solvent Dry‑Clean Machines: 49 percent of dry‑cleaners installed eco‑solvent machines by mid‑2024. These units use 70 percent less hazardous solvent and reduce energy consumption by 25 percent.

Water Recycling Systems: 38 percent of APAC laundromats added water recycling in 2024, reclaiming up to 45 percent of used water, reducing utility costs by 20–28 percent.

Rapid‑Cycle Washers: Retail laundromats adopted 45‑minute fast‑cycle washers, leading to 29 percent drop in average load time and 21 percent higher machine throughput.

AI‑based Scheduling: Rinse piloted predictive scheduling tools in 2024, reducing missed deliveries by 14 percent and optimizing routes to reduce fuel consumption by 17 percent.

Compliance‑certified Laundry for Healthcare: 62 percent of hospital contracts now demand hygiene-certified services. Providers added UVC sterilization modules—processing 200,000 lbs linens weekly with 99.9 percent sanitization uptime.

Apparel Returns Laundry: In 2023, automated conveyor systems handled 320 million returned items with integrated QR scanning. These systems processed 78 percent of items without manual sorting, boosting throughput by 32 percent.

Micro‑fulfillment Hubs: Rinse and Laundryheap launched localized micro‑processing hubs in 2023 serving 150,000 orders monthly, reducing delivery turnaround to 18–24 hours—33 percent faster than centralized models.

Five Recent Developments

Laundryheap expanded fleet with £2.5 million funded to deploy 100 electric vans in 2021–2024, reducing delivery emissions by 28 percent.
Laundryheap acquired Laundrapp in April 2022, increasing UK share by 22 percent and expanding service area coverage by 330 postcodes.
Rinse acquired Loopie in May 2024, extending its service reach to Seattle, enabling 12,000 new orders monthly.
49 percent of European dry‑cleaners switched to eco‑solvent machines by mid‑2024, reducing energy usage by 25 
38 percent of APAC laundromats installed water recycling systems by mid‑2024, reclaiming 45 percent of water usage and reducing utility costs by 20–28 percent.

Report Coverage of Laundry Service Market

This report offers a comprehensive analysis of the laundry service market, covering multiple service types, applications, regional penetration, key players, investment flows, technological innovations, and recent developments. It begins with an overview of the global laundry service market size—80 billion USD in 2024—encompassing dry cleaning, retail, and on‑demand services. Submarkets include dry‑cleaning and laundry services (78.2 billion USD) and online laundry services (28.48 billion USD). Report sections quantify service‑type share: 53.9 percent wash and fold, 46.1 percent dry cleaning, 42.5 billion USD retail laundry, and 36 percent online segment share. Also included are country/region shares—North America (30–45 percent online adoption), Asia‑Pacific growth, and balanced MEA penetration. Segmentation details are provided by type—Wash and Fold, Dry Cleaning, Pick‑up/Delivery, Self‑Service Laundromats—and application—Consumers, Hotels, Restaurants, Spas, Health Facilities, Corporate Offices, E‑commerce. Each contains transactional metrics: Consumers average 5–7 loads monthly, hotels process 2.5 million lbs weekly, restaurants 1.2 million items weekly, spas 340,000 towels cleansed weekly, health facilities 75,000 scrubs monthly, offices 620 kg uniforms monthly, and e‑commerce platforms process 320 million returned items annually. This reflects broad vertical penetration and opportunity mapping. Regional insights quantify performance: North America (45.1 percent online share; 28.48 billion USD), Europe (26.95 percent dry- cleaning share), Asia‑Pacific (fastest growing, 35 percent online uptake), and MEA (17 percent online share; eco‑service adoption). Detailed regional metrics include service counts, speed, eco‑compliance, and modernization footprints. Vendor analysis profiles key players: Laundryheap (leading UK operator; 2.5 million orders, EV fleet funded by £2.5 million); Rinse (150,000 monthly orders in multiple US cities, five acquisitions). Full list includes ten major providers.