Hummus Market Size & Forecast [2033]

Hummus Market Overview

The Hummus Market size was valued at USD 918.69 million in 2024 and is expected to reach USD 1229.05 million by 2033, growing at a CAGR of 3.3% from 2025 to 2033.

The global hummus market is witnessing a significant surge in demand due to its nutritional benefits and rising popularity of plant-based diets. In 2023, over 1.35 million metric tons of hummus were consumed globally, reflecting growing consumer preference for healthy, protein-rich dips. Traditionally a staple in Middle Eastern cuisine, hummus has rapidly gained popularity in Western markets, especially in North America and Europe. In the United States alone, hummus consumption reached approximately 145,000 metric tons in 2023, up from 102,000 metric tons in 2019, driven by increasing awareness of vegan and Mediterranean diets.

Packaged hummus products are dominating retail shelves, with over 72% of hummus sales occurring through supermarkets and hypermarkets in 2023. The convenience factor and extended shelf life of refrigerated hummus tubs have played a key role in this retail growth. Flavored variants, such as roasted garlic, red pepper, and spicy jalapeño, accounted for nearly 48% of total flavored hummus sales, indicating growing consumer interest in taste variety. Countries like Israel continue to lead in per capita hummus consumption, averaging 10 kilograms per person per year, while emerging markets such as India and China are seeing double-digit volume growth, indicating untapped regional potential. Hummus is now produced in over 40 countries across six continents.

Key Findings

Driver: Rising consumer preference for plant-based, protein-rich snacks is the primary driver, with global plant-based food sales volume increasing by 17% year-over-year in 2023.

Top Country/Region: The United States led the hummus market in 2023, accounting for over 32% of total global consumption volume.

Top Segment: Original hummus remained the most consumed variety, holding 38% of the total market share by volume in 2023, followed by roasted garlic and red pepper flavors.

Hummus Market Trends

The hummus market is evolving rapidly due to shifts in dietary preferences, increased health consciousness, and expanding global distribution. In 2023, the market saw a 12% increase in global product launches compared to 2022, reflecting a growing demand for innovative hummus offerings. Flavored hummus, such as roasted red pepper, beetroot, chocolate, and spicy jalapeño, is driving diversification, with flavored varieties now representing over 52% of new product launches worldwide. Plant-based diets and clean-label products are pushing brands to reformulate hummus offerings. In 2023, 68% of all hummus products launched globally were labeled vegan, and 57% were non-GMO certified. Organic hummus is also gaining popularity, particularly in Europe and North America. In Germany, for instance, organic-labeled hummus grew by 15% in retail sales volume from 2022 to 2023.

Private label expansion is another major trend. In 2023, private-label hummus brands accounted for 27% of all supermarket hummus offerings in the U.K., up from 22% in 2021. Retailers are increasingly investing in in-house hummus brands to capture higher margins and cater to local taste preferences. Retailers in France and Spain have also seen a double-digit volume increase in their private-label hummus lines. Online distribution channels are experiencing high growth, with e-commerce sales of hummus increasing by 22% globally in 2023, driven by changing consumer shopping behavior post-pandemic. Platforms offering next-day grocery delivery played a significant role in expanding the reach of refrigerated hummus products. Additionally, hummus is increasingly incorporated into culinary dishes beyond dips.

Hummus Market Dynamics

DRIVER

Rising demand for plant-based, protein-rich foods.

The increasing adoption of plant-based diets has significantly propelled the demand for hummus worldwide. In 2023, over 42% of global consumers reported regularly purchasing plant-based products, and hummus remains a leading choice due to its high protein content, fiber, and healthy fats. A standard 100g serving of hummus contains around 8g of protein and 6g of dietary fiber, making it a nutritious alternative to dairy- or meat-based spreads. North America recorded a 19% increase in hummus consumption volume compared to the previous year, driven by growing awareness of Mediterranean and vegan diets.

RESTRAINT

Short shelf life of fresh and preservative-free hummus.

Despite rising demand, the market faces a major challenge in the form of limited shelf life, especially for organic and preservative-free hummus. Most commercial hummus has a shelf life of 7 to 14 days after opening and up to 60 days when sealed and refrigerated. This constraint impacts logistics, especially in markets like Asia-Pacific and Latin America where cold-chain infrastructure is less developed. In 2023, over 12% of hummus exports from Europe to Asia faced spoilage issues due to inadequate refrigeration during transit.

OPPORTUNITY

Growing demand in emerging economies and fusion cuisines.

Hummus consumption is expanding into new geographies, with countries like India, Indonesia, Brazil, and South Korea showing strong growth potential. In India, hummus imports increased by 28% in 2023, reflecting rising demand among urban populations. Additionally, the integration of hummus in fusion cuisines is unlocking new foodservice opportunities. Restaurants in Tokyo, Mumbai, and São Paulo are featuring hummus-infused dishes, from hummus sushi rolls to hummus tacos.

CHALLENGE

Rising costs of raw materials and production.

Hummus production relies heavily on chickpeas, tahini, and olive oil—all of which have seen rising global prices. In 2023, chickpea prices increased by 14%, driven by crop shortfalls in Turkey, India, and Australia. Similarly, tahini prices rose by 11.7% due to limited sesame seed yields in Africa. These cost pressures are squeezing manufacturer margins and leading to price hikes at retail levels.

Hummus Market Segmentation

The hummus market is segmented based on product type and application. Type segmentation highlights consumer preferences for traditional and flavored variants, while application segmentation reflects purchasing behavior across retail formats. In 2023, flavored hummus types accounted for 62% of total market volume, indicating a strong demand for diverse taste profiles. By application, supermarkets and hypermarkets dominated distribution with over 71% of total retail volume, while convenience stores and independent retailers catered to regional and niche demands.

By Type

Original Hummus: remained the preferred choice globally, accounting for 38% of total market volume in 2023. Its simple formulation—chickpeas, tahini, olive oil, lemon juice, and garlic—appeals to traditionalists and health-conscious consumers alike. In North America, sales of original hummus grew by 9.4% year-on-year, while in Europe, it is frequently used as a sandwich spread or a side dish in cafes. The consistency and clean-label profile of original hummus support its dominance, especially in foodservice channels.
Red Pepper Hummus: gained traction due to its tangy-sweet flavor profile. In 2023, it represented 14% of the global flavored hummus market. It saw particularly strong sales in the U.K., where red pepper variants increased by 12.6% in unit volume from the previous year. The presence of antioxidants like beta-carotene in red peppers is also marketed as an added health benefit, contributing to consumer appeal.
Roasted Garlic Hummus: held a 12% market share in 2023, driven by its savory flavor and popularity in Western countries. It performed well in North America and Germany, where it is often used as a dip or topping. Over 1 in 5 U.S. households that consume hummus purchase roasted garlic flavor regularly, according to a 2023 survey. It also gained momentum in ready-to-eat meal kits.
Black Olive Hummus: is a niche but expanding segment, contributing 6% of total flavored hummus sales in 2023. It gained popularity in Mediterranean markets such as Greece, Italy, and Lebanon. Its salty and umami-rich profile pairs well with breads and salads. In 2023, its retail presence expanded to 22 new international markets, including Poland and South Korea.
White Bean Hummus: is an emerging segment representing 4.5% of the global hummus market. It is gaining attention among consumers with allergies to chickpeas or those seeking milder taste profiles. In 2023, white bean hummus sales in Canada grew by 17%, largely driven by innovation in organic and clean-label variants.
Others: hummus types, including beetroot, chocolate, avocado, and spicy variants, contributed to 25.5% of flavored hummus sales in 2023. Beetroot hummus alone saw a 15% growth in global retail volume, with strong adoption in Australia and Nordic countries. Avocado hummus gained popularity in Latin America, where over 4.2 million units were sold in 2023.

By Application

Supermarkets and Hypermarkets: represented 71% of global hummus retail volume in 2023. These stores offer a wide selection of brands, flavors, and pack sizes, making them the primary channel for household consumption. In the U.S., hummus sales through supermarkets exceeded 85,000 metric tons, and Europe followed closely with nearly 70,000 metric tons. Loyalty programs and in-store promotions have played a crucial role in driving recurring purchases.
Independent Retailers: contributed 16% of total hummus sales in 2023. These outlets are especially relevant in regions like the Middle East, parts of Asia, and rural areas in Europe, where consumers prefer local and artisanal brands. In Lebanon, Jordan, and Egypt, traditional stores accounted for over 40% of hummus consumption, offering handmade and fresh variants.
Convenience Stores: accounted for 13% of global hummus sales in 2023, with strong growth in urban centers. On-the-go single-serving hummus packs performed especially well in Japan, South Korea, and the United Kingdom. In 2023, over 65 million units of grab-and-go hummus were sold through convenience formats globally, a 21% increase compared to 2022.

Hummus Market Regional Outlook

The hummus market demonstrates strong performance across North America, Europe, Asia-Pacific, and the Middle East & Africa, driven by regional dietary habits, product innovations, and retail expansion. In 2023, North America led in overall consumption volume, while Europe recorded the fastest product diversification. The Asia-Pacific region emerged as the fastest-growing market by volume due to increasing adoption of Western diets, and the Middle East & Africa retained its position as the cultural and traditional core of hummus production and consumption. Each region exhibits unique growth drivers, from supermarket penetration in the West to artisanal demand in the East.

North America

dominated the global hummus market in 2023, accounting for over 32% of total consumption volume. The U.S. remained the single largest national market with over 145,000 metric tons of hummus consumed in the year, a 13% increase from 2022. Canada contributed with strong growth in the organic and single-serve segment, which rose by 17% in unit volume. Retail giants expanded their hummus offerings to over 18,000 grocery stores across the U.S. in 2023, with flavored hummus variants accounting for 58% of shelf space. The rise of plant-based diets continues to bolster this region's dominance.

Europe

experienced a sharp increase in hummus adoption, with the market volume expanding by 11% year-on-year in 2023. The U.K., Germany, and France were the key consumers, together accounting for over 96,000 metric tons of hummus consumption. The U.K. saw a 26% growth in private-label hummus offerings, while Germany led in the organic segment with 34% of its market share consisting of organic hummus. European cafes and restaurants integrated hummus into a variety of dishes, and e-commerce hummus sales rose by 19%, indicating strong digital penetration.

Asia-Pacific

hummus market showed the highest growth momentum, with regional volume rising by 24% in 2023. Countries like Japan, India, South Korea, and Australia are spearheading demand. In India, urban hummus consumption increased by 28%, driven by metro cities like Delhi and Mumbai. Australia saw a 22% jump in flavored hummus sales, especially beetroot and spicy chili. Foodservice adoption also surged, with over 1,100 new restaurants incorporating hummus into their menus in 2023. However, logistical challenges around cold storage remain a barrier to wider distribution.

Middle East & Africa

remains the traditional heartland of hummus, contributing 20% of global hummus production volume in 2023. Israel leads in per capita consumption at 10 kg per person per year, followed by Lebanon and Jordan. Artisanal and fresh hummus dominate here, with over 65% of consumers preferring locally made, preservative-free varieties. In Africa, market expansion is being driven by South Africa and Egypt, where modern retail formats are gaining ground. Despite economic challenges, the cultural centrality of hummus ensures consistent demand across this region.

List of Top Hummus Companies

Strauss Group
Bakkavor
Tribe Hummus
Boar's Head
Lantana Foods
Finnish Cheese Company
Cedar?s
Athenos
Sevan AB
Hope Foods
Vermont Hummus Company

Strauss Group: maintained the highest share of the global hummus market in 2023 through its joint venture with PepsiCo under the brand Sabra. Sabra accounted for nearly 60% of the U.S. hummus retail volume and distributed products across over 25,000 grocery stores. The company operates one of the world's largest hummus production facilities in Chesterfield County, Virginia, which produces more than 60 million pounds of hummus annually.

Bakkavor: a leading U.K.-based fresh food manufacturer, held the second-largest market share in 2023, supplying hummus under private labels for major retailers including Tesco, Sainsbury’s, and Waitrose. The company’s annual hummus production exceeded 20,000 metric tons in 2023 across its U.K. sites. Bakkavor’s strength lies in its innovation in flavors and textures, such as Moroccan spiced and caramelized onion hummus.

Investment Analysis and Opportunities

The global hummus market is emerging as a lucrative investment space, driven by escalating consumer demand for plant-based foods, rapid retail expansion, and strong growth potential in emerging economies. In 2023, the market attracted over 120 new product investments and brand launches, with both multinational food companies and startups targeting this high-growth segment. Investors are focusing on expanding production capacity, innovating with unique flavors, and tapping into e-commerce distribution channels. In North America, venture capital and private equity funds invested approximately $180 million into plant-based dip brands, with 35% of that capital directed toward hummus-focused companies. U.S.-based startup Ithaca Hummus announced a new manufacturing plant in New York in late 2023, increasing production capacity by 70%. This was supported by a $16 million investment round led by a consortium of food innovation funds. Similarly, Hope Foods expanded its Colorado-based plant to add 15,000 square feet dedicated solely to hummus processing. Europe also saw robust investor interest. In the U.K., Bakkavor invested £12 million in upgrading its hummus production lines to meet rising demand for private-label products. This upgrade included automated packaging, high-speed filling lines, and sustainable energy installations, resulting in a 20% increase in throughput.

New Product Development

The hummus market has become a dynamic platform for food innovation, with manufacturers focusing on novel flavors, functional ingredients, sustainable packaging, and cross-category product integrations. In 2023, there were over 580 new hummus products launched globally, representing a 17% increase compared to 2022. This wave of innovation is aimed at capturing evolving consumer preferences and expanding consumption beyond traditional uses. One of the most notable trends in product development is the introduction of fusion-flavored hummus. Brands across North America and Europe launched varieties such as Thai chili hummus, curry hummus, and Mexican chipotle hummus. In the United States, spicy and ethnic-flavored hummus accounted for 24% of all new flavor launches in 2023. Ithaca Hummus introduced a new Buffalo Ranch flavor in early 2023, which quickly gained popularity in urban markets and added over 15,000 retail distribution points within six months.

The functional food trend is also making its mark on the hummus category. Several manufacturers have started adding protein-enhancing ingredients, such as lentils and chia seeds, or immune-boosting components like turmeric and garlic extracts. In 2023, over 10% of new hummus SKUs globally featured enhanced nutritional claims, with Europe leading the way in “superfood hummus” introductions. Hummus-based snacks are gaining widespread traction. New formats such as hummus chips, hummus-stuffed pretzels, and hummus-on-the-go kits contributed to 18% of all product launches in the category in 2023. Lantana Foods released a line of portable hummus snack packs paired with whole grain dippers, targeting school lunches and busy professionals. These convenient, resealable snack packs were distributed across 8,000 stores in the U.S. within the first quarter of launch.

Five Recent Developments

Sabra Expands Plant-Based Portfolio with New Dessert Hummus Line (2023): Dipping Company, a joint venture between Strauss Group and PepsiCo, introduced a dessert hummus range in Q2 2023 with flavors such as chocolate brownie and vanilla bean. The new line was launched in over 6,500 retail outlets across North America, and early data shows a 9.6% lift in brand sales in the flavored segment.
Bakkavor Invests £12 Million in U.K. Hummus Manufacturing Facility (2023): announced a significant investment in its London-based hummus plant. The upgrade increased automated production lines and boosted annual capacity by 20,000 metric tons, enabling the company to meet rising demand from Tesco and Sainsbury’s for private-label hummus.
Lantana Foods Launches Plant-Based Single-Serve Snack Packs (2024): Foods rolled out new grab-and-go snack packs featuring classic hummus paired with gluten-free crackers and carrot sticks. Distributed in more than 8,000 stores across the U.S., these packs are part of a wider trend, with the single-serve category growing by 21% year-on-year.
Hope Foods Adopts Eco-Friendly Packaging (2023): transitioned its full product range to 100% recyclable packaging in 2023, reducing its annual plastic usage by 12 metric tons. The change aligns with shifting consumer preference, as 41% of hummus consumers globally stated they prefer sustainable packaging when selecting products.
Athenos Introduces Organic and Keto-Friendly Hummus Variants (2024): a prominent U.S. hummus brand, launched an organic and keto-certified hummus line in early 2024. This line includes avocado oil-based hummus with less than 4 grams of net carbs per serving. The rollout reached 5,300 retail locations by Q2 2024, targeting the health and fitness consumer base.

Report Coverage of Hummus Market

The comprehensive coverage of the global hummus market includes detailed analysis across product types, distribution channels, regional performance, production trends, and competitive landscape. In 2023, the global hummus market spanned over 65 countries, with structured data collected from retail, foodservice, and manufacturing sectors. The report evaluates over 580 newly launched products, provides performance benchmarking of 11 key manufacturers, and analyzes growth trends across six continents. Key areas of focus include segmentation by type, such as original hummus, red pepper hummus, roasted garlic, white bean, and others. Among these, original hummus held the largest share in 2023, accounting for 38% of total volume sales. However, flavored variants have seen consistent growth, contributing to over 62% of new product launches. These insights highlight the evolving preferences of consumers toward variety and flavor innovation.

The report also provides a breakdown by application type: supermarkets and hypermarkets, independent retailers, and convenience stores. Supermarkets and hypermarkets dominated global sales, responsible for 71% of all retail transactions in 2023. Convenience stores grew rapidly in urban and high-mobility regions, particularly in Asia-Pacific and Western Europe. Regional analysis features in-depth coverage of North America, Europe, Asia-Pacific, and the Middle East & Africa. In North America, hummus consumption volume exceeded 145,000 metric tons, led by the U.S., which also showed strong adoption of flavored and snack-pack variants. Europe exhibited strong private-label growth, especially in the U.K. and Germany, while Asia-Pacific showed the highest growth trajectory by percentage, with hummus imports to India and Japan rising by 28% and 22%, respectively.