Hotel and Resort Coffee Market Size, Share & Trends, 2033

Hotel and Resort Coffee Market Overview

The Hotel and Resort Coffee Market size was valued at USD 797.69 million in 2024 and is expected to reach USD 1171.89 million by 2033, growing at a CAGR of 4.92560232993962% from 2025 to 2033.

The hotel and resort coffee market is evolving rapidly due to rising global tourism, increased demand for premium beverages, and a growing emphasis on guest experience. In 2024, over 72 million hotel rooms globally offered in-room or lobby-based coffee services.

Coffee consumption within hospitality venues increased by 17% year-over-year, with over 3.2 billion cups served across hotels and resorts worldwide. More than 63% of international travelers identify premium coffee as a desired amenity, with espresso-based beverages leading preferences in luxury accommodations. Globally, more than 44,000 hotels and resorts offer dedicated barista stations or automated high-end machines. Boutique hotels are adopting specialty coffee options, with 28% adding organic or locally roasted selections to their menus.

In Asia-Pacific, the inclusion of gourmet coffee in 5-star properties grew by 21% year-over-year. Resorts with beachfront or all-inclusive services recorded the highest per-capita coffee consumption, with guests averaging 3.4 cups per day. Globally, over 900 new hotel-based coffee bars launched in the last 12 months, with self-serve stations increasing 31%. These figures underline the strategic integration of coffee into hospitality offerings, enhancing guest satisfaction and brand differentiation.

Key Findings

DRIVER: Growing guest demand for premium, customizable coffee experiences in hospitality settings.

COUNTRY/REGION: United States leads in hotel coffee volume served, followed closely by Germany and China.

SEGMENT: Ground coffee remains the dominant type in hotels and resorts, accounting for over 42% of all brewed servings.

Hotel and Resort Coffee Market Trends

The hotel and resort coffee market has experienced substantial changes, driven by evolving consumer expectations, sustainability standards, and hospitality service upgrades. In 2024, over 67% of luxury hotels installed commercial-grade espresso machines, compared to 51% in 2022. Guest preferences shifted towards specialty coffee, with 39% of travelers requesting single-origin or fair-trade options during their stays. More than 60,000 hospitality venues globally upgraded their coffee menus to include cold brew, nitro coffee, and oat milk alternatives. Sustainability remains a top trend. In 2024, 45% of hotel chains switched to biodegradable coffee pods or compostable cups. Hotels in Europe reported a 28% increase in demand for Rainforest Alliance-certified coffee, particularly in eco-lodges and green resorts. In Southeast Asia, more than 1,700 resorts adopted solar-powered coffee brewing equipment in outdoor bars, showcasing the integration of coffee service with environmental initiatives. Automation and personalization also play major roles in current trends. Nearly 18,000 properties worldwide use smart coffee machines with programmable settings linked to guest profiles. These systems recorded a 22% higher usage rate than standard in-room brewers. Mobile ordering for lobby cafes rose by 36% in urban hotels, especially those targeting millennial business travelers.

Hotel and Resort Coffee Market Dynamics

The hotel and resort coffee market operates within a dynamic framework shaped by shifting consumer preferences, hospitality innovation, and global supply chain variables. The market is influenced by rising global tourism, increasing demand for premium guest experiences, and the growing integration of specialty coffee into hotel branding strategies. Key drivers include higher per-guest coffee consumption rates, expanded wellness-oriented offerings, and the proliferation of smart coffee technologies.

DRIVER

Rising Global Tourism and Premium Coffee Demand

The main growth driver is the increasing alignment between luxury hospitality and specialty coffee expectations. In 2024, international tourism arrivals surpassed 1.6 billion, and more than 41% of these travelers consumed hotel-based coffee offerings during their stay. Travelers from North America and Europe, in particular, average 2.9 cups per hotel day. Premiumization of guest services is influencing hoteliers to integrate elevated coffee options such as pour-over, siphon brewing, and branded barista counters.

RESTRAINT

Equipment Maintenance and Operational Costs

Despite growth, the market faces constraints related to high maintenance and operational costs. Commercial espresso machines require professional installation, water filtration systems, and ongoing descaling—contributing to a 14% increase in total beverage service costs for hotel chains in 2024. Mid-tier hotels often struggle to balance premium offerings with budget constraints, leading to inconsistent service quality.

OPPORTUNITY

Expansion into Experiential Coffee Offerings

Experiential coffee is emerging as a powerful opportunity within the hotel and resort coffee market. In 2024, over 4,300 hotels launched coffee tasting sessions, mixology workshops using cold brew, or latte art classes as part of their guest engagement strategies. Participation in these experiences grew by 26%, with many guests willing to pay a premium of up to 19% for coffee-centric experiences.

CHALLENGE

Supply Chain Disruptions and Bean Quality Consistency

One of the ongoing challenges in this market is the volatility in global coffee supply chains. In 2024, over 15 major hotel operators reported disruptions in delivery of specialty beans due to port backlogs, adverse weather, and regional export restrictions. This led to a 9% increase in contract renegotiations between hotel groups and roasters.

Hotel and Resort Coffee Market Segmentation

The hotel and resort coffee market is segmented by type and application to cater to diverse operational needs and guest expectations. This segmentation allows brands to tailor offerings by format, taste profile, and venue type, maximizing service efficiency and customer satisfaction.

By Type

Ground Coffee remains the dominant category, used in over 46% of hotel rooms and restaurant operations. In 2024, more than 2.1 billion cups were brewed from ground coffee in hospitality settings. Pre-measured packets and local roasts are commonly used in mid-tier hotels, while luxury hotels opt for artisanal grinds for specialty service areas.
Instant Coffee still holds relevance in budget accommodations and rural resorts. Over 780 million servings of instant coffee were recorded in 2024, with Asia accounting for 51% of total consumption. Single-serve sachets are favored for their ease of use and low maintenance.
Coffee Beans are preferred in upscale venues, where on-site grinding ensures freshness. In 2024, over 68,000 hotels used whole beans, accounting for 33% of all hospitality coffee volume. Espresso bars, lobby cafés, and in-room premium machines are typical use cases.
Organic Coffee is gaining traction, especially in eco-lodges and wellness resorts. Organic offerings represented 14% of hotel coffee consumption in 2024, up from 11% the year prior. Hotels in Germany, Australia, and Costa Rica led organic certification adoption.
Specialty Coffees, including single-origin, micro-lot, and blended signature drinks, have become key differentiators. In 2024, specialty offerings were available in 29% of hotel restaurants and 41% of resort cafés. Demand for custom beverages like turmeric lattes and espresso martinis continues to rise.

By Application

Hotels account for 58% of total coffee volume served in the hospitality industry. On-site dining areas, in-room services, and conference catering dominate usage. Over 850,000 hotels globally provided daily coffee services in 2024.
Resorts contribute 23% of market demand, with all-inclusive and luxury properties serving an average of 4.1 cups per guest daily. Poolside cafés, spa lounges, and beachside coffee bars are common.
Coffee Shops inside hotels represent 9% of consumption, especially in business and airport hotels. More than 12,000 hotel-operated cafés function as independent revenue centers, recording up to 320 cups sold daily.
Catering Services for weddings, events, and conferences use high volumes of brewed coffee. In 2024, catering within hotels and resorts delivered over 390 million servings.
Restaurants inside hotels serve over 1.3 billion cups annually. Breakfast service accounts for 68% of that volume, with Americanos and cappuccinos as the most ordered.

Regional Outlook for the Hotel and Resort Coffee Market

The regional outlook of the hotel and resort coffee market reflects varied growth trajectories shaped by tourism trends, consumer preferences, hospitality development, and coffee culture. North America continues to lead in terms of volume and service innovation, with a high density of hotels offering specialty coffee and in-room brewing systems. Europe follows with strong demand for premium coffee, organic blends, and sustainable sourcing practices, particularly across boutique and luxury hotels. Asia-Pacific stands out as the fastest-growing region, fueled by booming tourism, growing middle-class spending, and a surge in locally inspired coffee concepts in resorts and premium accommodations.

North America

North America leads in volume, with the United States serving over 1.1 billion cups of coffee across hotels and resorts in 2024. More than 86% of U.S. hotels offer in-room coffee machines, and 34% provide complimentary lobby espresso stations. Canada recorded a 21% increase in specialty coffee service within urban business hotels, with cappuccino and cold brew as the most requested beverages. Hotel chains across the region have reported a 26% year-over-year growth in premium bean procurement.

Europe

In Europe, tradition and specialty brewing dominate. Germany, France, and the UK collectively accounted for over 710 million cups served in hospitality venues in 2024. In Italy, espresso machines are a standard fixture in 91% of hotel restaurants. More than 3,600 boutique hotels in Europe offer locally roasted coffee, and over 40% of four-star accommodations provide organic or fair-trade beans. Scandinavian resorts reported a 28% increase in sustainable packaging use for in-room coffee kits.

Asia-Pacific

Asia-Pacific is the fastest-growing regional market. In 2024, hotels and resorts across China, Japan, Thailand, and Australia served more than 920 million cups. Chinese five-star hotels added over 1,800 new lobby cafés in one year. Japanese resorts recorded a 37% increase in matcha latte and specialty pour-over orders. Thailand and Vietnam led regional coffee origin promotions, with over 700 resorts featuring beans sourced within national borders. Australian luxury hotels introduced over 150 new single-origin brands in their dining menus in 2024 alone.

Middle East and Africa

In the Middle East and Africa, hotel coffee service is expanding rapidly. The UAE and Saudi Arabia accounted for more than 120 million cups served across premium properties. In Dubai, 78% of five-star hotels now operate in-house barista stations. African coastal resorts, particularly in Kenya and Tanzania, reported a 31% increase in coffee orders in beachfront cafés. Ethiopian and Rwandan coffee varieties were featured in 2,300 hotel menus across the region. Demand for halal-certified and locally sourced organic options increased 19% year-over-year in this region.

List of Top Hotel and Resort Coffee Companies

Nestlé (Switzerland)
Starbucks (USA)
Lavazza (Italy)
Illycaffè (Italy)
Keurig Dr Pepper (USA)
Dunkin’ (USA)
Jacobs Douwe Egberts (Netherlands)
Tchibo (Germany)
McCafe (USA)
Costa Coffee (UK)

Nestlé (Switzerland): Leading the global hotel coffee supply chain, Nestlé supports more than 42,000 hospitality venues and distributed over 1.6 billion servings of coffee to hotels in 2024.

Starbucks (USA): Operating branded coffee outlets inside over 7,500 hotels globally, Starbucks offers exclusive hotel-only roasts and recorded more than 720 million cups sold through the hospitality channel in 2024.

Investment Analysis and Opportunities

The hotel and resort coffee market is attracting strong investment across equipment upgrades, supplier partnerships, and vertical integration. In 2024, over 1.4 billion USD was invested into hospitality-focused coffee services globally. Hotel chains directed more than 260 million USD toward espresso machine automation, grinder calibration systems, and smart beverage platforms. Premium hotel groups are investing in exclusive sourcing agreements with regional coffee cooperatives. In Latin America and East Africa, over 110 long-term supplier contracts were signed by resorts aiming for traceable, sustainable bean delivery. These contracts reduced average procurement costs by 11% and shortened delivery cycles by 18%. Branded coffee experiences are also being monetized. More than 5,400 hotels introduced co-branded coffee stations or exclusive bean blends. These ventures yielded a 17% rise in breakfast check revenue and a 23% increase in guest loyalty scores. Investment in hotel coffee bars—particularly in business districts and airport hotels—grew by 31% in 2024, with ROI cycles averaging under 18 months. Startups offering IoT-enabled hotel coffee machines raised over 320 million USD in funding, primarily targeting global chains seeking standardized brewing and predictive maintenance. One hotel technology firm reported over 64,000 installations of automated barista machines across 38 countries in 2024 alone.

New Product Development

Product innovation in the hotel and resort coffee market has surged, driven by demand for personalization, wellness, and technology. In 2024, more than 1,900 new hotel-exclusive coffee products were launched globally. These included custom-roasted beans, functional coffee blends, and ready-to-brew kits tailored to specific property brands. Specialty lattes with turmeric, collagen, or activated charcoal saw 38% growth in resort menus, especially in wellness-focused destinations. Mushroom coffee and adaptogenic blends were added to over 7,600 resort cafes, catering to health-conscious guests. In 2024, nootropic coffee formulas were trialed in 340 hotel spas and recovery lounges. High-end properties developed hotel-exclusive blends in collaboration with small-scale farmers. In one initiative, a luxury resort chain in Costa Rica introduced a volcanic-soil-grown micro-lot blend, offered only at its 14 resort locations. These micro-roasts led to a 29% increase in guest coffee purchases and ranked among the top 5 merchandise items by volume. Eco-friendly packaging innovation is another trend. In 2024, over 3,200 hotels switched to compostable coffee pod systems in guest rooms. One Scandinavian hotel group introduced fully reusable metal capsule programs across 180 properties. Hotel-branded reusable cups distributed in lobby cafes led to a 22% decrease in disposable waste and a 16% rise in takeout coffee sales. Technology-integrated products gained momentum. In-room smart brewers with touchscreen customization saw 47% higher guest satisfaction ratings. Beverage selection data was tracked anonymously in more than 8,000 hotels, allowing real-time menu adjustments and reducing waste by 12%. Multilingual voice-activated coffee makers were tested in 95 properties across Europe and Asia.

Five Recent Developments

Nestlé introduced a new line of organic, single-origin coffee pods specifically designed for in-room hotel machines, rolling out across 9,800 hotels globally by mid-2024.
Starbucks expanded its branded hotel café program to 14 new countries in 2023, bringing the total number of in-hotel licensed locations to over 7,500 worldwide.
Lavazza launched a partnership with a luxury resort chain in Southeast Asia, introducing over 300 hotel-exclusive blends and training more than 1,200 on-site baristas.
Costa Coffee deployed a new AI-powered smart brewing station across 1,600 hotel cafés in Europe, reducing beverage prep time by 27% and improving consistency across multiple sites.
Illycaffè implemented a blockchain-based traceability system in over 600 partner hotels across Europe and Latin America, allowing guests to scan and trace the origin of beans down to individual farms.

Report Coverage of Hotel and Resort Coffee Market

This report provides a comprehensive analysis of the global hotel and resort coffee market, spanning supply chain dynamics, consumption patterns, segment analysis, innovation mapping, and regional performance. The report evaluates over 150 unique data points across product types, applications, guest preferences, equipment investments, and sustainability metrics. The report covers five main product types: ground coffee, instant coffee, coffee beans, organic coffee, and specialty coffees. Each segment is analyzed by volume served, cost of operation, preferred brewing method, and hospitality tier. Application coverage spans hotels, resorts, restaurants, catering services, and in-house coffee shops across diverse property models. Regional scope includes North America, Europe, Asia-Pacific, and the Middle East & Africa. More than 80 countries are benchmarked based on hotel density, average guest stay duration, average coffee consumption per visit, and brand penetration rates. Key operational KPIs such as cup volume per guest, machine utilization, and staff-to-equipment ratios are also tracked. Competitive landscape analysis includes 10 major players and over 30 emerging brands. Company benchmarking was performed across hotel penetration, property partnerships, innovation in product formats, and smart brewing system installations. More than 7,500 partnerships were examined to map brand footprint across hospitality chains and regional markets.