Hot Tub Market Size and Growth Report, 2034

Hot Tub Market Overview

Global Hot Tub market size is projected at USD 1759.88 million in 2025 and is expected to hit USD 1989.9 million by 2034 with a CAGR of 1.3%.

The global hot tub market comprises roughly 26 million hot tubs installed worldwide, reflecting substantial global adoption. In 2023, the market value was estimated at about USD 4.3 billion. Retailers report that average units sold per store rose from 380 in 2022 to 444 in 2023, indicating growing consumer demand. Key factors driving this growth include rising awareness of home wellness, increased demand for leisure amenities in both residential and commercial properties, and expanding distribution networks. The Hot Tub Market Research Report underscores growing supply-chain penetration and broadening retail reach globally.

In the USA market alone, there are approximately 7.3 million hot tubs installed, making the United States a major hub for hot tub usage and ownership. The density of hot tub ownership in the U.S. underscores a mature market with deep penetration among homeowners and commercial buyers alike. This U.S. installed base forms a critical portion of global hot tub deployment and supports robust demand from both residential upgrades and commercial spa/resort installations.

Key Findings

Key Market Driver: 73 % of buyers purchase hot tubs for hydrotherapy benefits.
Major Market Restraint: 40 % of newly purchased hot tubs are resold second-hand or gifted.
Emerging Trends: 57 % of global hot tub sales are Portable Hot Tubs.
Regional Leadership: North America accounted for a major share of global market value (largest regional contributor).
Competitive Landscape: Over 4,500 hot tub retailers operate in the U.S. spa/hot tub retail market.
Market Segmentation: Portable hot tubs dominate type-wise share; residential end-use holds approx. 74 % share globally.
Recent Development: Retailers saw a rise from an average of 380 units sold in 2022 to 444 units in 2023.

Hot Tub Market Latest Trends

Demand for portable hot tubs has surged globally, and in 2024 portable units dominated the market by type, capturing the largest share among all hot tub offerings. Home wellness has become a dominant driver: about 73 % of recent purchasers cite hydrotherapy and wellness benefits as their primary motivation for purchase. The U.S., with approximately 7.3 million hot tubs installed, remains a core market, underlying the deep residential and commercial penetration of hot tubs. Retail dynamics reflect this trend, as one typical spa retailer increased hot tub sales from 380 units in 2022 to 444 units in 2023. Concurrently, the resale or gifting economy remains robust — around 40 % of new hot tubs eventually enter the second-hand market or are gifted, indicating a strong secondary-use phase. Market preferences increasingly favor convenience, affordability, and ease of installation: portable hot tubs, which require minimal structural changes, have become especially popular among urban and rental-property owners. This shift underscores a broader consumer move toward flexible, wellness-oriented leisure products, supporting sustained demand in both residential and commercial segments.

Hot Tub Market Dynamics

DRIVER

Rising consumer interest in wellness and hydrotherapy.

Growing awareness of health and relaxation benefits has driven buyer preference: around 73 % of hot tub buyers cite hydrotherapy and well-being advantages as their primary reason for purchase. This trend translates into higher residential adoption, as homeowners increasingly view hot tubs as investments in lifestyle and wellness. With approximately 7.3 million hot tubs installed in the U.S. alone, demand remains robust. Retail data reflect rising interest: average unit sales per retailer rose from 380 in 2022 to 444 in 2023, showing faster purchasing cycles and growing consumer acceptance. This rising demand is further supported by demographic segments with higher disposable income, and a societal shift toward preventive health, stress relief, and home-based recreation.

RESTRAINT

Significant resale or second-hand distribution.

A considerable share of hot tubs — roughly 40 % of newly purchased units — eventually move into the second-hand market or are gifted, which dampens demand for new units. This resale activity can lead to longer replacement cycles, reducing the frequency of new purchases. Owners tend to keep their hot tubs for extended periods, with average ownership around 7.5 years before replacement or resale. As a result, demand for new hot tubs becomes cyclic rather than continuous. Moreover, for some buyers, the availability of used units offers cost savings over new purchases, which can erode sales volumes in new-unit markets. This dynamic poses a restraint on market growth, especially in mature markets with high penetration and high resale activity.

OPPORTUNITY

Rising demand in emerging markets and growing commercial sector demand.

Given global saturation in mature markets like North America and parts of Europe, significant opportunity lies in emerging regions where hot tub penetration remains low. With a global installed base of 26 million hot tubs, there is ample scope to expand in under-penetrated regions. Commercial adoption — in wellness resorts, hotels, spas and wellness centers — also offers growth potential beyond residential demand. As hospitality sectors globally expand spa offerings, demand for commercial-grade hot tubs is rising, creating new sales channels for manufacturers and distributors. Additionally, growing wellness tourism and demand for private spa amenities in resorts suggests a rising trend for bulk purchases by hospitality providers. The resale and second-hand markets create demand for parts, maintenance, refurbishment, and accessory aftermarket — offering ancillary revenue streams beyond initial sales.

CHALLENGE

Material costs and manufacturing consolidation.

Manufacturers are facing rising prices of raw materials — especially plastics, resins, and acrylics commonly used in hot tub shells. This increases production costs and can squeeze profit margins or lead to higher prices for consumers. In certain markets, the number of hot tub manufacturing enterprises has declined over recent years. As fewer manufacturers remain active, supply-chain constraints and reduced competitive pressure may affect both availability and pricing dynamics. Moreover, economic fluctuations affecting disposable income, along with the perception of hot tubs as a luxury good, create demand volatility. The long ownership lifetime and significant second-hand market penetration also limit replacement demand and slow growth momentum over time.

Hot Tub Market Segmentation

BY TYPE

Above-Ground Hot Tubs: These are fixed, permanent installations typically offering greater durability and better integration with landscape and home design. Above-ground hot tubs are often preferred in regions with stable climates and among homeowners seeking long-term, permanent leisure amenities. They represent a steady demand in mature markets where mobility is less critical, especially among those looking to add value to their property. Fixed installations remain relevant in housing developments and luxury residences where aesthetics, permanence, and long-term asset value matter.

Portable Hot Tubs: Portable hot tubs currently dominate type-based sales globally, capturing the largest share among all hot tub types — particularly around 57 % of worldwide sales. The appeal stems from their ease of installation, mobility, and relative affordability, as they do not require structural landscaping or significant home modifications. Portable units are especially attractive to urban residents, renters, and homeowners seeking flexibility. Their ability to be installed on patios, terraces, balconies, or indoors makes them highly adaptable. The strong preference for portability reflects changing household dynamics, smaller living spaces, and demand for convenience.

In-Ground Hot Tubs: In-ground hot tubs provide premium, integrated spa solutions, often built into property landscaping. These tend to appeal to high-end residential or luxury commercial properties seeking long-term spa amenities with aesthetic integration and permanence. While not currently the leading global segment, in-ground hot tubs maintain niche demand in affluent markets where consumers prioritize property enhancement, long-term value, and bespoke installations. They remain relevant for luxury homeowners and hospitality developers who aim to integrate spa facilities as luxury amenities in bespoke settings.

BY APPLICATION

Residential: Residential applications dominate the hot tub market globally, with residential end-use holding around 74 % of the overall market share. Homeowners increasingly invest in hot tubs for wellness, relaxation, and lifestyle upgrading. The substantial installed base — including roughly 7.3 million units in the U.S. — highlights strong residential penetration. Residential buyers primarily favour portability, affordability, and convenience, which drives demand towards portable hot tubs. This demand remains steady, influenced by home renovations, lifestyle trends, and growing focus on home-based wellness and leisure.

Commercial: Commercial application includes usage in hotels, resorts, spas, wellness centres, and hospitality facilities. As the global wellness and leisure sector expands, demand for commercial-grade hot tubs is rising. Hospitality providers and wellness resorts increasingly invest in hot tubs as value-added amenities to enhance guest experience, spa offerings, and wellness services. This creates opportunities for bulk orders, large-scale installations, and long-term service/maintenance contracts. Commercial demand thus complements residential demand and supports diversification for manufacturers and suppliers across multiple markets.

Hot Tub Market Regional Outlook

North America

The North American hot tub market remains dominant. In 2024, this region stood out as the largest regional contributor globally, supported by a large installed base and widespread adoption. The U.S. alone accounts for roughly 7.3 million hot tubs, reflecting deep market penetration among homeowners and commercial buyers. The robust retail network—over 4,500 specialty retailers—ensures broad distribution, availability, and after-sales support. Fixed installations (above-ground and in-ground) continue to enjoy stable demand, while portable hot tubs, reflecting global trends, are increasingly popular due to ease of installation and flexibility. High disposable incomes, wellness-focused lifestyle, and stable demand from both residential and commercial sectors underpin North America’s leadership position.

Europe

Europe also represents a major regional market for hot tubs. Portable hot tubs have gained strong traction across European countries, mirroring global consumer preferences. Growing interest in home wellness, garden-based leisure installations, and affordable spa amenities has driven uptake among European homeowners. Additionally, commercial adoption in hotel and spa facilities across tourist destinations has boosted demand. As European consumers increasingly opt for portable spas for easy installation on terraces, balconies, or gardens, the market benefits from flexibility and convenience. The combination of residential demand and growing hospitality investments positions Europe as a strong contributor to the global hot tub market’s overall footprint.

Asia-Pacific

The Asia-Pacific region presents significant growth potential due to rising disposable incomes, urbanisation, and increasing interest in wellness and luxury home amenities. With global installed base at 26 million hot tubs, Asia-Pacific remains relatively under-penetrated compared to North America and Europe, signaling room for expansion. Rapid growth in hospitality, spa resorts, and tourism-driven infrastructure supports potential increases in commercial hot tub adoption. Rising awareness of hydrotherapy benefits and wellness lifestyles among middle- and upper-income households drives residential demand. As more urban and affluent consumers seek home-based leisure amenities, portable hot tubs are likely to gain popularity due to their flexibility and lower commitment compared to in-ground models.

Middle East & Africa

The Middle East & Africa region currently holds a modest share of the global hot tub market but is showing early signs of growth driven by increasing luxury residential developments, growing demand for wellness amenities, and rising hospitality infrastructure investments. As spa culture and wellness trends penetrate more affluent segments, demand for hot tubs in high-end residential complexes and resort properties rises. With global installed base—including units in leisure resorts and private homes worldwide—this region represents a medium- to long-term opportunity as awareness and disposable incomes grow. International tourism growth and luxury hospitality expansion further support the potential for increased commercial hot tub demand in resorts, wellness hotels, and spa facilities.

List of Top Hot Tub Companies

Canadian Spa Company
Artesian Spas
Blue Falls Manufacturing
Cal Spas
CalderaSpas
Coast Spas
Nordic Products
MARQUIS
Premium Leisure

Top Two Companies With Highest Share

Bullfrog Spas
Jacuzzi

Investment Analysis and Opportunities

The global hot tub industry offers multiple investment opportunities given its broad installed base of approximately 26 million hot tubs worldwide. As portable hot tubs command roughly 57 % of global type-share, investments into manufacturing portable units — especially cost-efficient, easy-to-install models — may yield strong returns. Rising demand for wellness and hydrotherapy, cited by about 73 % of buyers, indicates that consumer interest in lifestyle, health, and home leisure is strong and likely to continue. There is considerable opportunity in aftermarket services, refurbishment, and the second-hand market: with nearly 40 % of new hot tubs eventually resold or gifted, demand exists for maintenance, spare parts, upgrades, and accessory kits. Additionally, growth potential is strong in emerging regions such as Asia-Pacific and Middle East & Africa, where hot tub penetration remains relatively low; early investment in distribution, installation services, and localized manufacturing may provide first-mover advantage. Commercial sector investments — targeting hotels, resorts, wellness centers, spas, and hospitality chains — offer B2B sales opportunities and long-term contracts, especially as global wellness tourism expands and demand for luxury amenities rises.

New Product Development

New product development in the hot tub industry is increasingly focusing on portability, energy efficiency, and enhanced wellness features. The dominance of portable hot tubs — roughly 57 % of global sales — shows that consumers value flexibility and ease of installation over fixed installations. Manufacturers are designing lightweight, transportable hot tubs that can fit on patios, terraces, balconies, or even indoor spaces, targeting urban residents, smaller homes, and rental properties. Energy-efficient heating systems and improved insulation materials are being introduced to lower operating costs while maintaining water temperature and jet performance.

Given that about 73 % of buyers cite hydrotherapy and wellness benefits, hot tubs equipped with built-in hydrotherapy jets, adjustable massage settings, and low-maintenance water treatment systems are increasingly popular. Modular hot tub designs that allow customization — seating layout, jet configuration, cover systems — are gaining traction, enabling both residential owners and commercial buyers to tailor installations to their specific needs. Meanwhile, the aftermarket ecosystem — covers, filters, refurbishment kits, maintenance accessories — is expanding, offering opportunities for ancillary sales beyond initial hot tub units, and supporting long-term customer retention and recurring revenue.

Five Recent Developments

Average hot tub retailer sales increased from 380 units in 2022 to 444 units in 2023, signaling strengthening retail demand.
The portable hot tub segment captured the largest global share in 2024, reflecting a shift in consumer preference toward mobility and flexibility.
The U.S. installed base of hot tubs remains around 7.3 million units, underscoring deep market penetration and long-term ownership trends.
Approximately 40 % of new hot tubs are eventually sold second-hand or gifted, demonstrating an active resale and secondary-use market.
Fixed hot tubs (above-ground + in-ground) remain relevant and continue to command a stable segment of demand — appreciated for longevity and property integration — especially among luxury residential and bespoke commercial installations.

Report Coverage of Hot Tub Market

The Hot Tub Market Report covers comprehensive global and regional analyses. It provides segmentation by Type (Above-Ground, Portable, In-Ground), Application (Residential, Commercial), and Distribution Channel (Online vs. Offline), enabling detailed analysis of market structure, demand patterns, and consumer preferences. It tracks installed base globally (≈ 26 million hot tubs) and by region (e.g. roughly 7.3 million in U.S.), as well as unit sales trends (e.g. increase from 380 to 444 units per retailer year-over-year). The report examines end-user behavior including resale rates (nearly 40 %), ownership lifetimes (~ 7.5 years), and aftermarket demand for maintenance and accessories. The competitive landscape is detailed, listing leading manufacturers and brands, and highlighting concentration with top players commanding major share of unit sales.

It also explores market dynamics: drivers such as wellness demand, restraints including resale cycles, opportunities in emerging markets and commercial sectors, and challenges like rising material costs and manufacturing consolidation. Further, the scope includes new product development trends — portable, efficient, customizable tubs — and expansion opportunities in underserved regions. This robust coverage equips stakeholders — manufacturers, distributors, investors, commercial buyers — with deep Hot Tub Market Insights, enabling informed Hot Tub Market Analysis, identification of Hot Tub Market Opportunities, and strategic decision-making across both residential and commercial segments.