Hand Held Electric Pruning Shears Market Size, Share & Trends, 2033

Hand Held Electric Pruning Shears Market Overview

The Hand Held Electric Pruning Shears Market size was valued at USD 128.55 million in 2024 and is expected to reach USD 176.37 million by 2033, growing at a CAGR of 3.5% from 2025 to 2033.

The hand held electric pruning shears market is experiencing significant global growth due to increasing mechanization in agriculture and horticulture. In 2023, over 11.2 million units of hand held electric pruning shears were sold worldwide, with demand surging in vineyards, orchards, and landscaping sectors. The surge in adoption is attributed to the rising labor costs and the need for efficient, fatigue-free pruning tools. Cordless electric models accounted for approximately 72% of global unit sales, driven by their lightweight design and freedom of movement. Europe and Asia-Pacific collectively accounted for more than 65% of global sales volume, with France, Italy, China, and Japan being the largest users. Professional-grade pruning shears with cutting capacity above 30 mm made up over 38% of total sales, primarily used in commercial orchards and vineyards. Battery innovations have also improved usage time, with modern lithium-ion powered shears offering up to 10,000 cuts per charge. Retail prices for these tools range between $80 and $500, depending on features, battery life, and cut diameter. The market is being driven by small-scale growers, large vineyards, and municipal landscaping departments aiming to reduce manual labor and enhance productivity.

Key Findings

Driver: Growing adoption of battery-powered pruning tools in vineyards and orchards to reduce manual labor fatigue.

Country/Region: France is the leading country with over 1.3 million units sold in 2023, especially in vineyard applications.

Segment: Cordless electric pruning shears dominate the market with 72% share of total global unit sales in 2023.

Hand Held Electric Pruning Shears Market Trends

The hand held electric pruning shears market is witnessing rapid transformation, driven by technological advancements, ergonomic innovation, and increased applications across professional and amateur horticulture. One of the most prominent trends is the increased use of lightweight, cordless models. In 2023, over 8 million cordless units were sold globally, with demand concentrated in vineyard-heavy regions such as France, Spain, and Australia. Lithium-ion battery technology has improved significantly, allowing pruning shears to deliver over 10,000 cuts per full charge, with recharge times as low as 60–90 minutes. Over 68% of newly launched models in 2023 featured swappable batteries, enabling continuous operation for extended pruning sessions. Ergonomic design and safety enhancements are trending strongly. Approximately 54% of models released in 2023 included anti-slip rubberized handles, while 48% integrated automatic blade retraction mechanisms to prevent hand injuries. User surveys indicated a 24% reduction in hand fatigue when using newer ergonomic models versus traditional shears. Another key trend is the integration of digital controls and smart features. Over 600,000 units sold in 2023 included digital screens displaying battery life, cut counters, and maintenance alerts. In Japan, vineyards using digitally-enabled pruning shears reported a 12% increase in pruning speed per worker.

There’s also a clear trend toward environmentally conscious manufacturing. Several companies in Germany and Italy launched pruning shears with 70–90% recyclable components. In 2023, 1.1 million units were manufactured using recycled plastics or biodegradable packaging, appealing to environmentally conscious consumers. The e-commerce channel has become the dominant sales route, with over 5.2 million units sold through online platforms in 2023. North America recorded the highest e-commerce penetration rate, with 76% of pruning shears bought online rather than in physical retail stores. Bundled kits including spare batteries and sharpening tools drove average cart sizes up to $270. Customization for specific plant types is also a rising trend. Models tailored for citrus orchards, grape vines, and olive trees—featuring adjustable blade widths and torque levels—made up 21% of new sales in 2023. These trends point to a shift from basic manual tools toward precision, comfort, and productivity, making hand held electric pruning shears an essential tool in modern horticulture.

Hand Held Electric Pruning Shears Market Dynamics

DRIVER

Rising demand for agricultural mechanization in vineyards and orchards.

The need for efficient, labor-saving tools in agriculture is driving market growth. In 2023, over 8.7 million hectares of fruit-bearing crops were pruned using electric shears globally. French vineyards alone used more than 1.3 million electric pruning tools, reducing manual labor costs by 22% compared to traditional shears. The increased use in olive and apple orchards in Italy and Spain supported unit growth exceeding 2.8 million units in those markets. High cutting accuracy and low fatigue enabled daily pruning of up to 500 plants per worker, boosting overall productivity.

RESTRAINT

High initial purchase cost and maintenance requirements.

Cost remains a limiting factor for small and subsistence farmers. Premium electric pruning shears are priced between $250 and $500, with professional-grade units often requiring specialized blade replacements and battery packs every 18–24 months. In developing countries, over 62% of small growers still prefer manual pruning tools due to affordability. Maintenance concerns, such as blade sharpening and motor servicing, hinder adoption in regions lacking repair infrastructure. In 2023, return rates for faulty shears exceeded 5.6% due to motor overheating and battery wear.

OPPORTUNITY

Expansion into landscaping and urban gardening sectors.

Urban landscaping and amateur gardening present new market opportunities. In 2023, municipal landscaping departments in over 120 cities across Europe and Asia adopted electric pruning shears for tree maintenance, hedging, and flower bed trimming. This accounted for 1.9 million units sold outside traditional agriculture. Homeowners also contributed to rising demand, especially in the U.S. and Germany, where over 600,000 units were sold to amateur users through home improvement retailers and online platforms. Lightweight models under 1.2 kg and DIY-friendly features are making inroads into the hobbyist segment.

CHALLENGE

Short battery life and reduced power in heavy-duty pruning.

Despite technological improvements, battery-powered pruning shears still face limitations in power and runtime. Average battery-powered shears can prune up to 25 mm diameter branches effectively, which is insufficient for older or hardwood trees. In 2023, over 17% of users reported dissatisfaction with cutting power on thick branches. Also, battery life typically declines after 300–500 charge cycles, requiring replacements costing up to $70. This impacts their usability for intensive pruning in commercial farms and large orchards, limiting widespread adoption in tropical regions with dense vegetation.

Hand Held Electric Pruning Shears Market Segmentation

The hand held electric pruning shears market is segmented by type and application. The type segment includes cordless electric pruning shears and electric pruning shears with cable. Cordless models dominate due to their portability and ease of use. By application, the market is divided into vineyard, orchard, and landscaping. Vineyard and orchard use cases account for the majority of demand, driven by commercial pruning needs. Landscaping applications are growing rapidly in urban areas and among DIY users. Each segment has unique ergonomic and power requirements, which influence design, battery capacity, and blade configurations in commercial and consumer-targeted tools.

By Type

Cordless Electric Pruning Shears: Cordless models represented over 72% of global unit sales in 2023, with more than 8 million units sold. These tools are powered by lithium-ion batteries with average voltages ranging between 14.4V and 36V. Preferred for their maneuverability, these shears are widely used in vineyards and urban landscaping. In France and Italy, over 1.7 million cordless units were used in vineyard pruning alone. Rechargeable battery packs enabled average runtimes of 6–8 hours, sufficient for a full day’s operation. Over 65% of cordless models now feature dual-battery options for extended field usage.
Electric Pruning Shears with Cable: Electric shears with cables accounted for around 28% of the market in 2023, totaling more than 3.2 million units. These are typically tethered to battery backpacks or direct power sources and are used in intensive pruning operations. Users in large orchards and commercial nurseries prefer these tools due to their consistent cutting torque and lower weight per hand unit. In China, more than 820,000 wired units were sold, mainly for citrus and pear orchards. Despite their limitation in movement, these models are valued for their continuous operation without recharge interruptions.

By Application

Vineyard: Vineyard applications accounted for over 4.6 million units in 2023. These tools are optimized for precision and speed, with cutting capacities ranging from 15 mm to 30 mm. Over 70% of vineyards in France, Spain, and Australia use electric pruning shears. Seasonal pruning efficiency increased by 38% among vineyards that transitioned from manual to electric shears.
Orchard: Orchards consumed more than 3.9 million units in 2023, with high adoption among apple, olive, and citrus growers. Italy and the U.S. were key markets, each exceeding 900,000 unit sales. Blade torque and battery life are essential, with commercial farms reporting a 28% reduction in pruning labor hours.
Landscaping: Landscaping and gardening contributed over 2.7 million units in 2023, primarily in urban centers. U.S. municipalities and German park services were the largest buyers. Units below 1.5 kg with safety locks and quick-charge batteries were popular for trimming hedges, ornamental plants, and city trees.

Hand Held Electric Pruning Shears Market Regional Outlook

North America

accounted for over 2.6 million unit sales of hand held electric pruning shears in 2023. The United States led with 2.1 million units, driven by expanding vineyards in California and increased adoption in urban landscaping. Over 180,000 units were purchased by municipal park services across 27 states. Canada followed with 510,000 units, with the bulk of sales targeting apple orchards and home gardening. Online platforms captured 72% of total U.S. sales, reflecting a preference for direct-to-consumer models.

Europe

dominated the market with over 4.8 million units sold in 2023. France, Italy, Spain, and Germany accounted for 78% of regional sales, driven by mechanized vineyards and state subsidies for farm equipment. France alone used over 1.3 million units in its 750,000 hectares of vineyards. In Italy, electric shears replaced over 35% of manual tools in olive orchards. The EU’s push for sustainable farming technologies enabled grants for battery-operated tools, boosting adoption among mid-sized producers.

Asia-Pacific

followed closely with over 3.6 million units sold in 2023. China led with 1.8 million units, mostly used in pear, jujube, and citrus orchards. Japan recorded 640,000 units sold, thanks to precision pruning demands and elderly farmer populations. India and South Korea also witnessed growing use in horticulture projects and smart farming programs. Domestic production in China lowered average prices by 22%, expanding market access for budget-conscious growers.

Middle East & Africa

accounted for over 1.1 million unit sales in 2023. Turkey and Iran together contributed 620,000 units, primarily for pomegranate, fig, and date pruning. Israel adopted over 140,000 units for high-value orchard management. In Africa, Morocco, Tunisia, and South Africa jointly recorded 350,000 units, driven by EU-aligned agritech partnerships. However, limited service infrastructure remains a barrier in several African regions, impacting large-scale adoption.

List Of Hand Held Electric Pruning Shears Companies

Infaco
Pellenc
Zhejiang Dongqiao Machinery
Guyuehu
Felco
Campagnola
STIHL
Shenzhen Anxia Group
AIMA Srl
Grupo Sanz
ARS Corporation
DAVIDE & LUIGI VOLPI SPA
Lisam
Jacto
Zenport Industries

Infaco: Infaco is the market leader with over 950,000 units sold globally in 2023. Its F3015 and F3020 models dominated premium vineyard and orchard segments across France, Spain, and Germany. The company operates in more than 50 countries and reported a 23% increase in sales compared to the previous year, largely due to export growth and high adoption of its interchangeable blade system.

Pellenc: Pellenc holds the second-largest share, with more than 730,000 units shipped in 2023. Known for advanced ergonomics and high battery durability, its C35 and Prunion models were widely adopted in large orchards and vineyards in France and Italy. Pellenc’s network of 2,000+ distributors enabled broad penetration across Europe and North Africa.

Investment Analysis and Opportunities

In 2023, global investment in the hand held electric pruning shears market exceeded $420 million, directed toward battery innovation, product expansion, factory automation, and supply chain enhancements. European manufacturers accounted for over $220 million, focused primarily on expanding lithium-ion battery production and increasing plant automation to reduce production costs by 15% over the next two years. Infaco invested more than $45 million to upgrade its assembly lines in France, adding robotic testing stations and enhancing R&D for next-generation blade sensors. This investment enabled a 28% increase in production capacity, supporting growing demand in export markets. Pellenc allocated $38 million for developing lightweight, modular battery packs and expanding its global service center network. Chinese manufacturers invested over $95 million in 2023 to scale up domestic production and reduce component dependency from European suppliers. Zhejiang Dongqiao Machinery added two new battery cell lines and automated pitting stations, increasing output to 620,000 units per year. Guyuehu launched a joint venture to develop graphene-enhanced batteries, with trials yielding 40% longer charge cycles during field tests.

In North America, Zenport Industries and ARS Corporation collectively invested over $32 million in tooling, packaging, and smart feature development. These brands expanded direct-to-consumer channels, with over 110,000 units sold online through e-commerce platforms in 2023 alone. Opportunities abound in emerging markets such as Southeast Asia, Africa, and South America. Vietnam, Thailand, and Kenya reported first-time government grants for electric horticultural tools. Over 480,000 units are projected to enter these markets in the next two years through subsidized pilot programs and distributor-led trials. Urban landscaping and gardening segments offer untapped growth. In 2023, only 14% of landscaping firms in Eastern Europe and South America reported using electric shears, suggesting major expansion potential. Lightweight, under-$100 cordless models for home gardeners are gaining traction in India, Mexico, and Brazil. Investors are also targeting companies developing IoT-integrated pruning tools. Over $60 million in venture capital was raised in 2023 by start-ups building app-connected shears that track cutting frequency, blade wear, and battery health in real-time. These innovations are expected to be mass-market ready by late 2025.

New Product Development

New product development in 2023 highlighted a shift toward intelligence, durability, and multi-functionality in hand held electric pruning shears. Over 95 new models were introduced globally, integrating advanced battery management systems, digital controls, and lighter blade alloys. Infaco launched the F3020 model in March 2023, which supports interchangeable heads for pruning branches ranging from 10 mm to 45 mm. It features a Bluetooth-enabled control app, a three-speed cut mode, and an enhanced battery capable of 15,000 cuts per charge. Over 210,000 units were sold globally within nine months of release. Pellenc introduced its Prunion C35 model equipped with a smart locking mechanism and OLED battery display. The model achieved strong market penetration in the EU, selling over 160,000 units in its launch year. Field tests showed a 19% reduction in wrist strain, boosting its appeal among older agricultural workers. STIHL expanded into precision pruning with its EPS 900 series. This compact shear model offers adjustable torque control and micro-serrated blades for ornamental plant trimming. In the U.S. and Canada, over 80,000 units were sold within six months, primarily through home improvement retail channels. AIMA Srl released a dual-blade pruning shear for orchard applications, capable of cutting up to 38 mm hardwood branches with dual-action torque assistance. The tool was tested in over 150 almond and olive farms across southern Europe and reported a 26% improvement in pruning time. Grupo Sanz developed a mini electric shear line targeting urban gardeners. The unit weighs 980 grams and comes with a magnetic charging base and integrated LED light. Over 95,000 units were sold in 2023 in Spain and Portugal alone. Additionally, several brands introduced app-compatible models, allowing users to monitor cut statistics, battery health, and maintenance intervals. In Japan, Shenzhen Anxia Group launched an AI-assisted pruning shear that uses object recognition to auto-adjust cutting strength based on branch thickness. This model is currently in beta testing across 55 vineyards. Product differentiation in color-coded blades, biometric locking systems, and haptic feedback are becoming standard in premium models. In 2023, 21% of new launches featured eco-conscious packaging and recyclable blade materials. These innovations are elevating the role of electric pruning tools beyond basic cutting instruments into multifunctional, intelligent tools for agriculture, landscaping, and home gardening.

Five Recent Developments

In April 2023, Infaco released the F3020 series, selling over 210,000 units globally within nine months.
In May 2023, Pellenc launched the Prunion C35 model with OLED display, achieving 160,000 units in sales.
In July 2023, STIHL introduced the EPS 900 model across North America, selling 80,000 units within six months.
In September 2023, AIMA Srl began field testing its dual-blade electric shear, deployed in 150+ farms.
In January 2024, Shenzhen Anxia Group launched AI-assisted smart shears for vineyard trials in 55 test locations.

Report Coverage of Hand Held Electric Pruning Shears Market

This report provides an in-depth analysis of the global hand held electric pruning shears market, presenting key data, trends, and strategic insights across major regions, product types, and applications. In 2023, global unit sales exceeded 11.2 million, spanning commercial agriculture, residential gardening, and municipal landscaping. The report covers segmentation by type—cordless and cabled models—and application areas including vineyards, orchards, and landscaping. Cordless electric shears dominated the market with over 72% of unit sales, driven by demand from vineyards and lightweight use cases. By application, vineyards accounted for 4.6 million units, while orchard and landscaping applications contributed 3.9 million and 2.7 million, respectively. The regional analysis spans North America, Europe, Asia-Pacific, and the Middle East & Africa. Europe led global consumption with over 4.8 million units, followed by Asia-Pacific at 3.6 million units. North America and MEA contributed 2.6 million and 1.1 million units, respectively. Country-level insights for France, China, the U.S., Italy, and Turkey are included, highlighting regional leadership and unique adoption drivers. Leading companies—Infaco and Pellenc—are profiled in detail, together accounting for nearly 1.7 million units in 2023. The report covers their production, market footprint, recent product releases, and investment priorities. Investment analysis explores over $420 million in 2023 funding for R&D, battery technology, factory automation, and regional distribution expansion. Emerging opportunities in Southeast Asia and urban landscaping are also outlined, along with growing investor interest in IoT-integrated and app-enabled electric shears. New product developments are thoroughly documented, with 95+ launches featuring advanced ergonomics, battery tech, safety enhancements, and connectivity. The five latest developments from 2023–2024 spotlight innovation across hardware and software, emphasizing user comfort and automation. This report is designed for equipment manufacturers, investors, agricultural supply distributors, and public-sector procurement bodies aiming to understand the strategic outlook and factual composition of the global hand held electric pruning shears market.