Halal Food and Beverage Market Size, Share

Halal Food and Beverage Market Overview

The Halal Food and Beverage Market size was valued at USD 2041498.47 million in 2024 and is expected to reach USD 3205059.81 million by 2033, growing at a CAGR of 5.8% from 2025 to 2033.

The global Halal Food and Beverage Market has experienced significant expansion due to the increasing global Muslim population and growing awareness around halal-certified products. According to Pew Research Center, the Muslim population reached approximately 1.9 billion in 2024, accounting for 24.8% of the world’s population, creating massive demand for halal consumables. In 2023, over 80% of halal product consumption occurred in Asia and the Middle East.

More than 60% of halal food and beverage products are distributed via hypermarkets and supermarkets, while 25% are consumed through online platforms. There are over 300,000 certified halal food products globally as of 2024. In Southeast Asia alone, Malaysia exported more than 42,000 halal-certified products across 150 countries. Additionally, Brazil remains one of the largest exporters of halal meat, with over 2 million tons shipped annually to Muslim-majority nations.

In 2023, halal beverages made up 18% of the total market, driven by increasing launches of halal-certified energy drinks and herbal teas. The halal dietary supplements sector also witnessed growth, with more than 950 halal-certified supplement SKUs launched in 2023 globally.

Key Findings

DRIVER: Rising demand for certified halal food and beverage products due to increasing Muslim population.

COUNTRY/REGION: Indonesia leads the global halal food consumption, with over 225 million Muslim consumers in 2024.

SEGMENT: Halal food dominates with over 75% share, especially in meat, dairy, and processed food.

Halal Food and Beverage Market Trends

The halal food and beverage industry is witnessing transformative trends with increased certification, product diversity, and geographic expansion. In 2023, over 65% of multinational food producers had at least one halal-certified product line. Globally, the number of halal-certified manufacturers surpassed 25,000, marking a 20% increase from 2022. Plant-based halal products are gaining traction, with halal-certified vegan food SKUs rising by 32% between 2022 and 2024. In 2024, over 1,200 plant-based halal products were launched in Asia alone. Halal-certified alternative meat options, including jackfruit-based and lab-grown options, also grew by over 40% year-on-year in developed markets. Online retail continues to emerge as a significant sales channel, with e-commerce contributing to over 22% of halal food and beverage sales in 2024. Platforms with dedicated halal product filters reported a 28% higher conversion rate. The demand from non-Muslim consumers seeking high-quality, traceable, and ethical food options also increased, with 12% of halal food purchases in Europe made by non-Muslims. Functional halal beverages, such as those fortified with vitamins and probiotics, experienced 29% growth in demand in 2023, especially in Indonesia and Turkey. The introduction of halal-certified collagen beverages and herbal wellness drinks attracted younger demographics aged 18–34.

Convenience halal food, including ready-to-eat meals and frozen products, surged by 35% in Middle Eastern and European markets in 2023, supported by the urbanization of Muslim populations. Halal snack categories, including chips and biscuits, recorded over 850 new launches globally in 2023.

Halal Food and Beverage Market Dynamics

The Halal Food and Beverage Market is shaped by a complex interplay of demographic, regulatory, technological, and socio-cultural forces that influence production, consumption, and distribution trends across regions. A key market dynamic is the consistent increase in demand driven by a growing global Muslim population, which reached approximately 1.9 billion in 2024, accounting for over 24% of the world’s total. This rising demographic has a direct and measurable impact on halal product demand, particularly in countries like Indonesia, Pakistan, India, Bangladesh, Turkey, Egypt, and Nigeria.

DRIVER

Rising demand for certified halal food and beverage products

The global increase in Muslim population—reaching 1.9 billion in 2024—has intensified the need for halal food, especially in countries like Indonesia, India, Pakistan, and Bangladesh. This expanding base has resulted in higher consumption of halal meat, dairy, snacks, and beverages. For example, Indonesia imported over 240,000 tons of halal meat in 2023, up from 210,000 tons in 2022. Governmental mandates and incentives in countries like Malaysia and UAE also enhance certification frameworks and export competitiveness.

RESTRAINT

Complex certification processes across multiple jurisdictions

One of the significant barriers is the complexity of certification standards across regions. As of 2024, more than 400 halal certifying bodies operate worldwide, with differing standards. This creates regulatory burdens for global companies aiming to sell across borders. For instance, a manufacturer certified in Thailand must recertify products under different criteria for the Middle East, delaying market entry by 6–9 months. Moreover, the high cost of certification and compliance reduces profitability for small manufacturers.

OPPORTUNITY

Increasing penetration into non-Muslim markets

Halal food and beverages are increasingly being accepted by non-Muslim consumers who associate the certification with hygiene, quality, and ethical sourcing. In the UK, non-Muslim consumers contributed to 16% of halal-certified food sales in 2023. The clean-label movement has also pushed demand for halal-certified natural and organic products, with more than 3,200 halal-certified organic SKUs launched globally between 2022 and 2024. Retailers in Europe and the US are expanding halal product shelves to cater to this growing interest.

CHALLENGE

Lack of unified global halal standardization

Despite efforts, the absence of a harmonized global halal standard remains a major challenge. Different definitions and practices between Middle Eastern countries and Southeast Asia cause confusion for exporters. In 2023, more than 22% of halal food export consignments were delayed due to certification disagreements or non-recognition. The lack of mutual recognition between halal certifiers in the EU and GCC nations further hinders seamless trade.

Halal Food and Beverage Market Segmentation

The Halal Food and Beverage Market is segmented by type—Halal Food, Halal Drinks, and Halal Supplements—and by application—Hypermarkets/Supermarkets, Convenience Stores, and Online Channel.

By Type

Halal Food: This segment represents the largest share of the market. In 2023, more than 150,000 halal-certified meat products were sold in Southeast Asia. Halal dairy accounted for over 37% of total halal food sales in the Middle East. In North Africa, 80% of processed food products are halal-certified due to religious mandates. The global trade of halal-certified poultry meat reached over 3 million tons in 2023.
Halal Drinks: Halal-certified drinks comprised 18% of the total market. Over 9,000 new halal beverage SKUs were introduced globally in 2023. Energy drinks and functional beverages contributed over 40% of halal drink consumption. The launch of halal collagen-infused drinks and plant-based teas in South Korea and the UAE boosted demand.
Halal Supplements: This niche segment is expanding rapidly, with over 950 halal-certified supplement SKUs recorded globally in 2023. Gelatin-free capsules and vitamin-enriched products dominated, especially in the US and Gulf countries. Malaysia alone registered over 320 halal-certified supplement companies by 2024.

By Application

Hypermarkets/Supermarkets: This channel dominates with over 60% market share. In 2023, Carrefour and similar retailers carried over 10,000 halal food SKUs per store in Muslim-majority countries. Shelf space for halal-certified products in European hypermarkets grew by 27%.
Convenience Stores: Convenience stores accounted for 15% of the market. Over 42,000 convenience stores in the Asia-Pacific region carry halal-certified ready-to-eat meals. Japan reported a 22% increase in halal offerings in major chains to serve growing Muslim tourist arrivals.
Online Channel: Online platforms contributed over 22% of sales in 2024. E-commerce giants listed over 80,000 halal-certified food and beverage products. Halal grocery delivery services saw user base growth of 34% year-over-year in the US and UK.

Regional Outlook for the Halal Food and Beverage Market

The regional outlook of the Halal Food and Beverage Market refers to the performance, demand trends, regulatory environment, and consumer behavior across different geographic regions. It evaluates how local demographics, religious composition, import-export dynamics, infrastructure, and certification frameworks influence halal food and beverage consumption and production.

North America

The US has over 3.5 million Muslim consumers, with halal food sales increasing by 19% between 2022 and 2024. Over 2,000 halal-certified food brands operate in North America. Canada witnessed the launch of 500+ halal-certified food SKUs in 2023. Major urban centers like New York and Toronto have seen a 30% increase in halal restaurant certifications since 2022.

Europe

Europe is home to 44 million Muslims, with France and Germany leading consumption. France had more than 15,000 halal-certified food items on the market in 2024. The UK reported 7% annual growth in halal food demand, supported by an influx of Middle Eastern brands. Germany saw over 1,800 halal product certifications in 2023.

Asia-Pacific

Asia-Pacific dominates in volume, with countries like Indonesia, Malaysia, India, and Pakistan being the primary markets. Indonesia alone consumes over 100 billion meals annually that are halal-certified. Malaysia exported over $10 billion worth of halal products in 2023. In India, over 60% of meat exports are halal-certified due to export requirements.

Middle East & Africa

Over 95% of food in Middle Eastern countries is halal-certified due to legal and cultural norms. Saudi Arabia imported over 1.2 million tons of halal meat in 2023. In Africa, Nigeria has over 100 halal-certified food companies. South Africa experienced a 23% increase in halal convenience food demand between 2022 and 2024.

List of Top Halal Food and Beverage Companies

Nestle
Cargill
Smithfield Foods USA
Midamar
Namet
Banvit
Carrefour
Isla Delice
Casino
Unilever
Al Islami Foods
BRF
Allanasons
Ramly Food Processing
Halal-ash
China Haoyue Group
Arman Group

Nestle: Nestle produces over 300 halal-certified products globally and operates 13 halal-compliant manufacturing facilities. In 2023, it led the packaged halal baby food category in Asia-Pacific with over 45% segment share.

BRF: BRF exported more than 2 million tons of halal-certified poultry meat in 2023, supplying to over 50 Muslim-majority countries. It operates one of the largest halal meat processing plants in Brazil, with capacity exceeding 5,000 tons monthly.

Investment Analysis and Opportunities

Investment activity in the Halal Food and Beverage Market has surged as companies position themselves to tap into a rapidly expanding and diverse consumer base. In 2023, global investments in halal-certified food production facilities exceeded USD 8 billion, with a large portion directed toward Southeast Asia and the Middle East. Malaysia attracted over 1,400 halal manufacturing investment proposals in 2023, totaling more than USD 2.3 billion in value. Similarly, the UAE allocated USD 1.5 billion for halal logistics infrastructure development, focusing on air and sea freight systems tailored for halal cargo. Private equity and venture capital firms are targeting halal-certified health foods, organic halal beverages, and alternative halal proteins. In 2024, a consortium led by an Indonesian sovereign wealth fund invested USD 150 million in halal food startups, focusing on plant-based halal innovation. Startups in Singapore and the Netherlands received more than USD 90 million in funding in 2023 for the development of halal-certified lab-grown meat technologies. In Africa, Nigeria and Egypt reported an increase in domestic and foreign halal investment projects. Nigeria approved 35 halal food and drink projects under its agricultural modernization initiative in 2023, allocating over USD 120 million for halal meat processing and halal cold chain systems. Global food conglomerates are expanding their halal portfolios by establishing regional manufacturing hubs. Unilever, for instance, invested USD 80 million in a halal-compliant production plant in Indonesia in 2023 to meet rising demand across ASEAN countries. China also saw over USD 700 million worth of halal-related investments, especially in the Ningxia Hui Autonomous Region, known for its concentrated Muslim population and halal infrastructure. The increasing inclination of consumers toward online shopping is encouraging investments in halal-focused digital marketplaces. In 2023, over 20 halal-specific e-commerce platforms were launched across Europe and Southeast Asia. These platforms received collective seed funding of over USD 200 million, enabling better supply chain integration, logistics, and certified product listings.

New Product Development

The Halal Food and Beverage Market is experiencing robust innovation across all product categories, supported by growing consumer demand for modern, functional, and convenient halal-certified products. In 2023, over 18,000 new halal-certified SKUs were introduced globally, marking a 24% increase compared to 2022. This innovation trend is especially prominent in health-oriented and plant-based categories. Halal plant-based meat alternatives are a major focus area. Over 2,400 halal-certified plant-based products were launched in 2023, with jackfruit-based meat analogs and mycoprotein-based sausages gaining prominence. Singapore, Indonesia, and the Netherlands accounted for 68% of all new halal plant-based meat launches. Manufacturers like Arman Group and China Haoyue Group expanded R&D for gelatin-free formulations, creating halal chewable supplements, candies, and desserts. Functional halal drinks are a rapidly expanding category. In 2023, more than 3,600 new halal-certified beverages entered the market, including immunity-boosting teas, vitamin-enriched juices, and herbal infusions. Collagen-infused halal drinks targeting skin health saw a 38% increase in launches globally. In South Korea, five major beverage companies introduced halal-certified probiotics in 2024, with over 120 SKUs targeting gut health. Halal-certified baby food and toddler nutrition products are also gaining traction. Over 400 new halal baby food SKUs were launched in 2023, especially in Indonesia, Malaysia, and Saudi Arabia. Nestle led this segment by launching halal-certified iron-fortified cereals and milk formulas in over 15 countries. Halal frozen foods, including dumplings, pizzas, and ready-to-eat curries, registered significant growth. In 2023, over 3,800 frozen halal food SKUs were introduced globally. Turkey, UAE, and the UK were key markets for these innovations. Ramly Food Processing introduced a range of microwaveable halal meatballs and chicken patties with 24-month shelf lives. Halal-certified sports nutrition and protein supplements have also emerged, with more than 600 new halal-certified performance nutrition SKUs launched in 2023. These include halal-certified whey protein powders, energy gels, and electrolyte drinks. The US and Germany accounted for 40% of this innovation, driven by younger Muslim demographics engaged in fitness and bodybuilding.

Five Recent Developments

BRF Expansion in Middle East (2024): BRF invested USD 250 million in expanding its halal poultry production capacity in the UAE. The new plant will process 120,000 tons annually and cater to over 20 countries in the region.
Unilever Launches Halal R&D Center in Indonesia (2023): Unilever inaugurated its Halal Research and Development Center in Jakarta, allocating USD 35 million. The facility focuses on product innovation in halal personal care and food items.
Nestle Introduces Halal Baby Food Range in Pakistan (2023): Nestle launched 20 new halal-certified baby food products in Pakistan, targeting infants aged 6–24 months. Initial sales exceeded 4 million units in the first quarter of release.
Al Islami Foods Partners with Carrefour UAE (2023): Al Islami Foods entered a supply agreement with Carrefour UAE to offer 150 new halal frozen SKUs. Carrefour outlets in Dubai and Abu Dhabi reported a 25% sales increase in the halal frozen section.
Midamar Debuts Halal Plant-Based Beef in the US (2024): Midamar Foods launched its first halal-certified plant-based beef line in Texas and California. The initial launch includes burger patties, meatballs, and mince, with 95% positive customer feedback.

Report Coverage of Halal Food and Beverage Market

This report delivers comprehensive coverage of the Halal Food and Beverage Market, focusing on product diversification, geographical expansion, competitive dynamics, and emerging investment trends. It thoroughly evaluates market behavior, driven by the increasing demand for halal-certified food and drink products among both Muslim and non-Muslim populations. The report assesses market segmentation by product type—Halal Food, Halal Drinks, and Halal Supplements—as well as by application channel, including Hypermarkets/Supermarkets, Convenience Stores, and Online Channels. This analysis includes a full evaluation of regional performance across North America, Europe, Asia-Pacific, and the Middle East & Africa. Each region is examined for consumer demographics, import/export data, certification infrastructure, and retail footprint. Asia-Pacific leads in volume consumption, while the Middle East boasts the highest per capita halal product intake. The report covers over 17 major manufacturers, including Nestle, Cargill, BRF, Midamar, and Unilever, highlighting their product portfolios, regional expansion, and certification strategies. A detailed comparative analysis is provided for the top two companies—Nestle and BRF—based on market footprint, innovation, and distribution scale. Moreover, the report explores new product development strategies, showcasing over 18,000 halal-certified SKUs launched globally in 2023. It identifies innovation trends in plant-based halal meat, functional halal beverages, and halal-certified baby nutrition. Investment analysis highlights over USD 8 billion in halal-related food infrastructure globally, with special focus on Southeast Asia, the Middle East, and North Africa. The growing role of e-commerce platforms and the digitization of halal certification systems are also thoroughly reviewed. Finally, the report provides insights into key market dynamics, including drivers like the growing Muslim population, restraints such as fragmented certification standards, opportunities stemming from non-Muslim market entry, and challenges related to standardization. The combination of quantitative metrics and strategic intelligence makes this report a critical resource for stakeholders planning to invest, expand, or launch products in the global Halal Food and Beverage Market.