Hair & Beauty Salons Market Size, Growth Report, 2034

Hair & Beauty Salons Market Overview

Global Hair & Beauty Salons market size is estimated at USD 167860.68 million in 2025 and is expected to reach USD 265449.03 million by 2034 at a 5.22% CAGR.

The global Hair & Beauty Salons Market continues expanding as consumers prioritize grooming, wellness, and personal-care routines. In 2024, more than 2.9 million salons were operating worldwide, serving an estimated 1.5 billion annual customer visits across haircare, skincare, nail care, and wellness services. Around 64 percent of global consumers reported visiting a salon at least once every two months, and more than 38 percent spent on two or more categories such as hair, skin, and nail services together. The market includes over 14 service categories and more than 120 professional product lines used across salon chains and independent studios. The Hair & Beauty Salons Market Size is supported by rising urbanization, social media influence, and growth of premium services.

The United States hosts approximately 1.2 million operational hair and beauty salons, including 870,000 independent salons and 330,000 franchised or chain-operated outlets. In 2024, more than 198 million Americans received at least one professional salon service, representing 59 percent of the adult population. Hair services account for 66 percent of U.S. salon demand, followed by skincare at 22 percent, nail care at 18 percent, and tanning/other services at 7 percent. The U.S. employs over 1.4 million licensed cosmetologists, with 72 percent working in full-service establishments. Average consumer visit frequency reached 7.4 visits per year, driven by haircuts, hair color, and manicure services. Consumer spending patterns indicate rising preference for premium treatments, representing 29 percent of service bookings.

Key Findings

Key Market Driver: 62% rise in consumer demand for multi-service grooming experiences
Major Market Restraint: 31% increase in operational costs due to labor shortages and utilities
Emerging Trends: 48% growth in demand for organic, chemical-free hair and skincare services
Regional Leadership: 36% of total global salon service volume generated in Asia-Pacific
Competitive Landscape: Top 10 salon chains represent only 8% of global market share
Market Segmentation: 67% of businesses categorized as hair-focused, with 33% covering additional services
Recent Development: 22% increase in digital bookings and salon app usage in 2024

Hair & Beauty Salons Market Latest Trends

The Hair & Beauty Salons Market exhibits rapid evolution driven by innovation, demographic shifts, and rising awareness of wellness. As of 2024, over 2.9 million salons operate globally, offering diverse services ranging from haircuts and coloring to advanced skincare, nail enhancements, spa treatments, and full-body grooming. Among consumers aged 18–40, 71 percent reported increasing spending on grooming services, compared to 54 percent in 2018. Social media plays a crucial role, with 63 percent of salon customers influenced by online content showcasing hairstyles, skincare routines, and beauty trends.

Sustainability is emerging prominently: 48 percent of new salons launched in 2023–2024 adopted eco-friendly practices such as water-efficient stations, biodegradable towels, and low-chemical product lines. Organic hair treatments and natural-color systems gained 39 percent year-over-year usage among stylists. Technology integration intensified, with 22 percent more customers using booking apps and 18 percent using AI-based hair and skincare consultations in 2024. Hybrid models combining haircare, skincare, and wellness services increased sharply, with more than 440,000 full-service salons globally offering multi-category services. Consumer preference for premium experiences increased by 29 percent, with high-end color services, keratin treatments, and deep hydration facials trending strongly. Men’s grooming witnessed 34 percent growth in demand for beard shaping, scalp care, and premium cuts. Personalized services, customized treatments, and beauty subscriptions continue shaping Hair & Beauty Salons Market Trends.

Hair & Beauty Salons Market Dynamics

DRIVER

Growing consumer prioritization of grooming, self-care, and appearance.

Self-care adoption is a primary driver, with 68 percent of global consumers reporting that grooming influences confidence and lifestyle. In 2024, 1.5 billion annual salon visits were recorded worldwide, highlighting widespread reliance on professional grooming. Consumers aged 18–35—representing 42 percent of global clients—visit salons at least 9 times per year. Service diversity expanded with more than 14 specialized categories including balayage, nail extensions, hydrafacials, and beard sculpting. Social events and workplace appearance standards also contribute, as 37 percent of employed individuals reported frequent grooming for professional reasons. With social media usage surpassing 4.8 billion global users, beauty-driven content motivates service demand. These combined factors strongly drive Hair & Beauty Salons Market Growth.

RESTRAINT

High operational costs, staffing shortages, and compliance requirements.

Salon operations face rising cost pressures. In 2024, 31 percent of salon owners globally reported increased expenses from utilities, product supplies, and rental fees. Labor shortages impact scalability, with 26 percent of salons reporting difficulty in hiring licensed professionals. Training costs also increased by 18 percent, as stylists require updated skill sets for advanced treatments. Regulatory compliance adds further restraints: more than 52 countries enforce health, sanitation, and cosmetology requirements that salons must maintain. Licensing fees increased in 17 countries, affecting new entrants. Product wastage from color services can account for 8–11 percent of costs. These combined challenges prevent many salons—especially small independents—from expanding or maintaining profitability.

OPPORTUNITY

Expansion of premium, wellness-focused, and technology-driven services.

Significant opportunities arise where salons combine beauty, wellness, and technology. Premium services grew by 29 percent globally, with strong demand for keratin smoothing, organic color, LED facials, and microcurrent skin treatments. More than 440,000 salons now offer multi-category services. Digital expansion offers additional potential: 22 percent of bookings come from mobile apps, and 18 percent of salons use AI tools for client recommendations. There is also growth opportunity in men’s grooming, which expanded by 34 percent, and in elderly care services where seniors (aged 60+) represent 14 percent of yearly salon visitors. Eco-friendly product lines, representing 33 percent of new SKUs, attract sustainability-focused consumers. These trends highlight strong Hair & Beauty Salons Market Opportunities for service diversification.

CHALLENGE

High competition, service saturation, and shifting consumer expectations.

With 2.9 million salons globally, competition is intense, especially among small independent operators that form 91 percent of the market. Service saturation reduces differentiation, requiring salons to innovate constantly. Consumer expectations change rapidly: 63 percent demand personalized services, 49 percent expect digital booking, and 36 percent prefer clean-beauty products exclusively. Skill gaps persist, with 27 percent of salons reporting limitations in advanced service capability because staff lack training in new techniques. Customer churn remains high, as 41 percent of clients switch salons annually due to pricing, location, or service experience. Managing these competitive pressures remains a major challenge affecting Hair & Beauty Salons Market Outlook.

Hair & Beauty Salons Market Segmentation

BY TYPE

Hair Salon: Hair salons represent the largest segment, accounting for 67 percent of global salon operations and more than 1.9 million establishments. Services include haircuts, hair color, highlights, balayage, keratin treatments, and scalp therapy. Hair services represent 66 percent of total consumer spending worldwide. Average visit frequency is 6.8–9.4 visits per year depending on age and region. Hair color is particularly strong, contributing 34 percent of hair-service revenue globally. With more than 520,000 professional stylists employed in hair-only salons worldwide, this segment remains central to Hair & Beauty Salons Market Size.

Nail Salon: Nail salons account for 14 percent of global salons, totaling over 410,000 establishments. Popular services include gel manicures, acrylic nails, nail art, extensions, and pedicures. Women represent 87 percent of nail-salon clients. In 2024, more than 790 million nail services were performed globally. Gel and acrylic services contribute 62 percent of category demand. Nail salons employ over 840,000 technicians worldwide. Seasonal service peaks are observed, with 21 percent of visits occurring during festival or holiday months. Nail salons hold strong growth momentum within Hair & Beauty Salons Industry Analysis.

Tanning Salon: Tanning salons represent 5 percent of global establishments, totaling around 145,000 outlets. Services include UV tanning beds, spray tanning, bronzing services, and sunless tanning formulas. In 2024, more than 110 million tanning sessions took place worldwide. Consumer demographics show 73 percent female users aged 18–40. Spray tanning grew 18 percent year-over-year due to rising demand for non-UV solutions. Regulatory oversight remains high, with 42 countries enforcing tanning-equipment safety standards. Tanning salons contribute a limited yet stable portion of Hair & Beauty Salons Market Trends.

Facials and Skin Care Salon: Skincare salons represent 9 percent of the global market with over 260,000 businesses. Services include hydrafacials, microdermabrasion, chemical peels, LED therapy, and anti-aging treatments. In 2024, skincare salons recorded more than 420 million treatment visits globally. Demand is driven by consumers aged 25–45, representing 58 percent of clients. Anti-aging treatments represent 41 percent of skincare service usage. With rising adoption of premium skincare technologies, this segment forms a fast-evolving part of Hair & Beauty Salons Market Growth.

Full-Service Salon: Full-service salons—offering hair, nails, skin, tanning, spa, and wellness services—represent 15 percent of establishments, totaling more than 435,000 outlets worldwide. These salons attract diverse clients seeking multi-category services in one visit. In 2024, 33 percent of salon-goers preferred full-service options. Premium treatments like keratin smoothing, hydrafacials, sculpting massage, and organic hair color account for 29 percent of visits. Full-service salons employ over 1.1 million professionals globally. Their multi-service model strengthens strategic positioning in Hair & Beauty Salons Market Analysis.

BY APPLICATION

Men: Men represent 28 percent of global salon clientele, with usage strongly rising. In 2024, more than 430 million men’s salon visits were recorded globally. Services include precision cuts, beard grooming, scalp treatments, men’s facials, and color blending. Beard care experienced 34 percent growth among male consumers aged 20–40. Men’s grooming lounges and premium barber-salon hybrids now total more than 170,000 outlets worldwide. Men aged 18–35 contribute 61 percent of male grooming service demand. This demographic shift expands Hair & Beauty Salons Market Opportunities for male-focused services.

Women: Women represent 72 percent of global salon demand and contribute more than 1.06 billion annual visits in 2024. Women aged 22–45 account for 68 percent of total female salon usage. Services include haircuts, coloring, facials, manicures, spa treatments, and lash extensions. Hair coloring alone represents 39 percent of women’s service choices. Skincare is also strong, with 44 percent of women receiving at least one annual facial. Female-focused salons, including eco-beauty studios, total over 1.4 million establishments worldwide. Women’s service diversity shapes Hair & Beauty Salons Market Share globally.

Hair & Beauty Salons Market Regional Outlook

North America

North America represents 28 percent of global salon-service volume. It hosts over 1.35 million salon establishments across the U.S. and Canada. In 2024, more than 198 million U.S. adults used salon services and contributed to an estimated 720 million visits. Haircare accounts for 66 percent of regional demand, followed by nail care (18 percent), skincare (22 percent), and tanning (7 percent). More than 72 percent of customers book repeat services within 90 days, highlighting frequent engagement. Premium hair treatments saw 31 percent growth due to rising adoption of color correction, balayage, and keratin smoothing. The region employs over 1.6 million licensed beauty professionals. Salon technology adoption is high: 41 percent of salons use booking apps, 27 percent use digital payment systems, and 18 percent employ AI-based recommendations.

Europe

Europe contributes 27 percent of global salon service activity and hosts more than 820,000 salon establishments. Germany, Italy, France, Spain, and the U.K. together represent 62 percent of European salon demand. Europe recorded approximately 480 million salon visits in 2024, driven by strong hair-coloring culture—45 percent of European consumers color their hair professionally at least once a year. The region has more than 350,000 licensed hairstylists and 240,000 skincare and nail technicians. Organic beauty is prominent: 52 percent of new salons in Europe offer eco-friendly product lines. Nail services, including gel and acrylic enhancements, reached 140 million appointments. European consumers average 8.1 salon visits per year, among the highest globally.

Asia-Pacific

Asia-Pacific is the world’s largest salon region, representing 36 percent of global salon-service volume. The region hosts more than 1.1 million hair and beauty salons. Countries such as China, India, Japan, and South Korea account for 73 percent of APAC activity. The region recorded over 620 million salon visits in 2024. The consumer base is young: 58 percent of salon users are aged 18–35. Hair services dominate with 71 percent of demand, followed by skincare at 25 percent and nail care at 14 percent. Korea and Japan lead in advanced skincare adoption, with 74 percent penetration of aesthetic treatments such as LED therapy and glass-skin facials. India and China show strong hair-coloring growth, with 32 percent of urban consumers receiving professional color services.

Middle East & Africa

Middle East & Africa represents 9 percent of global salon activity, with more than 260,000 operational salons. Gulf nations, South Africa, Egypt, and Morocco account for 68 percent of regional service volume. The region recorded more than 140 million salon visits in 2024. Women constitute 78 percent of salon visitors, with high demand for hair smoothing, nail extensions, and premium skincare. Hair services represent 65 percent of salon activity, while skincare accounts for 18 percent and nail care for 14 percent. Bridal beauty services and event-based grooming represent 21 percent of regional salon demand. The region employs more than 420,000 beauty professionals. Premium international product lines represent 33 percent of salon inventory. In GCC markets, consumers average 9.2 salon visits annually, with strong preference for high-end services.

List of Top Hair & Beauty Salons Companies

StyleSeat
Fantastic Sams
Ami Haar Og Hud As
Neville Hair & Beauty
AB Klipp As
Salon YOU
Artistic Beauty Salon Srl.
Mèche Salon

Top Two Companies With Highest Share

Fantastic Sams
Neville Hair & Beauty

Investment Analysis and Opportunities

Investments in the Hair & Beauty Salons Market target service expansion, modernization, and digital integration. In 2024, more than 280,000 salons globally invested in new equipment or interior upgrades, representing 9 percent of all establishments. Digital adoption increased, with 41 percent of salons integrating online booking tools and 27 percent adopting cashless systems.

Opportunities arise in premium services, which grew 29 percent, fueling demand for specialized equipment including LED devices, keratin stations, hydrafacial machines, and eco-friendly wash systems. Investors also target men’s grooming lounges, now representing 170,000 global outlets. Franchise expansion continues, with 14 percent of new salons in 2023–2024 launched under franchise models. Training academies also present investment potential, with more than 380,000 professionals requiring annual upskilling. Product inventory investment expanded as salons incorporated 33 percent more organic SKUs into offerings. Opportunities remain strong in emerging markets, where salon penetration averages 3.4 visits per person, compared to 10.2 visits in developed markets. These elements support continued modernization in Hair & Beauty Salons Market Forecast.

New Product Development

Innovation in salon products increased significantly, with more than 520 new professional SKUs introduced globally in 2023–2024. These include sulfate-free shampoos, ammonia-free colors, keratin formulations, LED-facial serums, and organic nail gels. More than 42 percent of new hair-color SKUs were ammonia-free, and 37 percent of new skincare products were botanical-based. Equipment innovation also grew. Over 68,000 salons adopted new technologies such as microcurrent devices, cold-plasma tools, oxygen infusion systems, and digital scalp analyzers. Eco-friendly product innovations increased, with 33 percent of new items using biodegradable packaging. Nail-care product innovation introduced 120 new gel formulas with reduced chemical load and 40 new LED curing systems.

Service innovation expanded as salons launched express treatments, with 27 percent offering 30-minute facials and 24 percent offering 20-minute hair-smoothing add-ons. Customized formulations gained traction, with 35 percent of salons offering personalized hair-care prescriptions. These innovations continue reshaping Hair & Beauty Salons Industry Report content and influence global service adoption patterns.

Five Recent Developments

More than 520 new professional beauty and skincare SKUs introduced globally in 2023–2024.
Digital salon bookings increased 22 percent, with 41 percent of salons adopting app-based scheduling.
Men’s grooming services expanded 34 percent, adding 170,000+ dedicated outlets worldwide.
Eco-friendly salon products increased 33 percent, reflecting sustainability-driven consumer behavior.
Full-service salons grew to 435,000 establishments, offering multi-category beauty and wellness treatments.

Report Coverage of Hair & Beauty Salons Market

This Hair & Beauty Salons Market Research Report provides a complete analysis of global salon operations across hair, nail, skincare, tanning, and full-service segments. The report covers more than 2.9 million salon establishments and 1.5 billion annual consumer visits. It includes demographic insights, including women contributing 72 percent of salon demand and men 28 percent. Segmentation analysis covers hair services (67 percent), nail services (14 percent), tanning (5 percent), skincare (9 percent), and full-service offerings (15 percent). Regional analysis includes North America (28 percent of global activity), Europe (27 percent), Asia-Pacific (36 percent), and Middle East & Africa (9 percent).

The report documents service trends such as premium treatment growth of 29 percent, organic product adoption at 33 percent, and technology integration at 22 percent growth. It also includes competitive analysis, listing major salon groups and identifying strategic patterns in multi-service adoption. This comprehensive Hair & Beauty Salons Market Analysis supports B2B stakeholders with detailed data, service trends, application insights, and strategic market opportunities.