Graphics Card (Video Card) Market Size & Growth [2033]

Graphics Card (Video Card) Market Overview

The Graphics Card (Video Card) Market size was valued at USD 16860.15million in 2024 and is expected to reach USD 22906.11million by 2033, growing at a CAGR of 3.5% from 2025 to 2033.

The global graphics card market saw over 251 million GPU shipments in 2024, with 18.2 million discrete desktop GPUs shipped in just the first half of the year. In Q3 2024, discrete GPU shipment volumes reached 8.1 million units, slightly down from 8.9 million in Q3 2023. Meanwhile, total GPU shipments across all platforms hit approximately 73.6 million units in Q3 2024. For the final quarter of 2024, PC‑based GPU shipments totaled around 78 million units, exceeding CPU shipment volumes of 72 million.

Market share dynamics shifted as AMD led with 53.9% of unit share in Q1 2024, compared to Nvidia’s 45.0% and Intel’s 1.1%. High-end graphics like AMD’s Radeon RX 7800 XT sold 6,975 units (28.5 % of AMD’s mix), while Nvidia’s RTX 4060 Ti posted 3,575 units (17.5 % of Nvidia’s mix) in the same quarter. Data-center GPU shipment volumes also surged, with Nvidia pushing over 3.76 million units in 2023. The installed base of GPUs is expected to reach approximately 3.008 billion units by end of 2028. This robust statistical landscape emphasizes the enduring momentum of both integrated and discrete GPU markets globally.

Key Findings

Driver: The top driver for the graphics card (video card) market is the escalating demand for high-performance GPUs for AI, gaming, and professional visualization, with AI GPU shipments alone exceeding 3.76 million units in 2023.

Top Country/Region: China continues to lead in GPU demand and production, accounting for over 35% of global GPU consumption, followed by the United States with a growing AI-driven GPU market.

Top Segment: Discrete Graphics Cards remain the top-performing segment, with over 18.2 million units shipped in 2024, representing the dominant form factor for gaming PCs and high-performance computing.

Graphics Card (Video Card) Market Trends

In 2024, the global graphics card market experienced a significant uptick, with over 251 million GPU units shipped, marking a 6% year‑on‑year increase over 2023. Desktop discrete GPU shipments stood at 18.2 million units in the first half of 2024, underscoring sustained demand for high‑performance graphics in gaming and content creation. Nvidia continues its dominance: in Q3 2024 about 90% of discrete GPU shipments to OEMs were Nvidia products, with roughly 92% share of the desktop add‑in board (AIB) market in early 2025. AMD slumped to as low as 8–12% market share in the same timeframe. Intel, while inching forward, held just 1–3% of discrete GPU share by late 2024. Growth is being driven by AI and professional visualization. Nvidia shipped over 3.76 million AI‑focused GPUs in 2023, pushing demand for more powerful GPU architectures. The 2025 CES event featured Nvidia’s next‑gen RTX 50 series based on the Blackwell architecture and Samsung‑sourced GDDR7 memory — a major leap in performance. AMD countered with its Radeon RX 9000 Series using RDNA 4 architecture, boasting second‑generation AI accelerators and up to 640 GB/s memory bandwidth.

The gaming GPU market contributed approximately USD 5.5 billion in 2024, with mobile gaming chips comprising 45.8% of this. Demand for professional GPUs is growing too: the Nvidia RTX A6000, priced over USD 4,000, is part of a category pushing professional GPU growth by ~10% in 2024. PC GPU shipments rose 4.4% in Q4 2024, with integrated GPU shipments up 2% and desktops down 3%, while attach‑rate fell to 109%, indicating a moderate softening in paired GPU‑CPU installs. Still, PC shipments grew 1% in 2024 to 262.7 million units, supporting the overall GPU volume. The broader visual computing market—which includes gaming, AR/VR, automotive and healthcare segments—was dominated by hardware accounting for 60.7% of its total value in 2023. North America led with a 36.7% share of that market in 2023. With AI and immersive computing trends, discrete GPUs remain central to this expanding ecosystem. In sum, the Graphics Card Market is being shaped by Nvidia’s near‑monopoly in discrete GPUs, AI‑driven demand, and cutting‑edge innovations like GDDR7 and Blackwell architecture, while integrated and professional segments continue steady gains.

Graphics Card (Video Card) Market Dynamics

DRIVER

Rising demand for AI computing and gaming performance.

The graphics card market is primarily driven by the explosive growth in artificial intelligence (AI) workloads and high-end gaming. In 2023, Nvidia’s AI GPU shipments alone surpassed 3.76 million units, fueled by demand from data centers, edge computing, and autonomous systems. Gaming, meanwhile, saw robust GPU upgrades as AAA titles required more graphics memory and power. The RTX 40 series from Nvidia and the RX 7000 series from AMD both launched with configurations exceeding 16 GB GDDR6 VRAM. Steam’s hardware survey for Q1 2024 reported that over 77.5% of users now use discrete GPUs, a significant increase from 68.3% in Q1 2022, showcasing ongoing upgrades in the PC gaming community.

RESTRAINT

Short-term disruption from refurbished and used GPU supply.

A key restraint is the increased availability of second-hand GPUs. During the crypto mining bust, more than 1.5 million GPUs flooded secondary markets between 2022 and 2023, reducing new GPU demand temporarily. Ebay reported over 500,000 listings for used Nvidia and AMD cards in 2023 alone. Additionally, China-based refurbishers exported over 30,000 high-performance GPUs monthly in early 2024, reducing margins for OEMs in entry-level and mid-tier segments. This has also slowed adoption of newer generations, especially among price-sensitive consumers in developing markets.

OPPORTUNITY

Demand surge in edge AI and autonomous mobility sectors.

Emerging applications of GPUs in edge AI computing, robotics, and autonomous mobility provide strong growth opportunities. In Q1 2024, over 410,000 edge AI GPUs were shipped globally, used in surveillance, smart city infrastructure, and autonomous drones. Tesla’s Dojo supercomputer project, revealed in late 2023, uses 10,000+ custom GPUs, while BMW’s AI-powered manufacturing robotics deploy AMD Instinct and Nvidia A100 chips. Smart factories and automated logistics are projected to require over 2.3 million AI-compatible GPUs annually by 2026, representing a long-tail opportunity for discrete and integrated GPU manufacturers.

CHALLENGE

Soaring R&D and production costs in advanced architectures.

One of the biggest challenges is the escalating cost of developing advanced GPU architectures. Nvidia’s Blackwell B100 series is estimated to cost over USD 1.8 billion in R&D and node development at TSMC. Similarly, AMD’s RDNA 4 architecture required more than 4,000 engineering man-years, according to internal AMD disclosures. GDDR7 memory integration adds another 12–18% in component cost per board. This pressure affects pricing and limits entry for smaller GPU manufacturers. Moreover, the limited availability of 3nm and 4nm wafers constrains production volumes, impacting launch timelines and market availability globally.

Graphics Card (Video Card) Market Segmentation

The graphics card market is segmented by type—HD/integrated, integrated, and discrete—and by application—desktop, laptop, and others.

By Type

HD Graphics: As of Q4 2013, Intel’s HD graphics (integrated) represented 65 % of all PC GPU shipments by unit count, underscoring its prevalence in mainstream PCs. HD graphics are built into CPUs and do not have dedicated VRAM. They excel at basic tasks and use shared system memory, consuming 1–5 % of RAM during light workloads.
Integrated Graphics: Modern integrated graphics (e.g., Intel Iris Xe) power about 90–95 % of basic computing devices. Steam’s May 2025 survey shows ≈89.4 % of GPUs are DirectX 12-capable units, hinting at widespread presence of mid-range integrated graphics in PCs. Integrated GPUs support web apps, office use, video playback, and casual gaming, often delivering sufficient performance at very low power draw.
Discrete Graphics: Discrete GPUs form the professional and gaming segment backbone. In Q1 2025 alone, 9.2 million stand‑alone desktop GPUs were shipped—a rise of 5.3 % year-over-year and 8.5 % quarter-over‑quarter. Nvidia held an overwhelming 92 % of desktop discrete GPU share by March 2025, with AMD at 8 %. Discrete cards offer dedicated VRAM exceeding 8–16 GB, enabling high-end rendering and compute tasks.

By Application

Desktop Computer: Desktop systems saw 9.2 million discrete GPUs shipped in Q1 2025, marking a 5.3 % YoY increase. Desktop hardware shipments reached 255.5 million units in 2024, a 3.8 % growth over 2023, with discrete GPUs playing a key role in gaming income, which surged by 54 % annually.
Laptop: Integrated GPUs dominate laptops, with shared system RAM offering energy-efficient operation. Discrete laptop GPUs—including Nvidia’s RTX 50 mobile series—comprise a smaller but fast-growing segment. Nvidia launched RTX 5070, 5080, and 5090 mobile variants featuring up to 24 GB GDDR7, boosting high-performance mobile gaming. Leaked Nvidia Arm‑based 120 W APU suggests future laptops may offer RTX 4070‑like performance in an efficient single-chip form.
Others: This covers embedded systems, workstations, cloud services, and automotive. GPUs-as-a-Service (GPUaaS) was valued at USD 3.8 billion in 2024, with North America leading at 32 % share. Data-center GPUs also showed strong penetration, with 3.76 million AI/data‑center GPUs shipped in 2023, accounting for 98 % of the data-center GPU market by Nvidia.

Graphics Card (Video Card) Market Regional Outlook

The graphics card (video card) market shows diverse regional performance, shaped by demand for gaming, AI, and professional applications. In 2024, over 73.6 million GPU units were shipped globally in Q3 alone, with significant contribution from Asia-Pacific and North America. While discrete GPUs saw a dip in shipment volumes, integrated GPU usage remained strong across regions due to the rise in entry-level PC demand.

North America

especially the United States, continues to dominate premium GPU consumption. The U.S. accounted for approximately 27% of total discrete GPU sales in 2024. Nvidia’s AI and gaming cards led the market, with over 3.76 million AI GPUs shipped in North America in 2023. Gaming desktops with RTX 40 series cards reported 17% sales growth year-over-year. In Canada, the professional graphics workstation segment grew 12.6%, driven by design, architecture, and AI-related applications.

Europe

GPU market showed stable growth with Germany, France, and the UK being key contributors. Europe held a 23% share of global GPU demand in 2024. The region experienced a 4.2% increase in integrated GPU adoption due to educational and remote work programs. High-end GPU imports rose in Eastern Europe, particularly in Poland, which saw a 19% increase in gaming PC sales. GPU-as-a-service platforms also gained traction, especially in the Netherlands and the Nordic countries.

Asia-Pacific

leads global GPU shipments with over 35% market share in 2024. China remains the largest manufacturing and consumption hub, with local brands like Colorful and GALAX expanding mid-range and high-end GPU offerings. India saw a 22.3% rise in gaming GPU sales in 2024, driven by eSports and streaming. In South Korea and Japan, demand for AI-enabled GPUs surged by 18.7% due to growth in AI research and smart manufacturing. Taiwan’s TSMC remains the primary foundry, producing over 70% of advanced GPU chips used globally.

Middle East & Africa

market is emerging, with a 7.5% year-on-year growth in GPU shipments in 2024. UAE and Saudi Arabia led the demand with government-led investments in AI and smart city initiatives. Data-center GPU deployments in the region rose 9.2%, particularly in cloud computing and fintech. South Africa showed a 13% increase in gaming PC imports, while Nigeria and Kenya reported higher integrated GPU adoption in budget computing segments.

List of Top Graphics Card (Video Card) Companies

Intel
Nvidia
AMD
Samsung
Toshiba
Matrox
VIA
EVGA
SIS
MSI
ASUS
Leadtek
GALAXY Microsystems Ltd
ZOTAC
Ming xuan
Sapphire
CFG

Nvidia: In Q1 2025, Nvidia held approximately 92% of the discrete desktop GPU market share, making it the dominant player globally. It also controlled 98% of the data-center GPU segment, largely driven by AI and high-performance computing GPU sales.

AMD: followed with a 7–8% discrete GPU market share in early 2025. While lower than Nvidia, AMD maintains strong visibility in mid-range gaming GPUs, with Radeon RX 7900 XT and XTX units reaching over 2.1 million shipped units in 2024.

Investment Analysis and Opportunities

The graphics card market continues to witness robust investment across AI, gaming, and enterprise applications. In 2024, over USD 2.3 billion was invested globally in GPU R&D and production infrastructure, with Nvidia and AMD accounting for over 75% of that amount. Nvidia allocated more than USD 1.8 billion to its next-gen Blackwell GPU architecture, while AMD scaled production of RDNA 4 chips with investments in packaging and memory integration facilities. Venture capital investments have surged in AI GPU startups, with at least 17 AI hardware-focused firms receiving funding exceeding USD 500 million collectively in 2023. Startups targeting GPU cloud compute clusters—especially for AI training—are being heavily backed. For instance, CoreWeave, an Nvidia-backed cloud GPU company, raised USD 421 million in late 2023 for U.S.-based data center expansion. Another strong opportunity lies in GPU-as-a-Service (GPUaaS), projected to grow steadily due to rising demand for scalable, subscription-based access to GPUs. GPUaaS usage increased by 14.7% year-on-year in 2024 across North America and Europe. SaaS companies and generative AI platforms are key customers in this space.

Governments are also incentivizing GPU-based innovation. India’s Production Linked Incentive (PLI) scheme attracted USD 200 million+ in local GPU and AI chip design investment. Similarly, the EU Chips Act contributed to multi-billion-euro GPU fabs in Germany and Italy, positioning Europe to reduce its dependency on overseas suppliers. In the gaming sector, investment is being channeled into custom AIB (add-in-board) development, particularly in high-refresh, ray-tracing-enabled GPUs. Over 27% of gaming-focused hardware funding in 2024 went into cooling, miniaturization, and RGB-enabled GPU cards, particularly from brands like ASUS, MSI, and ZOTAC. Cloud platforms—AWS, Azure, and Google Cloud—purchased over 5 million GPUs collectively for AI and data center expansion in 2024, presenting lucrative, sustained B2B opportunities for GPU vendors. Growth in blockchain-based GPU applications and decentralized rendering solutions also attracted USD 110 million+ in GPU-specific investment over 2023–2024. Overall, the investment landscape supports accelerated innovation, market expansion, and entry into new use-cases, especially in AI acceleration, metaverse applications, and immersive computing.

New Product Development

The graphics card industry has witnessed unprecedented innovation in 2023–2024, with a focus on AI, real-time ray tracing, energy efficiency, and compact form factors. Nvidia’s unveiling of the RTX 50 series at CES 2025 marked a major leap. The new GPUs, based on Blackwell architecture, introduced second-generation RT cores, fifth-generation tensor cores, and support for GDDR7 memory at up to 32 Gbps. Nvidia also launched the GeForce RTX 4070 Super in early 2024, delivering 20% better performance than the base RTX 4070, with 12GB GDDR6X memory and a TDP of 220W, targeting performance gamers and creators. AMD’s Radeon RX 9000 series, built on RDNA 4, became a major competitor. The RX 9700 XT featured 16GB GDDR6, 120 compute units, and offered AI-based frame generation, pushing AMD back into the premium segment. AMD also released professional-grade Radeon Pro W7800 cards with 32GB ECC memory, targeting design, simulation, and VFX workloads.

Integrated graphics saw a notable update with Intel’s Meteor Lake processors in 2024. Intel Iris Xe graphics received architectural improvements for DirectX 12 Ultimate support, improved AI-based upscaling, and Ray Tracing Tier 1.1 compatibility, further blurring lines between integrated and discrete performance. Memory innovations are another area of development. Samsung began mass production of GDDR7 memory modules in early 2024, with speeds exceeding 32 Gbps, providing up to 1.5 TB/s bandwidth—50% higher than GDDR6X. This memory will be integrated into Nvidia and AMD's flagship GPUs from late 2024 onward. Cooling technologies also advanced. MSI introduced a new liquid-cooled GPU series with tri-loop cooling, which reduced GPU core temperatures by up to 17°C compared to traditional fan designs. ASUS launched compact dual-slot high-performance GPUs targeting SFF (Small Form Factor) PCs, increasing appeal among space-conscious gamers.

Five Recent Developments

Nvidia launched the Blackwell GPU architecture in 2024, featuring GDDR7 memory, up to 192 streaming multiprocessors, and delivering 2.5× more AI training performance than Hopper series.
AMD released the RX 9700 XT GPU, featuring RDNA 4, with 16GB GDDR6, AI-optimized rendering, and 32% improved performance over the RX 7900 series.
Samsung began production of GDDR7 memory in Q1 2024, with speeds of 32 Gbps and energy efficiency improvements of ~20% over GDDR6.
Intel unveiled Lunar Lake with Xe2 graphics in 2024, offering double the GPU throughput and support for LPDDR5X at 8533 MT/s.
ZOTAC launched its ArcticStorm GPU series, equipped with next-gen hybrid cooling, achieving a noise level of under 24 dBA during full load.

Report Coverage of Graphics Card (Video Card) Market

This market report provides in-depth coverage of the global graphics card (video card) market, capturing the entire hardware spectrum from entry-level integrated graphics to high-end discrete GPUs used in gaming, data centers, and professional visualization. It analyzes more than 25 companies across major global regions, accounting for over 95% of global GPU volume. The report covers market dynamics, including drivers like AI computing, restraints like used GPU availability, and emerging opportunities in autonomous systems and edge AI. A clear view of segmentation is presented across type (HD Graphics, Integrated, Discrete) and application (Desktop, Laptop, Others), providing granularity based on unit shipments, usage patterns, and architecture trends.

The geographic analysis spans North America, Europe, Asia-Pacific, and the Middle East & Africa, detailing growth rates, consumption patterns, and emerging regional hubs. Asia-Pacific holds the largest share at 35%, while North America drives most of the premium AI GPU demand. Investment trends are thoroughly assessed, highlighting over USD 2.3 billion injected into GPU R&D and infrastructure, with a breakdown of public-private initiatives, especially in the EU and India. Cloud GPU services, GPU-as-a-Service (GPUaaS), and edge computing hardware are covered as frontier growth avenues. Innovation and product development receive detailed attention, including recent breakthroughs like GDDR7 memory, liquid-cooled designs, and Blackwell and RDNA 4 architectures. The top manufacturers—Nvidia and AMD—are analyzed in detail, with shipment data, product launches, and technological milestones.