Gifts Retailing Market Size and Growth Report, 2034

Gifts Retailing Market Overview

Global Gifts Retailing market size is projected at USD 74990.64 million in 2025 and is expected to hit USD 105843.91 million by 2034 with a CAGR of 3.9%.

The Gifts Retailing Market continues to expand globally as more than 1.9 billion consumers engage in gift purchases annually across occasions including holidays, personal milestones, and cultural celebrations. In 2024 nearly 62% of consumers globally purchased at least one gift item online or offline, with over 215 million shoppers engaging in specialty gift buying. Approximately 48% of global retail chains now include dedicated gift sections, while 37% of independent stores derive at least 25% of their revenue from gift retailing. Digital catalogues featuring more than 120,000 SKUs across gift categories are used by retailers to expand product variety. Strong demand drives interest in Gifts Retailing Market Size, Gifts Retailing Market Share, Gifts Retailing Market Growth, and Gifts Retailing Market Trends among B2B stakeholders.

The United States represents one of the world’s most established Gifts Retailing markets, accounting for nearly 32% of global gift-purchase transactions. In 2024, more than 187 million Americans bought at least one gift item, while 41% purchased three or more during peak seasons. Approximately 52% of U.S. consumers prefer online platforms for gift shopping, and more than 79,000 retail stores carry gift-related merchandise. Seasonal events such as Christmas, Valentine’s Day, and Mother’s Day influence over 64% of annual gift sales. U.S. retailers offer more than 350,000 product variations, driving strong interest in Gifts Retailing Market Opportunities and enterprise-level Gifts Retailing Market Insight.

Key Findings

Key Market Driver: 63% of global consumers participate in gifting occasions annually, with 48% increasing spending on novelty and personalized items.
Major Market Restraint: 37% of retailers report supply-chain delays, affecting 22% of seasonal inventory availability.
Emerging Trends: 54% of gift purchases now involve customization, while 41% shift toward sustainable gift products.
Regional Leadership: North America holds 32% share, Europe 28%, Asia-Pacific 30%, and Middle East & Africa 10%.
Competitive Landscape: Top 10 companies control 46% of market visibility, while 54% remains fragmented across 500+ retailers.
Market Segmentation: Offline channels account for 64% of purchases, while online represents 36% of the market globally.
Recent Development: 22,000+ new gift SKUs launched in 2024, with 19% focused on seasonal gifting themes.

Gifts Retailing Market Latest Trends

The Gifts Retailing Market Trends reflect evolving consumer preferences, digital advancement, personalization, and sustainability. In 2024, more than 54% of gift buyers opted for personalized products, including engraved items, photo-printed merchandise, and bespoke packaging. Around 41% of customers purchased eco-friendly gifts made from recycled or biodegradable materials. Seasonal gifting contributed to nearly 60% of annual gifts purchases, with Christmas alone influencing more than 36% of global consumer activity. Digital platforms now host over 120,000 unique gift-related SKUs, accounting for 36% of overall purchases.

Subscription-based gift boxes grew by 23%, appealing to more than 112 million consumers globally. Influencer-driven gifting ideas affected 29% of buying decisions, and more than 70% of digital shoppers used mobile devices to browse gifts. Retailers reported a 31% increase in cross-border gifting purchases due to online accessibility. More than 45% of retailers expanded product variety across novelty gifts, home décor gifts, and premium greeting cards. With 1.9 billion global gift buyers and rising digital penetration, demand for Gifts Retailing Market Forecast, Gifts Retailing Market Research Report, and Gifts Retailing Market Analysis continues to grow within the B2B retail sector.

Gifts Retailing Market Dynamics

DRIVER

Growing Global Participation in Festive and Personal Gifting Occasions.

More than 1.9 billion consumers engage in seasonal and personal gifting annually, creating consistent demand across regional retail markets. In developed economies, 72% of households participate in gifting traditions multiple times per year, while emerging markets report participation rates of 58%. Seasonal events such as Christmas, Diwali, Valentine’s Day, Eid, and Mother’s Day collectively influence 62% of global gift purchases. Approximately 54% of consumers buy more than one item per gifting event, increasing overall transaction volume. This rising cultural engagement drives Gifts Retailing Market Growth and elevates enterprise demand for inventory planning, product diversification, and cross-channel merchandising.

RESTRAINT

Supply Chain Disruptions and Volatile Inventory Cycles.

Approximately 37% of gift retailers report supply-chain delays affecting stock availability, especially for novelty items and seasonal SKUs. More than 22% of inventory shipments face delays of 5–14 days during peak seasons, causing retailers to miss 16% of potential sales. Import-dependent markets experience price fluctuations of 9–17% for gift items due to transportation and customs variability. Around 43% of small retailers struggle to maintain inventory variety of more than 150 SKUs due to rising logistics costs. These constraints challenge timely fulfilment and reduce availability of top-selling gift products, affecting Gifts Retailing Market Share globally.

OPPORTUNITY

Rise of Online Gift Retailing and Cross-Border Digital Commerce.

Online gift retailing increased by 36% globally, with more than 620 million consumers purchasing gifts online in 2024. Cross-border gifting orders rose by 31%, driven by global marketplaces offering 50,000+ international gift SKUs. Around 47% of consumers prefer online customization tools, and 52% of retailers expanded their online presence in the past year. Digital payments adoption exceeded 82%, supporting e-commerce growth. Emerging markets reported online gifting growth of 28%, creating major Gifts Retailing Market Opportunities for digital-first brands. Online retailers offering same-day or next-day delivery grew by 19%, improving competitiveness in global gift retailing.

CHALLENGE

Price Competition and High Product Diversification Requirements.

More than 54% of gift retailers face intense price competition due to rising online marketplaces and discount-oriented platforms. Maintaining product variety across 500–2,000 SKUs increases procurement complexity by 22%. Around 33% of consumers compare prices across three or more platforms before purchasing, forcing retailers to reduce margins between 12%–19%. Seasonal fluctuations require retailers to adjust inventory levels by 40–55%, driving high operational costs. Small retailers struggle to meet consumer expectation for personalized, sustainable, and fast-shipping gift items. These complexities limit operational scalability and affect Gifts Retailing Market Outlook in highly competitive regions.

Gifts Retailing Market Segmentation

BY TYPE

Souvenirs and Novelty Items : Souvenirs and novelty items represent approximately 24% of the Gifts Retailing Market Share globally. Tourists contribute significantly, with more than 430 million souvenir purchases reported in 2024 across international travel markets. Novelty items such as figurines, collectibles, memorabilia, and themed merchandise account for over 90,000 product variations. Around 41% of travelers buy at least one souvenir per trip, and 18% purchase three or more. Gift retailers offering souvenirs in airports, tourist zones, and cultural centers reported footfall growth of 22% in 2024. This segment drives strong demand in Gifts Retailing Market Research Report assessments.

Seasonal Decorations : Seasonal decorations represent nearly 28% of annual gift retailing demand, driven by global celebrations such as Christmas, New Year, Diwali, and regional festivals. More than 620 million households participate in seasonal decoration purchases. Christmas decorations alone account for 36% of seasonal spending, with more than 210 million consumers purchasing decorative items. Retailers stock over 55,000 seasonal SKUs—ranging from ornaments to festive lighting products. Seasonal products often require inventory uplift of 35–60% during peak months. The segment’s strong seasonality influences Gifts Retailing Market Trends and supports ongoing retail innovation.

Greeting Cards : Greeting cards account for around 14% of the Gifts Retailing Market. Consumers purchase more than 5 billion greeting cards annually worldwide. The United States alone records over 6,500 card designs launched yearly. Around 48% of greeting card purchases occur during birthdays, while 22% take place during seasonal events. Personalized greeting cards represent 19% of total card sales and are increasing yearly. Greeting cards remain popular due to emotional value, and more than 63% of consumers still prefer printed cards despite digital alternatives. This segment continues to influence Gifts Retailing Market Size and consumer buying trends.

Giftware : Giftware—including decorative items, home décor, keepsakes, premium ceramics, and lifestyle products—comprises around 22% of global gift purchases. In 2024 consumers purchased more than 360 million giftware items across retail and e-commerce platforms. Retail assortments include more than 45,000 giftware designs, with home décor representing 31% of sales. Giftware buying peaks during housewarming events, birthdays, and holiday gifting seasons. More than 39% of households use giftware items for festive decoration. This segment’s demand is driven by aesthetic preferences and rising home-decor trends, influencing Gifts Retailing Market Growth globally.

Other Gift Items : “Other gift items” include toys, candles, chocolates, corporate gifts, fashion accessories, and personalized merchandise, collectively representing 12% of global gift purchases. Consumers purchase more than 500 million miscellaneous gift items annually. Candles alone represent 14% of sales within this segment. Personalized merchandise accounts for 28% of demand, driven by custom prints and engravings. Corporate gifting programs reached more than 42 million gift purchases in 2024. This category remains diverse, offering thousands of SKUs across price points and demographics. Its wide assortment contributes to Gifts Retailing Market Opportunities and retail expansion.

BY APPLICATION

Offline: Offline gift retailing accounts for approximately 64% of total market share. Globally more than 1.2 million physical stores sell gift products, including specialty stores, department stores, duty-free shops, and souvenir outlets. In the U.S. alone, more than 79,000 stores carry gift merchandise. Around 73% of consumers prefer offline stores for last-minute gift purchases. In-store shoppers browse an average of 150–300 SKUs per visit. Physical stores report seasonal footfall spikes of 22–41% during holidays. Despite online growth, offline stores remain critical in Gifts Retailing Market Forecast due to experiential shopping and instant product availability.

Online: Online channels represent 36% of the Gifts Retailing Market and continue to expand rapidly. More than 620 million consumers purchased gifts online in 2024. Digital platforms offer more than 120,000+ gift SKUs across categories including personalized gifts, home décor, greeting cards, and novelty items. Around 52% of online shoppers use mobile devices to complete purchases, and 47% rely on personalization tools during shopping. Online retailers offering same-day delivery attract 29% more conversions. With cross-border gift delivery rising by 31%, online commerce drives strong Gifts Retailing Market Analysis and supports international retail expansion.

Gifts Retailing Market Regional Outlook

North America

North America represents 32% of global Gifts Retailing Market Share, driven by a strong culture of gifting tied to more than 50 seasonal and personal events annually. The U.S. alone records over 187 million gift shoppers yearly. Canada adds more than 28 million gift purchasers, especially during Christmas and national holidays. North American retailers operate more than 140,000 gift retail stores and offer more than 350,000 gift SKUs across categories such as seasonal décor, greeting cards, home décor giftware, souvenirs, and novelty items. Seasonal gifting influences 64% of purchases, with Christmas accounting for 36%, Valentine’s Day 12%, and Mother’s Day 15%. Around 53% of North American consumers prefer online gifting options, and cross-border gifting saw 22% growth due to digital platforms. More than 41% of gift retailers introduced personalization features, and 28% added eco-friendly product lines. Retailers invest heavily in inventory optimization tools used by more than 18,000 stores across the U.S. and Canada. These factors make North America a high-value contributor to Gifts Retailing Market Forecast and strategic expansion for global retail brands.

Europe

Europe accounts for 28% of the global Gifts Retailing Market. The region includes more than 85,000 specialty gift shops and over 320,000 retail outlets offering gift products. Countries such as the U.K., Germany, France, Italy, and Spain reported more than 210 million active gift buyers in 2024. Around 58% of European consumers buy gifts during seasonal events, while 42% purchase gifts for personal and social occasions. European retailers offer more than 250,000 SKUs across greeting cards, decorative items, giftware, personalized products, and souvenirs. Personalized gifts represent 34% of the region’s gift purchases. Christmas alone drives more than 38% of annual gifting. Europe also leads in sustainability trends, with 49% of consumers preferring eco-friendly gift options and 33% avoiding plastic-based wrapping. Around 46% of gift retailers in Europe expanded their online presence, and 27% offer cross-border gift delivery across more than 32 European countries. Europe’s diverse culture, with more than 40 celebrated festivals, supports strong Gifts Retailing Market Growth and long-term retail demand.

Asia-Pacific

Asia-Pacific holds 30% of global Gifts Retailing Market Share and represents the largest gifting population. APAC has more than 1.2 billion festival-driven gift purchasers influenced by events such as Lunar New Year, Diwali, Golden Week, and Eid. China, India, Japan, South Korea, and Australia lead the region with more than 740 million gift shoppers annually. APAC retailers offer more than 380,000 SKUs, including souvenirs, festive décor, traditional crafts, and modern giftware. Gift purchases increased by 28% across digital platforms, with 48% of APAC consumers preferring online channels for gifting. Seasonal gifting represents 52% of regional purchases, particularly during Lunar New Year, which influences more than 320 million shoppers. More than 71% of retailers expanded inventory variety to cater to local cultural preferences, and 39% integrated personalization features into their digital stores. APAC also leads in cross-border digital gifting, with 36% of consumers purchasing from international platforms. With a strong youth population of more than 700 million, APAC remains a critical driver of Gifts Retailing Market Insights and future expansion strategies.

Middle East & Africa

Middle East & Africa represent 10% of global Gifts Retailing Market demand. The region includes more than 220 million gift purchasers across countries such as UAE, Saudi Arabia, South Africa, and Egypt. Cultural events such as Ramadan, Eid, National Days, and weddings represent 58% of regional gifting demand. MEA retailers offer over 65,000 gift SKUs, with souvenirs, personalized items, perfumes, and home décor being the most popular. Around 42% of MEA consumers prefer offline gift shopping, while online channels grew by 24% in 2024. Gift purchases rise by 40–60% during festive months. Gulf countries recorded more than 72 million gift purchases, with UAE and Saudi Arabia contributing 63% of regional spending. Africa’s urbanization added more than 25 million new digital shoppers, increasing cross-border gift purchasing by 18%. Retailers expanded inventory by 27% for festive seasons and added personalization features used by 21% of MEA consumers. MEA’s cultural gifting traditions and rapid digital retail adoption create strong Gifts Retailing Market Opportunities for both global and regional players.

List of Top Gifts Retailing Companies

Card Factory Plc
Hallmark Licensing LLC
Williams-Sonoma Inc.
Enesco LLC
American Greetings Corp.
Spencer Gifts LLC
Bed Bath and Beyond Inc.
The Walt Disney Co.
com Inc.

Top Two Companies With Highest Share

com Inc. – Offering more than 120,000+ gift SKUs and serving over 300 million customers annually.
Hallmark Licensing LLC – Producing over 5 billion greeting cards yearly and distributing products across 100+ countries.

Investment Analysis and Opportunities

Investments in the Gifts Retailing Market increased as more than 8,500 retailers expanded product offerings during 2024. Around 37% of investors are targeting digital-first gifting platforms, while 29% focus on sustainable gifting lines. Inventory modernization programs grew by 22%, with retailers investing in automated stocking systems linked to more than 150,000 SKUs. Seasonal inventory procurement increased by 31% across global chains, driven by holiday-driven spikes. Cross-border gifting platforms attracted 18% of new investments as international orders grew by 31%. In-store experience investments rose by 14%, including interactive gift kiosks and personalization stations used by more than 19 million shoppers.

Retailers are also investing in private-label gift categories, which expanded by 21% in 2024. The Gifts Retailing Market Insights show strong opportunities across digital commerce, personalization technology, sustainable packaging, and subscription-based gifting services. These investments align with Gifts Retailing Market Growth and long-term strategies for market penetration.

New Product Development

New product development in the Gifts Retailing Market continues to grow across categories such as personalized merchandise, eco-friendly gifts, smart gifting items, and seasonal décor. More than 22,000 new SKUs were introduced globally in 2024, with 34% focused on personalization. Retailers launched photo-custom gifts, engraved merchandise, digital greeting cards, and themed gift boxes. Eco-friendly gift products increased by 41%, including reusable packaging, biodegradable décor, and recycled-material giftware. Tech-enabled gift items such as smart lamps, connected frames, and novelty gadgets accounted for 12% of new product releases.

Gift subscription boxes increased by 23%, with more than 17 million subscribers worldwide. Seasonal collections added more than 7,500 new items, strengthening the segment. Retailers introduced customizable gift-wrapping options offering more than 150 design variations. These developments highlight Gifts Retailing Market Trends and enhance product diversification strategies.

Five Recent Developments

More than 22,000 new gift SKUs launched globally in 2024.
Personalized gift purchases increased by 54% across major retail platforms.
Seasonal decoration sales surged 31% during global festivals.
Cross-border online gifting orders grew by 31%.
Eco-friendly gift categories expanded by 41% across retail chains.

Report Coverage of Gifts Retailing Market

This Gifts Retailing Market Report covers segmentation by type, application, and region, providing detailed Gifts Retailing Market Analysis and Gifts Retailing Market Insights. The report examines market distribution across key categories such as souvenirs, giftware, greeting cards, and seasonal decorations. It includes data from more than 1.9 billion global gift consumers, 1.2 million offline stores, and over 120,000 online SKUs. Regional analysis covers North America (32%), Europe (28%), Asia-Pacific (30%), and Middle East & Africa (10%). The report evaluates market share contributions from offline (64%) and online (36%) channels. It also highlights competitive benchmarking of major companies, including Amazon, Hallmark, American Greetings, Disney, and Card Factory. The report outlines investment patterns, new product developments, retailer expansion strategies, and emerging Gifts Retailing Market Opportunities across e-commerce, personalized gifting, and sustainable product portfolios.