Floral Gifting Market Size | Global Report [2033]

Floral Gifting Market Overview

The Floral Gifting Market size was valued at USD 6.87 million in 2025 and is expected to reach USD 10.82 million by 2033, growing at a CAGR of 5.18% from 2025 to 2033.

The floral gifting market has evolved into a dynamic and high-volume global industry driven by emotional, cultural, and social significance tied to the act of giving flowers. As of 2024, the market size reached approximately USD 59.51 billion, with substantial contributions from North America, Europe, and Asia-Pacific. Floral gifting has grown from being an occasional, event-specific gesture to a frequent, subscription-based habit, particularly in urban centers with high disposable incomes. In the United States, for instance, the floral gifting segment alone is valued at USD 12.18 billion, with personal gifting accounting for 58 percent of all purchases and seasonal holidays like Valentine's Day and Mother's Day driving over 25 percent of the annual volume. Consumer preferences are increasingly shifting toward personalized and premium floral experiences, with around 50 percent of Gen Z and millennial customers seeking customized arrangements, sustainable packaging, and ethically sourced blooms. The rise of e-commerce and mobile-first platforms has also transformed the market landscape; digital channels now contribute to 35–40 percent of floral sales in developed regions. Subscription services are gaining popularity, with over 2 million households in North America receiving regular flower deliveries.

Additionally, the emergence of flower-based corporate gifting, high-end preserved arrangements, and event-focused flower decor—especially weddings—are shaping the demand structure. Wedding-related floral services alone contribute to 40 percent of florist revenue globally. Furthermore, flower types such as roses, tulips, lilies, and orchids dominate the global bouquet market, with fresh flowers maintaining a 70 percent share due to their emotional resonance and perceived authenticity. Artificial and dried flowers are on the rise too, accounting for approximately 18 percent of total market volume due to their durability and appeal in decor. Sustainability is now central to product design and sourcing decisions, especially in Europe where 50–60 percent of floral retailers use locally grown stems to reduce carbon footprints. The market also contends with certain limitations such as perishability, which leads to spoilage rates of up to 25 percent, and logistical challenges due to fluctuating demand. However, these challenges are prompting investment in cold-chain infrastructure and regional supply networks to mitigate losses. The industry is competitive and fragmented, with established giants like 1-800-Flowers.com and FTD Companies processing over 50 million orders annually, while newer players such as The Bouqs Company and UrbanStems drive innovation in direct-to-consumer channels. As gifting behaviors become more experience-driven and sustainable, the floral gifting market is expected to remain resilient and adaptive, supported by product diversification, digitization, and evolving consumer lifestyles.

Key Findings

Driver: Surge in personalization — nearly 50 percent of Gen Z and millennial consumers now demand custom flower arrangements.

Top Country/Region: United States leads with over USD 12 billion domestic market alone in 2024.

Top Segment: Personal gifting dominates, representing 58 percent of U.S. floral purchases.

Floral Gifting Market Trends

The rapid growth of online delivery platforms continues to reshape consumer behavior in floral gifting. In North America, over 35 percent of all floral purchases occur via digital channels. Companies such as UrbanStems now report same‑day delivery penetration in dozens of U.S. cities, supported by USD 5 million in Series C funding. In Europe and Asia, online floral orders similarly comprise 30–40 percent of total volume, signaling a clear shift from brick‑and‑mortar outlets. Subscription models have garnered notable traction: more than 2 million North American homes receive flowers via weekly or monthly deliveries. This subscription growth aligns with consumer preferences for recurring indulgence and wellness. In Asia‑Pacific, an estimated 50 percent of premium florist shops now offer subscription services year‑round. Sustainability is another rising trend: 50–60 percent of retailers in Europe and Asia‑Pacific promote locally grown or seasonally available flowers. In North America, nearly 60 percent of premium buyers prefer eco‑packaging and regionally sourced stems. Luxury preserved‑rose products, such as those that remain fresh for a year, now contribute approximately 5 percent of high‑end floral sales. Digital personalization technology—AI‑powered recommendation engines, virtual design tools—is present in roughly 40 percent of top 50 global floral platforms. As of 2024, nearly 50 percent of millennials and Gen Z consumers prioritize personalization when buying gifts. Seasonal drivers remain robust: e.g., Mother's Day sales approached USD 2.8 billion in the U.S. in 2023, while wedding‑related flower orders drove USD 57.9 billion in global wedding spending in 2022. Retail channel expansion also continues apace. In 2024, The Bouqs Co. added 3 shop‑in‑shops at Whole Foods California and secured USD 23 million for further retail growth. Meanwhile, supermarket floral counters now account for 20 percent of total unit sales in select regions. Luxury and branded collections are gaining ground.

For instance, 1‑800‑Flowers.com released a Disney Princess collection featuring four princesses in 2024, boosting premium gift basket sales by 15 percent that year. AI and automation now handle programs for 30 percent of online orders across top-tier platforms, reducing delivery errors by 20 percent. Perishability remains a central concern. Up to 25 percent of flower inventory can spoil before sale without robust cold‑chain logistics. Businesses continue investing in refrigerated transport, standardized packaging, and regional farms to mitigate this figure by around 10 percent annually. In continuation of prevailing market trends, luxury and branded floral collections are gaining prominence as consumers increasingly seek meaningful and elevated gifting experiences. High-end offerings such as preserved roses that last up to a year now contribute approximately 5 percent of total premium floral sales globally. These products, often priced between USD 100–250, cater to affluent buyers and are especially popular during milestone celebrations and corporate gifting occasions. Additionally, partnerships between florists and well-known brands—such as 1-800-Flowers.com’s Disney-themed collections—have boosted premium category sales by 15 percent in the past year. Meanwhile, flat-packed bouquets for DIY assembly are being adopted by nearly 20 percent of online retailers, helping reduce shipping costs by 15 percent and minimizing flower damage during transit. Virtual bouquet design experiences and AI-powered customization tools are also transforming customer interaction, increasing average order values by 8–12 percent. Moreover, nearly 60 percent of North American premium buyers now prefer eco-conscious packaging, pushing retailers to eliminate single-use plastics and invest in recyclable and biodegradable materials. These shifts signal a broader movement toward personalization, sustainability, and convenience—all of which are redefining how flowers are selected, arranged, delivered, and experienced in the modern gifting economy.

Floral Gifting Market Dynamics

DRIVER

Personalization and e-commerce convenience

Nearly 50 percent of Gen Z and millennial consumers now demand custom arrangements, fueling market growth. Online ordering accounts for 35–40 percent of all transactions in mature markets, and subscription services reach over 2 million North American homes. Personalized gifting combined with e-commerce ease has shifted floral gifting from occasional purchase to frequent usage. Weekly or monthly subscription orders now compose a material share—over 15 percent of U.S. industry volume. Digital-first players have integrated AI-powered design tools and same-day delivery options in more than 40 percent of platforms to streamline the customer journey.

RESTRAINT

Perishability and seasonal volatility

Up to 25 percent of flowers spoil in transit without improved cold-chain systems. Seasonal peaks dominate: Valentine's Day and Mother's Day alone drive 20–25 percent of annual unit volume, while off-peak months see demand drop by 40 percent. Logistics remain expensive—refrigerated shipping adds 10–15 percent to product cost. Retailers incur losses from spoilage and unsold inventory, totaling an estimated USD 500 million in avoidable wastage globally per year.

OPPORTUNITY

Sustainability and regionally sourced supply

Between 50–60 percent of European and Asia-Pacific retailers now promote locally grown stems to meet eco-conscious consumer demand. In the U.S., California grows 60 percent of domestic cut flowers, positioning local sourcing as a strong competitive angle. Farm-to-table models reduce spoilage by 10 percent and cut logistics costs by 5–7 percent, enhancing margins. Additionally, 35 percent of millennials purchase flowers for home décor at an average spend of USD 65 monthly, underscoring recurring demand.

CHALLENGE

Competition from alternative gifts

Non-floral gifts, including chocolates, gadgets, and experiences, now capture nearly 20 percent of gifting budgets, especially for corporate gifting. Premium tech and experiential gifts often offer greater longevity and perceived value, making them competitive substitutes. Retailers must justify higher price tags for luxury flower arrangements (rare blooms, designer packaging) that exceed USD 100 per bouquet, or risk losing share.

Floral Gifting Market Segmentation

By Type

Fresh Flowers: Comprise around 70 percent of global volume; staple options like roses and lilies are in 85 percent of arrangements.
Dried Flowers: Account for roughly 8 percent of sales; valued for longevity and décor appeal.
Artificial Flowers: Represent about 10 percent of units, mainly in corporate and event applications.
Flower Arrangements (bouquets/baskets): Make up 55 percent of product value, including high-end designer packaging.
Flower Subscriptions: Still small but growing—2 million U.S. homes and 15 percent annual volume share.

By Application

Personal Gifting: Dominates with 58 percent share in the U.S.; driven by birthdays, anniversaries, holidays.
Corporate Gifting: Less than 15 percent share in most markets; companies spend USD 1,000+ per client in some cases.
Events & Celebrations: Weddings and celebrations represent 40 percent of florist revenues; weddings alone contribute to USD 57.9 billion in global event spending.
Weddings: Global wedding flower demand aligns with 2.5 million weddings in the U.S. in 2022, up 30 percent from 2021.

Floral Gifting Market Regional Outlook

Overall regional performance varies by disposable income, digital penetration, and cultural norms.

North America

The region held a market size of USD 12.18 billion in 2024, representing 58 percent of the U.S. floral gifting share. Online purchases made up 35–40 percent of this, with 2 million U.S. households on subscriptions. California alone supplies 60 percent of domestic flowers, while seasonal holidays drive 20–25 percent of unit volume.

Europe

In 2022–2024, Europe represented 20–25 percent of the USD 59.51 billion global market. Sustainability trends see 50–60 percent of florists sourcing regionally.

Asia‑Pacific

floral gifting market was estimated at USD 55.3 billion globally in 2024, with North America leading share; APAC follows closely. India and China show strong growth in corporate gifting and event orders.

Middle East & Africa

represented around 5–7 percent of global volume in 2024. Major markets include UAE, Saudi Arabia, and South Africa, with urban event demand and high-end weddings driving growth. Local floral import restrictions maintain reliance on domestic floriculture.

List of Top Floral Gifting Companies

1-800-Flowers.com (USA)
FTD Companies (USA)
Teleflora (USA)
Interflora (UK)
ProFlowers (USA)
The Bouqs Company (USA)
UrbanStems (USA)
Venus ET Fleur (USA)
Floom (UK)
Bloom & Wild (UK)

1-800-Flowers.com (USA): Holds the highest U.S. online order volume, delivering over 30 million bouquets annually, with same-day service available in 100+ cities.

FTD Companies (USA): Serves across 150 countries, processes 20 million orders per year, and captures over 25 percent share of U.S. floral gifting market.

Investment Analysis and Opportunities

Investment in floral gifting centers on logistics, digital platforms, sustainability, subscription models, and personalization tools. The U.S. market—around USD 12.18 billion annually—draws investor interest in optimizing cold-chain logistics, which can reduce spoilage by 10–25 percent, saving an estimated USD 200–400 million in losses every year. Entrepreneurs are launching refrigerated transport solutions and regional flower hubs to improve delivery efficiency. Subscription platforms reach over 2 million homes, with monthly recurring revenue and customer retention rates near 75 percent annually. Investors view floral subscriptions similarly to food/grocery models: higher lifetime customer value and brand loyalty matters. Expected spend per subscriber ranges from USD 60–80 per month. Tech investment is rising: nearly 40 percent of major floral platforms now use AI recommendation engines, virtual design tools, and smart packaging technologies. Digital growth delivers 30 percent of volume via mobile apps alone.

Sustainability is a hotspot: 50–60 percent of florists in Europe and Asia-Pacific source regionally, and local sourcing in California already supplies 60 percent of domestic U.S. stems. Investors fund farm-to-consumer models that reduce logistics costs by 5–7 percent and appeal to eco-minded demographics. Corporate gifting remains underinvested: accounting for less than 15 percent of U.S. flower spend, yet firms often allocate USD 1,000+ annually per client gift. There are opportunities to create tailored B2B platforms with value-added services (custom branding, bulk recurring orders). Event and wedding segments are robust—global wedding spending reached USD 57.9 billion in 2022, and weddings account for 40 percent of floral revenue. Vendor marketplaces and curated packages can tap this consistent high-value demand. Emerging markets in Latin America, MEA, and select APAC regions (e.g., India, China) show year-over-year online volume growth of 15–20 percent. Branded floral collections—like Disney-themed bouquets—boost premium sales by 15 percent, indicating scale potential.

New Product Development

Innovation in floral gifting mainly revolves around longevity enhancements, personalization tools, sustainable packaging, and luxury branding. Preserved-rose products (lasting a year) now make up 5 percent of premium sales. These durable premium offerings are priced between USD 100–250, attracting luxury gift buyers. AI-driven personalization is rolling out across 40 percent of top global platforms, allowing users to customize arrangements by bloom type, color palette, and design style. These features improve average order value by 8–12 percent. Eco-packaging has gained traction: nearly 60 percent of premium buyers in North America demand biodegradable wrapping and carbon-neutral logistics. Brands integrating upcycled materials and recyclable boxes have reduced plastic use by 35–50 percent in 2024. Flat-packed bouquets (DIY assembly) are now offered by 20 percent of online retailers, cutting fulfillment costs by 15 percent and shipping volumes by 35 percent.

Similarly, refrigerated, temperature-stable packaging reduces spoilage by up to 10 percent during transit. Luxury and brand tie-in collections are expanding: 1‑800‑Flowers.com’s Disney Princess line increased premium basket sales by 15 percent, while collaborations with celebrity designers have driven 12 percent volume growth. Regional sourcing is being built into product development: California farms now supply 60 percent of U.S. stems; initiatives for local supply support reduced carbon footprints and faster delivery times. Subscriptions now include themed deliveries—e.g., seasonal arrangements increase customer retention by 20 percent, and average member spend reaches USD 75 monthly. Virtual events featuring bouquet design kits also launched in 30+ cities in 2024, spiking a 10 percent week-over-week subscription growth.

Five Recent Developments

From You Flowers and FTD merged in May 2023 to form a global floral platform, combining over 20 million annual orders and expanding reach to 150+ countries.
1‑800‑Flowers.com launched a Disney Princess collection in 2024, boosting premium bouquet basket sales by 15 percent.
The Bouqs Company opened 3 shop-in-shops at Whole Foods in California in 2024 and secured USD 23 million for further expansion.
Flipkart (India) introduced a 3-hour fresh flower delivery service in February 2024, reaching 20+ metro areas.
1‑800‑Flowers.com acquired Vital Choice in January 2023, entering the personalized gifting sector and increasing cross-selling by 7 percent.

Report Coverage of Floral Gifting Market

The floral gifting market report provides an in-depth analysis of the global industry across multiple dimensions including type, application, region, delivery channels, and key players, based on factual data collected between 2023 and 2024. It offers a comprehensive outlook on how consumer behavior, digital transformation, and sustainability trends are shaping demand patterns in personal and corporate gifting. The global floral gifting market reached approximately USD 59.51 billion in 2024, with North America alone accounting for over USD 12.18 billion, driven largely by seasonal demand spikes like Mother’s Day and Valentine’s Day, which together represent 20–25 percent of annual transactions. Personal gifting dominates the application landscape with a 58 percent share in the U.S., while corporate gifting remains underdeveloped, contributing less than 15 percent to total market value. The report segments the market by type, covering fresh flowers (making up 70 percent of the global market), dried flowers, artificial flowers, flower arrangements, and subscription models, which now serve over 2 million homes in North America. It also analyzes the market by application: personal gifting, corporate gifting, events & celebrations, and weddings, the latter representing 40 percent of all florist revenues worldwide. Regionally, the report evaluates North America, Europe, Asia-Pacific, and the Middle East & Africa, revealing that Europe is seeing 50–60 percent of its floral supply sourced locally to meet rising sustainability expectations.

Asia-Pacific markets like India and China are also expanding rapidly, especially in online floral sales and urban wedding services. The report highlights key drivers, including rising demand for personalized arrangements from Gen Z and millennials—now preferred by 50 percent of consumers—and growing adoption of digital platforms, with online channels comprising 35–40 percent of order volume in developed markets. On the other hand, restraints such as perishability of fresh flowers, with spoilage rates reaching 25 percent, and seasonal demand volatility pose logistical challenges. The report outlines opportunities in localized sourcing, which can reduce logistics costs by 5–7 percent, and the emergence of luxury preserved flowers that make up 5 percent of premium floral gifting. Challenges like competition from alternative gift categories, which now capture nearly 20 percent of consumer budgets, are also examined. Additionally, the report profiles top companies such as 1-800-Flowers.com and FTD Companies, which collectively process over 50 million floral orders annually, along with smaller disruptors like The Bouqs and UrbanStems, and discusses recent developments, mergers, retail expansions, and new product innovations driving the future of this dynamic market.