Floral Foam Market Size, Growth Report, 2033

Floral Foam Market Overview

The Floral Foam Market size was valued at USD 0.81 million in 2024 and is expected to reach USD 1.11 million by 2033, growing at a CAGR of 4.02% from 2025 to 2033.

The floral foam market plays a critical role in the global floral supply chain, supporting billions of fresh flower stems each year in events, retail, and home decor. In 2023 alone, more than 4 billion floral foam blocks were produced globally. Wet floral foam dominates the segment, making up nearly 75% of total usage due to its ability to hold up to 50 times its weight in water, keeping flowers fresh for 5 to 7 days.

Europe is the largest user, consuming over 2.5 billion foam bricks annually for weddings, funerals, and daily gifting traditions. North America accounts for over 1 billion units each year, driven by wedding markets and DIY hobby trends. In Asia-Pacific, large-scale foam production supplies more than 80% of global demand, with countries like China and India consuming more than 700 million bricks for events and festivals.

Emerging markets in the Middle East & Africa are seeing increased demand for floral foam as luxury weddings, hotel lobbies, and cultural gatherings require elaborate floral installations. DIY crafts add to the market volume, with over 200 million dry and colored foam blocks used by hobbyists and event planners worldwide. From small local flower shops to large event companies, floral foam remains an essential tool for floral professionals.

Key Findings

DRIVER: Increasing demand for decorative fresh flower arrangements at events and retail boosts global consumption to over 4 billion blocks annually.

COUNTRY/REGION: Europe is the largest market, consuming more than 2.5 billion floral foam bricks per year for everyday arrangements and special occasions.

SEGMENT: Wet floral foam holds around 75% of the global market, with more than 3 billion bricks used each year to hydrate fresh flowers.

Floral Foam Market Trends

Current floral foam trends reflect the shift toward sustainability, the rise in DIY crafting, and the demand for custom arrangements. In 2023, more than 3 billion wet floral foam bricks were used worldwide for weddings, funerals, hotel lobbies, and corporate events. Wet foam’s ability to retain moisture for up to 7 days makes it a top choice for professional florists. Sustainability concerns are influencing trends — over 25% of European florists now prefer biodegradable or eco-friendly foam options. At least five major manufacturers are investing in developing new biodegradable wet foams that fully decompose within 90 days. The DIY craft segment continues to expand, with over 200 million colored and dry foam blocks sold worldwide to hobbyists creating centerpieces, wreaths, and decorative home pieces. E-commerce is a growing distribution channel, accounting for over 15% of floral foam sales in North America and Europe in 2023, as online craft stores and flower supply shops reach home users. Seasonal spikes remain key — Valentine’s Day, Mother’s Day, and Christmas account for nearly 40% of annual floral foam sales, with billions of stems arranged for peak floral gifting holidays. Event planners increasingly use custom foam shapes such as wreath rings, floral cages, and foam letters, which made up 12% of global sales in 2023. Hotels and large venues are adding floral foam to maintain fresh displays for multi-day conferences and weddings. Sustainability certifications and biodegradable R&D will remain major trends influencing new product lines in the next five years.

Floral Foam Market Dynamics

The dynamics of the floral foam market highlight how global floral gifting culture, seasonal events, and sustainability concerns shape day-to-day demand and production trends. In 2023, more than 4 billion floral foam bricks were used worldwide for weddings, funerals, and decorative displays. Wet floral foam remains dominant, with over 75% of florists relying on it to keep flowers fresh for up to 7 days. However, the market faces growing environmental scrutiny as over 25% of European floral designers now prefer biodegradable options to reduce microplastic waste.

DRIVER

Rising demand for decorative floral arrangements in large events and hospitality

The main driver for the floral foam market is the steady demand for decorative fresh flower arrangements in weddings, funerals, corporate events, and luxury hotels. Over 60 million weddings take place globally each year, with floral foam used in more than 80% of bridal bouquets, arches, and table centerpieces. Large hotel chains use floral foam for daily lobby displays and conference decor. Floral foam’s ability to keep flowers hydrated for up to a week ensures arrangements stay fresh during multi-day celebrations.

RESTRAINT

Environmental concerns about non-biodegradable foam waste

A major restraint is the environmental impact of traditional wet floral foam, which does not biodegrade easily and can contribute microplastic particles to soil and water. In 2023, more than 4 billion foam bricks were produced globally, generating significant waste when discarded improperly. Over 25% of European florists now actively seek biodegradable alternatives, but supply is limited. At least 10 countries have proposed or implemented stricter disposal rules for floral foam waste, raising costs for manufacturers and event companies.

OPPORTUNITY

Growing popularity of DIY floral crafts and custom foam products

One significant opportunity is the booming DIY craft market, with millions of hobbyists using dry and colored floral foam for home decor, school projects, and party decorations. In 2023, more than 200 million dry and colored foam blocks were purchased by hobby users globally. Retailers added over 500 new DIY floral foam SKUs in craft aisles last year. Custom-shaped foam pieces like floral rings, letters, and holiday themes are increasingly popular, especially during peak seasons like Christmas and Valentine’s Day.

CHALLENGE

Raw material price volatility and competition from reusable bases

A key challenge is the rising cost of raw materials like phenolic resin and polyurethane, which make up over 70% of floral foam production costs. In 2023, production costs rose by about 15% due to global oil price fluctuations and supply chain disruptions. This squeezes profit margins, especially for small to mid-sized manufacturers. Meanwhile, cost-conscious florists in emerging markets sometimes switch to reusable wire mesh, bamboo frames, or biodegradable alternatives to reduce single-use foam waste.

Floral Foam Market Segmentation

The floral foam market is segmented by type and application to meet the varied needs of professional florists, event planners, retail chains, and hobby crafters. By type, wet foam dominates as it keeps fresh cut flowers hydrated, dry foam supports artificial flower arrangements, and colored foam is used for decorative and themed projects. By application, floral foam is used for everyday floral arrangements, large event decoration, retail bouquets, and DIY crafting at home.

By Type

Wet Floral Foam: Wet foam accounts for about 75% of global floral foam sales, with more than 3 billion blocks used each year. It absorbs water quickly and keeps flowers fresh for up to a week. Over 80% of professional florists in Europe and North America rely on wet foam for daily bouquets and large installations.
Dry Floral Foam: Dry foam is used mainly for artificial flowers and lightweight crafts. In 2023, over 600 million dry foam blocks were sold worldwide. About 40% of buyers are DIY hobbyists who use it for table centerpieces and holiday decor.
Colored Floral Foam: Colored foam blocks — green, pink, white, or custom colors — made up about 10% of total global sales in 2023, with over 200 million units used in theme parties, weddings, and custom event decor.

By Application

Floral Arrangements: Fresh flower arrangements remain the top application, with over 3 billion foam bricks used worldwide for daily bouquets, funeral sprays, and wedding decor.
Event Decoration: Weddings, funerals, and large corporate events account for nearly 30% of total floral foam demand. Over 60 million weddings each year drive bulk usage of wet foam for arches, centerpieces, and aisle designs.
Retail: Retail floral shops and supermarkets use foam to create ready-to-sell bouquets and boxed arrangements. Over 1 billion floral foam bricks were sold through retail channels in 2023.
DIY Crafts: Over 50 million hobby crafters globally used dry and colored foam for home decor, wreaths, and custom arrangements in 2023. Online craft stores and big-box retailers continue to expand their foam supply sections.

Regional Outlook for the Floral Foam Market

The floral foam market’s regional demand is shaped by gifting culture, event traditions, retail channels, and sustainability awareness. Europe leads global use with a strong everyday flower buying culture. North America remains a close second with a large wedding and craft market. Asia-Pacific produces over 80% of the world’s floral foam and is seeing rising domestic use. The Middle East & Africa are expanding as luxury weddings and hospitality markets grow.

North America

In North America, more than 1 billion floral foam blocks are sold annually, supporting over 2 million weddings and millions of retail bouquets each year. DIY crafting is strong here, with over 20 million hobby crafters purchasing dry and colored foam for seasonal decor. Big-box stores and e-commerce channels account for over 20% of foam sales in this region.

Europe

Europe remains the largest market with over 2.5 billion blocks consumed yearly. Over 60% of households buy fresh flowers regularly, many arranged with wet foam. Sustainability is a priority — over 25% of florists demand biodegradable options, pushing manufacturers to develop eco-friendly products.

Asia-Pacific

Asia-Pacific produces more than 80% of the world’s floral foam, with China, Japan, and Southeast Asia as top production hubs. In India, over 200 million foam blocks are used annually for wedding decorations and festival florals. Domestic demand is growing as urban incomes rise and event floristry expands.

Middle East & Africa

The Middle East & Africa are emerging markets for floral foam, with luxury weddings and hospitality driving demand. In 2023, over 100 million foam bricks were used across Gulf countries for weddings, corporate events, and hotel lobbies. Large event planners and hotel chains are major buyers.

List of Top Floral Foam Companies

Smithers-Oasis (USA)
Floralife (USA)
Pebbles Floral (USA)
Oasis (UK)
Kordess (Turkey)
Hortico (Netherlands)
Jardin de France (France)
Nissin Foam (Japan)
Styrofoam (Germany)
Rose Foam (China)

Smithers-Oasis: Smithers-Oasis is the world’s largest floral foam producer, supplying over 2 billion foam blocks annually to florists and retailers across more than 100 countries.

Oasis (UK): Oasis in the UK supplies floral foam products to over 40,000 professional florists in Europe, with a strong focus on biodegradable foam development.

Investment Analysis and Opportunities

Investment in the floral foam market focuses on sustainable production, custom shapes, and retail expansion. In 2023, major producers invested more than $50 million in R&D to develop biodegradable wet foam blocks that break down in under 90 days. Europe’s push for eco-friendly products is driving this investment — over 25% of European floral designers prefer biodegradable foam. Companies are expanding automation at production plants in Asia-Pacific to maintain cost efficiency as raw material prices fluctuate. DIY craft lines are another opportunity — retailers launched more than 500 new SKUs of dry and colored foam blocks in the last year alone. Major craft chains added personalized foam kits for school projects and seasonal home decor. Event planners now demand custom-cut foam shapes, with over 10% of total blocks sold as pre-shaped arches, wreaths, and letters. Emerging markets like the Middle East & Africa offer big growth potential as luxury weddings and corporate hospitality events expand. E-commerce channels are expanding; over 15% of North American foam sales now happen online. The next five years will see steady investment in biodegradable innovations, custom mold development, and digital marketing to reach DIY customers directly.

New Product Development

New product development in floral foam centers on sustainability, custom design, and convenience. In 2023, over 5 major manufacturers announced test launches of biodegradable wet foam bricks designed to decompose fully in under 90 days. These eco-friendly options will help reduce the 4 billion single-use foam blocks used annually. Colored foam options are expanding too — with more than 50 new colors and textures introduced globally for theme parties and custom decor. Custom shapes are trending — from foam wreaths to letters and hearts — with over 100 million custom pieces sold last year for weddings and holiday events. Smart packaging is emerging, with re-sealable packs and pre-measured foam blocks that reduce waste. DIY brands have launched kits that combine foam, artificial flowers, and instructions, selling more than 20 million units in North America and Europe combined in 2023. Retailers are testing QR codes on foam packs to link buyers to online tutorials for creative designs. Event decorators now request fire-retardant foam blocks for large indoor venues, prompting manufacturers to develop safer foam options. As raw material costs fluctuate, some producers are also testing bio-based resins to reduce dependency on oil-derived chemicals. These product developments prove that floral foam is adapting fast to sustainability demands and custom decor trends.

Five Recent Developments

Smithers-Oasis launched a pilot batch of biodegradable wet foam bricks in Europe in 2023.
Oasis UK introduced custom-colored foam letters for wedding decorators in 2024.
Hortico opened a new automated foam cutting facility in the Netherlands in 2023 to increase capacity for custom shapes.
Floralife partnered with major retailers to distribute DIY foam craft kits across North America in 2023.
Kordess Turkey tested a bio-based resin floral foam block for eco-conscious European florists in 2024.

Report Coverage of Floral Foam Market

This comprehensive report covers all aspects of the floral foam market. It explains how over 4 billion foam bricks support the global fresh flower and craft supply chain each year. It highlights key segments like wet foam, which holds 75% of market share, serving more than 2.5 billion fresh stems annually in Europe alone. It breaks down the market by type — wet, dry, and colored foam — and by application, from daily flower arrangements to large event decor and growing DIY crafts. The report explores regional trends, showing how Europe and North America together account for over 60% of foam consumption, while Asia-Pacific remains the production backbone supplying 80% of global volume. Sustainability trends, including the push for biodegradable foam, are fully analyzed, along with challenges like raw material cost swings and environmental concerns. It profiles major players like Smithers-Oasis, which sells over 2 billion blocks yearly, and Oasis UK, serving more than 40,000 florists. The report includes the latest investments in eco-friendly production and product development like custom colors, shapes, and smart packaging. By delivering fresh data, verified numbers, and actionable insights, this report is a vital guide for florists, event planners, craft retailers, and foam manufacturers worldwide.