Electric Pressure Cooker MarketSize, Share & Trends, 2033

Electric Pressure Cooker Market Overview

Global Electric Pressure Cooker Marketsize is projected at USD 4416.13 million in 2024 and is anticipated to reach USD 5324.43 million by 2033, registering a CAGR of 2.1%.

The global electric pressure cooker market reached a valuation of USD 4.52 billion in 2024, with projections estimating USD 4.65 billion in 2025 and USD 5.85 billion by 2033 . In 2024 alone, more than 25 million units of pressure cooking appliances were sold globally . Electric pressure cookers account for over 60% of the total global pressure cooker market, reflecting their dominance in market share .

Asia‑Pacific leads adoption with approximately 60% of global unit consumption, translating to 4.3 billion people in the region . Among capacity segments, 4–6 quart models hold 45% of unit sales, proving most popular among households . In developed economies, 6‑liter electric cookers typically draw 1 kW on average during operation . Multifunctional electric pressure cookers accounted for approximately USD 3.5 billion of the USD 3.5 billion multifunctional cooker market in 2022 .

In the U.S., 60% of consumers report not having enough time for daily tasks, boosting appliance demand . Europe’s premium electric pressure cookers segment surpassed USD 1.8 billion in 2024 . Unit volumes in North America reached 8 million units per year in developed markets, with cooker wattage aligning with consumer speed expectations . Asia‑Pacific, especially India and China, currently dominates with 35.6% of gas & electric pressure cooker unit demand in 2023 .

Key Findings

Top Driver reason: Time‑saving convenience, with electric cookers reducing cooking time by up to 70% .

Top Country/Region: Asia‑Pacific holds the largest share at roughly 60% of global unit consumption .

Top Segment: 4–6 quart capacity electric pressure cookers, accounting for 45% of unit sales .

Electric Pressure Cooker Market Trends

The electric pressure cooker market has witnessed several key trends shaped by consumer demand shifts and technological innovation. Smart connectivity features—such as Wi‑Fi, app control, and voice assistants—have been embedded in over 40% of new model launches in 2024 . This rise mirrors a broader smart appliance trend, with smart cookers comprising around 30% of the premium segment in North America .

Multifunctionality continues to grow, with models offering pressure cooking, slow cooking, steaming, sautéing, and yogurt-making in single units. The multifunctional segment reached USD 3.5 billion by 2022, up from USD 2.2 billion in 2021 In parallel, premium stainless‑steel and ceramic-coated units comprised over 60% of material usage in 2023, due to durability and non-reactivity .

Product size trends indicate that 4‑6 quart units (1.5–1.7 L) represent 45% of global unit volumes . Smaller units (<4 quart) are rising in popularity for single‑person households, increasing adoption rates by 10 percentage points from 2021 to 2024 .

Online sales have significantly expanded. In 2023, e‑commerce platforms accounted for over 35% of total electric pressure cooker unit sales, up from 25% in 2021 . The online segment grows due to convenience, competitive pricing, and availability of smart devices. This shift is especially pronounced in Europe and North America, where over 40% of units in 2024 were sold via online retail .

Tariffs introduced by the U.S. in early 2025 affected unit pricing, particularly for import units, with average retail price increases of 5–8% in the first quarter post‑implementation .Despite this, consumer demand sustained, aided by growth in value-tier penetration and local assembly.

Energy efficiency optimization remains a key trend: many 6 L units use 1 kW heaters and meet new energy labeling standards in 2023 . Governments in the UK and EU are incentivizing low-emission appliances, driving innovation in energy-saving designs

Electric Pressure Cooker Market Dynamics

DRIVER

Time‑saving convenience and energy efficiency

Consumers are increasingly pressed for time; in 2023, 60% of U.S. adults reported insufficient time for daily tasks . Electric pressure cookers cut cooking time by as much as 70% compared to traditional methods . Over 8 million units are sold annually in developed markets that prefer 1 kW models for optimum speed . Nutrient retention is another key benefit: electric pressure cookers retain up to 90% of vitamins, supporting rising health concerns . Asia‑Pacific adoption is bolstered by a large rice-eating population (over 4.3 billion people, plus 90% of global rice production) . Energy labeling regulations in Europe and North America have spurred designs that consume less than 1 kW, improving consumer acceptance

RESTRAINT

High initial purchase price compared to stovetop alternatives

Standard electric pressure cooker prices range from USD 62–280, averaging USD 140, while stovetop cookers cost under USD 50 .. Premium smart cookers top USD 280, limiting reach in cost-sensitive regions . This price gap curbs adoption in emerging economies such as South America and Africa, where median incomes remain low and budgets smaller . Additionally, import tariffs like the 2025 U.S. tariffs added 5–8% to retail prices, further discouraging mid-tier consumers .

OPPORTUNITY

Expansion of e‑commerce and smart features

By 2023, over 35% of global electric pressure cooker units were sold online, rising from 25% in 2021 . Smart models make up 30–40% of premium sales, incorporating Wi‑Fi, app control, and voice alignment .Asia‑Pacific, with 60% of global unit consumption, offers vast growth potential . The trend toward gastric-health recipes, plant-based eating, and personalized cooking supports smart appliance expansion. Commercial opportunities include cloud kitchens and small restaurants; 15% of these kitchens were adopting electric pressure cookers in 2023 .

CHALLENGE

Competition from alternative cooking appliances

Electric pressure cookers now compete with air fryers, instant potatoes, and induction cookers. Cookers with air-fryer functions—like Instant Pot Duo Crisp—have gained traction since 2023 . Pressure cooker market share in the U.S. dropped to 45% from 55% in 2021 due to multi-function rivals . Price competition from multifunctional devices with similar pricing and performance is strong; mid-tier electric pressure cookers must match or fall below USD 150 to remain appealing. Additionally, safety concerns persist despite modern safety mechanisms, requiring ongoing consumer education.

Electric Pressure Cooker Market Segmentation

Global electric pressure cooker sales are categorized by type—Online Sales and Offline Sales—and by application—Commercial and Residential. In 2023, 55% of sales occurred via online channels, compared to 45% through offline retail . Commercial applications represented a modest yet growing share, with residential use dominating around 70% of total unit sales . Below is the detailed breakdown.

By Type

Online Sales: In 2023, online distribution captured 55% of smart electric pressure cooker sales globally . This translates to approximately USD 35 billion ofthe USD 2.46 billion smart cooker sector in 2023 being online-outlet driven . Unit volumes rose by 10 percentage points from 2021, reflecting strong consumer preference for convenience and wide product selection . Online platforms led in premium segment penetration, with 40% of smart models featuring Wi‑Fi sold via web apps . Asia‑Pacific online sales exceeded 60% of that region’s total in 2023, while North America hovered around 45% .
Offline Sales: Offline sales accounted for 45% of 2023 unit volume in the smart cooker market . In raw electric cooker market, offline retail remains vital, making up 60% of distribution in regions like Latin America and Africa . In 2023, kitchens appliance retailers and supermarkets sold roughly 8 million units offline globally . Traditional shopping channels remain strong in Europe, where 55% of buyers prefer physical inspection before purchase .

By Application

Commercial: Commercial use represented approximately 30% of unit volume in 2022–2023 . In the commercial electric cooker segment, larger-capacity models are predominant, with microcomputer models accounting for over 60% of sales . In 2023, East Asia—chiefly China, Japan, South Korea—accounted for 50% of commercial unit demand, driven by cloud kitchens and foodservice chains . More than 15% of cloud kitchens globally used electric pressure cookers in commercial operations .
Residential: Residential applications dominate with 70% share of total electric cooker sales . Within residential, smart pressure cookers made up 35% of household units in 2023 . In North America, approximately 60% of households own an electric pressure cooker, up from 48% in 2020 . Asia‑Pacific residential adoption is higher, with the region accounting for 66.8% of total global pressure cooker unit sales—both electric and gas—in 2024 .

Electric Pressure Cooker Market Regional Outlook

The electric pressure cooker market shows varying regional performances shaped by consumer preferences, economic conditions, and cultural factors. Asia-Pacific dominates in unit volume with a roughly 67% share of global sales in 2024, led by China and India’s focus on rice-based meals . Europe ranks second, accounting for around 18% of unit volumes, driven by high standards in energy labeling and premium product demand . North America holds about 12% of global volume, where multifunctional models and smart features are gaining traction . The Middle East & Africa (MEA) make up the remaining ~3%, marked by rising online penetration and growing middle-class consumer interest in convenience appliances .

North America

North America’s market benefited from evolving lifestyles and increasing home-cooking trends. In 2023, North America accounted for approximately USD 3 billion of the electric cooker market, representing about 12% of unit volumes globally . The U.S. led consumption, with an estimated 60% household penetration and over 8 million units shipped through both online and offline channels in 2023 . Smart, multifunctional models made up more than 40% of premium unit sales, particularly among consumers aged 25–45 . Retailers in North America reported a 10 % annual rise in smart cooker sales, with online marketplaces contributing to over 45 % of total 2023 volumes .

Europe

In Europe, the region held roughly 18% of total electric pressure cooker unit sales in 2023, driven by premium product demand and stringent energy efficiency trends . The premium stainless-steel models made up more than 55% of units sold, with France, Germany, and the U.K. as top-consuming countries . Online retail channels accounted for 40% of regional sales in 2023, while offline remained significant at 60%, especially in appliance-specific brick-and-mortar outlets . Recent regulations in the EU prompted manufacturers to reduce energy consumption below 1 kW for many 6‑litre models in 2023 .

Asia-Pacific

Asia-Pacific remains the powerhouse, commanding approximately 66.8% of global unit consumption in 2024 . The region shipped around 17 million units in 2023 across residential and commercial segments, led by China’s strong cloud kitchen movement and India’s rising middle class . Electric pressure cookers are household staples in rice-consuming countries, with over 90% rice-based households in China, India, and Southeast Asia using pressure cookers . Online channel share in APAC exceeded 60% in 2023, as consumers purchased smart models via digital marketplaces .

Middle East and Africa

Middle East and Africa accounted for approximately 3% of global unit volumes in 2023, translating to around 500,000 units . Online sales grew to about 40% of total regional volume, led by UAE and South Africa . Rising disposable income in key Gulf Cooperation Council countries supported demand for stainless-steel smart cookers, which accounted for 50% of 2023 sales . Energy-efficient standards adopted in 2024 encouraged manufacturers to introduce lower-wattage models under 1 kW .

List of Top Electric Pressure Cooker Market Companies

Fagor
Philips
Panasonic
SINBO
Midea
Supor (SEB)
Joyoung
Galanz
Double Happiness

Two companies with highest share

Philips: Philips consistently ranks among the top global leaders in electric pressure cooker production. In 2024, Philips was reported as a top vendor alongside Fagor and Panasonic . While precise unit volume is undisclosed, its presence in North American and European smart appliance segments is notable, securing over 60% share among top five players in smart cooker markets .

Midea: Midea Group, a Chinese multinational, recorded total appliance revenue of USD 53 billion in 2023. Its pressure cooker division contributed around USD 1.2 billion, capturing approximately 12% of the global pressure cooker segment. Midea ranks among the top manufacturers, directly competing with Philips in both smart and traditional electric cooker categories .

Investment Analysis and Opportunities

The electric pressure cooker market has attracted considerable investment interest, with global figures revealing that over 50 million units were sold in 2023, including both traditional and smart models . Although total market value crosses several billion (USD 4.52 billion in 2024) , investments are increasingly channelled toward technology integration, regional manufacturing, and channel expansion.

One of the most significant investment opportunities lies within the smart pressure cooker segment, which accounted for USD 1.2 billion in 2024 . This segment includes devices equipped with Wi‑Fi, app control, and IoT-enabled features, prompting manufacturers to dedicate R&D expenditures into firmware, secure cloud integrations, and user-interface hubs. With Smart cookers projected to form 40% of premium unit volumes in North America and Europe by 2025 , venture capital and corporate investment in chipsets, mobile apps, and voice-assistant partnerships are advancing rapidly.

Another opportunity involves regional production in Asia-Pacific, the region responsible for roughly 66.8% of global unit consumption in 2024 . Manufacturers investing in localized assembly and supply chains can achieve cost efficiencies in both logistics and tariffs. Data suggests that tariffs imposed in North America in early 2024 added 5–8% to retail prices ; building manufacturing facilities in strategic sites like Vietnam, Thailand, and India could help sidestep such duties and appeal to local markets with sub‑USD 150 smart models.

The stainless-steel liner segment also presents strong appeal. This sub-segment was valued at USD 1.4676 billion in 2024 . Investing in durable materials and eco-friendly inner pots aligns with consumer demand: stainless-steel liners now account for over 60% of premium unit interiors . Companies investing in sustainable manufacturing processes can thus capture environmentally conscious buyers, while premium pricing provides healthy margins.

E-commerce platform investment is another high-impact opportunity. Online sales comprised 55% of global smart cooker units in 2023, and grew from 25% in 2021 . Regional online channels in Asia-Pacific now exceed 60% of total sales . Investors can fund sellers or build direct-to-consumer online storefronts, especially during promotional events like Singles’ Day (11.11), where cooker unit sales spike by 30–40%.

Commercial kitchen adoption also represents a growth opportunity. In East Asia, cloud-kitchen pressure cooker penetration reached 15% of operations in 2023 Investment in industrial-grade models for restaurant chains could tap into annual commercial unit volume of around 5 million across APAC.

Lastly, energy-efficiency innovation presents room for investment. New EU and UK mandates target wattage caps below 1 kW for 6-litre cookers in 2023 . Appliance makers can invest in advanced heating elements, insulation, and energy labels to secure regulatory compliance, access subsidies, and market premium tiers.

In summary, strategic investments should focus on smart cookers (USD 1.2 billion segment), stainless-steel liners (USD 1.47 billion), APAC manufacturing hubs (66.8% global share), online channels (55–60% penetration), commercial-grade units, and energy-efficient designs. Each of these areas is supported by recent market data and poised for high-return potential within a fast-evolving global landscape.

New Product Development

Electric pressure cooker manufacturers have launched numerous innovative features and product lines in 2023–2024, focusing on smart features, safety, materials, and design. These advances showcase growth in consumer convenience, health trends, and premium positioning.

One major trend is smart connectivity. The Chef iQ pressure cooker, introduced in early 2024, offers Wi‑Fi connectivity, an integrated scale, and app-guided cooking with 1,000+ presets and over 600 guided recipes . These features allow users to monitor cook cycles via smartphone, access nutritional data, and follow step-by-step sequences—targeting tech-savvy homeowners. Amazon’s 2024 smart kitchen collection spotlighted the Instant Pot Pro Plus Wi‑Fi model, one of seven smart appliances marketed to families; it provides 10 functions controlled remotely via app, aiding remote operation .

Several companies have expanded material innovation in response to health-conscious demand. The segmented stainless-steel liner in new models exceeds 60% share of premium units, offering corrosion resistance, durability, and chemical safety . Stainless-steel liners are easier to clean and more scratch-resistant than ceramic or coated alternatives. Reddit user Helena_Wren praised this quality, saying, “I’ve used [a stainless steel liner] for 8 years… stainless steel lasts forever” .

Safety enhancements have also advanced. Architectures now embed automatic pressure release, overheating protection, and child locks in over 80% of 2024 premium cookers . The Chef iQ platform supports auto-pressure release, and multiple-cookers like the Duo Plus V4 feature quieter, programmable steam valves and overheating sensors .

New user interface (UI) designs are enhancing usability. The Chef iQ platform includes a built-in scale, display-guided prompts, and touchscreen controls . High-end Instant Pot V4 models now sport redesigned LCD control panels, interactive status messages, and touch-sensitive controls, improving the cooking experience .

On the commercial front, manufacturers are engineering industrial-grade pressure cookers for small restaurants and cloud kitchens. These units feature larger capacities, robust stainless-steel shells, and programmable digital controls, allowing batch cooking efficiency for up to 15% of cloud kitchen operations .

In summary, new product development in electric pressure cookers is driven by integration of smart features (Wi‑Fi, scales, app control), superior materials (stainless steel inner pots), enhanced safety (auto-pressure release, child locks), UI upgrades (touchscreen, scale), multifunctionality, and stylish designs. This wave aligns with evolving user priorities—health, convenience, aesthetics—and positions operators across home and light commercial segments for continued growth.

Five Recent Developments

Tiger CookPot 11‑in‑1 launch (Nov 2024): Tiger Corporation introduced the COK-B220 (2 L) andCOK-B400 (4 L) models, adding “stir-fry,” “white rice quick cook,” and “roasted sweet potato” These units feature 11 cooking modes and 42 auto-settings. The 4 L variant targets family usage, with power ratings of 650 W and 760 W respectively .
AI‑powered and multifunction expansion (2023): The smart cooker space saw high-end models launch with AI cooking suggestions, adaptive adjustments, and consolidation of pressure-cooking with air-frying, steaming, and slow-cooking functionalities .
Stainless‑steel liner emphasis (2023): Over 60% of premium units released in 2023 featured durable stainless-steel inner pots, responding to consumer preference for easy-clean, scratch‑resistant liners .
Stovekraft Pigeon “Electra” launch (June 2024): Stovekraft unveiled its Pigeon‑branded “Electra” electric pressure cooker in June 2024. This new model emphasizes kitchen aesthetics and smart functionality to appeal to Indian households .
Instant Pot Brands leadership restructuring (Feb–Apr 2024): Instant Pot Brands emerged from bankruptcy under new ownership (Centre Lane Partners). By April 2024, a fresh executive team was in place to drive product innovation and brand direction .

Report Coverage of Electric Pressure Cooker Market

The report encompasses a thorough analysis across capacity, distribution channels, applications, regional markets, and key players, anchoring insights in unit volume and market structure. It covers capacity segments such as under 2.5 L, 2.5–5 L, and above 5 L, highlighting demand shifts—4–6 L models dominate with roughly 45% unit share globally. Both online and offline sales are analyzed, showing online drove 55% of smart cooker volume in 2023, while offline remained essential in Latin America and Africa with 60% share. Application segmentation distinguishes between residential (70% of units) and commercial (30%) usage, noting microcomputer-controlled, larger-capacity models in the commercial segment account for over 60% of commercial cooker sales in East Asia.

Technological developments are tracked, including AI integration, IoT connectivity, app control, and multifunction convergence—documenting Chef iQ, Instant Pot V4, and Tiger’s CookPot. Safety feature enhancements (child locks, auto-release) and UI improvements (touchscreens, scales) are detailed.

The report also explores manufacturing trends, highlighting tariff impacts (5–8% price increase in US) and opportunities in APAC’s regional production. Lastly, corporate overviews of leading players—Philips, Midea, Instant Pot Brands—are provided, including unit share statements like Philips’ 60% share among top-five smart cooker vendors, and Midea’s unit volume of 12% of the market.