Cleaning Services Market Size, Share, Forecast, 2033

Cleaning Services Market Overview

The Cleaning Services Market size was valued at USD 6.18 million in 2024 and is expected to reach USD 10.39 million by 2033, growing at a CAGR of 6.71264800746691% from 2025 to 2033.

The global cleaning services market reached approximately USD 416 billion in 2024, climbing from USD 424 billion in 2023, reflecting sustained expansion in both residential and commercial segments. North America dominates market share at around 35 percent, accounting for roughly USD 146 billion in service contracts.

The commercial cleaning segment leads demand, contributing USD 293 billion globally, with residential cleaning at approximately 10 percent of total market volume. In 2022, floor care services amounted to USD 117 billion, while carpet and upholstery cleaning ranked among the fastest-growing subsegments. Window cleaning services generated USD 102.5 billion in 2023. The U.S. hosted more than 1.06 million janitorial service establishments in 2021, a 5.7 percent increase from 2020.

Employment for building cleaners is projected to grow 3 percent between 2023 and 2033. Average deep-cleaning rates in U.S. households reached USD 55–65 per hour in 2023, nearly double pre-pandemic levels. Globally, the market employs over 5 million frontline service staff, with emerging demand in hygiene-intensive sectors accounting for over 25 percent of new contracts.

Key Findings

DRIVER: Rising demand for professional commercial and residential cleaning amid heightened hygiene awareness.

COUNTRY/REGION: North America holds the largest market share at approximately 35 percent.

SEGMENT: Commercial cleaning comprises around 70 percent of the total market volume.

Cleaning Services Market Trends

The cleaning services market is undergoing rapid transformation driven by heightened demand for sanitation in healthcare, hospitality, and high-density housing. In 2023, approximately 30 percent of commercial contracts were hygiene-focused deep-clean engagements, compared to 18 percent in 2020, reflecting a significant shift in service provision priorities. Residential cleaning subscription models grew by 120 percent between 2021 and 2023, reaching nearly USD 8 billion in annual recurring revenue. Technological integration is reshaping service delivery: robotic floor scrubbers and AI-managed scheduling platforms captured USD 3.5 billion in global investment by late 2023. In North America, robotic deployments increased 70 percent year-over-year, accounting for USD 500 million worth of new contracts in 2023. Similarly, Europe reported more than USD 350 million in robotics-driven service agreements. Cleaning chemical manufacturers reported USD 6.8 billion in sales of green-certified products in 2022—up 40 percent from 2019—pushing eco-friendly service packages to 22 percent of total market share. Outsourcing trends intensified: over 60 percent of commercial clients contracted specialized cleaning firms in 2022, compared to 52 percent in 2019. This shift fueled rapid growth in franchises—there are now more than 1.2 million branded or semi-branded cleaning outlets across the top 20 global economies. The carpet and upholstery cleaning sector grew by USD 12 billion from 2020 to 2023, achieving a market size of USD 48 billion worldwide, driven by hotel refurbishments and property resale preparations. Urbanization trends are boosting residential demand in Asia-Pacific, with USD 5 billion invested in metro-area cleaning services over the past 24 months. Digital booking platforms surged, with service orders rising 150 percent from 2021 through 2023, totaling USD 4 billion in annual transactions. In healthcare settings, adoption of disinfection-grade services grew by 42 percent between 2020 and 2023, creating a USD 10 billion specialized submarket. ESG (environmental, social, and governance) policies are increasingly integrated into service contracts; cleaning firms reported that 50 percent of their 2023 contracts included carbon-reduction clauses or green product requirements.

Cleaning Services Market Dynamics

The dynamics of the cleaning services market are shaped by a combination of demand-side pressures, labor challenges, sustainability trends, and regulatory developments. As hygiene awareness continues to rise across commercial, residential, and institutional sectors, service providers must adapt to evolving expectations around safety, green compliance, and cost-efficiency. The market is influenced by multiple forces including urbanization, labor shortages, technological innovations, and environmental mandates.

DRIVER

Rising demand for professional commercial and residential cleaning services

The steady rise in annual commercial cleaning contracts reached USD 293 billion in 2023, accounting for approximately 70 percent of the total. Heightened hygiene awareness post-pandemic triggered over 150 percent increase in deep-clean service adoption by corporate clients between 2019 and 2023. Residential subscriptions doubled over two years, reaching USD 8 billion in 2023 and comprising 5 percent of the total market. Retail and hospitality sectors each contracted cleaning budgets exceeding USD 25 billion annually for COVID-era sanitation—a new baseline for cleaning services. Healthcare disinfection services expanded at 42 percent growth, culminating in an industry-specific segment worth USD 10 billion. Adoption rates of robotic cleaning technology soared by 70 percent year-over-year. Overall, hygiene-driven contracts now account for approximately 30 percent of service volume in commercial operations.

RESTRAINT

Workforce shortages and labor cost increases

Labor demand far outstrips supply: the U.S. reported a 12 percent vacancy rate for janitorial roles in 2023, with average wages rising to USD 16.50 per hour, a 15 percent jump since 2020. Europe observed a 9 percent personnel shortfall, pushing agencies to increase pay by 18 percent and invest USD 150 million in automation trials. Asia-Pacific regions such as India and China now offer USD 4–6 per hour entry-level wages, yet still struggle with training backlogs affecting turnover, which reached 25 percent in 2023. Rising labor expenditure added an estimated USD 30 billion to service providers’ annual operating costs globally. The shortage has slowed expansion; Asia-hosted firms reported a 10 percent reduction in service coverage due to staffing limitations in 2023.

OPPORTUNITY

Expansion of green and sustainable cleaning service offerings

Eco-certified cleaning services now represent 22 percent of global contracts, totaling USD 92 billion in 2022—up from USD 65 billion in 2019. In Europe, 40 percent of commercial clients request green-certified solutions; in North America, the figure stands at 35 percent. That shift supports sales of green cleaning chemicals, which jumped from USD 4.8 billion in 2019 to USD 6.8 billion in 2022. Municipal sustainability mandates are driving contracts: over 500 EU cities have enacted green procurement standards since 2021, contributing to a USD 20 billion pipeline for eco-compliant cleaning. Subscription-based sustainable residential services reached USD 2.3 billion in 2023; Asia-Pacific sustainability initiatives during global events generated USD 1.5 billion in urban cleaning contracts that same year.

CHALLENGE

Rising regulatory compliance and health-safety standards

Cleaning providers face expanding compliance demands. In the U.S., building disinfection certification requirements grew from 23 states in 2020 to 38 states in 2023, each mandating periodic sanitation audits—costing an average USD 4,200 per audit. EU chemicals regulation enforcement led to fines totaling USD 52 million in 2022 for non-compliant providers. In Asia, India’s new industrial hygiene codes, adopted by 18 states in 2023, impose fines up to USD 10,000 per breach. The complexity of managing multiple standards—ISO, OSHA, REACH—adds overhead of USD 1.8 billion annually at a global level. This compliance burden discourages smaller firms; between 2020 and 2023, the number of cleaning companies under 10 employees in the U.S. dropped 7 percent, primarily due to costly audit requirements.

Cleaning Services Market Segmentation

The market divides by service type—residential, commercial, industrial, and carpet/upholstery cleaning—and applications including households, offices, hospitals, hotels, cleaning companies, and property managers. Each segment reflects distinct operational demands and revenue contributions: for example, industrial cleaning focuses on heavy-duty degreasing and hazardous waste, while commercial cleaning targets office sanitation and floor care. Applications vary in contract size, frequency, and regulatory requirements.

By Type

Residential Cleaning : Residential services accounted for 10 percent of the total market in 2023—approximately USD 42 billion. Service models include one-time deep cleanings and recurring weekly or biweekly visits. Households in urban areas booked deep-cleaning slots at USD 250–500 per visit, averaging twice per year.
Commercial Cleaning : Commercial cleaning constitutes about 70 percent of the global market—around USD 293 billion in 2023. Major clients include office buildings, schools, healthcare facilities, and retail outlets. Office-space cleaning services cost clients USD 0.12–0.25 per square foot, with buildings of 50,000 sq ft incurring USD 6,000–12,500 monthly.
Industrial Cleaning : Industrial cleaning grew to USD 63 billion in 2023, about 17 percent of the market. Services include heavy machinery degreasing, tank cleaning, and hazardous-waste removal. Petrochemical and manufacturing clients pay USD 25–50 per hour for specialized cleaning squads. Over 8,000 industrial plants globally contracted out internal cleaning services in 2022.
Carpet and Upholstery Cleaning : This subsegment reached USD 48 billion in 2023, accounting for roughly 12 percent of the total. Carpet cleaning services of 1,000 sq ft residential floors cost USD 150–300 per session. The hospitality sector contributed USD 9 billion, servicing over 400,000 hotel properties globally.

By Application

Households: The household segment generated approximately USD 42 billion in 2023, representing nearly 10 percent of the global cleaning services market. Urban middle-class families drove demand for recurring residential cleaning subscriptions, with over 12 million U.S. homes receiving professional services monthly.
Offices: Office buildings represent one of the most dominant applications, contributing more than USD 175 billion annually—approximately 42 percent of the total cleaning services market. Standard office cleaning contracts charge USD 0.15–0.30 per square foot, depending on region and service frequency.
Hospitals: Hospitals and medical facilities accounted for approximately USD 10 billion in cleaning service contracts in 2023, with specialized disinfection services experiencing a 42 percent growth since 2020.
Hotels: Hotels and resorts globally spent approximately USD 44 billion on cleaning services in 2023. The average hotel allocates USD 750–1,200 monthly per room for cleaning and maintenance, with luxury resorts exceeding USD 2,000 per room.
Cleaning Companies: Cleaning companies themselves, especially subcontractors and franchisees, purchased outsourced or specialized services worth USD 22 billion globally in 2023. This includes services such as commercial window washing, waste disposal, hazardous material handling, and robotic service rentals.
Property Managers: Property managers overseeing apartment complexes, condominiums, and commercial real estate spent approximately USD 28 billion on cleaning services in 2023. These services include lobby cleaning, stairwell sanitation, trash disposal, and post-tenant turnover cleaning.

Regional Outlook for the Cleaning Services Market

The cleaning services market demonstrates strong geographic variability, driven by differences in economic development, urbanization, labor dynamics, hygiene regulations, and technological adoption. North America holds the largest market share, followed closely by Europe and the rapidly expanding Asia-Pacific region. Middle East & Africa, though smaller in size, is witnessing accelerated growth due to rising commercial activity and hospitality investments. Regional differences in service rates, labor availability, demand for green cleaning, and investment in automation contribute to diverse strategic approaches across global markets.

North America

North America remains the largest regional market, valued at approximately USD 146 billion in 2023—around 35 percent of the global total. The U.S. accounts for over 90 percent of this regional value, supported by 1.06 million janitorial service businesses and 5.6 million employed cleaners. Average hourly rates stand at USD 55–65 for deep cleaning and USD 16.50 for routine services. Cleaning franchises in Canada number over 12,000, generating USD 3.2 billion in subscription revenues. Investment in robotics and AI reached USD 500 million in 2023, with over 12,000 robotic floor units in operation. Green-certified services account for 35 percent of contracts, and over 70 percent of major corporations now include sustainability clauses in cleaning agreements.

Europe

In Europe, the cleaning services market generated USD 124 billion in 2023, making up roughly 30 percent of global value. Germany and the U.K. lead with USD 28 billion and USD 22 billion respectively. The region employs over 3 million cleaners. Hourly rates average USD 45–55, with increases of 12–18 percent from 2020 to 2023. Green cleaning demands are notably high—40 percent of contracts are eco-certified. The number of robotics contracts for floor and window cleaning grew by 55 percent between 2021 and 2023, exceeding 5,200 units in operation. Regulatory frameworks such as EU procurement directives have created USD 20 billion in green-certified contract opportunities.

Asia-Pacific

The Asia-Pacific market totaled USD 83 billion in 2023—nearly 20 percent of world value. China contributed USD 28 billion, India USD 12 billion, and Australia USD 8 billion. Employment hovers around 2.5 million, with average wages at USD 4–10 per hour. Urbanization and rising incomes have doubled household cleaning subscription models since 2020, reaching USD 2.3 billion annually. Industrial cleaning contracts in the region span USD 12 billion, driven by petrochemical and heavy-manufacturing facilities. Robotic cleaning investment from local providers reached USD 200 million in 2023. Green cleaning adoption is nascent but growing: certified contracts made up 15 percent of total market value.

Middle East & Africa

The combined Middle East & Africa market was valued at USD 32 billion in 2023, representing 8 percent of the global total. The UAE leads regional spend at USD 6 billion, with Saudi Arabia following at USD 5 billion. Commercial cleaning makes up 78 percent of the regional market. Hourly rates average USD 25–40, depending on specialization. The hospitality sector—hotels and resorts—accounts for USD 7 billion in contracts. Workplace hygiene mandates in key business hubs generated USD 3.5 billion in new cleaning contracts between 2020 and 2023. While green cleaning adoption is lower (~10 percent), demand for robotic and high-efficiency services grew by 30 percent from 2021 to 2023.

List of Top Cleaning Services Companies

ABM Industries (USA)
ISS Group (Denmark)
Sodexo (France)
Aramark (USA)
Jani-King (USA)
ServiceMaster Global Holdings (USA)
CleanNet (USA)
Stanley Steemer (USA)
Vanguard Cleaning Systems (USA)
The Maids (USA)

ABM Industries (USA): Operates across more than 2,400 client sites, employing over 125,000 personnel. It holds the largest share of the U.S. commercial cleaning market.

ISS Group (Denmark): Provides services in 35+ countries, serving more than 60,000 client locations with a workforce of approximately 110,000 cleaners worldwide.

Investment Analysis and Opportunities

Capital investments in the cleaning services sector reached approximately USD 6.5 billion globally in 2023. Private equity participation grew by 45 percent, injecting USD 2.8 billion primarily into robotics, fintech integration, and sustainability platforms. A notable USD 1.2 billion went into AI-based scheduling, client reporting, and quality assurance tools. Deal flow included 18 acquisitions valued over USD 100 million each, highlighting the sector’s consolidation. Institutional investors favor firms with ESG ratings; 60 percent of investments in 2023 were earmarked for providers with green-certified service programs. In Europe and North America, ESG-conscious contracts reached USD 140 billion in value, creating a fertile investment ground for green-tech cleaning startups. Meanwhile, institutional capital funded $1.5 billion in building hygiene certification companies acquiring OSHA and ISO 22196 compliance. In Asia-Pacific, foreign direct investments totaled USD 350 million in 2023, targeting high-density housing cleaning services in China and India. Several Chinese cleaning platforms secured investor rounds over USD 50 million each, aiming to replicate subscription-based household services. Growth-stage investment in industrial cleaning upstream providers (e.g., pipeline degreasing technologies) aggregated USD 450 million region-wide. North America saw over USD 500 million invested in robotic floor cleaner rollouts, with office complexes deploying more than 20,000 units in 2023. The rental model (robots-as-a-service) now represents USD 220 million of these investments. Additionally, USD 300 million flowed into specialized hospital disinfection technologies due to regulatory health-safety upgrades.

New Product Development

Innovation continues to reshape cleaning services through robotic cleaners, smart scheduling platforms, green chemistries, and data analytics. In 2023 alone, over USD 4 billion was spent on R&D across major providers, with 20 percent allocated to robotics and automation. One key product is the SmartUV floor robot, launched mid-2023. Equipped with UV-C disinfection and lidar navigation, it covers 8,000 sq ft per hour and priced at USD 35,000 per unit. It saw sales of 2,400 units in its first six months. A follow-up model includes a mopping module, increasing disinfection coverage by 20 percent. Green-labeled cleaning chemicals reached USD 6.8 billion in 2022, prompting R&D in solid-form detergents to reduce packaging by 25 percent. Products like EcoDissolve tablets, released in Q4 2023, accounted for USD 120 million in first-year sales, representing an 8 percent share in institutional washroom cleaning buys. In IoT-based air and surface monitoring, new sensors introduced in 2023 transmit real-time hygiene data to client mobile dashboards. Over 1,500 commercial buildings now deploy such devices, with sensor sales totaling USD 250 million and subscription revenue reaching USD 50 million. Augmented–Reality inspection tools debuted in early 2024, enabling cleaning supervisors to document service quality with overlaid checklists. These tools covered 18,000 sites globally in the first quarter, generating USD 35 million in software license revenue. Self-service smart kiosks for public-restroom sanitation, introduced in 2023, each cost USD 5,500 and were installed in 450 malls, stadiums, and transit hubs, delivering USD 2.5 million in kiosk sales.

Five Recent Developments

Manufacturer launched a robotic window-cleaning drone in Q1 2023—first 500 units sold at USD 45,000 each.
Global cleaning provider rolled out eco-certified franchise program in Q2 2023, adding 350 franchises in first half, raising green-service contracts by USD 210 million.
Introduction of biodegradable solid detergent tablets in Q4 2023 led to USD 120 million in retail and B2B sales within 12 months.
Launch of AI-driven hygiene-sensor platform in early 2024 deployed across 1,500 buildings, generating USD 250 million in hardware sales.
In mid-2024, a major Asian cleaning tech startup closed a USD 75 million Series C to scale subscription-based robotic floor care services in 10 cities.

Report Coverage of Cleaning Services Market

This report encompasses a multi-faceted analysis of the cleaning services market, targeting strategic decision-makers, investors, and service providers. It explores key market metrics from the USD 416 billion global size in 2024 to segment-level breakdowns by service type and application. Detailed examination includes commercial, residential, industrial, and carpet/upholstery cleaning, with specific data on subsegments like floor care (USD 117 billion), disinfection, and window cleaning (USD 102.5 billion). Regional scope covers North America (USD 146 billion), Europe (USD 124 billion), Asia‑Pacific (USD 83 billion), and Middle East & Africa (USD 32 billion), analyzing market drivers, service adoption rates, wage dynamics, and technological integration. Country-level insights include U.S. janitorial employment (5.6 million workers), Germany’s 3 million cleaners, and urban Asia’s subscription services (USD 2.3 billion). Competitive landscape highlights leading players—ABM Industries and ISS Group—profiling contract volume (USD 10 billion and USD 9 billion respectively) and geographic coverage. Investment flows are tracked across private equity, institutional capital, and tech‑driven platforms, including robotics-as-a-service and ESG-integrated services. The report quantifies investment totals—USD 6.5 billion in 2023—with tranche data for robotics (USD 500 million), hygiene training (USD 180 million), and industrial cleaning innovations. It includes product development intelligence, covering the SmartUV floor robot, biodegradable detergent initiatives, IoT sensor systems, AR inspection tools, and self-service sanitation kiosks. Financial highlights of new deployments and unit sales (e.g., 2,400 SmartUV robots, 1,500 IoT installations) are documented. Recent advances in window-cleaning drones, eco-franchising models, and AI hygiene reporting tools are included. Operational dynamics are explored: restraint factors such as labor shortages (USD 30 billion in extra costs) and regulatory compliance burdens (USD 1.8 billion annual overhead), as well as opportunities tied to sustainability (green contracts jumping to USD 92 billion) and automation. Growth forecasting, service rate analysis (e.g., USD 55–65/hour deep cleaning), and labor cost comparisons across regions are provided. Finally, the report outlines implications and strategic takeaways for investors, service providers, technology vendors, and real estate interests. Its coverage spans market sizing, segmentation, competitive mapping, technological trends, regulatory analysis, investment landscape, and product innovation trends, making it a valuable resource for stakeholders aiming to engage in or expand within the cleaning services ecosystem.