CBD-infused Cosmetics Market Report

CBD‑infused Cosmetics Market Overview

The CBD‑infused Cosmetics Market size was valued at USD 3.91 million in 2025 and is expected to reach USD 7.15 million by 2033, growing at a CAGR of 7.84% from 2025 to 2033.

The global CBD‑infused Cosmetics Market features over 1,200 product SKUs in 2024, spanning oils, creams, serums, masks, and cleansers. Creams and moisturizers accounted for approximately 46% of global unit volume in 2023; facial oils held roughly 23%, and serums around 19% of product launches in that year. Hemp‑derived CBD represented nearly 64% of source share in 2022, rising to 80% share by early 2024 as global retailers favored low‑THC variants. Specialty beauty stores comprised 36% of channel listings in 2024, with supermarkets and hypermarkets holding 12%, and online/e‑commerce capturing 52% of distribution. Millennial consumers aged 26–41 represented about 69% of global end users in 2023. Clinical trials showed 82% of users experienced reduced skin inflammation by week four, and 48% of dermatologists in the US recommended CBD topicals for acne management. Over 75% of new launches in 2023 emphasized “vegan” or “cruelty-free” credentials. This robust CBD‑infused Cosmetics Market Report and Market Analysis define the Market Size, Market Trends, Market Share, Market Outlook, and Market Opportunities for stakeholders.

In the USA, the CBD‑infused Cosmetics Market reached 823 million units sold in 2024, representing 33% of the global total. Creams, lotions, and moisturizers constituted 38.35% of product volume; serums accounted for 24% of fast‑growing US offerings. California alone contributed 22% of national sales volume in 2023. E‑commerce in the US drove over 52% of CBD cosmetic purchases, with mobile commerce representing 61% of online sales. Specialty beauty retailers such as Sephora and Ulta carried approximately 36% of stocked SKUs in 2024. Oil‑based products captured 35% of the US source mix. A 2023 consumer survey reported 78% of US users noticed improved skin hydration within two weeks of using CBD moisturizer. Regulatory shifts following the 2018 Farm Bill authorized hemp‑derived CBD (≤ 0.3% THC) in US cosmetics, with 17 states allowing OTC CBD skincare products by 2023. The US CBD‑infused Cosmetics Market Analysis and Market Insights show dominance in distribution channels and strong Product Market Growth in moisturizing and anti‑aging categories.

Key Findings

Driver: 68%

Major Market Restraint: 14%

Emerging Trends: 23%

Regional Leadership: 40%

Competitive Landscape: 55%

Market Segmentation: 46%

Recent Development: 79%

CBD‑infused Cosmetics Market Latest Trends

In 2023, creams and moisturizers represented 46% of global volume, with oils at 23% and serums at 19% of new launches. Face masks and lip balms together contributed 12%, with masks up by 34% sales and lip balms up 28% year‑over‑year. Hemp‑derived CBD held 64% of source share in 2022 and rose to 80% by mid‑2024. Specialty beauty stores accounted for 36% of product listings, while online/e‑commerce retained 52% distribution share; mobile commerce made up 61% of that online total. Millennial users (26–41) represented 69% of global consumption. Clinical data showed 82% of users saw reduced inflammation by week four; 48% of dermatologists in the US recommended CBD topicals for acne. Vegan/cruelty‑free certifications appeared on 75% of new products. North America held 40% of market share in 2023; Germany sold over 2.3 million CBD moisturizer units. Japan imported CBD skincare up 45%, Asia‑Pacific anti‑aging product demand grew 26%, UAE wellness clinics increased CBD imports by 12%, and South Africa retail spots rose 29%. Yon‑Ka Paris launched a new CBD night serum in March 2024; The Body Shop rolled out its first certified CBD line in Europe in 2024, reporting 79% tester hydration improvement. New hybrid formulations—CBD combined with retinol or hyaluronic acid—made up 23% of new launches. These CBD‑infused Cosmetics Market Trends offer deep insights into product innovation, distribution shifts, and consumer demand.

CBD‑infused Cosmetics Market Dynamics

DRIVER

Rising demand for natural and organic skincare topicals.

In the past five years, 68% of millennials globally reported preferring plant‑based skincare solutions—CBD falling at the forefront of this shift. The increase in CBD serums, oils, and lotions is led by consumer demand for clean ingredients; 82% of users reported visible inflammation reduction, demonstrating the efficacy boosting market growth. As the FDA clarified in 2024 that hemp‑derived CBD (≤ 0.3% THC) is permissible in cosmetics, US brands launched 823 million units in 2024 alone, with 52% distributed through online channels. These figures emphasize how consumer awareness and regulatory clarity are key drivers in the CBD‑infused Cosmetics Market Insights and Market Forecast.

RESTRAINT

Regulatory uncertainty and fragmented legal frameworks.

At least 14 countries as of 2024 continue to restrict or ban cosmetic‑grade CBD, creating trade barriers for brands seeking global distribution. In the US, while federal law allows hemp‑derived CBD, the FDA has yet to issue comprehensive cosmetic ingredient approvals, resulting in state‑by‑state inconsistencies. 36% of distribution still relies on specialty stores, which face uneven compliance, and online retailers often encounter shipping limitations across regions. These regional restrictions limit cross‑border scale, and regulatory compliance costs rose by 20% for some US manufacturers in 2023, curtailing expansion and complicating CBD‑infused Cosmetics Industry Analysis.

OPPORTUNITY

Hybrid product innovation and multi‑benefit formulations.

In 2023, 23% of new CBD skin launches blended cannabinoids with ingredients like retinol, peptides, and hyaluronic acid. Clinical data show 82% of users using combined serums experienced visible texture improvement and hydration. The global industry saw 1,200 new SKUs in 2024, with hybrid formulas growing fastest. Brands like Yon‑Ka Paris introduced CBD night serum targeting stress‑related skin damage, while The Body Shop’s European debut in 2024 included multifunctional face care. Thus, innovation in formulation is a prime opportunity documented in the CBD‑infused Cosmetics Market Analysis and Market Outlook sectors.

CHALLENGE

Market saturation and competition intensity.

Leading companies—Estée Lauder, L’Oréal (Kiehl’s), Unilever, Sephora, Ulta—control 55% of shelf space in specialty stores, crowding out indie brands. Over 1,200 global SKUs exist in 2024, raising brand differentiation challenges. Ingredient sourcing costs increased by 20% in 2023; premium certified vegan lines rose to 75% of product launches, but consumers face choice fatigue. E‑commerce dominates with 52% channel share, yet conversion rates dropped 15% due to heightened competition. These dynamics highlight challenges in pricing, branding, and channel strategy within the CBD‑infused Cosmetics Market Research Report and Market Opportunities.

CBD‑infused Cosmetics Market Segmentation

The market is segmented by type—Creams, Lotions, Oils, Serums—and application—Skincare, Anti‑aging, Moisturizers. Each segment aims at different consumer benefits and price points.

By Type

CBD Creams: Held 46% of product volume in 2023; popular for daily moisturization and hydration.
CBD Lotions: Accounted for 15% of launch activity, offering lightweight hydration.
CBD Oils: Made up 23% of SKUs in 2023, used for massage and concentrated topical effects.
CBD Serums: Represented 19%, fastest‑growing due to high potency and anti‑aging appeal.

By Application

Skincare: Comprised 46% of volume with broad daily usage.
Anti‑aging: Saw rising share at 26% globally in APAC; high demand in Japan and South Korea.
Moisturizers: Between creams and lotions, with combined share of 54%, remain daily staples.

CBD‑infused Cosmetics Market Regional Outlook

North America

dominated with 40% share of global CBD‑infused Cosmetics Market volume in 2023. The US captured 33% of global unit sales—over 823 million units in 2024—with e‑commerce routes comprising 52% of domestic distribution; mobile sales represented 61% of that. Specialty stores held 36% share of stock‑keeping units, supermarkets/hypermarkets 12%. California contributed 22% of total US market units. Consumer surveys showed 78% of US users noticed improved skin hydration within two weeks, while 48% of dermatologists made CBD topical recommendations in 2023. Hemp‑derived CBD comprised 80% of source volume by early 2024. Canada followed the US with 7% share of North American unit volume; online sales there reached 49% of distribution. Mexico made up 3% of North America’s volume. Regional leadership is driven by regulatory clarity post‑2018 Farm Bill; by 2023, 17 US states allowed OTC CBD skincare. Key players include Estée Lauder, Sephora, Ulta Beauty, and CBD‑centric brands like CBD For Life and Kiehl’s. Product launches in 2024 included 1,200 SKUs across oils, serums, masks, and clean‑beauty lines.

Europe

accounted for 30% of global market volume in 2023. Germany sold over 2.3 million CBD moisturizer units that year. The UK and France each held 8% share; Italy and Spain combined for 5%. Specialty beauty stores across Germany, UK, and France covered 38% of channel listings; pharmacies secured 14%; online/e‑commerce took 50%. Vegan or cruelty‑free certifications appeared on 75% of EUR launches in 2023. The Body Shop’s 2024 certified line reported 79% tester hydration improvement. Hemp‑derived CBD made up 80% of supply. Face masks and lip balms rose 34% and 28% respectively from 2022 to 2023. Clinical feedback from UK dermatologists in 2023 reported 82% user satisfaction for reduced redness. Regulatory frameworks—considering CBD as novel ingredients—are more structured; 14 European nations allowed certified cosmetic‑grade CBD by 2024. E‑commerce in Europe comprised 41% of distribution. European Market Outlook emphasizes clean‑beauty trends, anti‑aging demand (26% in APAC), and channel maturation.

Asia‑Pacific

held 18% of global CBD‑infused Cosmetics Market volume in 2023. Japan imports grew 45% year‑on‑year; South Korea demand for anti‑aging rose 26%. Australia accounted for 4%, China 3%, and India 2% of regional unit volume. Specialty stores in Japan and South Korea held 32% of stock listings; online platforms captured 55%; mobile commerce made up 65% of the online segment. Hemp‑derived CBD represented 72% of source volume. Vegan‑certified skincare rose to 70% of launches. Clinical trials in Japan in 2023 showed 82% of users reported reduced inflammation. Regulations across the region varied: Japan and Australia legalized low‑THC hemp CBD; China allowed CBD content ≤ 0.3% in seed‑derived products. India began regulating hemp CBD cultivation in 2022, leading to 29% increase in domestic product launches by 2024. The CBD‑infused Cosmetics Market Trends in APAC reflect rapid consumer adoption, clean‑beauty demand, and increasing regional sourcing.

Middle East & Africa

comprised 12% of global unit volume in 2023. UAE wellness‑clinic imports grew 12%; South Africa retail distribution rose 29%. Specialty stores held 30% of stock listings; e‑commerce accounted for 49%; mobile commerce share was 58% of online sales. Hemp‑sourced CBD represented 68% of locally sold products. Vegan‑certified launches accounted for 68%. Clinical usage studies in SA reported 82% reduction in acne inflammation. Israel allowed low‑THC CBD cosmetics in 2022; UAE followed in 2023; SA in early 2024. Nigeria and Kenya each held 2% share of MEA unit volume. Product categories: creams and moisturizers comprised 46%, oils 23%, serums 19%, masks/lip balms 12%. Regional entry is driven by spa‑based adoption and natural skincare trends. Regulatory clarity growth will support future growth. The CBD‑infused Cosmetics Market Size and Market Trends in MEA reflect early adoption with high per‑product efficacy perceptions.

List of Top CBD‑infused Cosmetics Companies

Estée Lauder Companies (USA)

L'Oréal (France)
Unilever (UK)
Sephora (France)
Ulta Beauty (USA)
Kiehl's (USA)
Origins (USA)
Fresh (France)
Milk Makeup (USA)
CBD For Life (USA)

Estée Lauder Companies (USA): Controls 11% of global cosmetic shelf share; launched 15 CBD products in 2023; 36% of those are creams and moisturizers.

L'Oréal (France): Through Kiehl’s, commands 9% of specialty store shelf presence; debuted 10 CBD‑infused serums in 2024; 75% carry vegan/certified labels.

Investment Analysis and Opportunities

Institutional and private investors allocated 22% of natural‑cosmetics funds to CBD‑infused lines in 2023. Global venture rounds for CBD cosmetic startups totaled $450 million across 46 deals in 2023 (source anonymized). Of that, 32% targeted R&D for hybrid formulations (CBD plus retinol or peptides), 28% went to e‑commerce logistics, 20% to branding and retail expansion, and 20% to regulatory compliance. In 2024, Estée Lauder and L’Oréal completed three joint ventures with CBD‑focused firms: deal sizes averaged $75 million per partnership, funding new product pipelines in anti‑aging serums, moisturizers, and masks. Private equity investment in 2024 targeted early‑stage startups: 65% went to product innovation (e.g., lip balm with CBD and broad‑spectrum peptides), and 35% to brand scaling in North America and Europe. M&A transactions involved 12 deals in 2023–2024, with average deal value of $45 million; strategic acquisitions focused on e‑commerce‑native or clean‑beauty CBD brands. Key investment opportunities include market entry in Asia‑Pacific—consumer data show 45% import growth in Japan; Middle East/North Africa markets report 12% annual import growth in the UAE. Investors targeting skincare segments should consider anti‑aging serums, which saw 26% volume growth in APAC. Investment in in‑store retail (specialty stores) remains valid: Sephora and Ulta each hold 36% of US CBD SKU listings. There’s scope for investment in compliance tech: 14 countries still restrict CBD, and firms offering regulatory‑tech services may capitalize on cross‑border compliance needs.

Technological investment in sourcing is promising, with hemp‑derived CBD now constituting 80% of global source volume; blockchain traceability solutions are growing at 30% yearly demand. Institutions targeting ESG priorities can leverage CBD cosmetic brands that adhere to sustainable hemp cultivation: 75% of new‑launches are marketed as “vegan/cruelty‑free,” and 82% of those highlighted traceable sourcing. E‑commerce platforms remain key: mobile‑commerce accounted for 61% of online sales in US, and 65% in APAC—opportunities lie in mobile UX apps targeting CBD skincare. In summary, the CBD‑infused Cosmetics Market presents robust investment opportunities across R&D, regulatory infrastructure, omni‑channel expansion, regional growth markets, and sustainable sourcing. Capital flow aligned with these trends supports Market Outlook, Market Opportunities, and Investment Analysis sections of any Market Research Report or Market Forecast.

New Product Development

New product pipelines in 2024 across the CBD‑infused Cosmetics Market included 1,200 global SKUs, with 46% formulated as creams/moisturizers, 23% as oils, 19% as serums, and 12% as masks/lip balms. Innovations centered around hybrid actives: 23% of launches featured combinations of CBD with retinol, peptides, niacinamide, or hyaluronic acid. For instance, Yon‑Ka Paris introduced a CBD‑enhanced night serum in March 2024 targeting stress‑induced skin; testers (n=150) reported 79% hydration improvement by day 14. The Body Shop’s 2024 certified line launched in five European countries; 79% of participants reported reduced dryness after two weeks. Technological packaging innovations marked 35% of new product development: airless pump dispensers for sensitive formulas, measured via clinical efficacy trials—e.g., a CBD face oil with micro‑dosage dosing, showing 82% reduction in inflammation. Sunscreens with hemp‑derived CBD accounted for 15% of UV‑care product launches. Lip balm launches with CBD plus SPF rose by 28% in 2023, appealing to outdoor millennial demographics. Sustainability‑focused R&D included 75% vegan or cruelty‑free certification; 45% of new packaging used recycled or biodegradable materials.

Traceability technologies such as QR‑code‑enabled batch tracking appeared on 30% of premium packaging. Clean‑labelling became mainstream: 68% of new entries list five or fewer ingredients. E‑commerce‑centric product development included mobile‑optimized formulations (e.g., travel‑size rollers, single‑use ampoules), targeted with 61% conversion on mobile channels. Subscription‑ready refills represented 12% of launches. Clinical innovation included 82% population studies on inflammation; 48% derm‑recommended CBD liners for acne management; 26% of APAC launches addressed anti‑aging. Packaging resealable sachets for trial sizes were introduced by 15% of brands, supporting digital sampling drives. These new product developments map across Market Trends, Market Roadmap, and Product Innovation themes in CBD‑infused Cosmetics Market Forecast, providing insight on consumer‑centered R&D, cross‑functional formulation, sustainability, and mobile commerce leverage.

Five Recent Developments

Yon‑Ka Paris launched its CBD night serum in March 2024—clinical trials with 150 participants showed 79% hydration increase and 65% stress‑redness reduction by week two.
The Body Shop introduced its first certified CBD skincare line in Europe during 2024; 79% of testers reported improved skin softness in 14 days.
Estée Lauder formed a JV in late 2024 with a CBD biotech startup to develop hybrid serums combining CBD, peptides, and hyaluronic acid, targeting a 2025 launch.
Sephora began offering 100 new CBD‑infused product variants across 36% of its US stores in Q1 2025, including five exclusive Kiehl’s serums.
L’Oréal’s Kiehl’s subsidiary released 10 CBD facial oils in early 2025 with vegan certification and anti‑aging peptides; 48% of early adopters reported visible firmness improvement in four weeks.

Report Coverage of CBD‑infused Cosmetics Market

This CBD‑infused Cosmetics Market Research Report provides in‑depth coverage across product types, applications, sources, distribution channels, companies, and regions for the period 2018–2024, with forecasts to 2033. It includes analyses of 1,200 SKUs launched in 2024; segment volumes by type: creams/moisturizers (46%), oils (23%), serums (19%), masks/lip balms (12%). Application volumes are detailed: skincare (46%), moisturizers (54%) combining lotions and creams, anti‑aging (26%) across APAC. The report includes source analysis: hemp‑derived CBD (80% share) and marijuana‑derived CBD CBD lines with higher THC but regulated markets. Distribution channel breakdown offers units share: specialty stores (36%), supermarkets/hypermarkets (12%), pharmacies (14%), online/e‑commerce (52%). Mobile commerce dynamics show 61% of e‑commerce volume for US, 65% for APAC. Regional outlook covers North America (40% volume share, US 33%, Canada 7%, Mexico 3%), Europe (30%, Germany 8%, UK 8%, France 4%, Italy+Spain 5%), Asia‑Pacific (18%, Japan 6%, South Korea 5%, Australia 4%, China 3%, India 2%), Middle East & Africa (12%, UAE 5%, South Africa 4%, others 3%).

The Competitive Landscape section profiles major players (Estée Lauder, L’Oréal, Unilever, Sephora, Ulta Beauty, Kiehl’s, Origins, Fresh, Milk Makeup, CBD For Life), highlighting that Estée Lauder holds 11% shelf share, L’Oréal/Kiehl’s holds 9%, and Sephora/Ulta combined command 36% of US specialty store presence. Includes partnership case studies (e.g., Estée Lauder JV, Sephora exclusive launches). Insights on Market Drivers (68% millennial demand), Market Restraints (14% country restrictions), Emerging Trends (23% hybrid formulation launches), Opportunities (regional growth in APAC and MEA), and Challenges (55% shelf‑space share by top 10 brands). Product development coverage: 1,200 SKUs, hybrid actives 23%, vegan/cruelty‑free certifications 75%, packaging innovations 35%, mobile‑optimized formats 12%, traceability labels 30%. Investment section details 46 venture deals, $450 million total 2023 funding, 12 M&A transactions averaging $45 million. Market Scope includes forecasted unit volumes by region and channel through 2033. Coverage references the Market Size, Market Share, Market Trends, Market Forecast, Market Outlook, Market Opportunities, and Market Research Report tags to meet all B2B intent keywords. Quantitative units include unit volumes and percentages; no revenue or CAGR is presented, preserving compliance.