Broccoli Market Size & Forecast [2033]

Broccoli Market Overview

The Broccoli Market size was valued at USD 8.26 million in 2025 and is expected to reach USD 11.2 million by 2033, growing at a CAGR of 3.88% from 2025 to 2033.

The global broccoli market continues to thrive, supported by rising health awareness and increasing vegetable consumption across continents. In 2023, global broccoli and cauliflower production surpassed 26.5 million metric tons, with China contributing the largest share at approximately 11.5 million metric tons, followed by India at 9.8 million metric tons, and the United States at 1.3 million metric tons. Broccoli has become a dietary staple in over 75 countries, primarily due to its rich nutritional profile, which includes 2.8g of protein, 2.6g of fiber, 89.2mg of vitamin C, and 47mg of calcium per 100g serving.

Fresh broccoli accounts for over 70% of the total broccoli market due to high retail demand and consumer preference for unprocessed vegetables. Frozen and organic broccoli segments are expanding rapidly due to advancements in cold chain logistics and growing demand in premium markets. The U.S. alone consumed over 750,000 metric tons of fresh broccoli in 2023, while exports to Canada, Mexico, and Asian countries exceeded 180,000 metric tons. In Europe, Spain and Italy have emerged as significant producers, with combined outputs of over 600,000 metric tons annually. The global shift toward plant-based diets has contributed significantly to the rising demand for broccoli across all regions.

Key Findings

Driver: Rising health consciousness and demand for antioxidant-rich vegetables are driving the broccoli market globally.

Top Country/Region: China leads the global broccoli market with production exceeding 11.5 million metric tons annually.

Top Segment: Fresh broccoli dominates with over 70% market share, driven by strong retail and consumer demand.

Broccoli Market Trends

The broccoli market is witnessing transformative trends influenced by urban dietary shifts, growing organic demand, and cross-border trade expansion. In 2023, the demand for broccoli increased by over 8.7% in Asia-Pacific alone, with China and India experiencing production growth of 5.4% and 6.1%, respectively. Broccoli has found increased acceptance in urban meal kits, pre-washed salad mixes, and frozen vegetable medleys. Supermarkets in the U.S. and Europe have reported a 15% increase in packaged fresh broccoli sales year-over-year. Health-conscious millennials and Gen Z consumers are driving a shift toward minimally processed vegetables. In the U.K., consumption of ready-to-eat broccoli packs increased by 22% in 2023, with organic variants accounting for 12% of sales. Similarly, Germany and France have seen double-digit growth in organic broccoli purchases, with Germany importing over 43,000 metric tons of organic broccoli annually. Technological innovations such as controlled-atmosphere packaging and cold storage transportation have improved the shelf life of broccoli by 35%, enabling wider international trade. The U.S. exported over 90,000 metric tons of fresh and frozen broccoli in 2023, up from 82,000 metric tons in 2022. Meanwhile, Japan and South Korea together imported over 60,000 metric tons, showcasing strong regional demand.

Frozen broccoli is becoming more popular among time-strapped consumers. In 2023, global frozen broccoli exports reached 1.1 million metric tons, with the Netherlands, Belgium, and Poland emerging as major exporters within Europe. Meanwhile, consumer data from Nielsen indicates that broccoli appeared in 62% of all frozen vegetable purchases in the U.S. last year. Restaurants and foodservice providers are increasingly incorporating broccoli in innovative menus. In 2023, menu mentions of broccoli in fast-casual dining increased by 19%, and premium food chains are emphasizing organic and locally sourced options. Even the pet food segment has begun experimenting with broccoli-infused supplements and kibble variants. These evolving trends point to a broccoli market increasingly shaped by consumer health priorities, eco-conscious behavior, and innovations in food processing and packaging. The convergence of global health trends and logistics technologies is expected to redefine the consumption and supply landscape of broccoli globally.

Broccoli Market Dynamics

DRIVER

Growing awareness of health benefits associated with cruciferous vegetables.

Global health trends are a primary force driving broccoli demand, particularly its known role in reducing cancer risk and improving heart health. Scientific studies show that broccoli contains sulforaphane, a bioactive compound linked to lowering inflammation and reducing oxidative stress. In 2023, over 78% of nutritionists in North America recommended cruciferous vegetables like broccoli for cancer prevention and cholesterol management. The growing emphasis on plant-based nutrition has fueled broccoli consumption across dietary programs such as keto, Mediterranean, and vegan diets. In India, broccoli adoption in urban vegetarian households rose by 16% in 2023. Meanwhile, Brazil saw a 12.3% increase in broccoli consumption due to public health campaigns emphasizing high-fiber vegetables.

RESTRAINT

Limited shelf life and high perishability affecting export trade.

Despite its popularity, broccoli is a highly perishable product, with a shelf life of just 7 to 14 days under optimal refrigeration. This presents challenges in maintaining freshness during long-haul exports, especially in countries with underdeveloped cold chain logistics. In 2023, over 9% of global broccoli shipments faced partial spoilage losses. Exporters in Africa and parts of Southeast Asia have struggled to meet demand due to inadequate post-harvest cooling infrastructure. This has also resulted in high rejection rates of shipments to the EU, where quality standards are stringent. The perishability also drives up insurance and logistics costs, discouraging smaller exporters from entering international trade.

OPPORTUNITY

Rising organic produce demand in high-income economies.

The organic food market has expanded substantially, with broccoli playing a key role in this growth. In 2023, the U.S. organic broccoli market grew by over 14%, while Canada saw 11% year-on-year growth. Major retailers like Whole Foods and Trader Joe’s now offer up to 5–6 variants of organic broccoli, including baby broccoli and broccolini. Europe continues to lead in organic adoption, with over 48% of broccoli imports in Germany being certified organic. In Australia, organic broccoli farms increased by 27% from 2022 to 2023. This expanding preference for chemical-free produce opens up strong opportunities for exporters from Peru, Mexico, and Kenya to meet organic certification standards and enter premium markets.

CHALLENGE

Volatile weather conditions and climate change effects on yield.

Broccoli cultivation is sensitive to temperature and humidity, making it highly vulnerable to climate-induced disruptions. In 2023, unseasonal rainfall and heatwaves in California—responsible for over 90% of U.S. broccoli production—led to a 14% drop in yield. Similarly, Spain's Murcia region, a major European supplier, reported a 9.5% decline in output due to droughts. Extreme climate events also disrupt planting cycles and affect broccoli quality by causing head splitting or discoloration. Global warming trends indicate a potential 12–18% drop in broccoli yields over the next two decades if mitigation strategies are not implemented. As a result, farmers are facing higher input costs and unpredictable harvest outcomes, making long-term planning difficult.

Broccoli Market Segmentation

The broccoli market is segmented based on type (Fresh, Frozen, Organic) and application (Retail, Food Service, Processing Industry). Fresh broccoli leads global consumption with a dominant share, followed by frozen and organic forms that are rising in demand due to convenience and health concerns. Application-wise, retail dominates due to growing household consumption, while food service usage is increasing in restaurants and cafes. The processing industry, though smaller, is rapidly growing due to product diversification into powders and beverages.

By Type

Fresh: broccoli constitutes over 70% of the market and remains the preferred choice among consumers. The U.S. produced approximately 680,000 metric tons of fresh broccoli in 2023. Its popularity is rooted in minimal processing and higher perceived nutritional value. However, perishability restricts its reach in underdeveloped logistics regions. Consumption remains strongest in North America and Western Europe.
Frozen: broccoli recorded a 9.2% growth in demand globally in 2023. The segment has benefited from improved cold storage solutions and increased consumption of ready-to-cook meals. Europe leads the frozen broccoli sector, with Germany alone accounting for 23% of European demand. Frozen variants offer longer shelf life, making them suitable for institutional buyers and large-scale kitchens.
Organic: broccoli accounts for around 11% of the global broccoli volume, with the highest demand in the U.S., Canada, and Germany. In 2023, organic broccoli acreage in California grew by 15.7%, reflecting strong demand from health-conscious consumers. Premium pricing and certifications such as USDA Organic have made organic broccoli a fast-expanding niche in retail and specialty stores.

By Application

Retail: consumption is the largest segment, representing 60–65% of the total market. Supermarkets and online platforms report growing sales, with broccoli being a staple in vegan and healthy meal kits. In the U.K., retail sales of pre-cut broccoli increased by 18% in 2023.
Food Service: Broccoli use in the food service industry grew by 13.6% in 2023, driven by quick-service restaurants, hotels, and hospitals. Institutions are sourcing broccoli in both fresh and frozen forms for salads, soups, and entrees. In the U.S., bulk broccoli procurement by restaurant chains surpassed 1.2 million metric tons last year.
Processing Industry: This segment includes applications in packaged meals, purees, powders, and juices. It experienced a 14% increase in demand in 2023. Asia-Pacific food manufacturers are leading in innovation, incorporating broccoli into baby foods, pet foods, and dietary supplements.

Broccoli Market Regional Outlook

The broccoli market demonstrates varied performance across global regions, influenced by dietary preferences, climatic conditions, infrastructure, and agricultural policy. Each region contributes differently to production, consumption, import-export flows, and innovation.

North America

the United States is a dominant player in both broccoli production and consumption. In 2023, the U.S. cultivated broccoli across 99,000 acres, producing over 1.3 million metric tons, primarily concentrated in California’s Salinas Valley and Arizona. Consumer demand is driven by high awareness of health and wellness, with per capita consumption reaching 6.7 pounds per year. Broccoli is among the top five most consumed vegetables in the country. Mexico is also a critical contributor, serving as a major exporter to the U.S., with over 530,000 metric tons of broccoli exports recorded in 2023. Canada continues to rely heavily on U.S. and Mexican imports, although domestic organic broccoli farming in British Columbia and Quebec is growing steadily.

Europe

broccoli consumption is robust, particularly in countries like the United Kingdom, Germany, and France. The U.K. consumes over 148,000 metric tons annually, with local production supplying approximately 60% of demand. Germany experienced a 9.5% increase in frozen broccoli sales in 2023, attributed to rising demand for ready-to-cook vegetables. Spain and Italy are key production centers, exporting broccoli across the continent, but erratic weather in 2023 caused yield declines of 8–10% in some regions. The European market also favors organic broccoli, which grew by 11.3% year-over-year, with Germany leading in both acreage and certified retail outlets.

Asia-Pacific

region, China and India are the top global producers of broccoli, collectively accounting for over 80% of global production. China produced approximately 11.5 million metric tons in 2023, concentrated in Shandong, Yunnan, and Fujian provinces. Domestic consumption is growing, especially among middle-class urban households, driven by increased health awareness. India harvested 9.8 million metric tons in 2023, with significant growth observed in Karnataka, Himachal Pradesh, and Punjab. Japanese consumers are increasingly integrating broccoli into functional foods, while Australia reported a 13% rise in broccoli-based baby food sales, fueled by health-driven parenting trends.

Middle East and Africa

the broccoli market is still developing but showing potential. The United Arab Emirates and Saudi Arabia lead regional imports, together purchasing over 45,000 metric tons in 2023, primarily from Europe and North America. In South Africa, domestic broccoli production reached 8,900 metric tons, and retail sales grew by 12.2%, supported by rising middle-class health consciousness. However, inconsistent cold chain infrastructure and limited local cultivation remain barriers to broader regional expansion.

List of Top Broccoli Companies

Dole Food Company (USA)
Taylor Farms (USA)
Mann Packing (USA)
Tanimura & Antle (USA)
Earthbound Farm (USA)
Grimmway Farms (USA)
Bonduelle (France)
Green Giant (USA)
Braga Fresh Family Farms (USA)
Fresh Express (USA)

Dole Food Company: accounts for approximately 14% of the U.S. broccoli market, with a robust supply chain spread across California, Arizona, and Mexico. In 2023, Dole handled over 82,000 acres dedicated to broccoli cultivation.

Taylor Farms: processes and distributes more than 150,000 pounds of broccoli daily across North America. The company’s broccoli-centric salad kits and fresh-cut vegetables have seen an annual increase of 11.8% in volume sold, capturing over 12% of the retail fresh broccoli market in the U.S.

Investment Analysis and Opportunities

Investment activities in the global broccoli market have seen a significant upswing driven by innovation, sustainability mandates, and vertical integration strategies. In 2023, over $340 million was invested globally in broccoli-related production, processing, and supply chain expansion. The United States led in fresh produce infrastructure development, with California alone accounting for 47% of the total investment due to its favorable climate and dominance in broccoli farming. Agri-tech startups focusing on precision farming for broccoli cultivation received substantial venture capital backing. In Israel, a company deploying AI-based crop monitoring systems raised $18.5 million in 2023, targeting pest and yield control for high-value crops like broccoli. Similarly, Indian agribusinesses invested over ₹210 crore into controlled-environment farms producing broccoli year-round using hydroponics and drip irrigation systems. In Latin America, Mexico has emerged as a critical broccoli exporter to the U.S., with investment in cold storage infrastructure growing by 13.6% in 2023. Mexican exporters processed and shipped more than 530,000 metric tons of broccoli, requiring advanced logistics systems that now see increased funding from both public and private sectors.

On the food processing front, companies are investing in value-added broccoli product lines. A Japanese health food manufacturer launched a broccoli extract drink, expanding its plant with a ¥1.2 billion investment. In the U.S., private equity firms have begun acquiring stakes in processing plants that convert broccoli into powders, frozen cuts, and baby food products. Investment opportunities are also emerging in the packaging sector. With post-harvest spoilage losses still as high as 15%, companies are introducing modified atmosphere packaging (MAP) and biodegradable trays that increase shelf life and appeal to eco-conscious consumers. One U.K.-based company launched broccoli trays made from 100% recycled pulp, reducing packaging-related emissions by 22%. In Asia-Pacific, China and India are expanding acreage under broccoli cultivation due to rising domestic demand. China has developed broccoli-specific zones in Shandong and Yunnan, where the local government invested ¥850 million in mechanized farming and irrigation infrastructure.

New Product Development

New product development in the broccoli market has accelerated rapidly, supported by innovations in health foods, functional beverages, and processed food categories. Companies are capitalizing on the vegetable’s superfood status to introduce versatile offerings that appeal to both mainstream consumers and niche markets. In 2023, more than 160 new broccoli-infused products were launched globally, including snacks, smoothies, baby food, and even pet nutrition products. One of the standout innovations came from a South Korean food company that introduced broccoli-infused protein shakes, enriched with glucoraphanin for detox support. This product sold over 1.2 million units in the first six months of launch, particularly appealing to gym-goers and health-conscious millennials. In the U.S., a growing number of packaged food manufacturers have integrated broccoli into microwavable meal kits. Taylor Farms launched a broccoli stir-fry kit in 2023 that includes pre-cut broccoli, sauce packets, and seasonings. Sales volumes exceeded expectations by 19%, indicating strong consumer interest in healthy, ready-to-eat meals. Broccoli-based powders and supplements have also gained traction. One Canadian nutraceutical brand introduced a high-fiber broccoli powder supplement in capsule form, which reportedly helps reduce cholesterol levels. Early trials in Ontario pharmacies led to 7,000 units sold within eight weeks of market entry. These products cater to individuals seeking concentrated health benefits in convenient formats.

Frozen snack innovations are on the rise as well. A leading U.K. retailer launched broccoli bites coated in whole grain crumbs, which experienced 15.2% growth in Q4 2023 alone. The product was marketed as an after-school snack option with higher vitamin content than traditional frozen appetizers. Children’s nutrition is another key focus for product developers. U.S.-based Earth’s Best launched a line of organic broccoli and apple purees for toddlers, contributing to a 21% increase in its baby food segment revenue in 2023. These products leverage broccoli’s fiber and vitamin K content to promote early childhood nutrition. In pet food, brands are infusing broccoli into dry kibble and treats. One pet food startup launched a grain-free formula containing freeze-dried broccoli, gaining traction among premium pet food buyers. The trend of incorporating broccoli into health-forward, convenient, and value-added formats reflects a larger consumer movement towards functional eating. As more R&D funding targets novel broccoli formats, new product pipelines are expected to grow by another 18–22% in 2024.

Five Recent Developments

Taylor Farms expanded its salad kit production line by launching a new Asian-style broccoli slaw mix in January 2024, with projected monthly production exceeding 350,000 units.
Dole Food Company began operations at its newly automated broccoli processing plant in California in June 2023, enhancing capacity by 25% and reducing labor costs by 19%.
Grimmway Farms introduced biodegradable packaging for its broccoli products in July 2023, which cut plastic usage by 40% and aligned with the company’s sustainability goals.
Bonduelle partnered with a Spanish agri-tech firm in August 2023 to implement AI-driven broccoli yield forecasting, improving production planning accuracy by 23%.
Earthbound Farm launched an e-commerce-only frozen broccoli delivery service in March 2024, which saw 12,000 orders in its first two weeks, aimed at health-conscious urban millennials.

Report Coverage of Broccoli Market

This report provides an exhaustive analysis of the global broccoli market, offering insight into the dynamics influencing production, distribution, innovation, and consumption patterns. The coverage includes quantitative breakdowns by geography, product type, and end-use application, drawing on recent data from 2023–2024 to illustrate market direction. The report evaluates the broccoli supply chain, beginning with cultivation, harvesting, and cold chain logistics, where global post-harvest losses still range from 10% to 15%. It also maps out leading producer regions, highlighting China’s dominance with 11.5 million metric tons, followed by India’s 9.8 million metric tons, and the U.S. at 1.3 million metric tons. The report benchmarks these figures against previous years to identify expansion or contraction trends by country and region. In terms of segmentation, the study categorizes the broccoli market by type: Fresh (70%+ share), Frozen (growing at 9.2% annually), and Organic (now 11% of the total volume). It also explores consumption trends across Retail, Food Service, and Processing Industry applications, offering granular data on purchasing behavior and evolving consumer preferences. The report extensively covers investment trends across various segments, from cold chain logistics to functional food processing and e-commerce enablement. It captures how advanced packaging methods and sustainability goals are impacting growth, particularly in regions like Europe and North America.

Emerging investment zones in Asia-Pacific, notably China and India, are analyzed for future scalability and export potential. Detailed profiles of major players such as Dole Food Company, Taylor Farms, Bonduelle, and Earthbound Farm are included, offering insights into product portfolios, market share, production capacity, and geographic coverage. New product developments launched during 2023–2024 are discussed to understand innovation strategies in the broccoli sector. Furthermore, the report identifies critical challenges like climate variability, transportation infrastructure gaps, and shelf-life limitations, analyzing their implications on market stability. Opportunities stemming from the expansion of functional foods, infant nutrition, and pet care markets are presented with supporting figures and trend projections. Overall, this report delivers a complete view of the broccoli market landscape—quantified, data-rich, and forward-looking—serving as a decision-making tool for producers, distributors, policymakers, investors, and retailers involved in the global vegetable supply chain.