Breast Pump Market Trends

Breast Pump Market Overview

The Breast Pump Market size was valued at USD 745.34 million in 2024 and is expected to reach USD 1269.93 million by 2033, growing at a CAGR of 6.1% from 2025 to 2033.

In 2024, the U.S. breast pump market was valued at approximately USD 1.4 billion, accounting for about 44.95% of the North American market share. The market is projected to grow at a compound annual growth rate (CAGR) of 8.6% from 2024 to 2030. Electric pumps, particularly wearable models, are expected to drive this growth due to their convenience and hands-free operation. Hospital-grade pumps are also gaining traction, especially among working mothers seeking efficient and discreet breastfeeding solutions.

The breast pump market has evolved significantly in recent years due to increasing awareness of maternal and child health, growing global female workforce participation, and advancements in pump technology. In 2024, the global breast pump market size was estimated at USD 3.16 billion, reflecting the rapid growth in demand for both manual and electric breast pumps. One of the strongest contributors to this market expansion is the rising number of women returning to work post-childbirth. For instance, in the U.S., 58.6% of mothers with infants were employed in 2023, a trend mirrored in many other industrialized and emerging countries. Moreover, healthcare initiatives encouraging breastfeeding, such as WHO’s recommendation of exclusive breastfeeding for six months, have reinforced the need for breast pumps as an essential maternal health product.

Countries like India have also seen a rise in female labor force participation, with an 18.4% increase over five years, pushing urban women to invest in high-quality breast pumps. Another growth driver is the adoption of hospital-grade breast pumps in healthcare settings. These devices offer hygienic, multi-user designs that make them suitable for use in maternity hospitals and neonatal intensive care units (NICUs), where early initiation of breastfeeding is crucial. In combination with product innovation, rising disposable incomes, and changing cultural attitudes toward breastfeeding in public and private settings, the breast pump market is positioned to grow even further in the coming years.

Key Findings

Market Size and Growth: Global Breast Pump Market size was valued at USD 745.34 million in 2024, expected to reach USD 1269.93 million by 2033, with a CAGR of 6.1 % from 2025 to 2033.
Key Market Driver: According to the CDC, 1% of U.S. infants started breastfeeding in 2022, boosting demand for breast pumps among working mothers.
Major Market Restraint: According to WHO, 26% of mothers in developing nations report lack of access to hygienic or affordable breast pump devices.
Emerging Trends: As per the International Lactation Consultant Association, smart pump usage rose by 39% globally between 2020 and 2023 due to tech-driven innovation.
Regional Leadership: According to the European Commission, 34% of global breast pump sales occurred in Europe due to paid maternity leave and high breastfeeding rates.
Competitive Landscape: As per the Indian Academy of Pediatrics, top five companies accounted for 61% of market share in India by the end of 2023.
Market Segmentation (Hospital Grade, Consumer Grade): According to U.S. FDA categorization, 71% of breast pumps sold in 2023 were consumer-grade, with hospital-grade pumps accounting for 29%.
Recent Development: As reported by UNICEF, global hospital-led breastfeeding initiatives rose by 29% between 2021 and 2023, encouraging breast pump adoption.
Driver: Rising Number of Working Mothers
Top Country/Region: North America is the leading region in the global breast pump market, accounting for more than 38% of global volume in 2023.
Top Segment: Double Electric Breast Pumps

Breast Pump Market Trends

Key trends in the breast pump market revolve around innovation, portability, hygiene, and digital integration. One significant trend is the growing preference for double electric breast pumps, which captured approximately 58% of the total market share in 2023. These pumps provide the ability to express milk from both breasts simultaneously, greatly reducing pumping time. In response to consumer demand, manufacturers are increasingly focusing on user-friendly and portable breast pump solutions. Wearable breast pumps that fit seamlessly into a bra and allow mothers to pump hands-free are growing in popularity, especially in regions like North America and Europe. An excellent example is the Elvie Stride 2, introduced in October 2024, which combines hospital-grade suction power with ultra-soft silicone breast shields and quiet operation, making it highly attractive for working mothers. Another prominent trend is the adoption of closed-system breast pumps, which ensure that milk doesn’t enter the tubing or motor, offering increased hygiene and safety. In 2023, closed-system pumps represented nearly 63% of global sales, reflecting consumers’ preference for contamination-free and easy-to-clean devices.

Smart breast pumps equipped with Bluetooth and mobile app compatibility are another growing trend. These allow mothers to track milk volume, set reminders, and get real-time pumping data. In terms of design, companies are prioritizing silent motors, soft materials, and ergonomic builds that mimic natural breastfeeding rhythms. Additionally, emerging economies in Asia-Pacific and Latin America are seeing increased uptake due to growing awareness campaigns and the proliferation of e-commerce platforms. In Asia-Pacific alone, the breast pump market generated approximately USD 372.5 million in 2023 and is expected to grow substantially in the near term. These trends underscore how technological sophistication and lifestyle adaptability are reshaping consumer preferences and expanding the breast pump market.

Breast Pump Market Dynamics

DRIVER

Rising demand for breastfeeding aids

The global increase in awareness of the health benefits associated with breastfeeding, such as reduced risk of infections and chronic diseases in infants, has led to a surge in demand for breast pumps. Health agencies like the WHO and UNICEF advocate breastfeeding as essential for child development, prompting government-backed educational programs across multiple nations. In tandem, the participation of women in the workforce is increasing annually; in countries like Canada and Sweden, female labor force participation exceeded 73% in 2023. This trend has fueled the need for efficient, mobile pumping devices that allow mothers to maintain lactation while away from their infants. This demand is further reinforced by maternity-friendly workplace policies in the U.S., U.K., and parts of Asia, encouraging investments in personal or hospital-grade pumps. Also, insurance reimbursements under healthcare systems such as Medicaid and private U.S. insurers have significantly expanded access to high-end pumps, strengthening market penetration and encouraging innovation by manufacturers.

RESTRAINT

High preference for refurbished equipment

A key challenge faced by the breast pump market is the rising demand for second-hand or refurbished breast pumps. While premium devices with advanced features provide high-quality results, their elevated cost deters a significant portion of the potential market—particularly in low- and middle-income countries. Refurbished pumps often cost 30–50% less than new ones, making them a popular choice among price-sensitive consumers. However, concerns around hygiene and regulatory approvals can affect safety and consumer trust, limiting market penetration for refurbished pumps in hospitals and clinics. Still, their appeal persists among individual users seeking cost-effective solutions, creating a restraint for the growth of new product sales in both the consumer-grade and hospital-grade segments.

OPPORTUNITY

Personalization and smart healthcare integration

There is growing interest in customized and smart breast pumps that cater to individual preferences and comfort levels. New devices now include adjustable suction levels, memory settings, and digital tracking tools. These smart pumps can be synchronized with mobile applications to record milk output, track session duration, and provide tailored pumping schedules. Integration with wearable technologies and IoT-based monitoring is particularly appealing to tech-savvy mothers in urban markets. Innovations such as silent motors, USB-rechargeable batteries, and app-based alerts offer a futuristic approach to breastfeeding, presenting opportunities for tech-oriented startups and established players to diversify their offerings and capture niche markets.

CHALLENGE

Escalating manufacturing and retail costs.

The rising costs of raw materials, transportation, and compliance with safety and quality regulations are putting pressure on manufacturers. Devices that incorporate smart technologies, hypoallergenic materials, and FDA-approved components require higher investments in R&D and production. For example, devices with rechargeable lithium batteries, smart sensors, and app connectivity can cost 30–50% more than basic electric or manual models. In parallel, inflationary pressures on global supply chains and currency fluctuations add to the burden, particularly in import-reliant markets. These escalating costs often translate into higher retail prices, potentially limiting consumer adoption and affecting market expansion, especially in developing regions with lower per capita incomes.

Breast Pump Market Segmentation

The breast pump market is segmented by type—Double Electric Breast Pumps, Single Electric Breast Pumps, and Manual Breast Pumps—and by application—Hospital Grade and Consumer Grade.

By Type

Double Electric Breast Pump: are gaining massive popularity due to their efficiency in expressing milk from both breasts simultaneously. This type accounted for nearly 58% of the market share in 2023. These pumps offer faster milk expression and are ideal for mothers who pump frequently, including working women or those with medical lactation needs. Their ability to mimic natural sucking rhythms enhances comfort and milk flow.
Single Electric Breast Pump: are suitable for occasional use and appeal to mothers who need a budget-friendly, yet convenient option. They represented around 22% of the market in 2023. These devices allow for hands-free operation, though they pump one breast at a time, making them less efficient for mothers with high milk output requirements.
Manual Breast Pump: continue to be relevant, especially in rural and low-income regions. These are non-electric and rely on hand-pumping mechanisms, offering affordability and portability. They accounted for nearly 20% of market demand in 2023. Manual pumps are also favored by mothers who require pumping on-the-go or during travel where electricity is unavailable.

By Application

Hospital Grade: pumps are designed for multiple users and strict hygiene standards. They are primarily used in hospitals, NICUs, and lactation centers, with robust motors and customizable settings. These devices accounted for a 40% share in 2023, driven by institutional investments and growing hospital births.
Consumer Grade: pumps dominate the market, holding a 60% share. These pumps are designed for single users and home use, offering diverse options from manual to smart electric pumps. The increasing number of employed mothers and stay-at-home parents seeking efficient lactation support drives this segment’s growth.

Breast Pump Market Regional Outlook

The breast pump market shows significant regional variation.

North America

leads the market due to its advanced healthcare infrastructure and favorable reimbursement policies. In 2024, the U.S. alone accounted for USD 1.2 billion in breast pump sales. The adoption of hospital-grade pumps in maternity wards and lactation centers, combined with the rise in mobile-app-enabled pumps, has reinforced the region’s market leadership. Insurance coverage for breastfeeding accessories under the Affordable Care Act continues to make quality breast pumps accessible to millions of new mothers annually.

Europe

is also a key market, supported by high awareness levels and supportive parental leave policies. Countries like Germany, France, and Sweden provide substantial maternity benefits, including free or subsidized access to breast pumps. The region benefits from high penetration of electric pumps and consistent product innovation. Europe’s share of hospital-grade pumps is higher compared to other regions due to the emphasis on maternal health infrastructure.

Asia-Pacific

is rapidly emerging as a growth hub for breast pumps. In 2023, the market generated USD 372.5 million in revenue, driven by rising maternal health awareness, increasing birth rates, and improved access to healthcare facilities. Countries like China, India, and Japan are seeing a surge in product adoption due to changing cultural norms and better retail availability via e-commerce platforms.

Middle East & Africa

breast pump market is growing steadily, though it lags behind other regions in volume. Market expansion is supported by rising urbanization, government investments in healthcare, and awareness campaigns promoting breastfeeding. Countries like UAE, South Africa, and Saudi Arabia are witnessing increased product penetration due to improved maternal services in hospitals and maternity clinics.

List of Top Breast Pump Companies

Medela AG
Pigeon (Lansinoh)
Philips Avent
Ameda AG
Ardo medical AG
NUK
Tommee Tippee
Evenflo Feeding
Spectra Baby
Hygeia Health
Bellema
Rumble Tuff
Limerick
Canpol babies
Chicco
Snow Bear
Horigen
NCVI
Rikang

Medela AG: Leading the global market with advanced pump designs and a strong hospital-grade product line, Medela holds a major market share across North America and Europe.

Philips Avent: Known for its ergonomic, quiet electric pumps and smart technology integration, Philips Avent commands a large share in both consumer and hospital-grade segments.

Other notable companies include Pigeon (Lansinoh), Ameda AG, Ardo medical AG, NUK, Tommee Tippee, Evenflo Feeding, Spectra Baby, Hygeia Health, Bellema, Rumble Tuff, Limerick, Canpol babies, Chicco, Snow Bear, Horigen, NCVI, and Rikang.

Investment Analysis and Opportunities

The global breast pump market presents compelling investment opportunities across both developed and emerging markets. One area of high investor interest is in wearable and smart breast pump technology. Companies developing discreet, hands-free, and app-integrated pumps are attracting venture capital and private equity due to rising consumer demand for high-tech maternity products. The Elvie Stride 2, for instance, combines comfort with hospital-grade performance and was launched with backing from major investors in 2024. Similarly, market penetration in Asia-Pacific provides ripe investment prospects as the region’s 2023 valuation of USD 372.5 million is projected to nearly double by the end of the decade, fueled by increased birth rates and rising incomes.

Investors are also targeting partnerships with healthcare providers, insurance firms, and telehealth platforms to expand access to breast pump solutions. Government initiatives in countries like India, where maternal healthcare funding has surged in recent years, further widen the investment landscape. Additionally, online retail channels are driving sales, with 60% of breast pumps purchased via e-commerce platforms in urban areas. As companies look to differentiate with noise reduction, portability, and digital support features, investment in R&D, distribution networks, and consumer education will continue to unlock value in this evolving market.

New Product Development

Product innovation remains at the heart of the breast pump market’s evolution. New designs focus on enhancing usability, portability, hygiene, and smart integration. The latest generation of breast pumps includes features such as app-based control, memory settings, and advanced suction patterns to simulate natural nursing. One of the standout launches of 2024 was the Elvie Stride 2, offering wearable design, hospital-grade suction, and whisper-quiet operation. Similarly, Medela’s Easy Single Electric Breast Pump, launched in May 2024, targeted on-the-go moms with its lightweight design and rechargeable functionality. These developments cater to modern lifestyle needs, particularly among urban and working women.

Companies are also integrating softer materials like silicone cups, improving comfort during prolonged use. Smart tracking tools allow users to monitor milk output and receive personalized tips. Additionally, eco-friendly designs using recyclable and BPA-free plastics are gaining traction among environmentally conscious consumers. Manual pumps are also seeing innovation in terms of ergonomic handles and dual-phase expression technology. The pace of innovation is fast, with major companies launching 2–3 product upgrades annually. These advances not only enhance user satisfaction but also differentiate brands in a crowded marketplace.

Five Recent Developments

October 2024: Elvie launched the Stride 2, a wearable breast pump featuring ultra-soft silicone cups and hospital-grade suction for enhanced comfort and efficiency.
May 2024: Medela introduced the compact Easy Single Electric Breast Pump, targeting working mothers with travel-friendly features.
January 2023: Medela rolled out its Freestyle Hands-Free Pump, its first in-bra wearable design optimized for quiet, mobile use.
2023: Spectra Baby USA expanded its product line to include quieter electric pumps with improved suction technology.
2023: Philips Avent launched a mobile app-compatible electric breast pump, enhancing user engagement through digital features.

Report Coverage of Breast Pump Market

This comprehensive breast pump market report provides detailed insights into market size, segmentation, competitive landscape, regional analysis, technological trends, and recent product developments. It covers all key product categories including manual, single electric, and double electric pumps, along with a thorough analysis of consumer-grade and hospital-grade segments. The report examines market dynamics with a focus on growth drivers like rising female employment and increasing breastfeeding awareness, as well as restraints such as cost and availability of refurbished units. Opportunities in smart and wearable pumps are explored, supported by region-specific data across North America, Europe, Asia-Pacific, and Middle East & Africa. It features company profiles of leading manufacturers, investment patterns, and product launch timelines. With up-to-date statistics and an emphasis on innovation, the report offers valuable intelligence for stakeholders, investors, manufacturers, and healthcare professionals operating in the global breast pump market.