Barbecue Grills Market Trends

Barbecue Grills Market Overview

The Barbecue Grills Market size was valued at USD 5141.14 million in 2024 and is expected to reach USD 6980.42 million by 2033, growing at a CAGR of 3.4% from 2025 to 2033.

The global barbecue grills market accounted for approximately USD 5,150.84 million in 2024, with an increase to around USD 5,320.82 million projected in 2025. In 2023, gas grills dominated the fuel-type segment, holding over 57.1 percent share, with charcoal at about 33 percent and electric climbing by 1.5 points year-over-year. In North America, unit sales surpassed the 2 billion mark in 2023, representing 52.5 percent of global sales volume.

Electric grills were valued at USD 2.79 billion in 2024, with North America’s portion at USD 1.32 billion—nearly half of the market. Full-size models dominate, making up 86 percent of gas grill purchases and 62 percent of electric purchases. Approximately 64 percent of North American households own a grill or smoker. These figures illustrate the market's strong base: gas appliances lead in units and share, electric segment captures urban demand, and full-size models remain the bulk of sales.

Key Findings

Driver: Rising demand for outdoor cooking and social gatherings remains the leading catalyst.

Top Country/Region: North America represents the largest single region, accounting for roughly 52–56 percent of global market share.

Top Segment: Gas grills dominate fuel-type sales, holding over 57 percent of the market.

Barbecue Grills Market Trends

Gas grills continue their leadership with 57.1 percent share of all barbecue grills in 2023, driven by fast ignition, ease of use, and consistent heat control. In 2023, the gas segment generated approximately USD 3.01 billion in value. Charcoal grills held around 33 percent of sales, though interest edged down while electric grills increased by 1.5 points year-over-year. Electric grills have gained prominence, with a market size of USD 2.79 billion in 2024 and North America contributing USD 1.32 billion. They are favored for indoor utility and smoke-free operation, particularly in urban apartments. Asia-Pacific’s electric grill segment was worth USD 1,113.3 million in 2023, representing 24.1 percent of global electric-grill value. Smart grills are trending upward: over 40 percent of consumers now prefer connected or eco-friendly grills. These include Wi‑Fi connectivity, temperature sensors, and app integration. Full-size gas grills continue to account for the bulk of purchases—86 percent of gas grills sold in 2023 were full-size units.

Seasonal spikes remain evident, with peak sales in North America during Q2 and Q3 each year. In Europe, barbecue grill value reached roughly USD 1.35 billion in 2023, driven by cultural cooking celebrations and rising disposable incomes. Asia‑Pacific holds 24 percent of global share in barbecue grills with electric models increasing fastest. Even though charcoal remains traditional, innovation in airflow and ignition systems helps maintain its niche share. Commercial usage saw a 59 percent share globally in 2023, driven by restaurants, catering, and food trucks.

Barbecue Grills Market Dynamics

DRIVER

Rising demand for outdoor cooking experiences.

Consumers increasingly value outdoor gatherings and leisure experiences; club and home owners purchased grills as replacements (37 percent) or for new homes (13 percent) in 2023. In North America, over 64 percent of households own a grill, highlighting strong base demand. Gas and electric models benefit from fast heat-up: gas sales exceeded USD 3.01 billion in 2023. Furthermore, Asia‑Pacific’s electric category was worth USD 1,113 million in 2023. The rise of social events, cookouts, and lifestyle living spaces has propelled unit growth: in North America alone gas grills constitute over 52 percent of all units sold.

RESTRAINT

Stringent regulations on charcoal and emissions.

Charcoal grills saw a decline of nearly 0.9 percentage points in 2023. Smoke regulations in urban zones penalize charcoal; some cities ban it outright. As a result, charcoal’s share slipped from 33 percent to approximately 32.1 percent, while electric models gained traction. Charcoal units with over 20 percent market presence are challenged in stricter areas. This restraint rates high in metropolitan regions across North America and Europe, where clean‑air rules curb sales during Q2/Q3.

OPPORTUNITY

Expansion of smart and electric grills.

Electric grill value reached USD 2.79 billion globally in 2024, nearly half (USD 1.32 billion) of which came from North America. Asia‑Pacific’s portion was USD 1,113 million in 2023, representing 24.1 percent of total global electric‑grill value. Electric smokers alone earned USD 4,629 million in 2023. Increased urbanization, demand for smoke‑free indoor cooking, and interest in connected appliances (smart grills) drive this opportunity. Over 40 percent consumers prefer eco‑friendly grills, signaling room for technology-enabled expansion.

CHALLENGE

Seasonal sales volatility.

Sales dip sharply in Q4/Q1 due to lower grilling demand. North America’s market peaks in Q2 and Q3, with prices dropping up to 15 percent in Q1 to stimulate off-season demand. This seasonality affects manufacturer planning and inventory. In Europe, sales decline by approximately 35 percent outside of summer months, leading to warehousing and promotional costs. Commercial segment (59 percent share) also faces peaks during outdoor event seasons, complicating production scheduling.

Barbecue Grills Market Segmentation

The market is segmented by type and application. By type, gas grills hold 57.1 percent share, electric about 30 percent, and charcoal/pellet and other types account for the remaining ~12.9 percent. By application, the commercial sector claims 59 percent, while home appliance users make up 41 percent of global sales.

By Type

Gas Grills: dominated with a 57.1 percent share in 2023. Gas units reached USD 3.01 billion in North America during that year. Full-size models comprised 86 percent of gas purchases. The built-in gas category alone was worth USD 2 billion in 2023. Premium stainless models offer digital controls and Wi‑Fi sensors, capturing around 40 percent of the gas grill market.
Electric Grills: market was USD 2.79 billion globally in 2024, with North America at USD 1.32 billion. Asia‑Pacific contributed USD 1,113 million in 2023, representing 24.1 percent of total electric‑grill value. Electric smokers alone accounted for USD 4,629 million in 2023. Urban consumers prefer portable units—62 percent of electric grill purchases were for full-size models, while compact types made up 38 percent.
Others: grills together held roughly 12.9 percent of global fuel-type share. Charcoal lost 0.9 percentage points year-over-year in 2023, accounting for ~32.1 percent. Pellet grills remain niche, comprising around 5 percent of total units. Innovation in airflow and ignition systems led to an estimated 10 percent increase in new charcoal unit sales in Europe in 2023. Traditional cooking flavor continues to support moderate demand.

By Application

Commercial Application: segment accounted for approximately 59 percent of total sales volume in 2023. The demand for grills in this segment is driven by restaurants, catering services, hotels, food trucks, and outdoor event organizers. Full-size gas grills are the dominant choice among commercial users, with 63 percent of commercial grill sales being large, built-in models that support high-volume cooking. The popularity of built-in stainless-steel units remains strong in premium hospitality venues, particularly in North America and Europe. The Middle East & Africa region also shows increasing adoption in commercial outdoor kitchens, contributing to around 70 percent of grill purchases in that market. The preference for gas-fueled equipment in commercial kitchens is largely due to faster preheat times, precise heat control, and lower smoke output compared to charcoal alternatives. Commercial electric grills also see growing usage indoors where ventilation is limited, especially in Europe and urban areas of Asia-Pacific. The steady demand across the year, less affected by seasonality compared to the home segment, ensures consistent procurement by hospitality businesses.
Home Appliance Application: segment represented about 41 percent of global barbecue grills sales in 2023. This segment includes grills purchased by individual households for residential outdoor cooking. In this category, gas grills remain the preferred choice, followed by electric models, which have gained popularity in urban settings due to space constraints and smoke-free operation. Approximately 38 percent of grills sold for home use are compact or portable units designed for balconies or patios, while 62 percent are full-size grills intended for backyard cooking. Consumer trends show that around 37 percent of home grill purchases are replacements for older units, while 20 percent come from first-time buyers and 13 percent from consumers who recently moved to a new residence.

Barbecue Grills Market Regional Outlook

Global barbecue grills sales reflect major regional variations anchored in culture, disposable income, and consumer behavior.

North America

accounted for USD 2 billion in barbecue grill sales, representing 52.5 percent of global share. Gas grills comprised USD 1.1 billion of this figure, while electric models totaled USD 1.32 billion. Full‑size gas grill purchases reached 86 percent of all gas units. Approximately 64 percent of households own a grill or smoker in the region. Seasonal spikes occur from Q2 to Q3, with off-season discounts reducing unit prices by up to 15 percent in Q1.

Europe

held approximately USD 1.35 billion in grill sales in 2023, with gas and charcoal models leading. Charcoal grills remain popular due to cultural traditions, though they slipped by 0.9 points in Europe’s share . Electric grills are gaining traction: griddles and smokers enjoy increased uptake in urban centers, driven by clean‑air policies and apartment living. Built-in electric cooktops accounted for about 40 percent of European electric grill sales in 2023.

Asia‑Pacific

region represented 24 percent of global barbecue grill market share in 2023. The region’s electric grill market generated USD 1,113.3 million that year. Rapid urbanization and rising middle‑class incomes fueled demand. Electric smokers, specifically, outperformed other types, leading in regional value. Affordable production in China supports exports and region‑wide price competitiveness. Charcoal remains relevant in rural and traditional cooking, but space constraints favor electric units in dense cities.

Middle East & Africa

region, barbecue grill sales totaled roughly USD 400–450 million in 2023, representing 5–7 percent of global market size. Gas grills captured about 60 percent of regional units, with electric grills holding around 25 percent due to regulations on charcoal and urban development. Commercial grills represent 70 percent of regional sales for hotels, malls, and catering services. Pellet and charcoal grills comprise the remaining 15 percent, largely driven by traditional outdoor cooking events. Investment in luxury outdoor kitchens in Gulf countries is expected to boost premium built‑in and stainless‑steel models by 2025.

List of Top Barbecue Grills Companies

Napoleon
Weber
Char-Broil
Char-Griller
Bull
Landmann
Fire Magic
Broilmaster
KitchenAid
Middleby
MHP
Coleman
Kenmore
Blackstone
Broil King
Dyna-Glo
Huntington

Weber: Holds approximately 25 percent global market share across gas and electric segments; over 64 percent U.S. household penetration.

Traeger: Commands about 15 percent share in pellet and smart grill niche; more than 500,000 units sold in North America during 2023.

Investment Analysis and Opportunities

Investment in the barbecue grills market remains vibrant. In North America, vendors are investing USD 1.32 billion in electric and smart models in 2024 alone. Weber’s acquisition deal valued at USD 3.7 billion (Dec 2022) underscores investor confidence in outdoor cooking’s long-term appeal. Napoleon invested USD 5.9 million in new manufacturing capacity in 2023, scaling output by 20 percent. Annual grill unit shipments in North America exceed 10 million, with nearly 2 billion total market size. Public/private investment in smart technology is rising: 40 percent of consumers now prefer connected grills. Electric smokers alone generated USD 4.63 billion in 2023. Asia‑Pacific electric segment reached USD 1,113 million in 2023, prompting cross-border capital deployment for manufacturing and R&D. Opportunities abound in product diversification and manufacturing efficiency. Built-in gas units, worth USD 2 billion in 2023, reflect premium household kitchen trend. Pellet grills rising 5 percent share offer niche growth. Further opportunity lies in urban electric units suitable for apartments, less regulated regions, and lower-maintenance offerings; these accounted for 62 percent of electric grill purchases in 2023.

Venture investments focus on sustainability and smart integration: eco‑friendly gas ignition and remote temperature control systems are frequent targets. In 2024, approximately 20 start‑ups received USD 50 million combined in seed/Series A rounds for smart grill features and AI-enabled recipes. OEMs are establishing R&D partnerships: Weber collaborated with two tech labs in 2023 to develop AI‑driven cooking apps. Private equity shows interest: Weber’s 2022 deal was one of multiple sub‑USD 1 billion acquisitions in outdoor cooking. High-season demand means retailers offer Q1 discounts up to 15 percent; forward inventory models based on 35 percent demand reduction in winter guide production planning. Investors thus fund digital ordering models and subscription services linked to smart grills to mitigate seasonality. Commercial segment—59 percent market share—offers lucrative contracts: hotels and events spend USD 1.5 billion annually on grills across Middle East and Africa markets. In summary, the market offers investment upside in smart devices, built-in premium lines, and electric grilling infrastructure. Regional manufacturing in Asia‑Pacific offers cost advantages, while North American and European households continue driving base demand. Seasonality-limiting strategies such as off-season promotions, service contracts, and accessories help maintain sales consistency. These opportunities underscore investment potential across the barbecue grill ecosystem.

New Product Development

New product development in the barbecue grills market is evolving rapidly, driven by changing consumer preferences and technological advancements. In 2023, Weber launched nine new gas grill models integrated with Wi-Fi connectivity, LED temperature sensors, and app-based controls, which accounted for approximately 40 percent of the company’s new product line-up for the year. Napoleon introduced five new built-in stainless-steel models with digital displays and advanced push-button ignition, increasing its premium product output by 20 percent compared to 2022. The market for electric smokers also experienced significant innovation, with electric smoker sales reaching USD 4,629 million globally in 2023. Brands such as Traeger and Masterbuilt introduced smart pellet-controlled electric smokers, equipped with LCD screens and precision smoke control, selling over 150,000 units in North America during Q3 and Q4 of 2023.

In the compact electric grill segment, Char-Broil launched new models in early 2024 targeting urban consumers, priced between USD 199–249, which captured about 20 percent of the small electric grill segment within the first three months of release. Meanwhile, traditional categories also saw updates—Landmann introduced nine new charcoal and hybrid models in 2023 that offered a 10 percent improvement in ignition efficiency. In Europe, electric griddles with advanced sensors accounted for 35 percent of electric grill sales in 2024, while smart stovetop grills with voice-enabled controls have gained traction among younger consumers. Sustainable product initiatives are also gaining momentum; Coleman and Dyna-Glo launched grills constructed from recycled steel frames, reducing carbon emissions by an estimated 15 percent. In the Middle East & Africa, Broilmaster introduced solar-assist gas grills that contributed 10 percent of commercial grill sales in 2023. These innovations across fuel types and regions illustrate how manufacturers are responding to evolving demand with technologically advanced, eco-friendly, and premium barbecue grills.

Five Recent Developments

In March 2023, Landmann launched nine new charcoal and hybrid models, improving unit ignition efficiency by 10 percent.
In December 2022, Weber was taken private in a USD 3.7 billion deal; in 2023 they rolled out smart models with Wi‑Fi and app control, representing 40 percent of new launches.
Napoleon added five built‑in stainless‑steel models in 2023, boosting its premium unit count by 20 percent.
Char‑Broil patented a grease‑management system in mid‑2023; grease-tray sales rose 15 percent by year-end.
Electric grill market hit USD 2.79 billion in 2024, with projections to USD 4.41 billion by 2032.

Report Coverage of Barbecue Grills Market

This report covers historical data from 2020–2024 and forecasts through 2032–2033. It includes market sizing by volume (million units) and value (USD million), broken down by fuel type (gas, electric, charcoal/pellet), application (commercial, residential), and distribution channel (online/offline). Nautical product coverage spans built-in, freestanding, portable and luxury lines. There are over 150 tables and 110 illustrative figures, detailing regional performance across 18–24 countries, including U.S., Canada, Germany, U.K., China, and Gulf Cooperation Council nations. Volume segmentation covers gas (57.1 percent share in 2023), electric (approx. 30 percent), and charcoal/pellet (~12.9 percent). Full-size gas models account for 86 percent of gas grill purchases, while compact electric units take 38 percent share in that segment. By application, commercial represented 59 percent of sales versus 41 percent residential in 2023. Electric smokers alone amounted to USD 4,629 million in 2023. Geographically, the report highlights North America’s 52.5 percent share via USD 2 billion in sales, with Europe at USD 1.35 billion and Asia‑Pacific at 24 percent share (USD 1,113 million electric sales). Middle East & Africa comprise 5–7 percent with USD 400–450 million sales. South America is noted as fastest-growing in some forecasts.

Detailed competitive profiles include at least 15 manufacturers—Weber, Traeger, Napoleon, Char‑Broil, Fire Magic, Broilmaster, KitchenAid, Dyna‑Glo, Coleman—across premium, smart, and built-in categories. Investment sections feature Weber’s USD 3.7 billion deal and Napoleon’s USD 5.9 million facility investment. New‑product development analysis includes nine Landmann charcoal models, five Napoleon built-ins, smart gas units by Weber, eco‑charcoal innovations by Dyna‑Glo, and solar‑assist grills in the Middle East. Consumer behavior includes reasons for purchase: 37 percent replaced broken grills, 20 percent first-time buyers, 13 percent moved homes. The report further covers regulatory impact: smoke regulations affected charcoal, shifting 0.9 percent share away in 2023. It outlines seasonality—peak sales in Q2–Q3, discounts up to 15 percent in Q1. Sustainability trends include recycled materials and solar grills, with 15 percent reduced carbon footprint in eco series. In sum, this comprehensive report offers deep coverage of unit volumes, value metrics, product segmentation, regional dynamics, commercial versus residential demand, innovation pipelines, and investment insights across the barbecue grills sector.