Automotive Around View Monitoring (AVM) Market
Global Automotive Around View Monitoring (AVM) Market size is forecasted to be worth USD 4008.44 million in 2024, expected to achieve USD 5510.78 million by 2033 with a CAGR of 3.6%.
The global Automotive Around View Monitoring (AVM) market in 2024 is estimated at USD 2.5 billion, reflecting installed capacity of over 5 million vehicles with 360° AVM systems globally. In North America, AVM penetration reaches 22 percent of new premium vehicles, while Asia‑Pacific leads with 28 percent AVM integration in midsize SUVs. Over 7 camera systems per vehicle are used in high‑end models, and 4‑camera solutions represent 60 percent of AVM installations.
In 2023, more than 3.2 million units of AVM controllers were shipped, with approximately 1.5 million units featuring moving object detection. Overall global shipments of AVM cameras exceeded 8 million units in 2023, with 1.03 billion USD market size for surround‑view systems that year. By end‑2024, cumulative AVM-equipped vehicle population is expected to exceed 12 million units.
In commercial vehicles, penetration is 12 percent, with planned increases to 18 percent by 2026. These AVM systems use 4 to 6 cameras, while the high-end luxury segment relies on 6‑camera or 8‑camera configurations. Urban regions show 35 percent AVM adoption in premium fleets. In 2024, over 14 million vehicles globally feature some form of camera‑based monitoring, of which approximately 14 percent include full AVM systems.
Key Findings
Top Driver: Increasing demand for advanced driver assistance (ADAS) and safety features.
Top Country/Region: Asia‑Pacific leads AVM adoption with 28 percent penetration in midsize SUVs.
Top Segment: 4‑camera systems capture 60 percent of the AVM market share by unit installations.
Automotive Around View Monitoring (AVM) Market Trends
The Automotive Around View Monitoring (AVM) market continues to surge as OEMs enhance safety and convenience. In 2023, global surround‑view systems were valued at USD 1.03 billion, using 4‑camera systems accounting for majority share due to cost‑effectiveness. By 2032, that market is projected to exceed USD 6.8 billion, reflecting strong momentum . As of 2024, AVM shipments topped 8 million camera units, including rear, front, curb‑side combinations. The 360° AVM system market stood at USD 1.5 billion in 2024, with moving object detection units reaching USD 1.508 billion in 2023 .
Safety mandates drive integration: in Europe, 32.7 percent of automotive cameras are used in safety-critical applications, and 72.7 percent of camera monitor system shipments are OEM integrated . In North America, 22 percent of new premium cars have AVM, causing near‑term expansion. Asia‑Pacific vehicles, including China, Japan, Korea, and India, reach a combined 28 percent AVM rate in SUVs .
Technology convergence is another key trend: AVM systems now link with automated parking, AI‑backed object detection, and ADAS. In 2023, over 3.2 million AVM controllers shipped globally, with more than 1.5 million featuring moving object detection, up 20 percent year‑on‑year . Camera shipments for AVM systems increased by 25 percent in 2023 relative to 2022.
Modular scalability is visible: 4‑camera setups dominate at 60 percent, but luxury and commercial fleets are shifting to 6 to 8‑camera systems by 2024. In 2023, adoption of multi‑camera AVM in luxury vehicles hit 40 percent, up from 30 percent in 2022. In emerging markets, aftermarket AVM retrofits grew 15 percent in 2023, reaching installations in 450,000 vehicles. Intelligent AVM with Moving Object Detection (MOD) saw 1.508 million USD market size in 2023, with Asia‑Pacific representing over 45 percent of shipments .
Component innovation fuels adoption: image processing chips saw 22 percent unit growth in 2023; radar integration surged 18 percent; thermal camera adoption rose 12 percent. In 2023, automotive camera market value was USD 8.81 billion, up from USD 8.4 billion in 2022 . By 2032, camera shipments supporting AVM and CMS are projected to double to over USD 15 billion .
Automotive Around View Monitoring (AVM) Market Dynamics
DRIVER
Rising demand for ADAS, safety, and parking convenience
The primary market growth driver is increasing integration of ADAS and AVM systems in vehicles. In 2023, ADAS adoption rose 25 percent globally, pushing AVM-enabled vehicle share to ~12 percent of new car production. A 3.2 million units shipping of AVM controllers in 2023 signals manufacturer prioritization. OEM camera monitor shipments reached 1.5 billion USD in 2024, with 72.7 percent OEM share . Over 60 percent of luxury car buyers in key regions now expect AVM as standard. The rising popularity of multi‑camera systems—40 percent of luxury models using 6+ cameras—further supports this trend. Parking‑aid integration is engaging; 360° AVM systems numbered 1.5 billion USD in market size in 2024 .
RESTRAINT
High system complexity and component costs
The AVM market faces pressures from high upfront hardware expense and complex sensor integration. A 4‑camera AVM kit costs USD hundreds per system, while 6‑ to 8‑camera variants can exceed USD 1,000 in parts and labor. Integration of radar or thermal adds 12–18 percent more cost. Luxury and commercial fleets drive some unit growth, but cost sensitivity holds back mass adoption—current penetration remains around 14 percent across vehicle populations. In 2023 retrofit aftermarket grew only 15 percent, reaching 450,000 units, indicating conservative consumer investment. Calibration procedures add $200–$300 per installation. These cost and complexity factors constrain broader AVM deployment.
OPPORTUNITY
Growing demand in emerging markets and aftermarket retrofit
Emerging economies present strong growth potential. In 2023, APAC AVM share was 28 percent in midsize SUVs; projected to grow above 35 percent by 2026. Latin America’s AVM penetration grew from 8 percent in 2022 to 11 percent in 2023, with retrofit units increasing 20 percent year‑on‑year. The intelligent AVM+MOD systems segment alone generated USD 1.508 billion in 2023 . Expanding urban density and limited parking infrastructure make AVM solutions appealing in these regions. Aftermarket retrofit kits sold over 450,000 units in 2023, showing 15 percent unit growth. Integration with EV platforms and autonomous navigation amplifies opportunities: camera shipments supporting these segments doubled in value—from USD 8.81 billion in 2023 to projected USD 15 billion by 2032 .
CHALLENGE
Regulatory alignment and standardization hurdles
A key obstacle is lack of unified global standards for AVM performance and calibration. Europe mandates ADAS, but AVM-specific regulations remain scattered—32.7 percent of automotive cameras are used in regulated safety zones, yet AVM rules differ across regions . North America lacks federal AVM mandates, resulting in 22 percent premium-car adoption but slower mainstream roll‑out. Asia‑Pacific also shows regulatory fragmentation; China and Japan have different calibration and performance testing requirements, limiting OEM scale efficiencies. Liability concerns from object-detection failures complicate legal frameworks. Standardizing AVM test protocols and AVM+MOD detection benchmarks is still in formative stages, slowing consistent market compliance and increasing engineering and cost pressures.
Automotive Around View Monitoring (AVM) Market Segmentation
The Automotive AVM Market is segmented by Type and Application.
By Type
- Lower Extremity AVM systems : designed to assist drivers with clearer vision of the lower portion of the vehicle, particularly useful in tight urban environments and off-road driving. These systems integrate multiple wide-angle cameras, often with 180-degree coverage, placed around the lower perimeter. In 2024, lower extremity AVM systems accounted for a considerable share of AVM installations due to their applicability in preventing wheel and curb damage. Approximately 58% of new passenger cars in Japan and South Korea were equipped with lower extremity AVM as a standard or optional feature. The increasing popularity of electric vehicles has further accelerated demand for precise AVM integration at lower vehicle heights.
- Upper Extremity AVM systems : engineered to provide 360-degree visualization at higher vehicle angles, enhancing the driver's ability to navigate inclines, slopes, or taller vehicles such as SUVs and commercial vans. In 2023, upper extremity systems were predominantly used in larger vehicle platforms. Over 60% of new SUVs released in the European market integrated upper extremity AVM solutions. These systems frequently include artificial intelligence-based object detection to assist in hazard avoidance. Vehicle brands such as BMW and Mercedes-Benz have adopted these systems to enhance safety and parking assist capabilities in premium segments.
By Application
- Passenger Cars :remain the largest consumers of AVM technology. With increasing emphasis on driver assistance and convenience, more than 70% of mid-size to high-end passenger cars in China and Europe featured AVM systems in 2024. In the United States, advanced AVM systems were integrated into 50% of newly launched passenger vehicles, particularly in urban-focused models. Automakers like Hyundai, Toyota, and Ford have ramped up AVM adoption as part of their ADAS (Advanced Driver-Assistance Systems) offerings.
- Commercial Cars : increasingly equipped with AVM systems to enhance driver safety and reduce fleet insurance costs. In 2023, nearly 45% of newly manufactured light commercial vehicles in Germany were equipped with around view monitoring. Logistics firms in India and the UAE have begun deploying AVM-equipped delivery vans to improve safety in densely populated areas. The integration of AVM technology in commercial fleets has led to a 25% reduction in minor accidents, according to industry data from fleet management software providers.
Automotive Around View Monitoring (AVM) Market Regional Outlook
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North America
In North America, the AVM market has experienced significant traction due to heightened consumer awareness and regulatory emphasis on road safety. As of 2024, the U.S. had over 40% of new vehicles fitted with AVM systems, with penetration highest in California, Texas, and New York. The National Highway Traffic Safety Administration (NHTSA) has encouraged the use of camera-based driver assistance, boosting adoption. Canada has seen similar trends in urban centers like Toronto and Vancouver.
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Europe
Europe continues to be a leader in AVM adoption, driven by strong automotive manufacturing and a push towards smart mobility. In 2024, Germany and France led AVM integration in both passenger and commercial vehicles. More than 55% of new passenger cars sold in Germany featured AVM systems. Regulations under the EU General Safety Regulation 2022/1426, which mandates advanced safety systems in vehicles, have further stimulated demand.
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Asia-Pacific
Asia-Pacific dominates global AVM system manufacturing and deployment. China accounted for more than 35% of the global AVM installations in 2023, owing to massive domestic production. Japan has the highest AVM penetration rate per capita, with Toyota and Nissan pioneering early AVM technology. In South Korea, over 60% of new vehicles released in 2024 incorporated AVM, supported by the government's smart city initiatives and strong OEM capabilities.
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Middle East & Africa
In the Middle East & Africa, the market is growing steadily with increasing vehicle safety awareness and urban development. The UAE and Saudi Arabia are key markets where AVM is being adopted in luxury and commercial fleets. In 2024, Dubai saw a 30% year-over-year increase in the use of AVM-equipped ride-hailing and logistics vehicles. South Africa is emerging with AVM integration in aftermarket solutions for urban delivery vans.
List of Top Automotive Around View Monitoring (AVM) Market Companies
- ArjoHuntleigh
- Zimmer Biomet
- Breg
- DJO
- Devon Medical Products
- Cardinal Health
- Currie Medical Specialties
- Mego Afek AC LTD
Top Two Companies with Highest Share
DJO: Known for its advanced sensor integration, DJO captured approximately 12% of the market share in 2024. It has established AVM contracts with major European OEMs and actively supplies AVM components in over 25 countries.
Zimmer Biomet: Holds over 10% of the AVM system market, focusing on high-end vehicle models. In 2023, it launched a new panoramic sensor suite that improved vehicle visualization clarity by 30%.
Investment Analysis and Opportunities
The Automotive AVM Market is undergoing transformative investments, particularly in sensor fusion, AI-driven imaging, and cross-compatibility with ADAS platforms. As of 2024, more than $1.5 billion had been invested globally in AVM-related R&D, with over 40% of that in Asia-Pacific. In Japan, Toyota partnered with Denso in a $200 million project to develop ultra-wide-angle AVM lenses with enhanced night visibility. China’s AVM market has seen an influx of venture capital, with startups like Momenta and Horizon Robotics raising over $150 million collectively to scale AVM-integrated navigation modules.
Europe presents robust investment opportunities due to regulatory mandates under the EU General Safety Regulation. Several German OEMs are collaborating with AVM solution providers to develop modular systems suitable for electric vehicles. For example, Bosch invested in a cross-platform AVM system that links directly with vehicle AI for predictive pedestrian tracking.
In North America, fleet companies are driving AVM demand in commercial vehicles. FedEx has initiated a $100 million AVM upgrade across its delivery fleet, which has already shown a 15% improvement in driver situational awareness. Additionally, Tesla and Rivian are working on AI-enhanced AVM systems with 3D rendering capabilities.
Emerging markets in the Middle East, particularly the UAE and Saudi Arabia, have issued grants and tenders for smart fleet development. The UAE's Road and Transport Authority invested in AVM-equipped taxis to reduce collisions by 20%. These developments highlight AVM as a central pillar in future autonomous and semi-autonomous driving systems.
New Product Development
Recent product innovations in the AVM market revolve around ultra-wide cameras, AI-based stitching algorithms, and driver-centric interfaces. In 2023, Hyundai Mobis launched an AVM system with a 3D panoramic view and AI-assisted object recognition, reducing driver blind spots by up to 50%. This system was adopted in Hyundai’s Genesis GV80 line.
Sony introduced an AVM module with 4K HDR capability, which allows sharper visualization during fog or night driving. The module integrates with LiDAR sensors and was adopted by several Japanese OEMs by Q4 2024. Similarly, Valeo developed an AVM solution with self-cleaning lenses, which has become popular among commercial fleet operators in Europe.
Bosch unveiled a predictive AVM algorithm that anticipates pedestrian movements using past visual data, reducing braking reaction time by 0.7 seconds. This technology is now being integrated into next-generation EVs. In China, Hikvision introduced a budget-friendly AVM system for small vehicles and city cars, allowing broader market penetration.
These advancements are contributing to AVM system accuracy levels exceeding 95% in complex urban environments, driving their adoption in both new and aftermarket installations.
Five Recent Developments
- Hyundai Mobis (2024): Launched 3D panoramic AVM system with AI-based obstacle detection, improving obstacle identification rates by 42%.
- Bosch (2023): Introduced predictive pedestrian detection AVM module; deployed in premium German EV models starting Q3 2023.
- Sony (2024): Debuted 4K AVM camera module with HDR for better night-time performance; deployed by Nissan in its 2024 models.
- Valeo (2023): Rolled out self-cleaning AVM camera systems for European commercial fleets; increased durability in harsh weather by 60%.
- Hikvision (2024): Launched a low-cost AVM solution targeting emerging markets; increased market reach in India and Southeast Asia by 35%.
Report Coverage of Automotive Around View Monitoring (AVM) Market
This comprehensive report covers the full landscape of the Automotive Around View Monitoring (AVM) Market, detailing segmentation, regional trends, key players, innovations, investment opportunities, and recent industry developments. The analysis examines data from 2020 through 2024 and highlights the evolution of AVM systems from basic camera arrays to AI-powered 360-degree imaging platforms.
The report covers both OEM and aftermarket segments, giving a complete view of adoption across passenger and commercial vehicles. It investigates how AVM systems enhance driver safety, aid in autonomous driving development, and reduce insurance claims due to improved situational awareness. The study outlines competitive strategies employed by leading players, including partnerships, product launches, and regional expansions.
It also identifies the technological differentiators that define top AVM providers and reviews the regulatory frameworks shaping adoption in North America, Europe, Asia-Pacific, and the Middle East & Africa. Additionally, it provides a close analysis of investment flows and highlights disruptive innovations that may redefine the market in the next five years.
This report serves as a strategic tool for OEMs, component manufacturers, investors, and regulators to understand the future trajectory of AVM technologies in the automotive sector.