Anti-counterfeit Market Size | Forecast 2024 To 2034

ARTIFICIAL NAILS MARKET OVERVIEW

The global Artificial Nails Market size was valued approximately USD 16.79 Billion in 2025 and will touch USD 44.01 Billion by 2034, growing at a compound annual growth rate (CAGR) of 11.3% from 2025 to 2034.

Artificial nails are synthetic enhancements applied to natural nails to improve their appearance, length, or strength. Made from materials like acrylic, gel, or silk, they are popular for their durability, versatility, and aesthetic appeal. Acrylic nails are known for their strength, while gel nails offer a more natural feel with a glossy finish. Artificial nails can be shaped and painted in various styles, making them customizable to individual preferences. While they provide long-lasting results and protection for weak nails, proper maintenance and careful removal are essential to prevent damage to the natural nails.

IMPACT OF KEY GLOBAL EVENTS

“Economic Recessions and Disposable Income”

Economic shifts impact the artificial nails market via consumer spending. Financial instability may reduce non-essential beauty treatments, lowering demand for professional services. Improved economies and higher incomes increase spending on grooming, including artificial nails . Market growth links to economic prosperity, especially in discretionary areas like cosmetics . A weak economy benefits the at-home nail care market in America.

LATEST TREND

”Rise of DIY Nail Kits”

The demand for DIY artificial nail kits has surged since the COVID-19 pandemic. With salon closures, many opted for at-home nail care, increasing the popularity of these kits. They provide an easy, cost-effective way to apply artificial nails and explore various designs. Innovations like peel-off gels and reusable press-ons enhance user-friendliness, encouraging more individuals to engage in at-home nail care.

ARTIFICIAL NAILS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Wrap Nails, Press On Nails.

Wrap Nails: Wrap nails use a thin fabric layer (silk or fiberglass) applied to natural nails with resin or adhesive for strength and smoothness. Ideal for repairing damaged nails, they offer a more natural look than acrylics. Favored for subtle, lightweight enhancements, wrap nails appeal to consumers seeking gentle, durable alternatives, lasting up to two weeks. They encourage nail growth and protect weak nails.
Press-On Nails: Press-on nails are pre-designed with adhesive for easy application, offering a convenient, affordable, and temporary enhancement. With diverse designs, demand is rising due to ease of use and affordability, especially among younger consumers. Enhanced durability and comfort position press-on nails as a popular, fast, and stylish alternative to salon treatments.

By Application

Based on application, the global market can be categorized into Acrylic Nails, Gel Nails, Dip Powder, Others.

Acrylic Nails: Acrylic nails, made from liquid monomer and polymer powder, create a durable coating for added length or strength. Popular in salons for their robustness, they face concerns about potential nail damage, prompting some to seek gentler alternatives. However, acrylics remain dominant for those wanting strong, long-lasting enhancements.
Gel Nails: Gel nails use a gel-based formula, cured under UV/LED light, offering a flexible, natural feel with a lasting, glossy finish. Increasingly popular in salons and at-home kits, they require maintenance and can be pricier than acrylics. Their cost may limit access for some consumers, despite their aesthetic appeal.
Dip Powder Nails: Dip powder nails involve dipping nails in colored powder and sealing with a bonding solution for a durable, UV-free finish. Popular for quick application, vibrant colors, and reduced damage, they've grown rapidly, especially in North America. Professional application and safety concerns may limit wider use, despite being a favored alternative to gel nails.
Others: The "Others" category includes alternative nail techniques beyond acrylic, gel, or dip powder, like wraps, press-ons, or hybrid materials. Appealing to niche markets for customization or gentler options, this segment may grow with interest in personalized care and sustainable solutions as new technologies emerge.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Growing Demand for Nail Aesthetics and Fashion”

Growing focus on grooming and nail aesthetics drives the artificial nails market. As fashion evolves, consumers express individuality through nail designs. Social media amplifies the desire for trendy nail art, boosting demand. As nail art becomes mainstream, demand grows, especially among younger, fashion-conscious individuals seeking versatile and stylish options.

“Technological Advancements in Nail Care”

Technological advancements drive the artificial nail market. New materials, like stronger gels and improved adhesives, simplify application and extend wear. Innovations such as UV-free curing enhance user experience. These developments provide consumers with better, higher-quality results, contributing to market growth.

Restraining Factor

”High Cost of Professional Nail Services”

High costs for professional artificial nail applications, especially in high-end salons, can deter consumers. While at-home kits are cheaper, professional services and ongoing maintenance increase expenses. This limits appeal to budget-conscious individuals, restricting market growth to higher-income groups viewing enhancements as a luxury.

“Time-Consuming Application Process”

Artificial nail application, both DIY and professional, can be time-intensive. Gel requires UV/LED curing, while acrylics demand precise layering. This deters convenience-focused consumers. Though kits simplify the process, time and focus are still needed, hindering adoption among those seeking quick beauty solutions.

Opportunity

”Rise of Social Media Influence and Nail Art Culture”

Social media, like Instagram and TikTok, shapes beauty trends, boosting nail art popularity. This creates opportunities for artificial nails as consumers seek unique designs. Influencer promotion of DIY kits drives demand. The market can capitalize by offering diverse styles and accessories, catering to this trend and expanding its consumer base.

“Rising Disposable Income in Emerging Markets”

Rising disposable incomes in emerging markets increase access to artificial nails, presenting a growth opportunity. New consumer segments in Asia-Pacific and Latin America explore beauty enhancements. As living standards improve, the artificial nails market benefits from an expanding middle class, allowing manufacturers to tap into new markets.

Challenge

”Health and Safety Concerns”

A key challenge for artificial nails is their potential harm to natural nails and health. Improper use can cause infections or weaken nails. Growing awareness of these risks may deter consumers. Education on safe application and developing safer products are critical to overcoming these challenges and gaining consumer trust.

“High Maintenance and Frequent Touch-ups”

Artificial nails, like acrylic and gel, need regular maintenance to stay fresh, which can be costly and time-consuming, deterring those favoring low-maintenance options. As nails grow out, professional removal may be needed to prevent damage. This upkeep limits appeal for certain market segments.

ARTIFICIAL NAILS MARKET REGIONAL INSIGHTS

North America:

North America, especially the United States, has a strong artificial nails market driven by high demand for salon services and DIY options. A vibrant beauty culture and social media promote the adoption of acrylic, gel, and press-on nails. While high disposable incomes and a focus on personal grooming support market growth, health and safety concerns may slightly limit it. In 2023, North America accounted for nearly 70% of global artificial nail market revenue, with the US expected to reach $923.4 million by 2031.

Europe:

Europe's artificial nails market varies by region, with high demand in Western countries like France and Germany. Fashion trends and interest in eco-friendly products drive the market. However, cultural differences and environmental concerns may pose challenges for further growth.

Asia:

The Asian artificial nails market is rapidly expanding, especially in Japan, South Korea, and China. Rising incomes, a beauty-conscious population, and social media drive growth. There is strong demand for customizable nails through salons and DIY kits. However, rural market penetration may be slower due to cultural factors or limited beauty services.

KEY INDUSTRY PLAYERS

”The artificial nails market is competitive, driven by innovation and consumer trends.”

The artificial nails market is intensely competitive, featuring both established beauty brands and emerging startups. Key leaders offer diverse products, from professional salon-grade options to DIY kits. Companies focus on new product launches to gain an advantage, driven by rising consumer spending and shifting fashion trends.

List of Top Artificial Nails Market Companies

Sally Hansen
Kiss Products, Inc.
OPI Products, Inc.
Coty Inc.
Ardell
ImPRESS Manicure (By Kiss)
Revlon
Dashing Diva
Trim
The GelBottle Inc.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The artificial nails market is experiencing steady growth, boosted by demand for both salon and DIY products and influenced by social media trends. Consumers are seeking stylish and convenient nail solutions, which is fueling the popularity of press-on nails and gel kits. The market is expected to grow further with innovations in eco-friendly materials, rising incomes in emerging markets, and health-conscious trends.