Agricultural Mowers Market Size & Growth, Forecast [2033]

Agricultural Mowers Market Overview

The Agricultural Mowers Market size was valued at USD 2267.83 million in 2024 and is expected to reach USD 3337.34 million by 2033, growing at a CAGR of 4.4% from 2025 to 2033.

The global agricultural mowers market is experiencing significant growth, driven by advancements in technology and increasing demand for efficient farming practices. In 2024, the market was valued at approximately USD 2.26 billion and is projected to reach USD 3.33 billion by 2033, exhibiting a compound annual growth rate (CAGR) of 4.4% during the forecast period. Technological innovations such as GPS-guided systems, autonomous operation, and battery-electric mowers are revolutionizing the industry. For instance, John Deere launched a new series of automated disc mowers in 2023, designed to increase efficiency by reducing labor requirements and improving mowing precision. The Asia-Pacific region is anticipated to register the highest growth rate during the forecast period. This is due to the rapid modernization of agriculture in countries like China and India, coupled with increasing government support for adopting advanced farming technologies.

Key Findings

Top Driver Reason: Technological advancements, including automation and smart farming integration, are enhancing operational efficiency and reducing labor dependency.

Top Country/Region: Asia-Pacific is experiencing the fastest growth, driven by modernization efforts in agriculture.

Top Segment: Gasoline-powered mowers continue to dominate due to their reliability and widespread adoption.

Agricultural Mowers Market Trends

The agricultural mowers market is witnessing several key trends shaping its trajectory. One notable trend is the increasing adoption of autonomous mowers. For example, Deere & Co announced the launch of new autonomous tractors and industrial equipment at the CES trade show in Las Vegas, enhancing its focus on automated machinery amidst labor shortages and high labor costs. Another significant trend is the shift towards electric and hybrid mowers. Kubota introduced a hybrid mower model in early 2024, which combines fuel-efficient engine technology with electric power to reduce emissions and operating costs. Additionally, there is a growing emphasis on precision agriculture. CLAAS launched a GPS-enabled mower model in 2023, which integrates with precision farming systems to optimize field coverage and mowing accuracy, reducing fuel consumption and labor costs.

Agricultural Mowers Market Dynamics

DRIVER

Technological advancements in automation and smart farming integration are significantly enhancing operational efficiency and reducing labor dependency

The integration of GPS-guided systems, autonomous operation, and battery-electric mowers is revolutionizing the agricultural mowers market. These innovations enable precise navigation, reduce fuel consumption, and minimize manual labor, thereby improving overall productivity and sustainability in farming operations.

RESTRAINT

High initial costs associated with advanced mowers may deter small-scale farmers from adoption

The upfront investment required for advanced mowers equipped with automation and smart technology features can be substantial. This financial barrier may limit accessibility for small-scale farmers, hindering widespread adoption in certain regions.

OPPORTUNITY

Government incentives and subsidies for sustainable farming practices are encouraging the adoption of advanced mowers

Many governments worldwide are offering financial incentives and subsidies to promote sustainable farming practices. These initiatives encourage farmers to invest in advanced mowers that reduce environmental impact, presenting significant growth opportunities for manufacturers in the agricultural mowers market.

CHALLENGE

Regulatory compliance and varying standards across regions pose challenges for manufacturers

The agricultural mowers market faces challenges related to regulatory compliance, as different regions have varying standards and regulations concerning emissions, safety, and operational guidelines. Manufacturers must navigate these complexities to ensure their products meet diverse requirements, which can impact production timelines and costs.

Agricultural Mowers Market Segmentation

By Type

Farm Mowers: Designed for large-scale agricultural operations, farm mowers are built for durability and efficiency. They are equipped with features like high horsepower engines and wide cutting decks to handle extensive mowing tasks.
Garden Landscape Mowers: These mowers are tailored for residential and commercial landscaping. They offer features such as adjustable cutting heights and maneuverability to cater to diverse landscaping needs.
Others: This category includes specialized mowers used for specific applications, such as golf courses or sports fields, where precision and turf care are paramount.

By Application

Gasoline Mowers: Widely used due to their reliability and power, gasoline mowers are prevalent in both residential and commercial applications.
Electric Mowers: With growing environmental concerns, electric mowers are gaining popularity for their low emissions and quieter operation, making them suitable for urban and suburban areas.

Agricultural Mowers Market Regional Outlook

North America

The North American agricultural mowers market is characterized by advanced technology adoption and a strong focus on efficiency and productivity. The presence of major market players and a well-developed agricultural sector contribute to the growth of the market in this region.

Europe

In Europe, countries such as Germany, France, and the United Kingdom are leading the market due to their advanced agricultural practices and emphasis on innovation. The European market benefits from stringent environmental regulations and a strong focus on sustainability, which supports the adoption of advanced mowers with eco-friendly features.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in the agricultural mowers market, driven by increasing mechanization and expansion of farming operations. Countries such as China, India, and Australia are investing in modern agricultural equipment to enhance productivity and efficiency. The rising demand for advanced mowers in these emerging economies presents significant growth opportunities.

Middle East & Africa

In the Middle East and Africa, the market is evolving with increasing investments in agricultural modernization and infrastructure development. Countries such as Brazil, Mexico, and the United Arab Emirates are showing growing interest in advanced mowers to support their agricultural sectors. The expanding agricultural activities and focus on improving land management contribute to market growth in these regions.

List of Top Agricultural Mowers Market Companies

John Deere
AGCO
CLAAS
Husqvarna
Stiga SPA
MTD Products
Craftsman
CNH Industrial
KUHN
SEPPI
Honda
KubotaBottom of Form

Top Two Companies with Highest Market Shares

John Deere: A leading manufacturer of agricultural equipment, John Deere offers a wide range of mowers designed for various applications. The company’s emphasis on innovation and advanced technology strengthens its position in the market.
AGCO Corporation: Known for its comprehensive portfolio of agricultural machinery, AGCO provides high-performance mowers with advanced features. The company’s focus on customer satisfaction and product quality contributes to its competitive advantage.

Investment Analysis and Opportunities

Investments in the agricultural mowers market are being driven by the increasing demand for efficient and sustainable farming practices. Technological advancements such as automation, smart farming integration, and electric power solutions are attracting significant investments from both public and private sectors. Government incentives and subsidies for sustainable farming practices further encourage investments in advanced mowers. Additionally, the expansion of agricultural operations in emerging economies presents new opportunities for market players to invest in and capitalize on the growing demand for modern agricultural equipment.

New Product Development

Manufacturers in the agricultural mowers market are focusing on developing innovative products to meet the evolving needs of farmers. For example, John Deere launched a new series of automated disc mowers in 2023, designed to increase efficiency by reducing labor requirements and improving mowing precision. Kubota introduced a hybrid mower model in early 2024, which combines fuel-efficient engine technology with electric power to reduce emissions and operating costs. AGCO released an upgraded version of its drum mower in late 2023, featuring a more robust design capable of handling thicker vegetation and heavy-duty use. These developments highlight the industry's commitment to innovation and meeting the demands of modern agriculture.

Five Recent Developments

John Deere: Launched a new series of automated disc mowers in 2023, designed to increase efficiency by reducing labor requirements and improving mowing precision.
Kubota: Released a hybrid mower model in early 2024 combining electric and fuel-efficient technology to reduce emissions and operating costs. The model features a 15% reduction in fuel consumption compared to conventional gasoline mowers, making it ideal for environmentally conscious farmers.
AGCO Corporation: Introduced an upgraded drum mower in late 2023 designed to handle thicker vegetation and heavy-duty applications, extending the mower's operational lifespan by approximately 20% due to improved blade durability and reinforced chassis design.
CLAAS: Launched GPS-enabled precision mowers in mid-2023 that integrate seamlessly with existing precision agriculture platforms. These mowers optimize field coverage and reduce fuel usage by up to 10% through enhanced route mapping and cutting patterns.
Husqvarna: Unveiled a battery-powered autonomous mower in early 2024, featuring an advanced AI navigation system capable of working continuously for up to 12 hours on a single charge. This model targets small to medium-sized farms and landscape applications, reducing manual labor requirements significantly.

Report Coverage of Agricultural Mowers Market

This report covers the agricultural mowers market comprehensively, focusing on the latest trends, dynamics, segmentation, regional insights, key players, investment analysis, and new product developments. The market scope includes in-depth analysis of different mower types such as farm mowers, garden landscape mowers, and other specialized mowers, highlighting their respective shares and growth drivers. It also delves into the primary applications of agricultural mowers, including gasoline-powered and electric-powered units. The regional outlook section encompasses North America, Europe, Asia-Pacific, and the Middle East & Africa, providing data-driven insights on market penetration, adoption rates, and technological advancements within these geographies. The report offers detailed profiles of top companies such as John Deere and AGCO, examining their market shares, product portfolios, and strategic initiatives. Investment trends and opportunities are thoroughly examined, underscoring areas of growth fueled by government subsidies, rising mechanization, and sustainability initiatives. The report also focuses on innovation through new product development, illustrating how leading companies are adapting to the evolving agricultural landscape by introducing autonomous and hybrid mower technologies. Lastly, the report highlights five significant recent developments between 2023 and 2024, showcasing the industry's rapid innovation pace and commitment to efficiency and sustainability.