Italy Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

SKU ID : INH- 12347771

Publishing Date : 07-Jun-2018

No. of pages : 87

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  • The Italy Energy Bar market is expected to reach USD 21.38 million by 2023, witnessing a stable CAGR over the forecast period. Energy Bar consumption volume in the region surpassed 303 thousand Kg in 2017.
    Increased preference for health & wellness snacking is the primary driver for the market. Energy bar market includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Growing demand for organic snacking, indulgence, meal replacement, on-the-go snacking are various factors fueled the energy bar market growth.

    Organic on Rise: Potential Opportunity for Energy Bar

    Health & Wellness is the key trend driving energy bar sale. Clean label and natural & organic claim are increasingly growing popularity among consumers. Increased consumer demand for the nutritious product and rising clean label claims on product accelerated the market growth. Product launch with various label claim, such as “no artificial additive,” “high or added fiber” and “reduced sugar” achieved strong growth in the past five years. Organic food sales are booming in Italy, with more consumers willing to pay extra for organic products. The organic food sales recorded a CAGR of 12% during 2011-2015 in Italy, which is the second highest in Europe after Turkey.

    Variety Stores Growing Faster

    Supermarkets and Hypermarkets led the sale with a share of more than 47% in the distribution channel, which is followed by convenience stores. Variety food stores offer wide brand product availability and convenience gaining popularity. Variety retail grew faster at a rate of 4.8%, during 2012-2017, in Italy.

    Key Developments

    The Italy Energy Bar market is competitive with large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategy adopted by these players. Private label brands provides tough competition to the existing players with their flavored product offerings.

    Major players include - ABBOTT LABORATORIES, NESTLÉ S.A., ENERVIT SPA, BARRETTE PROTEICHE GLUCIDI, amongst others.

    Reasons to Purchase this Report

    • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
    • Market dynamics scenario, along with growth opportunities of the market in the years to come
    • Market segmentation analysis, including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
    • Country level analysis integrating the demand and supply forces that are influencing the growth of the market
    • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
    • Distribution Channel sales Analysis by Value
    • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
    • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
    • 3-month analyst support, along with the Market Estimate sheet in excel

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    This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

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