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Market Overview
India whey protein market is forecasted to grow at a CAGR of 11% during the forecasted period (2019 - 2024).
- India is one of the fastest developing nations, globally. The food sector in the country has grown threefold during the past decade and is expected to follow the same trend over the next 10 years.
- Functional food and beverages have gained immense popularity among the health-conscious Indian population.
- In particular, products containing whey protein have gained importance due to the health benefits they offer. The demand for personal care products containing whey protein has also increased in the region. As the Indian youth are highly fitness conscious, the demand for whey protein powder among the bodybuilding groups is increasing.
Scope of the Report
India whey protein market offers a range of product types including whey protein concentrate, whey protein isolate, and hydrolyzed whey protein applicable to sports and performance nutrition, infant formula, and functional/fortified food.
Key Market Trends
Whey Protein Concentrates Remain the Market Leader
Owing to the multi-functionalities associated with the whey protein concentrates such as easily digestible, efficient processing and economic applications have been few major factors augmenting the market growth in the country. Moreover, with the increased consumption of sports nutrition among Indian youth, the demand for WPCs have risen attributed to its wide application in the segment. In addition, whey protein offers a cost-effective alternative to formulate caramels with excellent processability and the good eating quality increasing the desirability of the ingredient.
Rising Demand for Sports Nutrition
The younger generation in India is increasingly gaining interest in sports and fitness activities which in turn is booming the demand for sports nutrition. Further, sports drinks with incorporated whey protein have been gaining momentum in recent years. The concept of sports drinks is relatively new to Indian consumers, but with the gradual increase in its awareness and availability, the sports drinks industry has witnessed a high growth rate, in terms of both value and volume, in the recent past.
Competitive Landscape
India whey protein market is highly fragmented due to the prevalence of a largely unorganised sector. Several small and international players are involved in the manufacturing and distribution of whey protein ingredients in the country. Some of the dominant players in the market are Glanbia PLC, Fonterra Co-operative Group, Arla Foods AMBA and Agropur US.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
India whey protein market is forecasted to grow at a CAGR of 11% during the forecasted period (2019 - 2024).
- India is one of the fastest developing nations, globally. The food sector in the country has grown threefold during the past decade and is expected to follow the same trend over the next 10 years.
- Functional food and beverages have gained immense popularity among the health-conscious Indian population.
- In particular, products containing whey protein have gained importance due to the health benefits they offer. The demand for personal care products containing whey protein has also increased in the region. As the Indian youth are highly fitness conscious, the demand for whey protein powder among the bodybuilding groups is increasing.
Scope of the Report
India whey protein market offers a range of product types including whey protein concentrate, whey protein isolate, and hydrolyzed whey protein applicable to sports and performance nutrition, infant formula, and functional/fortified food.
Key Market Trends
Whey Protein Concentrates Remain the Market Leader
Owing to the multi-functionalities associated with the whey protein concentrates such as easily digestible, efficient processing and economic applications have been few major factors augmenting the market growth in the country. Moreover, with the increased consumption of sports nutrition among Indian youth, the demand for WPCs have risen attributed to its wide application in the segment. In addition, whey protein offers a cost-effective alternative to formulate caramels with excellent processability and the good eating quality increasing the desirability of the ingredient.
Rising Demand for Sports Nutrition
The younger generation in India is increasingly gaining interest in sports and fitness activities which in turn is booming the demand for sports nutrition. Further, sports drinks with incorporated whey protein have been gaining momentum in recent years. The concept of sports drinks is relatively new to Indian consumers, but with the gradual increase in its awareness and availability, the sports drinks industry has witnessed a high growth rate, in terms of both value and volume, in the recent past.
Competitive Landscape
India whey protein market is highly fragmented due to the prevalence of a largely unorganised sector. Several small and international players are involved in the manufacturing and distribution of whey protein ingredients in the country. Some of the dominant players in the market are Glanbia PLC, Fonterra Co-operative Group, Arla Foods AMBA and Agropur US.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
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The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
