Global Vanilla Market Research Report 2022

Vanilla is the fruit of a thick green orchid vine (v. planifolia) that grows wild on the edge of the Mexican tropical forests. The vines, when grown wild, will grow up to the top of tall trees in the jungle. Commercially, the vines are pruned for a few reasons. One is that the vines will not flower until they stop growing. And two, the vines need to be at a height where workers can reach them. Once the vines stop growing they produce clusters of buds that eventually develop into orchids, up to 1000 flowers for one vine. Not all the flowers are hand pollinated though. They are thinned out so as to guarantee good quality beans, albeit fewer in quantity. After hand pollination, the flowers develop into long thin green pods or beans that can grow up to 12 inches (30 cm) long. Average length is about 8 inches long. These tasteless and odorless green pods are hand-picked when they are still not ripe and then the fermentation process begins. The beans are first plunged into hot water and then the 'drying' and 'sweating' process starts. The beans are dried in the sun during the day and then wrapped in the blankets at night so they can sweat. This process can last anywhere from 2 to 6 months until the beans become a very dark brown color and develop a white crystalline substance (or frost) on the outside of the bean, called vanillin. The vanillin is what gives the beans their wonderful flavor and aroma and these beans are prized. At this point the beans are aged to bring out their full flavor, and this can take up to two years. Once dried and cured the vanilla pods need to be kept airtight to retain their wonderful flavor.
Due to the COVID-19 pandemic, the global Vanilla market size is estimated to be worth US$ 671.5 million in 2021 and is forecast to a readjusted size of US$ 333.5 million by 2028 with a CAGR of -9.4% during the forecast period 2022-2028. Fully considering the economic change by this health crisis, the Europe Vanilla market is estimated at US$ million in 2022, while the United States and China are forecast to reach US$ million and US$ million by 2028, respectively. The proportion of the United States is % in 2022, while Chinese percentage is %, and it is predicted that China market share will reach % in 2028, trailing a CAGR of % through the analysis period. As for the Europe Vanilla landscape, Germany is projected to reach US$ million by 2028. and in Asia, the notable markets are Japan and South Korea, CAGR is % and % respectively for the next 6-year period.
Global Vanilla key players include International Flavors & Fragrances, Nielsen-Massey, Lochhead Manufacturing Co, Heilala Vanilla, etc. Global top four manufacturers hold a share over 5%.
North America is the largest market, with a share over 50%, followed by China, and Europe, both have a share about 40 percent.
In terms of product, Bean is the largest segment, with a share over 70%. And in terms of application, the largest application is Food and Beverages, followed by Cosmetic, Pharma.
This report focuses on Vanilla volume and value at the global level, regional level, and company level. From a global perspective, this report represents overall Vanilla market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan, etc.
Global Vanilla Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2017 to 2028. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
Bean
Extract
Powder
Paste
Segment by Application
Food and Beverages
Cosmetic
Pharma
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
By Company
International Flavors & Fragrances
Heilala Vanilla
Nielsen-Massey
Lochhead Manufacturing Co
Frontier
Singing Dog
Venui Vanilla
Spice Jungle
Vanilla Queen
Penzeys
Blue Cattle Truck
Sonoma Syrup Company
Hawaiian Vanilla Company

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