Global Teeth Whitening Market – Market Reports World

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Market Overview

of Global Teeth Whitening market:
The latest research study on the global Teeth Whitening market finds that the global Teeth Whitening market reached a value of USD 10565.84 million in 2022. It’s expected that the market will achieve USD 15900.98 million by 2028, exhibiting a CAGR of 7.05% during the forecast period.

Teeth whitening is a simple process. Whitening products contain one of two tooth bleaching agents (hydrogen peroxide or carbamide peroxide). These bleaches break down the stain into small pieces, making the color less concentrated and the teeth brighter. Teeth whitening is ideal for people who have healthy, unrestored teeth (without fillings) and gums. People with yellow teeth respond best. There are many tooth whitening systems and products. The scope of this report covers whitening toothpaste, whitening gels and whitening strips, white light tooth whitening devices and other products.

The raging COVID-19 has plunged the global economic environment into depression. The impact of COVID-19 on the teeth whitening industry will involve all major links and all entities in the industry chain. In the short term, COVID-19 has caused a reduction in management efficiency of teeth whitening companies, blocked commuting, blocked production plans, delayed network expansion, delayed marketing, forced brand adjustments, decreased physical offline sales, and decreased company and employee income. The pandemic has temporarily closed dental clinics and is unable to provide standard dental cleaning services and other teeth whitening tasks. During the severe period of the epidemic, the sales of teeth whitening products were mainly online. Since people cannot go to clinics and other dental care institutions for teeth whitening, the products people choose are mainly household dental products, such as whitening gels and whitening strips.
In the long term, as the epidemic gradually improves, control measures are gradually relaxed, and people gradually take off their masks. Such as the increasing number of Americans getting vaccinated and the relaxation of COVID-19 restrictions by states, the social calendar is filling up again. The demand for beauty products continues to grow, including nail polish, dresses and perfumes. It also pays special attention to the body part that has been hidden behind the mask for more than a year: the teeth. According to data from SmileDirectClub, teeth whitening increased by 47% in 2021, and orthodontics also saw a similar increase. With the improvement of the epidemic situation, people pay more attention to their own health, which will increase the demand for whitening teeth.

Side effects of teeth whitening products
For tooth whitening products, the side effects are considered to be gum inflammation and tooth sensitivity, but the effect on the deep teeth is not fully understood. According to a recent study in Natural Science Reports that focused on carbide peroxide tooth whitening treatment, it was found that only 10% carbide peroxide is recommended to reduce the enamel protein content by as much as 50%. At present, when some manufacturers use herbal products to replace these, these adverse effects of chemicals can be minimized or avoided. These products can whiten teeth without damaging the enamel. The side effects of teeth whitening products limit the development of the industry to a certain extent.

The ever-changing challenges of consumer needs
With the development of the times, tooth whitening and other dental cosmetic procedures have gradually become popular in recent years. For consumers, tooth whitening can not only protect their own dental health, but more importantly, have a beautiful smile brought by white teeth. In developed countries, tooth whitening has long been recognized by consumers with strong health awareness for its health, convenience and many other advantages. For companies, they should continue to meet consumer preferences and changes in consumption habits. For example, when consumers buy teeth whitening, they tend to prefer products with healthier raw materials, or people with sensitive teeth also hope to have products that are tailored to their own characteristics. The particularity and diversity of these products meet the needs of consumers. Therefore, it is very important for product manufacturers to perceive changes in consumer preferences in real time.

Region Overview:
In global comparison, a significant portion of the revenue was generated in Asia Pacific (32.28% in 2021).

Company Overview:
Colgate-Palmolive is one of the major players operating in the Teeth Whitening market, holding a share of 29.51% in 2022.

Colgate-Palmolive
The Colgate team focuses on oral care, personal care, home care and pet nutrition, covering more than 200 countries and regions, through the development, production, distribution and sales of health and hygiene products and pets that are important to society through brands such as Colgate and Palmolive Nutritional products,.

P&G
Procter & Gamble is a multinational consumer daily necessities company originating from the United States, headquartered in Cincinnati, Ohio. The main products are detergents, personal care products, pet food, etc.

Segmentation Overview:
By type, Whitening Toothpaste segment accounted for the largest share of market in 2021.

Application Overview:
The market's largest segment by application is the segment Offline Sales, with a market share of 74.53% in 2021.

The report covers a research time span from 2018 to 2029; combines extensive quantitative analysis and exhaustive qualitative analysis; presents not only an overview of the global Teeth Whitening market in metrics of sales, revenue, growth rate, but also a deeper dive into the segmented market by region, product type and downstream industry, showing the readers a clear and distinct picture of how the market is distributed from different perspectives.

For competitive landscape, prominent players with considerable market shares are comprehensively analyzed in this report. With information regarding the concentration ratio and detailed data reflecting the market performance of each player shared, the readers can acquire a holistic view of the competitive situation and a better understanding of their competitors.

As the COVID-19 takes over the world, we are continuously tracking the changes in the markets. We analyzed the impact of the pandemic in detail, along with other key factors, such as macro-economy, regional conflicts, industry related news and policies. Meanwhile, market investment scenario, technology status and developments, supply chain challenges, among other essential research elements are all covered.

Research Scope
This report provides an overview of the global Teeth Whitening market and analyzes the segmented market by product type, downstream industry, and region, presenting data points such as sales, revenue, growth rate, explaining the current status and future trends of the Teeth Whitening and its sub-markets in an intuitive way.

Key Companies in the global Teeth Whitening market covered in Chapter 3:
Brodie & Stone
AuraGlow
Church & Dwight
Johnson & Johnson
Colgate-Palmolive
P&G
Ultradent Products
GlaxoSmithKline
Yunnan Baiyao
Unilever
Henkel
GLO Science

In Chapter 4 and Chapter 14.2, on the basis of types, the Teeth Whitening market from 2018 to 2029 is primarily split into:
Whitening Toothpaste
Whitening Gels and Strips
White Light Teeth Whitening Device
Other Products

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Teeth Whitening market from 2018 to 2029 covers:
Offline Sales
Online Sales

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:
North America (United States, Canada)

Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)

Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)

Latin America (Brazil, Mexico, Argentina)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)

Key Factors Considered

COVID-19
Amid the COVID-19 crisis, the Teeth Whitening market has definitely taken a hit. The report describes the market scenario during and post the pandemic in the vision of upstream raw materials, major market participants, downstream major customers, etc. Other aspects, such as changes in consumer behavior, demand, transport capacity, trade flow under COVID-19, have also been taken into consideration during the process of the research.

Regional Conflict / Russia-Ukraine War
The report also presents the impact of regional conflict on this market in an effort to aid the readers to understand how the market has been adversely influenced and how it’s going to evolve in the years to come.

Challenges & Opportunities
Factors that may help create opportunities and boost profits for market players, as well as challenges that may restrain or even pose a threat to the development of the players, are revealed in the report, which can shed a light on strategic decisions and implementation.

Chapter Outline

Chapter 1 starts the report with a brief overview of the research scope, as well as the definitions of the target market and the subdivisions.

Chapter 2 integrates and sketches the research findings and conclusions in a clear and explicit way.

Chapter 3 presents the competitive landscape by displaying the sales, revenue, and market shares of the top players. It also profiles the major market participants with their business introductions, sales, price, revenue, gross, growth rates, etc.

Chapter 4 breaks down the market by different product types and shares data correspondingly with the aim of helping the readers know how the market is distributed by type.

Chapter 5 segments the market by downstream industry, with data covers sales, revenue, and growth rate tracing back to 2018.

Chapter 6 is the analysis of the whole market industrial chain, ranging from upstream raw materials to downstream customers, with regional conflicts taken into consideration.

Chapter 7 elaborates on market dynamics. Factors that drive, challenge, or restrain the market are all listed, together with industry news, opportunities, impacts of COVID-19, and SWOT analysis.

Chapter 8 shows the breakdown data at the regional level, which enables the readers to picture the regional competitive pattern of the market and learn about the revenue, sales, and market share of all the major regions.

Chapter 9-13 focus on each and every of the major region, specifically, North America, Europe, Asia Pacific, Latin America, Middle East & Africa. Sales, price, revenue, gross, gross margin, among others, will be all be presented.

Chapter 14 forecasts the future trend of the market not only as a whole but also from the perspective of all segments.