Global Soju Market Research Report 2022

Soju is the best known liquor from Korea. It is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes. The main ingredient of soju is rice, almost always in combination with other ingredients such as wheat, barley, or sweet potatoes. Soju is clear-colored and typically varies in alcohol content from 10% to 25% proof.

Due to the COVID-19 pandemic, the global Soju market size is estimated to be worth US$ 3171.7 million in 2021 and is forecast to a readjusted size of US$ 3726.1 million by 2028 with a CAGR of 2.3% during the forecast period 2022-2028. Fully considering the economic change by this health crisis, the Europe Soju market is estimated at US$ million in 2022, while the United States and China are forecast to reach US$ million and US$ million by 2028, respectively. The proportion of the United States is % in 2022, while Chinese percentage is %, and it is predicted that China market share will reach % in 2028, trailing a CAGR of % through the analysis period. As for the Europe Soju landscape, Germany is projected to reach US$ million by 2028. and in Asia, the notable markets are Japan and South Korea, CAGR is % and % respectively for the next 6-year period.

Korea is the largest market with about 97% market share.

The key players are HiteJinro, Lotte Liquor, Muhak, Kumbokju, C1 Soju, bohae, Chungbuk, Hallasan, Mackiss, Andong etc. Top 3 companies occupied about 69% market share.

This report focuses on Soju volume and value at the global level, regional level, and company level. From a global perspective, this report represents overall Soju market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: Korea., etc.

Global Soju Market: Segment Analysis

The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2017 to 2028. Understanding the segments helps in identifying the importance of different factors that aid the market growth.


Segment by Type


Distilled Soju

Diluted Soju


Segment by Application


Below 20 Years Old

20-40 Years Old

40-60 Years Old

Above 60 Years Old

By Region

North America

U.S.

Canada

Europe

Germany

France

U.K.

Italy

Russia

Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Indonesia

Thailand

Malaysia

Philippines

Vietnam

Latin America

Mexico

Brazil

Argentina

Middle East & Africa

Turkey

Saudi Arabia

U.A.E


By Company


HiteJinro

Lotte Liquor

Muhak

Kumbokju

C1 Soju

bohae

Chungbuk

Hallasan

Mackiss

Andong

Frequently Asked Questions