Global Programmatic Marketing or Advertising Market Research Report 2021 - Impact of COVID-19 on the Market

SKU ID : Maia-19418467

No. of pages : 118

Publishing Date : 29-Oct-2021

Programmatic marketing is a way to target what types of audience you wish show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country. As with Paid Search you can also limit the ads to times of day and frequency. You can decide which publishers you want your ads to show on. This way you are only paying for highly effective ads, delivered to the right people at the right time. Its a change from traditional ad buying. No longer a buyer agrees to run a certain number of ads with a publisher and is locked in to the contract.
Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
The Programmatic Marketing or Advertising market revenue was xx Million USD in 2016, grew to xx Million USD in 2021, and will reach xx Million USD in 2026, with a CAGR of xx during 2021-2026.

Considering the influence of COVID-19 on the global Programmatic Marketing or Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.

This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.

Under COVID-19 Outbreak, how the Programmatic Marketing or Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.

Major Players in Programmatic Marketing or Advertising market are:
MediaMath
Quantcast Advertise
DATAXU
The Trade Desk
Adwords
Wordstream
Marin Software
Yahoo Gemini
Facebook Business
Flashtalking
Sizmek
Acquisio
Adobe Media Optimizer
Choozle

Most important types of Programmatic Marketing or Advertising products covered in this report are:
Programmatic RTB
Programmatic Direct

Most widely used downstream fields of Programmatic Marketing or Advertising market covered in this report are:
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others

Major Region

s or countries covered in this report:
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others

In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.

In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.

In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.

Years considered for this report:


Historical Years:

2016-2020

Base Year:

2020

Estimated Year:

2021

Forecast Period:

2021-2026

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This market study covers the global and regional market with an in-depth analysis of the overall growth prospects...
  • By product type
  • By End User/Applications
  • By Technology
  • By Region
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