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Programmatic marketing is a way to target what types of audience you wish show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country. As with Paid Search you can also limit the ads to times of day and frequency. You can decide which publishers you want your ads to show on. This way you are only paying for highly effective ads, delivered to the right people at the right time. Its a change from traditional ad buying. No longer a buyer agrees to run a certain number of ads with a publisher and is locked in to the contract.
Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
The Programmatic Marketing or Advertising market revenue was xx Million USD in 2016, grew to xx Million USD in 2021, and will reach xx Million USD in 2026, with a CAGR of xx during 2021-2026.
Considering the influence of COVID-19 on the global Programmatic Marketing or Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.
This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.
Under COVID-19 Outbreak, how the Programmatic Marketing or Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.
Major Players in Programmatic Marketing or Advertising market are:
MediaMath
Quantcast Advertise
DATAXU
The Trade Desk
Adwords
Wordstream
Marin Software
Yahoo Gemini
Facebook Business
Flashtalking
Sizmek
Acquisio
Adobe Media Optimizer
Choozle
Most important types of Programmatic Marketing or Advertising products covered in this report are:
Programmatic RTB
Programmatic Direct
Most widely used downstream fields of Programmatic Marketing or Advertising market covered in this report are:
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others
In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.
In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.
In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.
2020
Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
The Programmatic Marketing or Advertising market revenue was xx Million USD in 2016, grew to xx Million USD in 2021, and will reach xx Million USD in 2026, with a CAGR of xx during 2021-2026.
Considering the influence of COVID-19 on the global Programmatic Marketing or Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.
This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.
Under COVID-19 Outbreak, how the Programmatic Marketing or Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.
Major Players in Programmatic Marketing or Advertising market are:
MediaMath
Quantcast Advertise
DATAXU
The Trade Desk
Adwords
Wordstream
Marin Software
Yahoo Gemini
Facebook Business
Flashtalking
Sizmek
Acquisio
Adobe Media Optimizer
Choozle
Most important types of Programmatic Marketing or Advertising products covered in this report are:
Programmatic RTB
Programmatic Direct
Most widely used downstream fields of Programmatic Marketing or Advertising market covered in this report are:
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others
Major Region
s or countries covered in this report:North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others
In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.
In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.
In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.
Years considered for this report:
Historical Years:
2016-2020Base Year:
2020Estimated Year:
2021Forecast Period:
2021-2026Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
