Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
Market Analysis and Insights: Global Over-the-Top (OTT) Market
The global Over-the-Top (OTT) market size is projected to reach US$ XX million by 2026, from US$ XX million in 2020, at a CAGR of XX%% during 2021-2026.
Global Over-the-Top (OTT) Scope and Market Size
Over-the-Top (OTT) market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Over-the-Top (OTT) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
AMAZON
Netflix
Hulu
Apple
Facebook
Akamai Technologies
Google
IBM
LeEco
Limelight Networks
Microsoft
Star India
Zee Entertainment Enterprises
Spuul
Eros International
VoIP
Text&Image
Video
Household
Commercial
North America
Europe
China
Japan
Southeast Asia
India
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
Market Analysis and Insights: Global Over-the-Top (OTT) Market
The global Over-the-Top (OTT) market size is projected to reach US$ XX million by 2026, from US$ XX million in 2020, at a CAGR of XX%% during 2021-2026.
Global Over-the-Top (OTT) Scope and Market Size
Over-the-Top (OTT) market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Over-the-Top (OTT) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
The key players covered in this study
AMAZON
Netflix
Hulu
Apple
Akamai Technologies
IBM
LeEco
Limelight Networks
Microsoft
Star India
Zee Entertainment Enterprises
Spuul
Eros International
Market segment by Type, the product can be split into
VoIP
Text&Image
Video
Market segment by Application, split into
Household
Commercial
Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.