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Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
Market Analysis and Insights: Global Online Advertisement Market
The research report studies the Online Advertisement market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Online Advertisement market size is projected to reach US$ 253990 million by 2026, from US$ 136820 million in 2020, at a CAGR of 10.9% during 2021-2026.
Global Online Advertisement Scope and Segment
The global Online Advertisement market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Online Advertisement market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2015-2026.
Segment by Type, the Online Advertisement market is segmented into
Search Engine Marketing
Display Advertising
Classified
Mobile
Digital Video
Lead Generation
Rich Media
Others
Segment by Application, the Online Advertisement market is segmented into
Automotive
BFSI
CPG
Healthcare
Industrial
Media and Entertainment
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Transport and Tourism
Global Online Advertisement market: regional analysis, the major regions covered in the report are:
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.
The major vendors covered:
Amazon.Com, Inc.
Aol, Inc.
Baidu
Facebook
Google
IAC
Linkedin
Microsoft
Twitter
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
Market Analysis and Insights: Global Online Advertisement Market
The research report studies the Online Advertisement market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Online Advertisement market size is projected to reach US$ 253990 million by 2026, from US$ 136820 million in 2020, at a CAGR of 10.9% during 2021-2026.
Global Online Advertisement Scope and Segment
The global Online Advertisement market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Online Advertisement market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2015-2026.
Segment by Type, the Online Advertisement market is segmented into
Search Engine Marketing
Display Advertising
Classified
Mobile
Digital Video
Lead Generation
Rich Media
Others
Segment by Application, the Online Advertisement market is segmented into
Automotive
BFSI
CPG
Healthcare
Industrial
Media and Entertainment
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Transport and Tourism
Global Online Advertisement market: regional analysis, the major regions covered in the report are:
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.
The major vendors covered:
Amazon.Com, Inc.
Aol, Inc.
Baidu
IAC
Microsoft
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
