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Safety and security is the major aspect that could act as a driver for the Automotive Head-Up Display market. This aspect has always been crucial for the consumers as well as the auto manufacturer’s perspective. In case of accidents, the Automotive Head-Up Displays can send an SOS message along with the coordinates of the driver’s location. In case of theft, the owners can track their vehicles easily using a smart phone app developed for this purpose. In addition, substantial growth in the automotive production and increasing demand for luxury and premium car, due to substantial increase in disposable income in the countries such as India and China are largely contributing to the growing demand for innovative technologies in the vehicle. Growing automobile sector, especially in the Asia-Pacific region, would provide ample growth opportunity for the automotive head-up display market. The global automotive Head-Up Display market is bifurcated based on technology and vehicle type. Windshield and Combiners are the two major technologies analyzed in the study. In 2014, windshield technology dominated the global automotive Head-Up Display market with a maximum share in terms of revenue. On the bases of types of vehicle that uses this technology, global automotive Head-Up Display market is segmented into luxury car, premium car and SUV’s. In 2015, adoption of the technology in the luxury car is estimated to dominate the market with maximum share in terms of revenue. SUV on the other hand is expected to adopt the Head-Up Display system at a higher pace during the forecast period. Also, for better understanding of automotive Head-Up Display market penetration, the market is analyzed in different geographies and countries including North America (U.S., Canada, Mexico and Rest of North America), Europe (Germany, U.K., France, Russia, Spain, Italy and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Australia and Rest of APAC) and MENA (UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and Rest of MENA) and Latin America (Brazil, Argentina, Chile and the rest of Latin America).