Global Email Deliverability Market – Market Reports World

Download free Sample

The global Email Deliverability market size was valued at USD 1051.64 Million in 2022 and will reach USD 1733.71 Million in 2028, with a CAGR of 8.69% during 2022-2028.

Email deliverability is the ability to deliver emails to subscribers' inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers' inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking. Email deliverability Software is primarily used by email marketers or organizational teams involved in sending bulk emails to contact lists and prospects. Successful use of these tools can introduce valuable content or sales opportunities to more subscribers and help prevent emails from getting lost in the mess or being marked as spam.

Positive effects
With telecommuting due to the COVID-19 pandemic increasing the risk of information leakage, email delivery software has added authentication mechanisms to ensure the authenticity of employees’ identities when logging into company databases. Due to government subsidies for businesses affected by COVID-19, a flood of phishing emails pretending to be from the economy uses fake phishing pages to lure business owners into filling out detailed application information such as Google accounts, driver's licenses, etc. Information is sold for profit. Therefore, most mail service providers have strengthened the spam filtering mechanism to protect the deliverability of their emails and the reputation of the sender. By verifying the authenticity of the email, checking the sender address, making sure the domain is legitimate, etc. Email delivery software regularly verifies a business's email list, weeds out bad contacts, ensures that email servers are configured correctly, regularly double-checks email content for spam trigger words, avoids drastic volume fluctuations, and more. These behaviors have contributed to the development of the email delivery market to a certain extent.

Increased use of marketing emails in retail
As e-commerce accounts for a rising percentage of retail sales, email marketing plays a vital role in delivering product launches and offers. According to statistics, email now generates $42 in investment income for every $1 spent, up from $38 in 2018, and email is more valuable than ever. Retailers can help attract potential customers and drive orders from existing customers by sending bulk marketing emails to communicate new product launches, discount offers, cash back offers, seasonal offers and more to customers. The online shopping platform reminds customers by email of items reserved for them in their shopping carts to remind customers to complete the transaction. Automated emails can be used to welcome first-time customers, registration confirmations, regular promotions and personalized product pushes, and the average open and click rates of automated emails are 70.5% and 152% higher, respectively, than unchanged marketing messages. Customers prefer email as an uninterrupted form of communication over text messages and phone calls. Therefore, marketing emails are favored by the retail industry with flexibility, feature richness and automation capabilities, increasing the demand for Email Deliverability.

The popularity of mobile devices
The percentage of global mobile web traffic has been increasing in recent years. In 2016, the percentage of mobile web traffic surpassed that of desktop for the first time. According to Statista, the percentage of emails opened on mobile devices rose to 43% in 2018 and is expected to continue to increase in the future. . When businesses deliver information to consumers via email, emails that don’t display correctly on mobile phones are deleted, so businesses that have pre-optimized their email for mobile gain an added advantage, with 73% regularly optimizing for mobile e-mail. Since mobile emails can display up to 30 characters, make sure to put the most important information in the email subject line to impress your customers. In addition, mobile emails are 65% more likely to bring customers to a destination website, and marketers making emails more connected to mobile payments can drive transactions faster. The increase in mobile devices is expected to drive the Email Deliverability market in the future.

Region Overview:
In 2022, the share of the Email Deliverability market in United States stood at 42.1%.

Company Overview:
Validity, Mailchimp, Constant Contact were the top 3 players in the Email Deliverability market in 2022, taking up a market share of 24.38% together.

Validity
Validity is the most trusted name in customer data quality. Tens of thousands of organizations rely on Validity solutions – including DemandTools, DupeBlocker, PeopleImport, BriteVerify and Trust Assessments – to manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth.

Mailchimp
Mailchimp is an all-in-one Marketing Platform for small business. Mailchimp empower millions of customers around the world to start and grow their businesses with our smart marketing technology, award-winning support, and inspiring content.

Segmentation Overview:
By type, Product/Software segment accounted for the largest share of market in 2022.

Product/Software
Email deliverability product/software helps businesses monitor and optimize email campaigns to improve their inbox placement and reputation among recipients. These tools are advantageous within marketing and sales strategies, increasing open rates and conversion opportunities by ensuring emails bypass spam folders and are strategically composed to be perceived as legitimate.

Services
Email deliverability services helps customers maintain the health of their list with email validation services to check that email addresses actually exist across major mailbox providers. Get expert help improving email deliverability with managed deliverability services. Email deliverability services always can provide API support, IP and domain reputation management, ongoing consulting, and proactive monitoring of customers' email program.

Application Overview:
The market's largest segment by application is the segment SMEs, with a market share of 41.72% in 2022.

The Email Deliverability market report covers sufficient and comprehensive data on market introduction, segmentations, status and trends, opportunities and challenges, industry chain, competitive analysis, company profiles, and trade statistics, etc. It provides in-depth and all-scale analysis of each segment of types, applications, players, 5 major regions and sub-division of major countries, and sometimes end user, channel, technology, as well as other information individually tailored before order confirmation.

Meticulous research and analysis were conducted during the preparation process of the report. The qualitative and quantitative data were gained and verified through primary and secondary sources, which include but not limited to Magazines, Press Releases, Paid Databases, Maia Data Center, National Customs, Annual Reports, Public Databases, Expert interviews, etc. Besides, primary sources include extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs, and marketing executives, downstream distributors, as well as end-clients.

In this report, the historical period starts from 2018 to 2022, and the forecast period ranges from 2023 to 2028. The facts and data are demonstrated by tables, graphs, pie charts, and other pictorial representations, which enhances the effective visual representation and decision-making capabilities for business strategy.

Key Companies in the global Email Deliverability market covered in Chapter 4:
J2 Global (Kickbox)
Bounceless
Inboxable (Data Axle)
Twilio SendGrid
Constant Contact
My Email Verifier
Sendinblue
Mailgun
TowerData (Xverify)
Litmus
Emailable
SocketLabs
Mailchimp
SparkPost
Interseller
ZeroBounce
GlockApps
Clearout
Validity

In Chapter 12 and Chapter 14.1, on the basis of types, the Email Deliverability market from 2018 to 2028 is primarily split into:
Product/Software
Services

In Chapter 13 and Chapter 14.2, on the basis of the Downstream Industry, the Email Deliverability market from 2018 to 2028 covers:
Large Enterprises
SMEs
SMBs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, history and forecast (2018-2028) of the following regions are covered in Chapters 6, 7, 8, 9, 10, 11, 15:
North America (United States, Canada, Mexico)
Europe (Germany, United Kingdom, France, Italy, Spain)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia)
South America (Brazil, Argentina)
Middle East & Africa (Saudi Arabia, UAE, South Africa)

Outline:
Chapter 1 begins with the Email Deliverability market scope and definition, product segment introduction, global overall market size, as well as market dynamics scenarios such as opportunities, challenges, and industry development trends under inflation. It offers a high-level view of the current state of the Email Deliverability market and its likely evolution in the short to mid-term and long term.

Chapter 2 provides Email Deliverability industry chain analysis, covering raw materials analysis, cost structure, price estimate, and forecast, along with price-impacting factors, downstream channels, and major customers. It aims to help readers to grab insights into product upstream, midstream, and downstream fields.

Chapter 3 depicts Email Deliverability industry competitive analysis regarding market concentration rate, saturation rate, feasibility analysis from new entrants, as well as substitute's status and trends. It indicates the developing space and prospects of the current industry.

Chapter 4 analyzes extensive company profiles, comprising company basic info, product or service profiles, and sales, price, value, gross, and gross margin 2018-2023. It incorporates the Email Deliverability market ranking, benchmarks, and company business portfolio.

Chapter 5 presents trade statistics of import and export volume from 2018-2023, demonstrating domestic and international market comparisons in specific countries.

Chapters 6-10 highlight Email Deliverability market status at the regional and country levels, including 5 major regions of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The region and country list in the sample is only for reference, and it can be adjusted as required.

Chapter 11 involves geographical market figures of sales, value, market share, and growth rate. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of each specific region.

Chapters 12-13 evaluate the Email Deliverability market based on different types and applications. It focuses on sales and value of 2018-2023 from both vertical and horizontal perspectives.

Chapters 14-15 elaborate on the Email Deliverability market forecast data from 2023-2028, segmented by types and applications, regions, and major countries, helping readers to know future aspects and growth trends.

Chapter 16 ends with an elaboration of data sources and research methodology. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.