Global Direct Marketing Services - Procurement Market Intelligence Report 2017-2021

SKU ID : TNV- 10292953

Publishing Date : 02-Dec-2016

No. of pages : 74

PRICE
2500
4000

  • About Direct Marketing Services

    Direct marketing is a form of advertising that targets a defined consumer group by using one or more media channels to generate a measurable response such as an online order or a response to an e-mail. These measurable responses are referred to as 'call-to-action', which helps determine the response rate, and thereby measure the campaign's success by incorporating pre-campaign and post-campaign analytics.

    Technavio’s procurement specialist forecast the global direct marketing services market to grow at a CAGR of 4.5% during the period 2017-2021.

    Covered in this report
    The report covers the present scenario and the growth prospects of the global direct marketing services market for 2017-2021. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

    The market is divided into the following segments based on geography:
    • Americas
    • Europe
    • APAC

    Technavio's report, Global Direct Marketing Services 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

    Key suppliers
    • Wunderman
    • Epsilon
    • Ogilvyone Worldwide
    • Experian
    • Rapp Worldwide

    Market driver
    • Integration of direct marketing with digital channels
    • For a full, detailed list, view our report

    Market challenge
    • Deliverability issues in e-mail marketing
    • For a full, detailed list, view our report

    Key questions answered in this report
    • What will the market size be in 2021 and what will the growth rate be?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key suppliers in this market space?
    • What are the market opportunities and threats faced by the key suppliers?
    • What are the strengths and weaknesses of the key suppliers?

    You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.



    Frequently Asked Questions



    This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

    • By product type
    • By End User/Applications
    • By Technology
    • By Region

    The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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