Global Digital Marketing Spending Market Size, Status and Forecast 2025

SKU ID : QYR- 12083032

Publishing Date : 26-Jul-2018

No. of pages : 107

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  • This report studies the global Digital Marketing Spending market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Digital Marketing Spending market by companies, region, type and end-use industry.

    Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.
    Digital advertising is the fastest-growing segment of the global market for advertising spending. The increasing use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of companies are planning to spend around 75% of their advertising budgets on digital marketing within the next five years.
    Much of the global digital marketing spending market’s growth can be attributed to the fact that these platforms are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by enterprises to increase their customer bases. The ability of strategically planned interactive campaigns to effectively engage clients will result in greater adoption of digital platforms during the forecast period.
    In 2017, the global Digital Marketing Spending market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

    This report focuses on the global top players, covered
     Comcast
    AT&T
    P&G
    Verizon
    General Motors
    American Express
    Fiat Chrysler
    Ford
    Johnson & Johnson
    JPMorgan Chase
    L'Oréal
    Nissan
    Pfizer
    Toyota
    Unilever
    Volkswagen
    Walt Disney

    Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India

    Market segment by Type, the product can be split into
    Search ads
    Display ads
    Social media
    Email marketing
    Others

    Market segment by Application, split into
    Desktop
    Mobile

    The study objectives of this report are:
    To study and forecast the market size of Digital Marketing Spending in global market.
    To analyze the global key players, SWOT analysis, value and global market share for top players.
    To define, describe and forecast the market by type, end use and region.
    To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
    To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
    To identify significant trends and factors driving or inhibiting the market growth.
    To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
    To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
    To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
    To strategically profile the key players and comprehensively analyze their growth strategies.

    In this study, the years considered to estimate the market size of Digital Marketing Spending are as follows:
    History Year: 2013-2017
    Base Year: 2017
    Estimated Year: 2018
    Forecast Year 2018 to 2025
    For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

    Key Stakeholders
    Digital Marketing Spending Manufacturers
    Digital Marketing Spending Distributors/Traders/Wholesalers
    Digital Marketing Spending Subcomponent Manufacturers
    Industry Association
    Downstream Vendors

    Available Customizations
    With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:
    Regional and country-level analysis of the Digital Marketing Spending market, by end-use.
    Detailed analysis and profiles of additional market players.