Global Digital Advertising Market

SKU ID : MMR- 13386148

Publishing Date : 08-Apr-2019

No. of pages : 290

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  • Global Digital Advertising Market was valued US$ 90 Bn in 2017 and is expected to reach US$ 350 Bn by 2026, at CAGR of 18.5% during forecast period.



    Global media spending is growing progressively at more than 5% per year, Regardless of political and economic concerns in various markets, increasing digital advertising business will sustain overall advertising benefits.

    Two major factors driving growth of market are self-serve platforms which allow small businesses to advertise with efficiency on the internet, and the increase in online startups that use these self-serve platforms to sell products directly to clients. Google and Facebook are capturing the majority of that growth because they surpass at serving those two sets of consumers.

    Mobile accounted near about 50% of all the digital advertising, but mobile growth rates are starting to decline after an impressive rise. For example, mobile grew 70%, and mobile doubled every year for the first few years.

    Mobile monetization is gaining purchase, particularly in-app and video and is likely to keep that drive going into forecasting period as consumer behavior changes and header bidding technology extends beyond web display. Also, brand advertiser demand for better transparency and protection against fraud should continue to be strong. Confirming inventories and ad quality will be key to maintain the flow of advertising funds into digital media.

    Asia-Pacific and North America is accounting 70% of the US$ 628 billion global ad expenditure in 2017. Strong consumer spending in these regions, along with the FIFA World Cup, will divide worldwide ad growth of 7% in 2018. Global media expenses will grow progressively at more than 5% per year by 2022. North America is holding the largest share in advertising market at US$ 232 billion and a 35% share of worldwide total media. Asia-Pacific is being at second place in regional media expenses with US$ 210 billion and one-third of global ad business.
    Scope of the report for Global Digital Advertising Market
    Global Digital Advertising Market by Device:
    Desktop
    Mobile
    Digital Billboard
    Global Digital Advertising Market by Brand Category
    Pets
    Food & Drink
    Family & Parenting
    Travel
    Technology B2C B2C
    Style & Fashion
    Home & Garden
    Finance & Insurance
    CPG
    Business
    Education
    Automotive
    Sports
    Health & Fitness
    Technology B2B
    Global Digital Advertising Market by Format
    Display
    Search
    Banner, Rich Media, Sponsorship
    video
    Other
    Global Digital Advertising Market by Transaction Type
    Programmatic
    Direct
    Global Digital Advertising Market by Region
    North America
    Asia Pacific
    Europe
    Latin America
    Middle East & Africa
    Key Players Operated in Global Digital Advertising Market:
    Acxiom Corporation
    Alibaba Group Holding Limited
    Amazon.com, Inc.
    Baidu, Inc.
    Conversant, Inc.
    Dentsu Aegis Network
    Accenture Interactive
    PwC Digital Service
    IBM iX
    Web Net Creatives
    iProspect
    WebFX
    Disruptive Advertising
    Thrive Internet Marketing Agency
    Topspot Internet Marketing
    PBJ Marketing
    Adster Creative
    Boostability
    97 Switch


    Frequently Asked Questions



    This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

    • By product type
    • By End User/Applications
    • By Technology
    • By Region

    The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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