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Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unifiedcustomer database that is accessible to other systems.
CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found.
In 2017, the global Customer Data Platform market size was 640 million US$ and it is expected to reach 4910 million US$ by the end of 2025, with a CAGR of 29.0% during 2018-2025.
This report focuses on the global Customer Data Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Data Platform development in United States, Europe and China.
The key players covered in this study
Oracle
SAP
Salesforce
Adobe
Nice
SAS Institute
Tealium
Segment
Zaius
AgilOne
ActionIQ
BlueConic
Ascent360
Evergage
Lytics
mParticle
NGDATA
IgnitionOne
Signal
Usermind
Amperity
Reltio
Ensighten
Fospha
SessionM
Market segment by Type, the product can be split into
Access
Analytics
Engagement
Market segment by Application, split into
BFSI
Retail and eCommerce
Media and Entertainment
IT and Telecommunication
Automobile
Healthcare and Life Sciences
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Customer Data Platform status, future forecast, growth opportunity, key market and key players.
To present the Customer Data Platform development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Customer Data Platform are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found.
In 2017, the global Customer Data Platform market size was 640 million US$ and it is expected to reach 4910 million US$ by the end of 2025, with a CAGR of 29.0% during 2018-2025.
This report focuses on the global Customer Data Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Data Platform development in United States, Europe and China.
The key players covered in this study
Oracle
SAP
Salesforce
Adobe
Nice
SAS Institute
Tealium
Segment
Zaius
AgilOne
ActionIQ
BlueConic
Ascent360
Evergage
Lytics
mParticle
NGDATA
IgnitionOne
Signal
Usermind
Amperity
Reltio
Ensighten
Fospha
SessionM
Market segment by Type, the product can be split into
Access
Analytics
Engagement
Market segment by Application, split into
BFSI
Retail and eCommerce
Media and Entertainment
IT and Telecommunication
Automobile
Healthcare and Life Sciences
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Customer Data Platform status, future forecast, growth opportunity, key market and key players.
To present the Customer Data Platform development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Customer Data Platform are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
