Global Customer-Centric Merchandising & Marketing Market Report, History and Forecast 2016-2027, Breakdown Data by Companies, Key Regions, Types and Application

Gradually, retail has evolved from buying products and negotiating costs to deciding where products should be located in the stores and on which shelf. This then progressed into category management where the category manager was delegated responsibility to set prices and plan promotions. A further evolution of category management was adding customer insights into it to help decide pricing and promotion policies. True customer-centric merchandising in the Customer-Centric Merchandising & Marketing Market doesn’t attempt to impose customer insights onto traditional category management. Instead, it completely redesigns the process by allowing customer tastes to drive management decisions, which in turn helps to achieve sales targets rather than hinder them.
Rising customer expectation- The customer is truly the king today and they have become even more demanding than before. Due to a proliferation of smartphones, mobile Internet and e-commerce, customers are fully aware of a product availability, its price across different retailers, and upcoming trends. They are also able to shop whenever and wherever they wish to with multiple options available at their disposal. A retailer must, therefore, make their presence felt across various channels like mobile Apps, physical stores, websites, and social media and provide a consistent and user-friendly experience across each. Customers might even expect a personalised experience according to their own likes, preferences or favoured trends.

Market Analysis and Insights: Global Customer-Centric Merchandising & Marketing Market
The research report studies the Customer-Centric Merchandising & Marketing market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Customer-Centric Merchandising & Marketing market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.

Global Customer-Centric Merchandising & Marketing Scope and Segment
The global Customer-Centric Merchandising & Marketing market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Customer-Centric Merchandising & Marketing market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2016-2027.

Segment by Type
Browsing
Transacting
Acquiring
Consuming

Segment by Application
BFSI
Manufacturing
Healthcare
IT And ITES
Utilities
Others

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE

By Company
Revionics
Supervalu
IBM
SlideShare
Risnews
Manthan
Shopify

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