Global Brand Management Services Category - Procurement Market Intelligence Report

SKU ID : SEdge- 13705137

Publishing Date : 12-Jun-2019

No. of pages : 121


  • About Brand Management Services Market
    The category spend momentum is attributed to the lack of the requisite in-house brand expertise that is required to boost the brand value and enhance marketing ROI across various industries. This is creating the requirement of leveraging the expertise of service providers for creating compelling brand campaigns, which is leading to category growth.
    Covered in this report
    The report provides actionable insights to improve source-to-contract cycle performance in the Global Brand Management Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

    The report, Global Brand Management Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

    Category driver
    • The growth of digital media channels
    • For a full, detailed list, view our report
    Category management strategy
    • Reduction of TCO using technological innovations
    • For a full, detailed list, view our report
    Procurement best practices
    • Define effective ROI metrics to assess campaign performance
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What are the market dynamics?
    • What are the key market trends?
    • What are the category growth drivers?
    • What are the constraints on category growth?
    • Who are the suppliers in this market?
    • What are the demand-supply shifts?
    • What are the major category requirements?
    • What are the procurement best practices in this market?

    You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.