Global Bitters Market Research Report 2022

A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.
Due to the COVID-19 pandemic, the global Bitters market size is estimated to be worth US$ 11170 million in 2021 and is forecast to a readjusted size of US$ 13960 million by 2028 with a CAGR of 3.2% during the forecast period 2022-2028. Fully considering the economic change by this health crisis, the Europe Bitters market is estimated at US$ million in 2022, while the United States and China are forecast to reach US$ million and US$ million by 2028, respectively. The proportion of the United States is % in 2022, while Chinese percentage is %, and it is predicted that China market share will reach % in 2028, trailing a CAGR of % through the analysis period. As for the Europe Bitters landscape, Germany is projected to reach US$ million by 2028. and in Asia, the notable markets are Japan and South Korea, CAGR is % and % respectively for the next 6-year period.
Europe is the main market for bitter with about 40%, followed by North America with about 30%.
Mast-Jagermeister, Fernet Branca, Gruppo Campari and others are the main producers, with the top three accounting for about 10%.
This report focuses on Bitters volume and value at the global level, regional level, and company level. From a global perspective, this report represents overall Bitters market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Asia-Pacific, South America and Middle East and Africa, etc.
Global Bitters Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2017 to 2028. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters
Segment by Application
Restaurant Service
Retail Service
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
By Company
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard

Frequently Asked Questions