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Market Insights
The global biscuits market is expected to reach USD 135 billion by 2023, at a CAGR of 5%. The market for biscuits is very promising. The biscuits market is all about effective decision-making and strategic planning as to how to sell, what kind of packaging should be done, what the pricing strategy will be, etc. Product innovations are changing the market dynamics globally.
Increasing Demand for Convenience Food and Snacking Driving the Growth
Demand for biscuits is increasing due to the innovative packaging, new flavors, shapes, technologies. The major factors driving the growth of the biscuits market are the increasing preference for convenience and snacking. Expanding demand for healthy snacks and increase in per capita consumption in developing countries are also driving the global biscuits market. Demand for natural and GMO free products is high, which is a great opportunity for the market players. The proliferation of supermarkets and hypermarkets has led to an increased visibility of the biscuits available in the market. High raw material cost and growing tax burden on the industry would restrain the biscuit market growth in the near future. The growing interest in premium products would provide future growth opportunities.
Sweet Biscuit is the Leading Category
The global biscuits market is segmented on the basis of product type into sweet biscuits, savory biscuits, wafer, cracker, cookies, and others. Sweet biscuits represent the largest, as well as the fastest growing segment in the global biscuits market.
Europe is leading at the Regional Front
The biscuits market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The market is currently dominated by Europe, followed by North America. The growth in these regions clearly lags behind the projected market growth in the developing countries. Asia-Pacific represents the fastest growing market for biscuits, led by China and India. By production, India is the third largest manufacturer of biscuits after the United States and China.
Key Developments
• March 2016 - The FMCG giant ITC is focusing on tapping the niche market for health biscuits, which includes digestive biscuits. To compete with brands, like Britannia Nutri Choice, McVities Digestive, and Parle Simply Good, the company launched Sunfeast Farmlite digestive biscuits in India.
• September 2015 - Mondelz International produces Oreo in Russia and plans to enhance distribution and marketing support to leverage the brand.
Major players - BURTONS FOODS LTD., DANONE GROUP, JIASHILI GROUP, KRAFT FOODS, MARS, MCVITIES, MONDELEZ INTERNATIONAL, NESTLE, THOMAS TUNNOCK LIMITED, UNI-PRESIDENT, UNITED BISCUITS, WANT WANT GROUP, among others.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
• Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report
• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.
The global biscuits market is expected to reach USD 135 billion by 2023, at a CAGR of 5%. The market for biscuits is very promising. The biscuits market is all about effective decision-making and strategic planning as to how to sell, what kind of packaging should be done, what the pricing strategy will be, etc. Product innovations are changing the market dynamics globally.
Increasing Demand for Convenience Food and Snacking Driving the Growth
Demand for biscuits is increasing due to the innovative packaging, new flavors, shapes, technologies. The major factors driving the growth of the biscuits market are the increasing preference for convenience and snacking. Expanding demand for healthy snacks and increase in per capita consumption in developing countries are also driving the global biscuits market. Demand for natural and GMO free products is high, which is a great opportunity for the market players. The proliferation of supermarkets and hypermarkets has led to an increased visibility of the biscuits available in the market. High raw material cost and growing tax burden on the industry would restrain the biscuit market growth in the near future. The growing interest in premium products would provide future growth opportunities.
Sweet Biscuit is the Leading Category
The global biscuits market is segmented on the basis of product type into sweet biscuits, savory biscuits, wafer, cracker, cookies, and others. Sweet biscuits represent the largest, as well as the fastest growing segment in the global biscuits market.
Europe is leading at the Regional Front
The biscuits market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The market is currently dominated by Europe, followed by North America. The growth in these regions clearly lags behind the projected market growth in the developing countries. Asia-Pacific represents the fastest growing market for biscuits, led by China and India. By production, India is the third largest manufacturer of biscuits after the United States and China.
Key Developments
• March 2016 - The FMCG giant ITC is focusing on tapping the niche market for health biscuits, which includes digestive biscuits. To compete with brands, like Britannia Nutri Choice, McVities Digestive, and Parle Simply Good, the company launched Sunfeast Farmlite digestive biscuits in India.
• September 2015 - Mondelz International produces Oreo in Russia and plans to enhance distribution and marketing support to leverage the brand.
Major players - BURTONS FOODS LTD., DANONE GROUP, JIASHILI GROUP, KRAFT FOODS, MARS, MCVITIES, MONDELEZ INTERNATIONAL, NESTLE, THOMAS TUNNOCK LIMITED, UNI-PRESIDENT, UNITED BISCUITS, WANT WANT GROUP, among others.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
• Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report
• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
