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Market Overview
The German snack bar market is expected to register a CAGR of 2.85% during the forecast period (2019-2024).
- The fast-paced German society, coupled with the rising number of single households is driving the demand for high convenience food products, including ready-to-eat meals and snack bars.
- Stores are flooded with arrays of different snack bars, like protein-rich bars, nutritious bars, and gluten- and dairy-free bars that attract health-conscious consumers.
- There is a growing demand for cereal bars with super foods, like chia, quinoa, etc., as they provide nutrition with convenience at the same time.
- Product innovation has been a key driver that supports visibility, consumer interest, and helps attract new clients to the market.
Scope of the Report
The German snack bar market offers key insights about the major players operating in Germany. The key players are found to offer a range of snack bars, including breakfast bars, granola/muesli bars, energy and nutrition bars, and fruit bars, and other snack bars. The products are available majorly through hypermarket/supermarkets, convenience stores, specialist retailers, discounters, and online channels.
Key Market Trends
Breakfast Bars Remain the Highest Consumed Product
Owing to its considerable health benefits, the demand for breakfast bars has been growing considerably. This is because consumers now replace meals with breakfast bars, in order to consume the right amount of nutrition. Owing to higher nutritional content and high energy attributes, the energy bars remain the fastest growing snack bar category among the German consumers. In order to gain energy to cope up with a busy lifestyle and hectic work schedule, consumers are looking for quick solutions to widen the scope of energy bars in the market. Work professionals and millennials are the main consumers of energy bars.
eCommerce to Witness the Robust Growth
With the advancements in the retail sector, the market is experiencing a significant sale from online channels. Consumers prefer grocery purchases through online distributors, as a good discount can be redeemed from such purchases. The increased focus of consumer toward online shopping has resulted in the online sales accounting for a significant share in the market studied. The consumers’ acceptance toward online products, along with the presence of a diversified product portfolio, is expected to drive the demand for the market, over the forecast period. As a result, the sales for snack bars are increasing with the maximum growth rate through the channels, like Amazon, eBay, Otto, Tchibo, and Weltbild, which are also some of the leading online players present in the market.
Competitive Landscape
General Mills, Hero Group, Post Holdings, and Nestle are the major players in the market. New product launches, market expansion, partnerships, and acquisitions are the preferred strategic approaches adopted by most companies involved in the German snack bar business. The entrance of private labels into this small group is notable and it has added a new element of competition to the market.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
The German snack bar market is expected to register a CAGR of 2.85% during the forecast period (2019-2024).
- The fast-paced German society, coupled with the rising number of single households is driving the demand for high convenience food products, including ready-to-eat meals and snack bars.
- Stores are flooded with arrays of different snack bars, like protein-rich bars, nutritious bars, and gluten- and dairy-free bars that attract health-conscious consumers.
- There is a growing demand for cereal bars with super foods, like chia, quinoa, etc., as they provide nutrition with convenience at the same time.
- Product innovation has been a key driver that supports visibility, consumer interest, and helps attract new clients to the market.
Scope of the Report
The German snack bar market offers key insights about the major players operating in Germany. The key players are found to offer a range of snack bars, including breakfast bars, granola/muesli bars, energy and nutrition bars, and fruit bars, and other snack bars. The products are available majorly through hypermarket/supermarkets, convenience stores, specialist retailers, discounters, and online channels.
Key Market Trends
Breakfast Bars Remain the Highest Consumed Product
Owing to its considerable health benefits, the demand for breakfast bars has been growing considerably. This is because consumers now replace meals with breakfast bars, in order to consume the right amount of nutrition. Owing to higher nutritional content and high energy attributes, the energy bars remain the fastest growing snack bar category among the German consumers. In order to gain energy to cope up with a busy lifestyle and hectic work schedule, consumers are looking for quick solutions to widen the scope of energy bars in the market. Work professionals and millennials are the main consumers of energy bars.
eCommerce to Witness the Robust Growth
With the advancements in the retail sector, the market is experiencing a significant sale from online channels. Consumers prefer grocery purchases through online distributors, as a good discount can be redeemed from such purchases. The increased focus of consumer toward online shopping has resulted in the online sales accounting for a significant share in the market studied. The consumers’ acceptance toward online products, along with the presence of a diversified product portfolio, is expected to drive the demand for the market, over the forecast period. As a result, the sales for snack bars are increasing with the maximum growth rate through the channels, like Amazon, eBay, Otto, Tchibo, and Weltbild, which are also some of the leading online players present in the market.
Competitive Landscape
General Mills, Hero Group, Post Holdings, and Nestle are the major players in the market. New product launches, market expansion, partnerships, and acquisitions are the preferred strategic approaches adopted by most companies involved in the German snack bar business. The entrance of private labels into this small group is notable and it has added a new element of competition to the market.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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