Pre-order Enquiry
Request Free Sample
Healthcare
Aerospace & Defence
Agriculture
Automations
Chemicals & Advanced Materials
Food & Beverages
Information & Communication Technology
Oil & Gas
Power & Energy
The China snack bar market is expected to reach USD 87.76 million by 2023 witnessing a healthy CAGR during the forecast period 2018-2023. The snack bar is still a niche category in China, which accounts for less than 5% of Asia-Pacific snack bar market.
Cereal and granola bar accounts for the most significant share of the market, which is expected to register a healthy CAGR during the forecast period. Rising health & wellness population, growing demand for meal replacement and product premiumization and rapidly expanding online retail channel are various factors fueled the snack bar market growth. Chinese have a hunger for western baked goods, such as pastries and biscuits, which affected the snack bar market.
Hunger for Foreign Nutritional Bar
Energy bar sale in China is growing at a faster rate during the forecast period. Energy bar includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Increased health & wellness trend among young Chinese population is the primary driver accelerating the market growth. Consumer preference for international brand product owing to its high quality and premium positioning on shelves are attracting sales. Consumers continuously refer to US, EU and Australian brand as superior quality. Increased purchasing power in China has further fueled the demand for protein-rich and premium snack products. Consumers are likely to spend more on healthy snack products driven by the changing lifestyle and dietary intake. Consumers are increasingly becoming health conscious when it comes to bite in between meals. Featuring healthy benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Large value packs of granola and muesli bars have increasingly become popular among consumers adding convenience and bulk price. Nuts, seeds, and yogurt are the common ingredients in the granola bars while rice bar and soy bar targeting local consumer taste have gained popularity.
Online Retail Channel Driving Urban Population
Chinese have a growing interest in online shopping that provides exciting offers and brands to match changes in their lifestyle. There is a strong appeal for imported goods in China that are widely available in online channels eliminating the need for physical stores. Growing new internet user population in tier-II & tier-III cities offers a promising growth in the rural areas. Convenience, ease of searching, billing, wide selection of products and discounts and promotion fueled the snack bar online sale. Online retail grew faster at a rate of 11.8% during 2012-2017 driven by increased smartphone and internet user penetration.
Supermarket/hypermarket holds a significant share in the distribution channel. Expanding retail chain in the country offer a potential growth opportunity to the market. Convenience Stores is the second largest retail channel in China, which is growing at a faster pace offering a growth opportunity to nutritional bar sale.
Key Developments
May 2017 - Japanese snack company, Calbee launched granola bar, Frugra on Tmall global, aiming the breakfast market in China. The company plans to partner with e-commerce giant Alibaba to tap the growing online sales in the country
The China Snack Bar market is competitive with a large number of International players occupying a major share of the market. Foreign brands comprise innovative products in various flavors and varieties compared to domestic brands. Focus on product innovation incorporating traditional functional ingredients such as acai berries; chia seeds are the key strategy adopted by players to maximize sales.
Major Players - NESTLÉ S.A, NATURE'S BOUNTY CO., WEETABIX LIMITED., PEPSICO, INC., VV GROUP amongst others.
Reasons to Purchase this Report
Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Country-level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Cereal and granola bar accounts for the most significant share of the market, which is expected to register a healthy CAGR during the forecast period. Rising health & wellness population, growing demand for meal replacement and product premiumization and rapidly expanding online retail channel are various factors fueled the snack bar market growth. Chinese have a hunger for western baked goods, such as pastries and biscuits, which affected the snack bar market.
Hunger for Foreign Nutritional Bar
Energy bar sale in China is growing at a faster rate during the forecast period. Energy bar includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Increased health & wellness trend among young Chinese population is the primary driver accelerating the market growth. Consumer preference for international brand product owing to its high quality and premium positioning on shelves are attracting sales. Consumers continuously refer to US, EU and Australian brand as superior quality. Increased purchasing power in China has further fueled the demand for protein-rich and premium snack products. Consumers are likely to spend more on healthy snack products driven by the changing lifestyle and dietary intake. Consumers are increasingly becoming health conscious when it comes to bite in between meals. Featuring healthy benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Large value packs of granola and muesli bars have increasingly become popular among consumers adding convenience and bulk price. Nuts, seeds, and yogurt are the common ingredients in the granola bars while rice bar and soy bar targeting local consumer taste have gained popularity.
Online Retail Channel Driving Urban Population
Chinese have a growing interest in online shopping that provides exciting offers and brands to match changes in their lifestyle. There is a strong appeal for imported goods in China that are widely available in online channels eliminating the need for physical stores. Growing new internet user population in tier-II & tier-III cities offers a promising growth in the rural areas. Convenience, ease of searching, billing, wide selection of products and discounts and promotion fueled the snack bar online sale. Online retail grew faster at a rate of 11.8% during 2012-2017 driven by increased smartphone and internet user penetration.
Supermarket/hypermarket holds a significant share in the distribution channel. Expanding retail chain in the country offer a potential growth opportunity to the market. Convenience Stores is the second largest retail channel in China, which is growing at a faster pace offering a growth opportunity to nutritional bar sale.
Key Developments
May 2017 - Japanese snack company, Calbee launched granola bar, Frugra on Tmall global, aiming the breakfast market in China. The company plans to partner with e-commerce giant Alibaba to tap the growing online sales in the country
The China Snack Bar market is competitive with a large number of International players occupying a major share of the market. Foreign brands comprise innovative products in various flavors and varieties compared to domestic brands. Focus on product innovation incorporating traditional functional ingredients such as acai berries; chia seeds are the key strategy adopted by players to maximize sales.
Major Players - NESTLÉ S.A, NATURE'S BOUNTY CO., WEETABIX LIMITED., PEPSICO, INC., VV GROUP amongst others.
Reasons to Purchase this Report
Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Country-level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
