In order to lead a healthy and disease-free life, it is very important to maintain a balanced diet that provides the energy one’s body needs. Food provides the body with the energy, protein, essential fats, vitamins and minerals to live, grow and function properly. This process of gaining essential components for staying healthy is called as nutrition. Nutrition plays an important role is aiding one’s body stay healthy and protected from diseases. Nutrition value depends on the quality of the food one consumes. Due to the modern agricultural techniques implemented these days, the nutrition value of food items is dropping. Nutrition supplements are the intermediary that bridge the nutrition gap and provide high-quality nutrients to body.
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Nutrition supplements are the product designed to be ingested by an individual to gain the required dietary ingredients. Supplements help is getting essential nutrients such as proteins, vitamins, minerals and carbohydrates. The depression in nutritional quality of the crops harvested these days is low because of the soil deficiency in important minerals. In addition to the reduced quality of food items, consumers get their dietary items after they are shipped from a long distance. This causes in depletion in various vitamins and minerals in the food. Apart from the harvest and transportation practices, additional processing of the food items results in diminishing quality.
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Modern agricultural and processing practises enhance the fruits and vegetables in terms of appearance but reduce the nutritional value at the same time. Apart from all these factors, other aspects of the environment such as polluted air, contaminated water also have an adverse effect on overall quality of food one consumes. These factors impact one’s body also and in return the body requires to utilize more nutrients to cope up with the harmful effects on it. Nutritional supplements play a vital role in plugging the nutritional gaps caused by the aforementioned factors. Nutritional Supplements are classified in to 3 major categories:
The supplements falling in this category are commonly consumed for the purpose of enhancing one’s health. These are the dietary supplements that specifically supply the components that one’s body may require to improve their overall health.
Performance supplements are designed for enhancing one’s physical traits, especially for athletes who seek to get an edge. These supplements tend to increase one’s strength and muscle size gain along with other physical aspects.
As the name suggests, weight loss supplements are developed to help one in reducing weight. These supplements target the fat percentage of the body, some of the supplements tend to reduce the hunger in order to control the calorie intake.
Increase in levels of environmental pollution and irregular dietary habits are triggering the demand in nutritional supplements industry. That has resulted in driving the nutritional supplements industry with a heightened growth rate.