Austria Snack Bar Market - Growth, Trends and Forecast (2018 - 2023)

SKU ID : INH- 12344916

Publishing Date : 01-Apr-2018

No. of pages : 80


  • Austria Snack Bar Market Insights

    The Austria snack bar market is expected to register a CAGR of 2.66% during 2018-2023 (the forecast period).

    Changing Consumer Preferences and Daily Habits

    Consumers are shifting toward healthier snacking options, and snack bars serve as a healthier alternative to chocolate or confectionery products. A healthy diet has become a trend amongst Austrians, who are increasingly becoming nutrition savvy, paying attention to labels and their diets.

    The ingredients and flavors of snack bars play an important role in the process of gaining more market share. The competition for procuring more raw materials and stringent regulations are the major restraining factors that impede the growth of the Austria snack bar market.

    With the highly competitive nature of the market, many products use multiple positioning and claims. This is a huge opportunity for the Austria snack bar market, as the players want to gain more market shares based on the differentiation of their product.

    Breakfast Bars likely to Register Highest Growth Rate

    The breakfast bars segment is expected to register a CAGR of 2.84% during the forecast period, as consumers are replacing meals with breakfast bars for nutrition. Bars high in protein and fiber content and low in carbohydrates, are influencing the preferences of consumers in the snack bar market.

    By distribution channel, the hypermarket/supermarket segment accounted for a share of 55.42% in 2017, and is expected to register a CAGR of 2.68% during the forecast period.

    Key Development

    • January 2018 - Cliff Bar & Company’s LUNA® Bar, the first nutrition bar for women, launched LUNA Rica™. Luna Rica is a ‘breakable’ organic fruit & nut bar with delicious nut butter filling.
    • February 2017 - Kellogg’s Special K brand added new chewy Caramel Almond Sea Salt and Rich Chocolate Coconut Cashew flavors to its previous Nourish Snack Bar flavors of Cranberry Almond and Chocolate Almond.


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