Apparel and Footwear in Nigeria

The potential of apparel and footwear in Nigeria has been limited by very strong second-hand sales as well as sales of undeclared (nonduty-paid) imports and counterfeit products by small retailers. Both second-hand and undeclared import sales make up about 80% of total apparel and footwear worn in Nigeria. Second-hand products are generally referred to as “okrika” and sold through informal retailers, frequently called “bend-down boutiques”. However, with an increase in incomes and the presence o...

Euromonitor International's Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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