Personal Hygiene in South Africa

Summary

Personal Hygiene in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the South Africa personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The personal hygiene market consists of the retail sale of anti-perspirants and deodorants, bath and shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2017 exchange rates.
The South African personal hygiene market had total revenues of $698.1m in 2017, representing a compound annual growth rate (CAGR) of 7.6% between 2013 and 2017.
Market consumption volume increased with a CAGR of 2.7% between 2013 and 2017, to reach a total of 826.8 million units in 2017.
Despite being largely based on an informal economy, the South African personal hygiene business has become an attractive industry that has drawn the attention of global cosmetics giants, including Unilever and Colgate-Palmolive.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in South Africa
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa personal hygiene market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the South Africa personal hygiene market by value in 2017?
- What will be the size of the South Africa personal hygiene market in 2022?
- What factors are affecting the strength of competition in the South Africa personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitiors in South Africa's personal hygiene market?