This report provides an insight into the Opportunity in the Indian Electric Vehicles current market scenario, structure and practices.

In depth market scenario includes;
a. Currently electric car market - Installed Base, cities of EV market in India
b. Indian Hybrid Vehicles market - Installed base
c. Current scenario of electic vehicles in other countries - China, Russia, Brazil
d. E-Mobility Models: Comparison with Select Countries - US, China, Japan, France, India
e. Estimated Current Potential in the Indian Electric Car Market - Customer Preference Model (CP), Global Market Share Model (GMS)
f. Electric cars market in India - Reva Domestic Sales, City wise share
g. Hybrid Vehicles market in India - Toyota Prius Domestic Sales

Market structure details the followings;
a. Value Chain - Conventional Vehicle, Electric Vehicle
b. Snapshot of Mahindra Reva - Background, Products, Region wise Revenue, Raw materials and components consumption
c. Key Initiatives by Mahindra Reva - Battery Leasing, New Distribution Channel – Reliance Retail, Charging Stations, New Plant – Increased Capacity, New Models, New Technologies
d. Honda Civic Hybrid - Launch, Customer Interest, Price, Discount
e. Consumer Preferences - Consumer Expectations, Consumer Profile, Price Perspective, Fuel Price & Millage, Battery Charging, Driving Distance
f. Cost Economics - ICE Vs EV, Cost of Vehicle, Comparison – Maintenance + Fuel Cost (Year on Year), Total ownership cost
g. Electric Cars & Hybrid Cars partnerships
h. Upcoming EV and HEV launches in India
i. Upcoming electric car models
j. Upcoming hybrid car models
k. Player wise Plans in EV Market

The report also provides the followings;
a. Key challenges - Purchase Price, Driving Range, Charging Time, Delay in Government action on plans, Charging Infrastructure, Battery Technology & Battery Pricing, Lack of availability of spare parts

b. Government Regulations & Initiatives - MNRE Scheme, State Subsidies, Budget 2012-13, National Mission for Hybrid and EV, NEMMP 2020, Estimated investments, Government target, Installed Base, Global Market Share Model (GMS), CP Model

c. Demand Drivers - Increasing Crude Oil Prices, Import Dependency & Sustainability, Low maintenance and operational costs, Increase in demand for green cars in overseas markets, Manufacturers providing incentives to attract consumers, Government Initiatives

d. Future market - Cumulative Future EV Potential by 2020, Based on OEM’s Sales Target, Based on Government Target, Electric Cars Forecast, Hybrid Cars Forecast, Future Outlook - OEMs Perspective, Future Outlook - Government’s Perspective.