Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there. Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool. Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms. Web Analytics software is related to Campaign Management software and Marketing Automation software.
In 2018, the global Web Analytics Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Web Analytics Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web Analytics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Kissmetrics
AgencyAnalytics
Agile CRM
Smartlook
ClickCease
Google
SEMrush
Hotjar
Moz
Pendo
Visitor Analytics
Link-Assistant.Com
SimilarWeb

Market segment by Type, the product can be split into

On-Premise
Cloud-Based

Market segment by Application, split into

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Web Analytics Software status, future forecast, growth opportunity, key market and key players.
To present the Web Analytics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Web Analytics Software are as follows:
History Year: 2014-2018

Base Year:

2018

Estimated Year:

2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.