A group of hygroscopic substances that keep the things moist are humectants. Humectants are classified into synthetic and natural humectants. They are an important ingredient in skin care and hair care products because of their natural property of moisture retention.
The FDA approval and the changing lifestyle is expected to fuel the market in North America as well. There is a rise in food market because of its moisture holding capacity and less calories. The use of natural humectants in the region of Europe is very limited to use in cosmetics. It is followed by Asia pacific in terms of overall consumption. Though Asia pacific is expected to be the fastest growing market for natural humectants.
In 2019, the market size of Natural Humectants is xx million US$ and it will reach xx million US$ in 2025, growing at a CAGR of xx% from 2019; while in China, the market size is valued at xx million US$ and will increase to xx million US$ in 2025, with a CAGR of xx% during forecast period.
In this report, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Natural Humectants.

This report studies the global market size of Natural Humectants, especially focuses on the key regions like United States, European Union, China, and other regions (Japan, Korea, India and Southeast Asia).
This study presents the Natural Humectants production, revenue, market share and growth rate for each key company, and also covers the breakdown data (production, consumption, revenue and market share) by regions, type and applications. history breakdown data from 2014 to 2019, and forecast to 2025.
For top companies in United States, European Union and China, this report investigates and analyzes the production, value, price, market share and growth rate for the top manufacturers, key data from 2014 to 2019.

In global market, the following companies are covered:
AOS Products
Cargill
BASF
Archer Daniels Midland
DowDupont
Ashland
Aloevera India
Innova Corporate
Contipro
Altergon

Market Segment by Product Type
Organic Natural Humectants
Conventional Natural Humectants

Market Segment by Application
Food
Cosmetics
Pharmaceuticals
Other

Key Regions split in this report: breakdown data for each region.
United States
China
European Union
Rest of World (Japan, Korea, India and Southeast Asia)

The study objectives are:
To analyze and research the Natural Humectants status and future forecast in United States, European Union and China, involving sales, value (revenue), growth rate (CAGR), market share, historical and forecast.
To present the key Natural Humectants manufacturers, presenting the sales, revenue, market share, and recent development for key players.
To split the breakdown data by regions, type, companies and applications
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends, drivers, influence factors in global and regions
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market

In this study, the years considered to estimate the market size of Natural Humectants are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025